This report is presented based on study purpose and mainly focused to provide an evaluation of the book, “The McDonaldization of Society – Revised new century Edition” written by George Ritzer in year 2003. In this article, firstly an introduction and a brief summary of the book secondly discussed the impact of McDonaldization.

1. Students
Arshdeep Singh
Manjula Perera
Prof. Marjo Lips-Wiersma
Professor of Ethics and Sustainability Leadership
Auckland University of Technology

2. Topics for discussion….
 What is McDonaldization
 The big picture
 key dimensions of McDonaldization
 What matters to you and me
 Class discussion points
This report is presented based on study
purpose and mainly focused to provide an
evaluation of the book, “The McDonaldization
of Society – Revised new century Edition”
written by George Ritzer in year 2003. In this
article, firstly an introduction and the brief
summery of the book, secondly discussed the
impact of McDonaldization.

3. “ there are McDonalds everywhere. There’s one near you, and there’s one being
built right now nearer to you soon. Soon, if McDonalds goes on expanding at
present rate, there might even be one in your house. You could find Ronald
McDonalds boots under your bed and maybe his red wig too”,
Martin Plimmer – British Commentator.

4.  An American fast food company, founded in 1940 as
a restaurant operated by Richard and Maurice
McDonald, in San Bernardino, California, United
States
 USD150 billion company with more than 38,600
locations in over 120 countries
 420,000 full-time employees, and 1.9 million total
around the world.
 50 million customers served daily worldwide
 is the process by which the principles of the fast-food
restaurant are coming to dominate more and more
sectors of American society as well as of the rest of
the world”
 The total social revolution and the broader process of
globalization are spreading more widely and deeply
into various social institutes such as education, work,
healthcare, leisure, dieting, criminal justice system,
politics, religions, families and every aspect of
society.
 Devote all attention to McDonalds and fast food
Industry because it serves as the major example and
the paradigm for a wide range of processes

5. The key dimensions of McDonaldization
1. Efficiency
 The most important element for McDonalds success
 it is a process of choosing the optimum means
to a given end
 main goal is to cut cost and get everything as fast
as possible (things with the mini. human interaction)
2.Calculability
 Its emphasis on the quantitative aspects of the
products sold and the services offered
 The quantity has become quality
 Main emphasis on the quantitative aspects not
on the qualitative aspects as qualitative
aspects can vary
4. Control
 It is mainly exerted over the people who enter the world
of McDonalds
 The workers are trained to do limited number of things
in the way which they are directed to do
 It is the substitution of more predictable non-human
labour for human labour either through automation or
through deskilling the labor
3. Predictability
 The assurance of all products and services are same
overtime and in all locations.
 The scripted behavior which helps to create highly
predictable interactions between the staff and customers.
 It is there to guarantee the uniformity of the products and
that there will be standard outcome

6. McDonaldization resulted in
improved profits, increased
availability of goods and services
to more people worldwide but also
reduced the variety of goods and
services around the world….
The Impact of McDonaldization
Main focuses of Ritzer are
deskilling, irrationality and
consumer workers which plays
an important role in
McDonaldization….
1). 2).

7. The Class Discussion Point 1
What are your suggestions to
McDonalds to over come
their negative impact to the
society?
Please evaluate
McDonaldization concept
critically and it’s impact to
the society. Please present
your points (both positive
& negative) to the class
briefly?

8. Looking at global perspective, what are your suggestion to
McDonalds of their Corporate Social and
Sustainability Responsibilities that needs to initiate as an
urgent and important basis?
The Class Discussion Point 2

9. Thank You…..!

10. References
Ritzer, G. (2004). The McDonalidization of Society - Revised New Century Edition. Sage Publication Inc.
Ong, B. (2017). Thinking Empirically about the McDonaldization Thesis in Penang. SOCIAL SCIENCES & HUMANITIES -
Pertanika Journals, 25(1), 433-444. Retrieved 9 June 2020, from http://www.pertanika.upm.edu.my/
Jacobsen, E. (1996). Book Reviews : George Ritzer: The McDonaldization of Society. Thousand Oaks: Pine Forge Press,
1993. George Ritzer: Expressing America. A Critique of the Global Credit Card Society. Thousand Oaks: Pine Forge Press,
1995. Acta Sociologica, 39(2), 221-226. https://doi.org/10.1177/000169939603900207
Kashefi, M. (1997). Book Review: The McDonaldization of Society, by George Ritzer. Revised edition. Thousand Oaks, CA:
Pine Forge Press, 1996. Critical Sociology, 23(1), 132-136. https://doi.org/10.1177/089692059702300108