Facilitating innovation management in a distributed world of working - Lessons from virtual communities Three main drivers for success 1. Rethink the organization culture to promote cross-functional interaction 2. Create et lead virtual Communities of practice (VCoP) 3. Use modern social collaborative tools Two use cases are illustrating what is at stakes.

1. Facilitating innovation
management in a
distributed world of
working
Lessons from virtual
communities
26 August
2020
Louis-Pierre Guillaume
Accompagne la transformation digitale et l'innovation
collaborative, pour valoriser les connaissances

2. Agenda
|2.
1. Community? What for?
2. Who am I?
3. 2 use case of CoP
4. Three main drivers for success

3. What brings us here today
|3.
1. The need to keep innovating despite today’s constrains
2. The wish to hear lessons learned from innovation communities
3. The necessity to lead remotely
4. The lack of available time
5. The cultural roadblocks
6. The usage of collaborative tools
7. The difficulty to valorize
8. The risk of communitarianism

4. |4.
The Community of
Practice (CoP)
Major player
1. Develop strategic and innovative
knowledge
2. Optimize operational processes.
Formalize best practices
3. Develop competencies about a given
practice

5. "Communities" are everywhere
|5.
• All the digital collaboration tools offer "communities in one click”
…
• “Communities” is used instead of “BU” or “support function”
• Digital transformation programs leverage ambassadors “networks”
A community is neither an op. team, nor a project team, nor a tool

6. Sense of urgency
|6.
• The organization siloes do not facilitate innovation
• The NIH syndrome prevents from sharing best practices
• The constraints of physical distancing reduce on-site meeting

7. Louis-Pierre GUILLAUME
|7.
• A conviction:
− Sharing and reusing knowledge only takes place in
an environment of trust,
− Trust between people only exists within
communities.
• Foster digital transformation and collaborative
innovation, to enhance the value of knowledge
• 25 years of practice in knowledge management
and digital transformation
• Consultant, Speaker, Trainer, Author

8. |8.
Communities?
How could communities
help innovation in your
organization?
One idea = One message
Use the CHAT

9. Case 1. To position in innovative markets
|9.
• Context : 17 countries, 80000 employees
• Issue : Enable the company to win contracts in innovative and strategic
markets

10. Case 1. To position on innovative markets
|10.
• Solutions :
− Regroup different BU/functions: operation, sales, innovation …
− Create a piloted community of practice. 200 members.
− Use the internal social network
• Benefits:
− Meet in a common space to share or search for information
− Improve competencies
− Recognize successes, learn from failures
• Point of attention :
− Rigor and preparation (webinars…)

11. Case 2. Boost innovation with suppliers
|11.
• Context : R&D and purchasing departments in >10 countries
• Issue : Enabling a sustainable portfolio for plastic materials in the coming
years

12. Case 2. Boost innovation with suppliers
|12.
• Solutions:
− Open to anyone from R&D and Purchasing, and beyond
− Create a piloted community of practice. 120 members
− Use the internal social network
• Benefits:
− Provide a strategic vision on relevant topics to be able to answer to tomorrow’s stakes
− Secure up coming risks and contribute to face environmental regulations and their
impact on raw material market
• Points of attention:
− Manage two cultures => two community leaders
− Ritualize knowledge exchange

13. Three main drivers for success
|13.
1. Rethink the organization culture to promote cross-functional interaction
2. Create et lead virtual Communities of practice (VCoP)
3. Use modern social collaborative tools

14. |14.
If you need answers,
clarification
Book your private appointment
for a quick diagnosis
I'm offering you a "review and
outlook" call
Louis-Pierre Guillaume
amallte.com/RDV

15. To know more
|15.
Éditions EMS, 2017
International Conference on
Technical Communication:
Transforming Knowledge, Université
Diderot, 10/2019
Future of work – the digital
revolution BFM TV, 2018
Collaborative innovation: How
to lead virtual communities
08/2020
www.amallte.com
Afraid of engagement?
Towards an
understanding of
engagement in virtual
communities of
practice, 04/2020