E-Marketing

1. Mr. M. Manikandan
Assistant Professor,
Department of Commerce,
ANJA College,
Sivakasi.

2. E-Marketing

3. E-Marketing
• E-Marketing (Electronic Marketing) are also known as
Internet Marketing, Web Marketing, Digital Marketing,
or Online Marketing. E-marketing is the process of
marketing a product or service using the Internet.
• E-marketing not only includes marketing on the Internet,
but also includes marketing done via e-mail and wireless
media. It uses a range of technologies to help connect
businesses to their customers.
• E-marketing first appeared in the early ’90s.

4. Advantages of E-marketing
• Much better return on investment from than that of traditional
marketing as it helps increasing sales revenue.
• E-marketing means reduced marketing campaign cost as the
marketing is done through the internet
• Fast result of the campaign as it helps to target the
right customers.
• Easy monitoring through the web tracking capabilities help make
e-marketing highly efficient
• Using e-marketing, viral content can be made, which helps
in viral marketing.

5. Disadvantages of E-marketing
• Dependability on technology
• Security, privacy issues
• Maintenance costs due to a constantly evolving
environment
• Higher transparency of pricing and increased price
competition
• Worldwide competition through globalisation

6. E-marketing landscape
• The digital marketing landscape is a constantly evolving
state of digital media and advertising including:
– Social media marketing
– Influencer marketing
– Pay-per-click advertising
– Search engine marketing
– Search engine optimization
– Content marketing
– Email marketing

7. Social Media Marketing
• People take their phones everywhere.
• As people are walking through stores, they’re
oftentimes scrolling through Instagram and other
social media websites.

8. Influencer Marketing
• Influencer marketing is a type of marketing that
focuses on using key leaders to drive your brand's
message to the larger market. Influencer Marketing is
a hybrid of old and new marketing tools.

9. Pay-Per-Click Advertising
• PPC stands for pay-per-click, a model of internet marketing in
which advertisers pay a fee each time one of their ads is clicked.
• Text-based ads are often displayed to users of search engines, and
whenever a user clicks on one of these ads, the advertiser is
charged (hence the term “pay-per-click”).
• Ex: Google Ads operates on a pay-per-click model

10. Search Engine Marketing
• Search engine marketing" refers to paid search marketing, a system
where businesses pay Google to show their ads in the search results.
• It is a practice of marketing a business using paid advertisements that
appear on search engine results pages (or SERPs).
• These ads, often known by the term pay-per-click ads.

11. Search Engine Optimization
• The process of maximizing the number of visitors to a particular website by
ensuring that the site appears high on the list of results returned by a search
engine.
• Search engine optimization is a methodology of strategies, techniques and
tactics used to increase the amount of visitors (traffic) to a website by
obtaining a high-ranking placement in the search results page of a search
engine (SERP) — including Google, Bing, Yahoo and other search engines.

12. Content Marketing
• Content marketing is a strategic marketing approach focused on creating and
distributing valuable, relevant, and consistent content to attract and retain a
clearly defined audience — and, ultimately, to drive profitable customer action.
• Ex: Content marketing is used by leading brands
– Coke’s “Share A Coke” Campaign
– Microsoft And Stories
– McDonald’s Question Time

13. Information Technology
• Providing competitive prices
• Providing responsive, fast and friendly purchasing services
• Provide the complete and clear information about product and
service
• Provide many bonuses such as coupons, special offers, and
discounts
• Give special attention such as the proposed purchase
• Providing a sense of community for discussion, input from
customers, and others
• Facilitate trading activities

14. Wireless Internet Access
• Wireless internet enables wireless-connectivity to
the internet via radio waves rather than wires on a
person's home computer, laptop, smart-phone or
similar mobile device. Wi-Fi hotspots
and wireless LANs (Local Area Network) are also
options for wireless Internet connectivity.

15. Digital Divide
• Digital divide is a term that refers to the gap between
demographics and regions that have access to
modern information and communications
technology, and those that don't or have restricted
access. This technology can include the telephone,
television, personal computers and the Internet.

16. Thank u Viewers…