Formal Proposal for Advergame for Creative Media level 2

1. Working Title:
What is it called? This can change if you think of something better later
Pixel Cola Game
Target Platform:
What media platform/platforms would you release the product on?
Internet advertisement
Genre:
What sort of a media product is it?
Advert game
Language / Territories
What countries would you release it in?
Mainly Europe, then later progressing onto worldwide with translations.
Would it be suitable worldwide or is it targeted at a specific population?
It would be suitable worldwide.
Is it unsuitable for any cultures or beliefs?
It is suitable for all cultures and beliefs.
Synopsis / Treatment / Story / How the game plays:
What is your product about?
Feeling refreshed with Coca Cola as the female character collects the cans.
Discuss how it works to communicate a message to the audience?
It would work to communicate a message because the girl would then be relaxed, showing that
coca cola relaxes people and put viewers into a seasonal mood.
What is the main message?
Coca Cola refreshes you.
One Line SalesPitch:
Sum up your product in one sentence
Coca Cola refreshes you and puts you in a seasonal mood.

2. Style (similar products and graphical style):
What product is yours similar to?
My product is similar to Mario as it is collecting cans instead of coins.
Why have you used it for inspiration?
I have used it for inspiration because it’s a well known game and the concept would work with the
idea produced.
Discuss this in relation to conventions and art style
The relation between both Mario and my product is that they both collect things to win it.
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
My product would normally be aimed at either gender and aimed towards people who are in
adolescence. I have aimed my product towards adolescence because they normally play games
and take interest in drinks that are popular and/or well known. I aimed this at all social statuses,
quite frankly it doesn’t matter.
Why would your product appeal to this person?
My product would appeal to this person because they normally play games and take interest in
drinks that are popular and/or well known.
Legal & Ethical Considerations:
Think about any offensive material you will include?
No offensive material will be included.
Will you restrict younger audiences engaging with it?
No, there is no need to as it will be both child friendly and family friendly.
Will it offend any social groups/religions/ethnicities?
No, it will not offend any social groups, religions nor ethnicities.
How will you ensure you do not offend anyone?
By making it child friendly and family friendly. Not including any offensive items.
Is your product using characters/names/logos of existing ones?
Yes, a Coca Cola can.
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this?
Creating a newer version that is similar to it but much better and original.