This document discusses the importance of business leaders developing a deep understanding of digitalization. It argues that CEOs must leave the helicopter view and get a close-up perspective on digital topics by bringing in digital experts. This will allow them to make future-oriented decisions and ensure the successful digital transformation of their marketing, sales, and business processes. It encourages CEOs to build the strongest possible digital mindset and vision to guide their company's digital future.

1. RAUS AUS
DEM
ELFENBEIN-
TURM!
Digital-
versteher
M Ü S S E N G A N Z
D R I N G E N D A U S
D E R H E L I K O P T E R -
P E R S P E K T I V E I N
D E N C L O S E - U P
V I E W D E R
D I G I T A L T H E M E N
W E C H S E L N .
Z U K Ü N F T I G E

2. WAS HAT
DAS MIT CEO'S
ZU TUN?
E I N T I E F G E H E N D E S
V E R S T Ä N D N I S F Ü R D I E
B E R E I C H E D E R
D I G I T A L I S I E R U N G M U S S
G A N Z O B E N A U F G E B A U T
W E R D E N , D A M I T
E N T S C H E I D U N G E N
Z U K U N F T S O R I E N T I E R T
G E T R O F F E N W E R D E N !
HOL DIR DIGITAL-
EXPERTEN

3. WAS SIND
DIE HERAUS-
FORDERUNGEN?
D I G I T A L I S I E R U N G
D E S M A R K E T I N G S
I S T N O T W E N D I G
D I G I T A L I S I E R U N G
D E R S A L E S -
A B L Ä U F E I S T
U N A B W E N D B A R
D I G I T A L E
P R O Z E S S E
B E N Ö T I G TT O O L S
D I G I T A L E S M I N D S E TE C O M M E R C E
C R M
E R P
P I M
D W H
W I E K U N D E N
G E N E R I E R E N ?
W E B S I T E
K N O W - H O W
A G I L E S A R B E I T E N
O K R

4. Damit die
Digitalisierung
gelingt
B E N Ö T I G E N T O P - E N T S C H E I D E R / C E O ' S D E N
A B S O L U T E N D I G I T A L - D U R C H B L I C K
M Ü S S E N S I E I N I H R E R V O R R E I T E R - R O L L E D A S
G R Ö S S T E D I G I T A L - M I N D S E T A U F B A U E N
Z E I G E N S I E D I E V I S I O N D E R D I G I T A L - Z U K U N F T
I M U N T E R N E H M E N A U F !

5. 1.
Liebe
Entscheider
SICH ZEIT
NEHMEN
FÜR DIGITAL-
THEMEN IN
DER TIEFE

6. 2.
Liebe
Entscheider
DEN FACH-
EXPERTEN
GUT ZUHÖREN
UND
VIEL LERNEN

7. 3.
Liebe
Entscheider
KRITIK
ZULASSEN &
NEUE, AGILE
WEGE
BESCHREITEN

8. Holt euch
Rat!
288 SEITEN
VOLLER DIGITAL
KNOW-HOW
E I N E M C O N S U L T A N T
E I N E M Q U E R D E N K E R
E I N E M E C H T E N
D I G I T A L - V E R S T E H E R
B E G E B T E U C H A U F D I E
S P N N E N D E R E I S E
Z U S A M M E N M I T

9. Ein Querdenker treibt
die Digitalisierung
voran!
WWW.
MAIKE
PETERSEN.
DIGITAL
. . . D U M U S S T E S N U R
Z U L A S S E N – U N D
E I N F A C H M A C H E N !