In his presentation at On The Edge Birmingham 2014 #EdgeBirmingham James looks at how to market to a youth audience. Featuring Social Media platforms such as Facebook, Twitter, SnapChat, WhatsApp, Jelly and many more.
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
Are We Out Of Touch? Edge Birmingham July 2014
1. ARE WE OUT OF TOUCH?
#EDGEBIRMINGHAM JULY 2014
By James Perrin @Koozai_James
2. DID YOU
KNOW?
Students account for
half the UK youth
population
They contribute an
estimated £20 billion to
the UK economy every
year
(Source: Guardian)
4. “Marketing to Britain’s youth is notoriously
fraught.”
“No-one wants to be the 'dad dancing' brand!”
“Understanding the latest trends in terms of
content and channels is crucial for a brand to
carve-out a sustainable business model”
Matt Burgess
Brand Building Director, Personal Care, Unilever