A quick deck I put together for my team discussed during a workshop on Personas.

1. PERSONA
PERSONA
PERSONA
Manu Tendulkar 2019

2. Personaa character
that translates customer
research into a person
that you can...
2019Manu Tendulkar

3. connectwith,
marketto,
designfor
2019Manu Tendulkar

4. should you create and use personas?
2019Manu Tendulkar

5. Personas help you
and your team
remember the
research without
having to look it up.
Manu Tendulkar 2019Manu Tendulkar

6. As humans we naturally connect with other humans.
Putting a face and a name to an audience segment
instantly creates empathy, and succinctly summarizes
your research findings in a way that’s visual, easy to scan
and easy to remember.
2019Manu Tendulkar

7. Personas help you
convey how audience
segments interact
with your product
differently.
2019Manu Tendulkar

8. Personas allow you to insert real actionable data into
them. Here’s my simple method. It’s just three quick
bulleted lists for how they interact with your product.
What they want,
What they’re anxious about,
What questions they have.
2019Manu Tendulkar

9. Personas help you to
2019Manu Tendulkar

10. Personas can be so
powerful when you
step into their shoes
and embody your
research.
2019Manu Tendulkar

11. Pro Tip
Limit yourself to three to five personas.
You’re not try to represent all possible customers,
just the target segments you market to the most.
2019Manu Tendulkar