Waymaker courses from Lumen Learning combine personalized learning with open educational resources, to provide a powerful and affordable learning experience. These slides introduce two Waymaker business curriculum courses: Introduction to Business and Principles of Marketing. The presentation walks through what's unique about Waymaker courses and the simple process of setting up a Waymaker course and beginning to teach.

1. 1
lumen Personalized Learning in Five Simple Steps:
Waymaker Business Courses
October 2016

2. 2
Lumen Learning
What We Do
Our purpose:
Make great learning opportunities available to all
students, regardless of socioeconomic background.
Facts
• formed
in
2012
• based
in
Portland,
OR
• 100+
ins7tu7onal
clients
• $5
million+
in
textbook
savings
in
AY
2015-­‐16
Our approach:
Effective use of open educational
resources

3. 3
About Waymaker
Next Generation Courseware Challenge: Grant
program funded by the Gates Foundation
Program Goal: Develop affordable, high quality digital
course materials to improve teaching and learning for
disadvantaged learners
Waymaker Goal: Deliver highly effective, personalized
learning experiences using OER

4. 4
Waymaker’s Research-based Interventions
Day 1 access; a fraction of the cost of traditional textbooks
Open Educational Resources (OER)1
3
2
Metacognition: coach students on where to focus; learn how to learn
Assessment as a learning activity; frequent feedback; strong alignment to
learning outcomes
Personalization
Mastery Learning
4
Nurturing the learning process; individualized outreach & intervention
Faculty-student Connection
OER meets personalized learning

5. 5
Want to go hands-on?
Share your email address in the “chat” box.
We’ll send an invitation for a hands-on demo course to
explore later during this session.

6. 6
WAYMAKER PROVIDES:
Complete courses designed using OER

7. 7
WAYMAKER PROVIDES:
Easy access to course content in your LMS
Canvas
Blackboard
D2L

8. 8
WAYMAKER PROVIDES:
A personalized study plan for every student

9. 9
WAYMAKER PROVIDES:
Assessments and activities to develop mastery

10. 10
WAYMAKER PROVIDES:
Messaging tools to reach struggling students

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Waymaker Introduction to Business
Check attributions on each page of course
Multiple OER Source Texts
• Contextualize: why does this matter?
• Timely, relevant case studies, examples
• Use of video, simulations, storytelling
• Practical: develop workplace skills
• Case study sample assessments
threaded throughout course
Current, engaging content
Introduc7on
to
Business
Content
Coverage
• Role
of
Business
• Economic
Environment
• Global
Environment
• Financial
Markets
and
System
• Legal
Environment
• Business
Ethics
• Legal
Ownership
• Entrepreneurship
• Management
• MoAvaAng
Employees
• Teamwork
and
CommunicaAon
• Managing
Processes
• MarkeAng
• Human
Resource
Management
• AccounAng
and
Finance
• InformaAon
Technology
and
Business

12. 12
Waymaker Principles of Marketing
Introducing Marketing by John Burnett
(CC BY)
Primary Text
• Modern: marketing mindset and
practice in the digital age
• Current: timely, relevant case
studies, examples
• Relatable: see and experience
marketing around you
• Active: develop workplace skills
• Iterative sample assessments
culminating in a marketing plan
Practical, Applied Learning
Principles
of
Marke7ng
Content
Coverage
• Role
of
MarkeAng
• MarkeAng
FuncAon
• SegmentaAon
&
TargeAng
• MarkeAng
Strategy
• Ethics
&
Social
Responsibility
• MarkeAng
InformaAon
&
Research
• Consumer
Behavior
• PosiAoning
• Branding
• Product
MarkeAng
• Pricing
Strategy
• Place:
DistribuAon
• PromoAon:
Integrated
MarkeAng
CommunicaAons
• Global
MarkeAng
• MarkeAng
Plan

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Big Finding #2
Waymaker sections erase
the performance gap for
Pell-eligible students that
is evident in “control”
sections.
Big Finding #1
In Waymaker sections, a
higher percentage of
students complete the
course, compared to
“control” sections.
EfficacyWaymaker
Waymaker Spring Learning DataWaymaker Spring Learning Data

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Control | Waymaker
14.2%
|
5.1%
8.6%
|
7.0%
86%
|
82%
67%
|
72%
Drop
Withdraw
C
or
BeWer
Course
Throughput
Spring
2016
7650
students
at
7
insAtuAons

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WAYMAKER: 5 SIMPLE STEPS
1. Complete simple set-up for students to access
course through your LMS.
2. Map your learning outcomes to align Waymaker
course content.
3. Select assignments and performance
assessments.
4. Review machine-graded quizzes.
5. Configure Waymaker Faculty Tools.

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WAYMAKER: 5 SIMPLE STEPS
1. Complete simple set-up for students
to access course through your LMS.

17. 17
WAYMAKER: 5 SIMPLE STEPS
2. Map your learning outcomes to
align Waymaker course content.

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WAYMAKER: 5 SIMPLE STEPS
3. Select assignments and
performance assessments.

19. 19
WAYMAKER: 5 SIMPLE STEPS
4. Review machine-graded quizzes.

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WAYMAKER: 5 SIMPLE STEPS
5. Configure Waymaker Faculty Tools.

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Waymaker Catalog & Roadmap
ROADMAP
TIMING
COURSES
Now
Available
IntroducAon
to
Business
Principles
of
MarkeAng
Microeconomics
Macroeconomics
Available
Spring
2017
Developmental
English
Sequence
Developmental
Math
Sequence
College
Success
English
ComposiAon
I
Sociology
Available
Fall
2017
Biology
I
Business
Management
College
Algebra
Psychology
Available
Spring
2018
Biology
II
American
Government
Geology
StaAsAcs
Beyond
Spring
2018
Anatomy
&
Physiology
I
&
II
ArithmeAc
Prealgebra
Beginning
Algebra
Chemistry
I
English
ComposiAon
II
Business
CommunicaAon
InformaAon
Literacy
IT
EssenAals
Principles
of
AccounAng
Note:
Roadmap
may
adjust
to
reflect
evolving
priori8es
and
collabora8on
opportuni8es.

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Lumen Support: We can help!
Training * Support * How To * Best Practices
Lumen Support Website
Faculty User Guide
OER Office Hours
Waymaker Training
Lumen Community Slack

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What’s Delivered with Waymaker?
Content & Learning Design
Personalized Study Plan
Course Modules
Machine-Graded Assessments
Sample Performance Assessments
Sample Grading Rubrics
Waymaker Faculty Tools – Messaging, Alerts
Online, PDF/ePUB formats
Sample discussion forums
Edit/delete/add quiz questions
Add/remove/reorder modules
Remove enabling outcomes
Training & Support
LMS Integration
Day One Access for Students
Faculty Training & Support
Instructor Resources
Student Orientation

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Pricing Model
Lumen course support fee:
$25 per student enrollment
• Day one access for all students via LMS
• Includes remote faculty training and support
• Billed directly to institution after add/drop window
• No paywall for students
• No external textbook cost
• Consider adding low-cost course materials fee in lieu of
expensive textbook or allocating student tech fee funds

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Take a Closer Look
Do a free, hands-on review of a Waymaker demo course.
Send a request to: name@lumenlearning.com
Key elements to review:
• Course learning outcomes
• Personalized study plan
• Content (text, videos, simulations, graphics, etc.)
• Assessments: Pretest, self-check, module quizzes
• Waymaker Faculty Tools

26. 26
Q&A
Questions? Discussion?
Thank you!
Name
julie@lumenlearning.com

27. 27
Supplemental Materials
Appendix

28. 28
OER Courses from Lumen Learning
Support
Features
Freely
Available
Candela
Waymaker
Curate,
align,
organize
OER
into
course
structure ✔ ✔ ✔
Use,
supplement
and
enrich
OER ✔ ✔ ✔
Seamless
delivery
in
LMS ✔ ✔
Provide
day
one
access
for
all
students
via
LMS ✔ ✔
Course
editability
and
customizaAon ✔ ✔
Ongoing
faculty
training
and
support ✔ ✔
Maintain
aWribuAons,
updates,
improvements ✔ ✔
Support
and
maintain
technology,
integraAon ✔ ✔
Personalized
study
plan
to
guide
student
learning ✔
Mastery
learning
assessment
approach ✔
Automated,
individualized
messaging ✔
Time-­‐saving
tools
to
idenAfy
and
help
struggling
students
✔
Standard
Pricing:
per
student
enrollment
fee $0 $10 $25

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Start with the End in Mind
Build around what we want
students to accomplish

30. 30
Sample Performance Assessments Build a Marketing Plan
Assignments and
discussion forums
provide opportunities
for review, feedback,
iterative improvement