At midem 2012, Mike Masnick, Editor, Techdirt.com; President and CEO, Floor64, presented "The Sky is Rising," a new study which affirms that things have never been better for the entertainment industry.

1. A Totally Positive Look at
the State of the Industry
… and where the big
opportunities lie

2. Mike Masnick

3. Motivational

4. A Totally Positive Look at
the State of the Industry
… and where the big
opportunities lie

5. Key Ideas

6. Amazing

7. Sky Is Rising

8. Not Falling

9. The Industry…

10. Growing

11. Not Shrinking

12. More Content

13. Than Ever Before

14. More Access

15. Than Ever Before

16. More Opportunity

17. Than Ever Before

18. Good

19. Very, Very Good

20. That Said…

21. There Is Still

22. Challenge

23. Challenge

24. Established Players

25. Convince

26. A Totally Positive Look at
the State of the Industry
… and where the big
opportunities lie

27. Challenge

28. Marketing Challenge

29. Be Met

30. More

31. Open

32. Human

33. Most Of All…

34. Awesome

35. Recall

36. 2009

38. CwF = Connect with Fans

39. RtB = Reason to Buy

40. CwF + RtB = $$$$

41. (Still True)

44. 15 Minute Presentation

45. 280 Slides

46. Reward

49. Come Back

50. Rather Than…

51. 15 Minute Presentation

52. Only

53. 10 Minute Presentation

54. And…

55. “Can you make it as
entertaining”

56. Challenge

57. Still

58. 280 Slides

59. 10 Minutes

60. Entertaining

61. Forgive Me

62. Speak Fast

63. Now…

64. A Totally Positive Look at
the State of the Industry
… and where the big
opportunities lie

65. Research Report

66. Today

68. Comprehensive Survey

69. State

70. Global

71. Entertainment Industry

72. Contrary

73. (Psssst!)

74. Doom & Gloom

75. Celebrating

77. Amazing

78. Sky Is Rising

79. Not Falling

80. The Industry…

81. Growing

82. Not Shrinking

83. More Content

84. Than Ever Before

85. More Access

86. Than Ever Before

87. More Opportunity

88. Than Ever Before

96. Tom Silverman

98. Here’s the thing…

100. Entire Past Decade

101. Doom & Gloom

102. Actuality

103. Better

105. 66% Growth

107. Sky Is Not Falling

108. Sky Was Never Falling

109. Now…

110. Wait a second…

111. We’ve all seen…

113. Lived It

115. Answer

117. Record Industry

118. Music Industry

119. Music Industry
≠
Record Industry

120. Elsewhere

121. Concerts

122. Merchandise

123. Licensing

124. Sponsorship

125. And Remember

127. But Also…

129. Amount

130. Music

131. Exploded

133. Argue

134. Quality?

135. No Question

136. Easier

137. Create

138. Record

139. Distribute

140. Promote

141. Monetize

142. Growing

143. Opportunity

144. What You Have:

145. Consumers?

146. Wonderful

147. Abundance

148. More

149. Content

150. Choices

151. Ways

152. Experience

153. Renaissance

154. Musicians?

155. Easier

156. Create

157. Record

158. Distribute

159. Promote

160. But…

161. Challenge

162. Much More
Competition

163. Even As

165. The Content

166. Growing

167. Faster

169. Challenge

170. Marketing

171. Some People…

172. Legal

173. Educational

174. Technological

175. But…

176. When You Look

180. A Marketing Challenge

181. To Capture Customers

182. Highly Competitive
Market

183. But How?

184. CwF + RtB = $$$$

186. Examples

187. Case Studies

189. Louis CK

190. Comedian

191. Marketing Challenge

192. Open

193. Human

194. Awesome

195. Open
Human
Awesome

197. Interesting

198. DRM-Free

199. Low Price

200. $5

201. Direct

202. By Itself…

203. None Of That

204. Stands Out

205. What Did…

206. Stand Out

208. Open
Human
Awesome

210. Open, Human

213. Didn’t Scold

214. Didn’t Threaten

215. Didn’t Demand

216. Treated Fans

217. As Fans

218. He Trusted

219. Human

221. Open

222. Transparent

223. 12 Days

224. > $1 Million

227. Open

228. Human

229. Can’t Forget

230. Awesome

231. Awesome

232. Nothing Works

233. Marketing

234. Awesome

235. Awesome

239. Amazing

240. Sky Is Rising

241. Not Falling

242. The Industry…

243. Growing

244. Not Shrinking

245. More Content

246. Than Ever Before

247. More Access

248. Than Ever Before

249. More Opportunity

250. Than Ever Before

251. Challenge

252. Open

253. Human

254. Most Of All…

255. Awesome

256. Thank You…

257. Awesome

258. techdirt.com/skyisrising

261. mike@floor64.com
@mmasnick

262. techdirt.com/skyisrising