This slideshow showcases the AC Milan x Koche collaboration in Rocket League and highlights how it is an effective digital marketing strategy. It explains how the collaboration uses the popularity of the game to reach a large audience, and discusses the benefits it brings to both brands. Through this presentation, you will gain insights into the creative and engaging ways in which brands can leverage gaming to increase brand exposure and reach.

2. AC Milan x Koche collaboration in Rocket
League: Effective Digital Marketing
The AC Milan x Koche jersey collaboration involving Rocket League is
important and effective as digital marketing for both parties because it
leverages the popularity and reach of the game to promote the
collaboration and the brands involved to a large and engaged audience
of gamers. By creating a custom-designed car in the game that players
can purchase, the collaboration and its associated merchandise become
accessible to a wider audience beyond traditional sports and fashion
fans. Additionally, the collaboration helps to increase brand awareness
and reach for both AC Milan and Koche, as well as generate buzz and
excitement among fans of the game and the brands involved. Overall, the
collaboration and in-game integration serve as a creative and engaging
way to promote the collaboration and increase brand exposure and
reach for both AC Milan and Koche.

3. Link to the Collaboration Launch Page
https://www.rocketleague.com/news/ac-milan-brings-the-red-and-black-
to-rocket-league/