The content marketing plan proposes developing specialized offerings to cultivate referral sources and become an expert in their industry. It outlines the business model of providing general services while focusing on referrals and expertise. Financial projections over three years include annual sales, costs, profits, and key business ratios. Required startup funding of $255,000 is broken down by source and use of funds.

1. QIG
CONTENT MARKETING PLAN
Rania Kuraa

2. OUR BIG IDEA
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3. INDUSTRY OUTLOOK
10 $30M 85% $200,000 10%
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SUCCESS

4. THE MARKET: Lorem ipsum dolor sit amet
CUSTOMERS GROWTH YR1 YR2 YR3
Customer
2
Customer
3
Customer
4
Customer
5
47% 21% 17% 37% 45%
Customer
1
Customer
6
Customer
7
17% 37%
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5. SERVICES WE OFFER
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OUR SPECIALIZED
OFFERINGS

7. BUSINESS MODEL
General
Services
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lacinia.
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eleifend.
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eu varius. Morbi a purus
dolor.
Cultivate
Referral Sources
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consectetur adipiscing elit.
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eleifend. Integer convallis
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Become
an Expert
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eleifend.
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dolor.

8. SALES FORECAST
3 YEAR SALES SUMMARY YR1 YR2 YR3
Annual Income & Gross Profit
Total Sales
Total Cogs
Net Profit

9. KEY
TIMELINE GOAL
2//1/YY 5/12/YY 8/20/YY 11/28/YY

10. THE TEAM
August Bergquist
Manager
Victoria Lindqvist
Owner
Allan Matson
Key employee

11. BUSINESS RATIOS
FINANCIAL RATIOS YR1 YR2 YR3
0
1
2
3
4
5
6
7
0%
5%
10%
15%
20%
Year 1 Year 2 Year 3
Success Ratios
LIQUIDITY RATIOS YR1 YR2 YR3

12. MAJOR
COMPETITORS
Heading 1
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Heading 2
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elit. Etiam aliquet eu mi quis lacinia. Ut fermentum
a magna ut eleifend. Integer convallis suscipit ante
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Heading 3
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elit. Etiam aliquet eu mi quis lacinia. Ut fermentum
a magna ut eleifend. Integer convallis suscipit ante
eu varius. Morbi a purus dolor.

13. REQUIRED FUNDING
DEBT INVESTOR
$100,000 – 39%
BANK
$50,000 - 20%
OWNER EQUITY
$50,000 – 20%
OTHER INVESTMENT
$55,000 - 21%

14. LEASE DEPOSIT
1%
EQUIPMENT
X%
IMPROVEMENTS
20%
WEBSITE DEVELOPMENT
$2%
PROFESSIONAL
BUSINESS INSURANCE
2%
MARKETING
4%
WORKING CAPITAL
28%
INITIAL LEASE PAYMENT
3%
MISCELLANEOUS COSTS
$8%
FF&E
24%
USE OF FUNDS: Fixed Startup Expenses

15. THANK YOU!