3. “"What is most rewarding is
the impact that the right message
can have on someone
at the right time in their life."
33
4. A LITTLE KNOWN FACT:
Three decades ago, as much as 95% of
the average corporation’s value consisted
of tangible assets.
According to a report by Thomson Reuters and Interbrand.
4
5. A MORE IMPORTANT FACT:
Today, 75% of that average
corporation's value is intangible.
5
6. "In other words, a businesses most
valuable asset is its good name.
Its BRAND and REPUTATION!"
6
IT’S THAT VALUABLE
7. “There is no truth. There is only perception.”
Gustave Flaubert
7
8. DID YOU KNOW
More than 60% of buyers decisions are based
on the Logo and the perceived value of the
Brand it represents.
8
9. THE LOGO
A Logo, by definition, is the instantly
recognizable image and symbol of a
business as a whole...
9
10. that expresses a Brands message quickly,
memorably, and emotionally!
10
I think I cried when I held my first iphone!
12. LABELS
Logos are expressed through Labels &
Informative Graphics. The last step before
a Brands durable products go out to be
sold!
12
13. THEREFORE
A Brand's Identity then is determined by the
customer’s Perceived Value of that Brand,
represented by a Logo, that's advertised by
the Label! 13
14. A LABELS PRIMARY ROLE:
To trigger emotion, familiarity &
value of a Brand and its products
to existing customers and potential
buyers.
14
16. NOTHING STICKS TO POLYETHYLENE
Labels today, including “durable labels” for
polyethylene products, aren’t durable
enough to do the job!
16
17. THE RESULT:
Lost time, label failures, waste and
replacement costs are inevitable which
affects the bottom line!
17
Sometimes it can just affect your bottom!
18. BUT…
The cost of losing BRAND IDENTITY as a
result of failed labeling…
18
21. THE EXPECTATION:
Labels should always be the best
representation of the Brand and their
products while ensuring that buyers don’t
confuse them with their competition.
21
28. THE TRUTH:
MIGS has the only label system in the
world durable enough to last the life of
polyethylene products.
28
We have over 35 years proving this one…
45. A PROVEN & PERMANENT INVESTMENT
45
That Consistently Stirs Emotion While Taking
Anything Tomorrow Will Bring.
46. “"We have labels of yours that are now
over 15 years old that still look perfect.
The competitors labels after only a few
years look terrible.“
- Charles Sage, Bliss Stick Kayak
4646
47. “"MIGS gave us the multi-color permanent
label we needed to meet CPSIA safety
regulations with the durability that will last
for Kroger.“
- Unarco Industries LLC
4747
48. “"Not only is our Trash Taxi logo in full
color, but also permanently welded into
the plastic of our carts.“
- Curtis Agius - President / Founder, Trash Taxi
4848
50. “"With 6 labels per boat, we rely on MIGS
labels for Branding the high quality boats
our customers have come to expect.
It’s a game-changer for the industry."-
- Chris Riggins, Confluence Outdoor
5050
51. “"This label is saving us so much time and
money, compared to having to replace
degraded stickers after every pressure
wash. We Love Them!“
- John Hannon, Marwood Group
5151
52. “"These labels enhanced our brand
awareness, improved asset retention,
lowered costs, and advanced some of
our sustainability initiatives.“
- Rehrig Pacific Company
5252
53. “"Dealing with MIGS for almost 15 years, a
few things have always stood out to me:
Quality that stands the test of time. A value
for the money and a staff that is always
prompt, efficient and a pleasure to work
with. Thanks MIGS for a superior product.“
- Celliers Kruger, Vagabond Kayaks
5353
54. “"MIGS labels worked well for us as we
needed a method to brand our Dominator
Handles in-house. By utilizing an in-house
labeling process, we are able to save time
and money.“
- Haley Connelley - Manufacturing Engineer,
Mayhew Steel Products
5454
55. LET’S REVIEW
Nothing Sticks To
Polyolefins
Even so called durable labels don’t
cut it.
The Cost
Lost time, label failures, waste &
replacement costs are inevitable.
But the cost of losing Brand
Identity is IMMEASURABLE.
The Solution
MIGS has the only label system in
the world durable enough to last
the life of polyethylene products.
55
56. 56
THANKS!
Any questions?
You can find a MIGS Brand Specialist at
p: 928-634-8838
e: info@moldingraphics.com
w: www.moldingraphics.com