Fakes and counterfeits medicines harm or kill unsuspecting consumers. At least 10% of pharmaceuticals are fake according to World Health Organisation. These drugs have little to no active ingredients, contained the wrong ingredients or high levels of impurities. Something needs to be done. Although governments and other institutions such as the World Health Organisation have a vested interest in combating this crime, the weight of the responsibility to fix this problem is most heavily felt by the legitimate pharmaceutical manufacturers. When consumers consume the counterfeit product that looks almost identical to the genuine product, who can blame the consumer for turning to the legitimate manufacturer for answers. Pharmaceutical manufacturers need a solution that can help consumers to differentiate between their genuine product and the cheap fakes. Whatever the solution is, it needs to be inimitable so that counterfeit manufacturers are unable to copy this too. See our whitepaper on this topic at http://www.tracesol.co.za/about/blog/combating-the-expensive-costs-of-cheap-counterfeit-pharmaceuticals.pdf