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1. Unit Four: Strategic Formulation
One Marks Questions:
1) What are the characteristics of resource and capabilities for gaining sustainable competitive
advantage?
2) Write down the implication of resource-based approach on strategy formulation. Mention
different types of corporate level strategy.
3) List out the business dimension/definition.
4) Differentiate between horizontal and vertical integration. Differentiate between
conglomerate and concentric dimension.
5) Under what condition stability strategy is used.
6) Under what condition retrenchment strategy is used.
7) Differentiate between strategic alliance and joint venture.
8) Why do organization go for strategic alliances?
9) Write down 3 types of hybrid/mixed strategy.
10) What are the condition of success of cost leadership strategy?
11) Mention any four benefits of differentiation strategy.
12) Under what condition focus strategy seems to be success?
13) Write down the limitations of focus strategy.
14) Which business cell of BCG matrix refer to the problem children? Why?
15) Mention the cash generator and cash creator cell.
16) Give any four differences between BCG matrix and GE matrix.
17) Write down the limitations of GE matrix.

2. Five Marks Question:
1) What is strategic formulation? Explain the process involved in the strategic
formulation.
2) Explain the resource-based approach to the strategic formulation and what
implications it creates in strategy formulation.
3) What is industry life cycle? How does the stages of life cycle impact on firm’s
competitiveness?
4) What is corporate level/ directional strategy? Explain its types in brief.
5) Under what conditions retrenchment strategy is used? Explain its types and business
definition.
6) Under what conditions stability/expansion/combination strategy is used? Explain its
types and business definition.
7) Differentiate between concentric and conglomerate diversification.
8) Differentiate between vertical and horizontal integration.
9) Suggest some of the ways of implementing the growth strategies with their reasons.
10) What are business level/generic competitive/market based/generic strategy?
Explain the generic competitive strategies developed by porter.
11) Under what conditions cost leadership strategy seems to be success and failure?
12) Under what conditions best cost provider differentiation and focus strategy seems
to be success and failure?
13) What is portfolio analysis? why is it necessary?
14) Several tools are developed for portfolio analysis which helps to provide strategic
option during strategy formulation. Explain the BCG growth share matrix stating the
situations in which strategies are adopted.
15) Do you think GE matrix is superior over BCG matrix? Justify your answer.
16) Explain the Hofers matrix with all its limitations.
17) How strategic alternatives are evaluated? Explain in detail.

3. Unit 5: Strategy Implementation
One Marks Questions
1) What is strategy implementation? mention 7's Mckinsey model.
2) What are the hard S areas?
3) Write down any 2 advantages and disadvantage of entrepreneur functional and network
structure
4) list out the process of strategy evolution and control
5) what is strategy surveillance?
6) mention the 2 types of implementation control
7) what are the criteria for evaluation strategy
8) mention 4 guidelines for strategy evaluation control.
9) what is strategy leadership? point out its hole? Different between leadership and management?
10) what is learning organization? what activities does it comes
11) what is emotional intelligence? identify its components
12) identify the four leadership capabilities
13) is there any relationship between leadership and culture? Explain.
14) what is strategic changes? identify the forces of change
15) mention the types of strategy changes
16) what is force yield analysis? identify the pushing and resiting force
17) who is charismatic transformational and transactional leader?>
18) what the qualities of effective strategic leader>?
19) mention the levers for managing strategic change?

4. Five Marks Questions
1) Give the concept about the strategic implementation and its process in brief.
2) Sketch and explain McKinney’s 7's model framework of strategic planning tools.
3) Differentiate between strategic formulation and strategic implementation.
4) Strategic formulation and Strategic implementation are the two sides of the coin. Do you
agree?
5) Is there any strategic structure relationship? Justify.
6) Explain the various types of organizational design/structure with its advantages and
disadvantages.
7) Under what condition matrix structure is used? State its drawbacks.
8) What is strategic evaluation and control? Explain its process.
9) Briefly explain the different types of strategic. Control.
10) What are the criteria for evaluating strategy? Explain.
11) What is strategic leadership? How it is related to strategic management process?
12) Explain the roles of strategic leaders in brief.
13) What roles and skills do leaders play in building in learning organization?
14) How do emotional intelligence lead to effective leadership performance?
15) Give the concept of strategic change. Explain the process of strategic change.
16) Briefly explain the styles and roles in change management.
17) Explain the importance of levers in managing strategic change.
18) What is retrenchment strategy? Explain its types.
19) How to strategic leaders recognize the cultural change?