A little creative walking experiment that helps you discover your city as well as new ideas.

1. Marcus John Henry Brown UG (haftungsbeschränkt) g Jahnstraße 34c g 80469 Munich g Germany g www.marcusjohnhenrybrown.com
The 90 waypoint walk
Version 1.0
25.08.2016
Tester Pack

2. Marcus John Henry Brown UG (haftungsbeschränkt) g Jahnstraße 34c g 80469 Munich g Germany g www.marcusjohnhenrybrown.com
Walking makes for content;
footage for footage.“
Robert MacFarlane

3. Marcus John Henry Brown UG (haftungsbeschränkt) g Jahnstraße 34c g 80469 Munich g Germany g www.marcusjohnhenrybrown.com
What’s in this pack.
1. The map. The Idea.
2. How to use the map.
3. Preparing for your walk.
4. Tracking your walk.
5. Your photo finish.
6. Feedback and documentation.
Hello there. So you want to go for a walk? You, my friend, are smashing. This little document should help
cover any questions that you may have about the map and the exciting journey that you are about to
undertake. Here’s what it covers:

4. Marcus John Henry Brown UG (haftungsbeschränkt) g Jahnstraße 34c g 80469 Munich g Germany g www.marcusjohnhenrybrown.com
The Map. The Idea.
The original walk.
On the 22nd August 2016, I went for what turned out to be a marvellous,
19km stroll through the streets of Munich. It was splendid. I was armed
with some snacks, a ‘Field Notes’ note pad and a nice pen. I didn’t know
where I was going to end up – my final destination was a mystery. All I
knew was that I was going to take 90 turns and mark these turns as
waypoints.
My walk – your walk.
Here’s the idea: I’d like you to take the same walk but in your part of the
world; take the turns I took, turn left, turn right and make wildcard
decisions of your own (more about them later).
The 90 waypoint walk is an experiment: I’d like you to use the 90
waypoint map to explore your city, town, village and arrive at your own
final photo finish. One map and a million different stories.

5. Marcus John Henry Brown UG (haftungsbeschränkt) g Jahnstraße 34c g 80469 Munich g Germany g www.marcusjohnhenrybrown.com
How to use the map.
Instructions
1. Print out the 90 waypoint map.
2. Start anywhere you want.
3. Follow the turns on the map when you reach a junction.
4. You have 10 wildcards. If you reach a junction and the
street doesn’t tickle your fancy then you can use a wildcard.
Just carry on walking until you find a street that appeals to
you and then make your turn. Wildcards add to the
adventure.
5. Tick of the waypoints. Make notes, take photographs and
explore your city. Let people know you’re on the walk by
using the #90waypoint hashtag on Twitter or Instagram.
6. The final waypoint is a turn right. Congratulations, you’ve
arrived! Where the devil are you? Explore this waypoint
and document your destination with a photograph.
7. Send me the photograph and an account of your
magnificent walk.
Do This Stuff
• Do enjoy the walk. Don’t rush it - just take your time.
• Let someone know that you’re going on the walk. Better
still, take someone with you.
• Stay alert. Be conscious of the people, cyclists and traffic
around you.
• Take photographs, make some notes and really get into the
adventure of (re)discovering where you are.
• Take breaks every so often. Sip on a cool drink, enjoy a
snack or a meal. Enjoy the day.
Don't Do This Stuff
• Don’t go anywhere where you feel unsafe. If you’re concerned
about your safety, then stop the walk immediately.
• Don’t trespass and don’t break the law. You must stay on streets
or pathways that are open to the public and pedestrians.

6. Marcus John Henry Brown UG (haftungsbeschränkt) g Jahnstraße 34c g 80469 Munich g Germany g www.marcusjohnhenrybrown.com
Preparing your walk.
Snacks, water and equipment.
You’re not climbing Everest nor about to start an expedition to
the North Pole but you are stepping out on a journey that can
take a couple of hours. You don’t really know how long your
going to be out there so you’ll need to pack a few things into a
bag and take them with you.
1. You’ll be burning carbs so take some snacks with you:
apples, muesli bars or sandwiches.
2. You’ll be sweating so take something to drink with you:
water and juices.
3. Make sure that your mobile phone is charged. You may
need to check your location on a map and take photographs
with your phone. I take a couple of external power packs
with me.
4. Pack a note book and have a pen. You’ll find that your mind
will wander – you’ll have ideas so make sure you can write
them down.
5. Got a camera? Take it with you for those extra special shots.

7. Marcus John Henry Brown UG (haftungsbeschränkt) g Jahnstraße 34c g 80469 Munich g Germany g www.marcusjohnhenrybrown.com
tracking your walk.
Steps and Kilometres.
Tracking your journey, the steps and time you’ve taken and the
kilometres you’ve covered isn’t compulsory. But it would be
really helpful to get this information from you – so that we can
share this with with other 90 waypoint walkers. It may also
surprise you how far you’ve walked.
Here are some ways to track your walk
1. Use a GPS device. I have a Garmin etrex touch 35. You
may have something similar.
2. Fitness trackers from companies such as Withings or
Jawbone track times, steps and distances.
3. You can install apps such as “walkmeter” onto your mobile
phone and record your expedition.

8. Marcus John Henry Brown UG (haftungsbeschränkt) g Jahnstraße 34c g 80469 Munich g Germany g www.marcusjohnhenrybrown.com
Your photo finish.
The final photograph
You’ve walked your walk, used up your 10 wildcards and passed through all 90 waypoints and reached
your final destination. Adventure completed. Well done! The journey is over. Please take a photograph
of what you can see and record this historic moment.
#90waypoint
My photo finish
19 kilometres, 90 waypoints and 5 hours later – I ended up here
at the Nymphenburg Palace in Munich.

9. Marcus John Henry Brown UG (haftungsbeschränkt) g Jahnstraße 34c g 80469 Munich g Germany g www.marcusjohnhenrybrown.com
Feedback and documentation.
Feedback.
I’d love to hear about your walk: how it felt, what you encountered – the
sounds, smells and the people your saw. We’ve taken the same turns and
passed through the same waypoints, you and I but each journey was
fundamentally different. I find that incredibly exciting. Please let me
know what you experienced.
Documentation.
1. Send me your photo finish. You’ll get full credit, of course!
2. I’ll be documenting all of the walks on
www.marcusjohnhenrybrown.com.
3. Use the #90waypoint hashtag when you’re out on the walk.

10. Marcus John Henry Brown UG (haftungsbeschränkt) g Jahnstraße 34c g 80469 Munich g Germany g www.marcusjohnhenrybrown.com
A little bit about me.
My name is Marcus John Henry Brown and I’m a creative director, professional speaker, and creative coach.
I have over 20 years of marketing, advertising and business experience. Born the son of a lorry driving Scotsman,
I moved to Germany in 1993 having studied Art & Social context at Dartington College of Arts.
I founded MJHB in 2014 and creativewalks.de in 2015. I walk a lot.
Marcus John Henry Brown UG
(haftungsbeschränkt
Jahnstraße 34c
8049 Munich
Germany
www.marcusjohnhenrybrown.com
/marcusjhbrown