Find out what your clients are saying about your brand

1. OFF THE RECORD
Privileged access to the inside track
from key players in your marketplace
Brand INCISIVE. RESPONSIVE. TRUSTED.
Driver Global Research and Strategy

2. Brand Driver: media and entertainment experts
We help clients understand local audiences within the context of a global marketplace
• Brand Driver has worked with global media owners for over
10 years, and is fortunate to have interacted with consumers in
almost every corner of the world
• Today’s audiences have very high expectations of media
brands and are sophisticated consumers of content, media,
information and communication
• For media brands the challenge is to understand audiences
at a local level whilst respecting global strategy
• Our job is to shine a light on audiences around the world in
terms of their entertainment needs, behaviour, expectations
and content preferences

3. OFF THE RECORD
Accessing privileged industry perspectives
Why go Off the Record?
In today’s vast and ever changing media
landscape Off the Record allows key industry
players to comment in confidence; using the
filter of an independent, experienced global
media research agency ensures anonymity
and an unbiased response
Who’s Off the Record?
Our Power Panel is made up of key influencers
and opinion formers. We work with you to outline
a hit list from our database Power Panel and your
selected targets
What Off the Record delivers for you?
Investigative business intelligence that provides focussed
market knowledge from key influencers and supports
confident decision making

4. OFF THE RECORD
Key stages:
Project scoping. Internal interviews, desk research and
familiarization with your company and the task
Background context and focus. Detailed discussions with
trusted contacts to ascertain and prioritize the key issues for the
project and to develop future discussions. Agree key areas of
focus that will addressed Off the Record
Going Off the Record. Working with your stakeholder
database and if necessary supplemented with our Power Panel
respondents who will be interviewed in confidence by our in-
house industry experts
Debrief. Off the Record team will deliver results to your
stakeholders using techniques that will stimulate debate engage
internal teams and provide actionable insight
Future. Off the Record has the ability to monitor your
company’s performance over time and help the migration of
products and services

5. OFF THE RECORD
www.branddriver.co.uk CASE STUDY February 2012
Global media brand employs
‘Off the Record’ to uncover
insight from stakeholders to
maximise revenue
Global media brand XXXX was operators to ascertain their views
seeking industry information and comments on a range of ‘Brand Driver
in order to review stakeholder
perceptions on the existing
issues. Brand Driver was able
to match internal commercial
was able to
product range. The objective expertise to each of the areas to match internal
was to identify the key levers ensure deeper investigations.
that could be pulled to increase commercial
revenue. A list of key contacts were
supplemented using the Power
expertise to each
In this challenging economic Panel (Brand Driver’s database of the areas to
climate media spend has never of key players in the media and
been under more scrutiny. XXXX entertainment world) to ensure ensure deeper
was seeking to understand we gathered the best insight in
how its brand, product and the market.
investigations.’
client service compared to key
competitors within the EMEA Off the Record was able to focus demand from global advertising
region – with focus on xxxxxx, in on the key issues and provide agencies. It also made strategic
xxx, xxx xxxxxx and x. xxxxx. clear recommendations across the recommendations service,
business to stimulate improved products and marketing.
XXXX used Off the Record performance and team work and
to speak to key external enhance revenues. The findings Following these successful
stakeholders across the three key also highlighted how far XXXX investigations Off the Record is
sectors of advertising agencies, needs to develop multi-platform exploring new markets for the
affiliate buyers and platform offerings to keep up with the high next stage of the project.

6. GLOBAL RESEARCH & STRATEGY
9 Henrietta Street
London WC2E 8PW
United Kingdom
T +44 (0)20 7379 3500
F +44 (0)20 7379 3507
tim@branddriver.co.uk
karen@branddriver.co.uk
Twitter:@BrandDriverTeam
www.branddriver.co.uk