Presentation slides for the webinar done by Leading Results, Michelle Horn & Dan Kraus on October 4, 2012 on a dozen or more ways to improve your website.
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
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12 ways to improve your website now final
1. 12+
 Ways
 to
 Improve
 Your
Â
Â
Website
 -Ââ
 NOW
Â
2. 12+
 Ways
 to
 Improve
 Your
Â
Website
 -Ââ
 NOW
Â
Dan
 Kraus
 &
 Michelle
 Horn
Â
Leading
 Results
Â
3. Leading
 Results
 Overview
Â
â˘âŻ MarkeGng
 services
 ďŹrm
 â
 coaching
 and
 consulGng
Â
Â
uďľâŻ 1:1
 Coaching,
 Group
 Coaching
Â
uďľâŻ FracGonal
 VP
 of
 MarkeGng
Â
uďľâŻ Social
 Media
 Coaching
 and
 Learning
Â
uďľâŻ Referral
 MarkeGng
 Coaching
 and
 Classes
Â
â˘âŻ Authorized
 Duct
 Tape
 MarkeGng
 coaches
Â
â˘âŻ OďŹces
 in
 Los
 Angeles,
 Boston,
 Philadelphia
 and
 CharloXe
Â
â˘âŻ Clients
 throughout
 North
 America
Â
â˘âŻ We
 help
 our
 clients
 stop
 wasGng
 money
 on
 markeGng
 that
Â
does
 not
 create
 results
Â
4. Leading
 Results
 Core
 MarkeGng
 Mantra
Â
â˘âŻ Don't
 talk
 about
 the
 products
 you
 sell;
 talk
Â
about
 the
 problems
 you
 solve.
Â
Â
Â
â˘âŻ Then
 talk
 about
 the
 remarkably
 diďŹerent
 way
Â
that
 I
 will
 experience
 working
 with
 you
 as
 you
Â
solve
 those
 problems.
Â
Â
â˘âŻ Be
 sure
 you
 tell
 me
 what
 I
 get;
 NOT
 what
 you
Â
do.
Â
 Because
 I
 don't
 have
 Gme
 to
 ďŹgure
 out
 if
Â
what
 I
 need
 is
 what
 you
 do.
Â
Â
12. MarkeGng
 is
 a
 System
Â
1.âŻ
 Strategy
 before
 tacGcs
Â
2.âŻ
 Fill
 your
 markeGng
 hourglass
Â
3.âŻ
 Publish
 educaGonal
 content
Â
4.âŻ
 Create
 a
 total
 web
 presence
Â
Â
5.âŻ
 Use
 a
 lead
 generaGon
 trio
Â
6.âŻ
 Make
 selling
 a
 system
 too
Â
7.âŻ
 Live
 by
 the
 calendar
Â
Â
13. Todayâs
 Speaker
 â
 Michelle
 Horn
Â
â˘âŻ MarkeGng
 Evangelist
Â
â˘âŻ CRM
 -Ââ
 Consultant,
 Power
 User
 and
 Trainer
Â
â˘âŻ Background
Â
uďľâŻ 3x
 Business
 Owner
Â
uďľâŻ Sales
Â
uďľâŻ ConsulGng
Â
uďľâŻ Training
Â
uďľâŻ Website
 Design
Â
14. MarkeGng
 is
 a
 System
Â
1.âŻ
 Strategy
 before
 tacGcs
Â
2.âŻ
 Fill
 your
 markeGng
 hourglass
Â
3.âŻ
 Publish
 educaGonal
 content
Â
4.âŻ
 Create
 a
 total
 web
 presence
Â
Â
5.âŻ
 Use
 a
 lead
 generaGon
 trio
Â
6.âŻ
 Make
 selling
 a
 system
 too
Â
7.âŻ
 Live
 by
 the
 calendar
Â
Â
15. 1:
 Its
 not
 me,
 its
 you..
Â
â˘âŻ Make
 it
 about
 them,
 not
 you
 â
Â
your
 front
 page
 beXer
 clearly
Â
state
 what
 someone
 gets
 from
Â
working
 with
 you
Â
â˘âŻ Let
 them
 know
 in
 3
 seconds
 or
Â
lessâŚ
Â
Â
16. 2.
 NavigaGon
 easy
 enough
 for
 3rd
 graders
Â
â˘âŻ Donât
 make
 them
Â
work
 for
 it.
Â
17. 3.
 Who
 reads
 blogs
 anyway?
Â
â˘âŻ Make
 it
 relevant
 and
 Gmely
 â
 Add
 a
 blog
 and
Â
write
Â
â˘âŻ Blog
 your
 Keywords,
 3x
 per
 post
 per
 750
Â
words
 (more
 or
 less)
Â
Â
18. 4.
 Entertain
 me
 &
 Donât
 make
 me
 read
Â
â˘âŻ Make
 it
 watchable
 â
 add
 video
 and
 all
 the
 relevant
Â
tags
 so
 that
 the
 video
 not
 only
 sells
 for
 you,
 but
Â
helps
 you
 get
 found
Â
â˘âŻ Visually
 pleasing
Â
Â
19. 5.
 Add
 Calls
 To
 AcGon
Â
â˘âŻ Tell
 them
 what
 you
 want
 them
 to
 do
Â
â˘âŻ Track
 leads
Â
20. 6.
 A-ÂâYup,
 Iâm
 from
 around
 hereâŚ
Â
â˘âŻ Make
 it
 local
 â
 address
 on
 every
 page,
 city/state
Â
listed
 under
 every
 customer
 tesGmonial,
Â
Â
â˘âŻ If
 you
 can,
 speciďŹc
 pages
 for
 city/towns
 you
 do
 a
 lot
Â
of
 business
 in
 or
 want
 to
 do
 more
 from.
Â
21. 7.
 You
 can
 trust
 me
Â
â˘âŻ Make
 it
 more
 credible
 -Ââ
Â
 add
 tesGmonials
 and
Â
client
 quotes
 through
 out
 â
 see
 previous
 for
Â
having
 it
 help
 with
 geo
Â
22. 8.
 Donât
 be
 a
 social
 misďŹt
Â
â˘âŻ Make
 it
 social
 â
 if
 you
 are
 using
 twiXer,
 FB
 or
Â
LI,
 have
 logical
 integraGon
 points
Â
Â
23. 9:
 IncomingâŚ..
Â
â˘âŻ Have
 your
 college/university
 link
 to
 your
 website.
 Or
Â
your
 Son's/Daughter's..
Â
 And
 your
 spouse's
Â
â˘âŻ Guest
 Blog
 for
 Links
Â
â˘âŻ Donate
 service
 to
 NPO
 for
 links
Â
â˘âŻ SCORE
 for
 links
Â
Â
24. 10.
 Donât
 make
 me
 use
 a
 dicGonary
Â
â˘âŻ Make
 the
 whole
 site
 readable
 by
 your
 ideal
Â
customer
Â
â˘âŻ Make
 it
 speciďŹc.
Â
 Each
 page
 has
 1
 and
 only
 1
Â
topic.
Â
25. 11.
 Show
 me
 your
 face!
Â
â˘âŻ Make
 it
 personal
 â
 get
 pictures
 of
 your
 people
Â
in
 the
 staďŹ
 pages
Â
Â
26. 12.
 Donât
 play
 Hide
 &
 Seek
Â
â˘âŻ Along
 with
 the
 address
 on
 every
 page,
 you
Â
need
 a
 phone
 number
Â
â˘âŻ Make
 sure
 that
 on
 every
 page
 they
 have
 a
Â
way
 to
 email
 you
 and
 a
 way
 to
 get
 on
 your
Â
mailing
 list
Â
â˘âŻ Your
 contact
 page
 needs
 a
 map
 and
Â
direcGons
Â
27. Bonus
 1.
 Add
 an
 asset
Â
â˘âŻ eBook
Â
â˘âŻ White
 paper
Â
â˘âŻ Case
 study
Â
28. Bonus
 2.
 Squeeze
 Pages
 for
 AdverGsing
Â
â˘âŻ Only
 one
 thing
Â
to
 do
Â
â˘âŻ No
 navigaGon
Â
29. Bonus
 3.
 Help
 Google
 Help
 You
Â
â˘âŻ Make
 it
 ďŹndable
Â
â˘âŻ Pages
 Gtled
 appropriately
 (CafÊ
 XYZ,
 CafÊ
 XYZ
Â
Catering
 Menu,
 CafÊ
 XYZ
 Take-Ââout
 Menu)
Â
â˘âŻ This
 also
 applies
 to
 the
 âlocalâ
 aspect
 (Boston,
 MA
Â
Sage
 CRM
 consultant
 and
 trainer)
Â
31. Result
Â
Ultimately, an effective website will
help with the Know, Like and Trust
So you can focus on Try and Buy!
OďŹer
 #1
Â
Â
Know
 Like
 Trust
Â
Complete
 the
Â
evaluaGon,
 get
 the
Â
slides
Â
32. OďŹer
 #2
Â
â˘âŻ MarkeGng
 and
 Business
Â
Development
 Audit
Â
uďľâŻ You
 complete
 our
 quesGonnaire
Â
uďľâŻ We
 spend
 45
 minutes
 with
 you
 to
Â
review
 it
Â
Â
For
 the
 free
 45
 minute
 business
Â
Ăžďž assessment
 in
 the
 presenta3on
 evalua3on
Â
Â
Â
33. We help small businesses stop wasting money on marketing
Ques=ons
 &
 Answers
Â
Contact Us
Â
Web: www.leadingresults.com
Â
Email: mhorn@leadingresults.com
Phone: 626-795-6584
Twitter: @themichellehorn
âStrategy without tactics is the slowest route to victory. Tactics without strategy is
the noise before defeat.â â Sun Tzu