TikTok are about to launch search ads. These brief slides breakdown what's coming, why and how.

1. Search ads are coming
TikTok

2. TikTok is set to enter the search market.
This will allow advertisers to bid on specific keywords & phrases
related to their products / services - just like you would on
Google Ads.
Whatttt?!

3. It follows a beta test last year in which advertisers could run ads
in the search section. Keyword targeting hasn’t been available
to date so the move is set to help TikTok compete in the search
market.
Massive opportunity to target an audience who are already
using TikTok to search & find things.
A Google exec suggested that almost 40% of young people
searching for a lunch spot would do so on TikTok or Instagram.
Why?

4. Paid social meets paid search for the 1st time.
TikTok’s search ads platform will allow advertisers to bid on
chosen keywords. TikTok’s platform will likely offer some unique
features and targeting options that Google does not.
As TikTok holds robust targeting options based on interests,
behaviors and demographics - which could be another big
advantage over Google.
How?

5. There are over 1 billion active monthly users with an audience of
mainly Gen Z and millennials.
On average a user on TikTok spends 95 minutes per day
watching videos so is a highly engaged audience & traditionally
a harder to reach one.
Who?

6. It’s still in a closed beta right now but a full rollout looks to be
coming in the next few months.
When?

7. This could be huge for the industry.
We'll be testing this out soon.
Watch this space