Converge Report 2020 ENG

1. by
HIGHLIGHTS JUNE 2020

2. COVID-19’s impact has shaken up the agendas of industries,
organizations and people. The confinement that most countries
have been going through during the last few months placed at risk
the interaction between people, innovation, and the ability to work
normally. Therefore, many companies have had to reinvent their
organizational dynamics by adopting technology that promotes
positive digital work environments.
We know that collaboration is a key ingredient for any
organization’s success, but to achieve it with spread out
people is all a challenge. How can we generate an
environment of collaboration that connects us and increases
productivity? How can spread out teams be as or more
effective than when they were in person?
For Globant, the response to these challenges is in the
concept of Augmented Collaboration. Thanks to artificial
intelligence and technology, the collaboration of the future
will have much more efficient and striking potential.
The new era of
augmented collaboration
In this Converge, different examples of augmented
collaboration between work teams, different
industries, organizations, and the public and private
sector were presented. Only a true and deep
convergence of collaborative efforts can lead
companies to evolve and grow.

3. Martín Migoya,
CEO & Co-founder at Globant
Guy Kawasaki,
Innovation speaker, chief evangelist of Canva, and
the bestselling author of 'The Art of the Start'
Pascal Finette,
Co-Founder at be radical and Singularity University’s
Chair for Entrepreneurship & Open Innovation
James Taylor,
Creativity Speaker, Award-winning Entrepreneur,
Founder of C.SCHOOL
Madeline Di Nonno,
CEO of the Geena Davis Institute
Guibert Englebienne,
Co-Founder & CTO at Globant
Marina Saint-Lary,
Chief Solution Officer Globant
Christian Tomasofsky,
Mobile Banking Development Lead at FIS
Sandro Mesquita
VP Social Responsability and
Sustainability AT&T | DIRECTV Latam
Enrique Dans
Professor at IE Business School
Author of "Viviendo en el futuro"
Melina Furman
Education Professor at UdeSa and
researcher at CONICET
Carolina Angarita
GM Colombia and Head Digital
LATAM at Discovery
Gonzalo Bans
Journalist at Espejo Público, Antena 3
Eduardo Mangarelli
Dean Faculty Of Engineering
ORT Uruguay
Patricia Pomies
Chief Delivery & People Officer de Globant
Nano Kigel
Chief Learning Officer de Acámica
Andy Eyherabide
VP of Technology at Globant
Speakers Converge 2020

4. The world is changing and organizations
need to adapt fast. We want to leverage
learnings from how different industries
are leading their transformations.
We want to prepare the field for true
collaboration as teams adapt to a
post-pandemic era.
“
”
MARTÍN MIGOYA
Co-Founder &
CEO | Globant

5. How will we collaborate
in the future?
All organizations and governments are reconsidering their way of
working. At Globant, we decided to experiment with new forms of
collaboration, placing the focus on an increase of a sense of
purpose and teamwork among our spread out people:
Augmented Coding
helps programmers find the code
that they need, simplifying the work
and increasing the productivity of
people that are spread out.
Augmented Scrum meetings
allow the tracking of the relevant
information of teams and their
productivity.
Augmented Knowledge
connects the different proposals made in
the organization to bring knowledge
together and make the collaboration
between teams more fluid and efficient.
Augmented Culture
StarMeUp makes it possible to understand
the relationships and dynamics between
collaborators by identifying who will
generate more value and enabling the
creation of a strong organizational culture.
“We are at a starting point of this era, Augmented
Collaboration is how we named what we believe will be
the way to collaborate in the future as human beings”.
Martín Migoya, CEO and Co-founder

6. “
”
Carolina Angarita
GM Colombia Head Digital
| LATAM Discovery
With artificial
intelligence, we
managed to get the best
of the televisión world
and the digital world

7. Flying with Cupid to
strengthen businesses
New digital tool based on Artificial
Intelligence, Cupido aims to create a match
in the country's advertising market, between
brands, audiences and its own content
Insights Phase: how the brand talks on
social media, in its campaigns,
strengths, tone, language, etc. A
personality attribute map is defined.
Thanks to the use of artificial intelligence,
Discovery has managed to get the best of the
tele world and the digital world, transcending
their borders. Within the framework of the
work called “Discovery Beyond,” and in
collaboration with its partners and
advertising clients, the company managed to
cover the entire value chain from start to
finish in four phases:
Testable Content Phase:
communication pieces are created
and A/B tests are performed.
Multi-Platform Phase: these pieces are
presented to audiences that are more related
to that brand’s personality. Discovery has
different clusters by channel and country. It
allows to nurture with marketing studies the
advertiser might want to contribute.
Attribution Model Phase:
what pieces work better are tested and
thus audience niches for the company,
new primetimes, etc. are detected.

8. Future of education:
trainings and trends.

9. “
”
We have the opportunity to present
Globant University, a platform that permits
all of our Globers to be able to take
training paths according to different
orientations: leadership, agility,
technological careers. We are considering
the challenge of understanding where we
would like to bring our talents to
Patricia Pomies
Chief Delivery & People Officer Globant

10. Melina Furman
PHD in Education Professor at UdeSa
and researcher at CONICET
“
”
Technology can help
the instructor in the
personalization of the
training and the student
to find the meaning,
the “what for” in their
efforts to learn

11. Eduardo Mangarelli
Dean Faculty Of Engineering
| ORT Uruguay
There is an enormous
opportunity to apply
machine learning to
both guided and
adaptive learning
“
”

12. In the next 15 years,
the personal and the
digital are going to
connect increasingly
“
”
Nano Kigel
Chief Learning Officer Acamica

13. Main changes in the
future of education
It is a unique opportunity to reassess and use
a lot of technological tools that already
existed, for example, the inverted classroom
with multiple resources available.
The teaching time spent has to be
used more creatively and productively.
The student will go from being a
consumer of knowledge to having a
more collaborative and creative role.
The student will have to learn to learn with
more autonomy and self-motivation.
Technologies like gamification or machine
learning can be used for adaptive learning and
consider the characteristics of each student.
Today, the education system is being reinvented to respond
to the challenges of distance learning. In this new stage,
there are a lot of transformations that are being provided:

14. Sandro Mesquita
VP Social Responsability and
Sustainability AT&T | DIRECTV Latam
Offering high-touch is
more important than
offering high-tech
and content. The
most relevant thing
is the human factor
“
”

15. Escuela+ is an audiovisual education program
created by AT&T thanks to a synergy between
technological, audiovisual, and educational
knowledge. It is supplemented with the
curriculum of each country and seeks to provide
innovators with audiovisual resources that
improve student learning.
The program was created based on a
coordination between the company and the
ministries of education of the countries where it
is available and its main objective is to fight
against the educational inequality affecting
different communities.
Synergy between the private
and public sectors in order
to have an impact in education
The organizations that are starting with digital
transformation initiatives in education have to
act; as far as education is concerned, there is no
competition, there is collaboration and synergy.
The innovations in education have to keep in
mind the context and possibilities of the
instructors to whom the tools are directed.
Behind each screen there is a human being, our
challenges are not technological but rather
curatorial of content and decoding. We have to
successfully communicate with people.

16. Professor at IE Business School
Author of "Viviendo en el futuro"
A lot of companies are
becoming remote first,
the meetings are replaced
by a shared document
and gain efficiency
“
”
Enrique Dans

17. Transformation and
digital Darwinism
The global lockdown was the largest collective experiment in
history and brought us enormous transformations, for
example, an extremely large number of people started to shop
online, staying at home to work or study.
While having to adapt to working remotely, a lot of
organizations can take advantage of the acceleration in digital
transformation to evolve. This means not only going to a 100%
remote work model, but also, for example, instead of having
meetings, working on a shared document and going to a higher
level of effectiveness.
In a crisis like this one, unlearning is more important than
learning. Companies that are capable of unlearning are the
ones to which digital darwinism may work in their favor.

18. Guy Kawasaki
Augmented organizations means
becoming bigger, stronger, faster,
running the right race at the right
pace, sharing the wealth and
focusing on results.
Innovation speaker

19. The art of
augmentation
These are the lessons for
making organizations larger,
stronger, better, and more
innovative:
Understanding that in
order to continue being
relevant, a lot of skills
are needed.
1
Being empathetic and
showing concern for
team members.
2
Promoting the learning
of new skills.
3
Being more transparent
than ever.
4
Sharing economic
members.
5
Celebrating
good news.
6
Force serendipity, i.e.,
encourage people to
interact and connect
with each other.
7
Focus on the
results.
8
Rethink the
onboarding
of new talent.
9
Do what need to be
done to triumph.
10
Offer valuable and
unique products or
services to clients.
11

20. Madeline Di Nonno
Female leaders are more likely
to only be partially considered.
There’s a social and business
imperative to augment
collaboration.
CEO Geena Davis Institute

21. The power of the media for culture transformation
The Geena Davis Institute is dedicated to studying and influencing the creation of female
representations in the entertainment industry, reducing stereotypes, generating gender
balance and generating a large number of female characters through research that
provides data-based information to guide the creative process in the media and
entertainment. Some examples of these studies are:
Rewrite Her Story: together with the Organización Plan International, they
performed a two-part study to analyze how movies and the stereotypes
implanted by the media affect life and leadership ambitions in girls from 16 to
that 63% had leadership ambitions, but 94% stated that this would mean being
discriminated and sexually harassed. In the second part, the study was based
on an analysis of media content, in which a gender gap was reflected: male
characters exceeded female characters in a 2:1 proportion, using the GTRIQ,
which uses facial and audio recognition to extract data regarding female
prominence. In addition, it was demonstrated that leading female characters
Portray Her: study focused on how
the media can negatively or positively
influence the entrance of girls into
STEM (Science, Technology, Engi-
neering, Mathematics), which
revealed that the media exercise a
negative reinforcement of many
gender stereotypes: discrimination,
sexual harassment, concept that
are in the science world, etc.

22. Pascal Finette
Change happens at the
implications of the implications
Analyse which are the weak
signals of those changes and
what’s their residue
Co-Founder at be radical

23. Keys to
anticipating
the future
Currently COVID-19 is causing
profound changes, particularly in the
exponential growth of technology
adoption. What are the changes that
are going to remain in the
post-pandemic world and what will be
the new behaviors? To understand
these transformations, you have to
pay attention to the “weak signals”.
For example, the new forms of
traveling, contactless payment and
remote work. The present crisis’s weak
signals give us clues of how the future
of industries and markets will be.
In order to understand weak signals
and opportunities, it is necessary to
analyze the implications of these
changes and consider the implications
of the implications.
With all this data, it is necessary to put
together a map of the disruptions that
synthesizes and gives meaning to all
of the information.
Organizations that can
understand the changes in a
timely fashion are the ones
that will be prepared for the
future.

24. Marina Saint-Lary
A distributed dream team needs to keep communications
happening, help each other get the information they need, and stay
focused on the value they need to achieve together.
Christian Tomasofsky
Mobile Banking Development Lead FIS

25. How to create successful
remote work teams
The FIS Mobile Banking team, the global
company specialized in payment technology
for banks, already had a distributed work
model before the pandemic. With the
lockdown, they were forced to accelerate
some changes and adopt more adequate
technologies to improve interactions.
users because their behavior started to
change. For example, a lot of them had to
change from physical bank branches to online
branches. In a survey, 40% stated that they will
continue doing so after the COVID pandemic.
piece of advice would be for employees to
know with whom to speak and how to do so.
The second piece of advice is to know whom
and objectives so that everyone is aligned.
What makes a successful team
is communication and employee
empowerment, where everyone has
the autonomy to be able to work.

26. Haldo Sponton
Augmented Coding is changing
the way we write code and the
way we enhance capabilities.
We are reinventing the way we
code, to code better and faster.
Head of AI Development | Globant

27. Augmented Coding
What are these
models capable of?Two years ago, within the
“natural language processing”
revolution started to take form,
leading us to explore new areas
in the man-machine
collaboration relationship.
At Globant, we have developed
language models capable of
understanding both the manner in
which we write the code and the
manner in which we describe its
functionality.
These models, which understood
natural and programming
languages, are the core of
augmented coding, platforms to
improve the abilities of developers.
In terms of data, we have trained
these models with almost a billion
lines of code in the different
programming languages that we
use on a daily basis like JavaScript
and Python, among others.
They understand pieces of code.
They understand the relationship
between the functionality of two
pieces of code, that is to say, the
ability to represent in numbers the
functionality of these two pieces.
They can perform semantic
code searches

28. Guibert Englebienne
In every organization,
providing autonomy so
that people can make
decisions in a distributed
manner, is essential.
CTO & Co-Founder | Globant

29. A pandemic of certainty regarding
the digital transformation
At Globant, we have been dedicated
for years to the digital transformation
of organizations. Despite not all
clients would adhere to this process
with the same speed previously, this
pandemic has convinced them that
this transformation had to occur and
now there is no turning back.
Today, we have to go beyond the
obvious, which is to ensure the
continuity of work in a distributed
environment.
We have to reinvent our organizations,
where we expect an attitudinal
change of our team members: that
they be self-motivated, autonomous,
and can learn to unlearn to accelerate
their careers at any time which will
assuredly have an impact on an
improvement for the organization.
We have to be able to provide a lot of
autonomy and generate trust so that
people can make decisions in a
distributed manner

30. A tsunami to reinvent ourselves
This pandemic caused by COVID-19 was like a tsunami
that arrived with its enormous waves crashing into
everything. But when the water recedes and the crisis is
controlled, we are not going to go back to the way things
were, because these months have transformed us
profoundly as human beings and as organizations.
When the tide leaves, a lot of treasures will remain on the
beach. From this pandemic there will remain a lot of
legacies and lessons learned that we will need to not only
endure the crisis, but also to return to challenge ourselves,
and above all, to continue growing with the innovative
This new reality is reinventing us into a more powerful
version of ourselves. Today we are stronger and know
how to collaborate more and better. We are not going
backwards, the future is now.

31. Culture
Change
Creativity
Mobile
Augmented Collaboration
Augmented Coding
Remote
Empower
Future
Digital
Distributed teams
Efficiency
Productivity
Scalable
Dreams
Connections
Values
Interactions
Communication
Insights
Implications
Implications
Talent
Talent
Disruptive
Human-Machine
Collaborations
Human
Exponential
Bigger
Autonomy
Algorithms
Deep learning
Transformers
Faster
Revolutionize
Reinvent
Womenin
technology
Better
Word CLOUD
Trust
Energy

32. Watch the full video here
1st PART - June 18th HERE
2nd PART - June 25th HERE

33. What’s Converge by Globant?
Converge is Globant's annual conference, organized for the past
six years, that brings together renowned experts to participate in
tech ignite talks and exclusive business roundtables. All of which
went fully virtual in 2020, and allowed speakers and attendees to
share cross-industry learnings and discuss how organizations
can leverage technology to shape the workplaces of the future.

34. About Globant
We are a digitally-native company where innovation,
design and engineering meet scale. We use the latest
-
form organizations in every aspect.
We are more than 12,500 professionals and we are present in 16 countries
working for companies like Google, Rockwell Automation, Electronic Arts
and Santander, among others.
We are featured as a business case study at Harvard, MIT and Stanford.
We are a member of the Cybersecurity Tech Accord.

35. Thank you!