a detailed presentation on face care, skin care and cosmeceuticals. also includes type of face care, famous brands in India, in the world, total market, distribution channel, online marketing of cometics and future of face care.
2. Face Care
◦ Facial care is the maintenance of the face and
its features such as the skin, lips and eyelashes
so that it has an attractive, youthful appearance.
◦ They can include nutrition, avoidance of
excessive sun exposure and appropriate use of
emollients. Practices that enhance appearance
include the use
of cosmetics, botulinum, exfoliation,
fillers, laser resurfacing, microdermabrasion,
peels, retinol therapy[1] and ultrasonic skin
treatment
3. Face Care
◦ The skin care market makes up about 30% of
all cosmetics sold which is the largest share of
any category.
◦ Skin care products can be classified further by
how they work and what they do.
1. First, there are products that are left
behind on the skin.
2. The other types of skin products are
those designed to remove things from
skin.
4. Categories in Face Care
◦ Cleanser
◦ Exfoliator
◦ Treatment products- acne,
dark spots,
hyperpigmentation
◦ Antioxidant serums
◦ Face oil
◦ Sunscreen
◦ Moisturizer
◦ Chemical peel
◦ Toner
◦ Facial creams
◦ Face mask
◦ Face packs
◦ Face disinfectant
◦ Bleach
◦ Face Scrub
◦ Face wash
◦ Face powders
◦ Cold creams
◦ Glitter
◦ Blush
◦ Rouge
◦ Barrier cream
◦ Eye cream
5. Brands in India
Himalaya herbals
Biotique
Body herbals
Bodyshop
Mcaffeine
Plum
Oriflame
Aroma magic
Khadi
VLCC
Kama Ayurveda
Patanjali
Avon
Lotus
Lakme
Cetaphil
Neutrogena
Vichy
Loreal
Olay
Votre
Clinique
ProActiv
Habibs
Nivea
Ponds
Estee Lauder
7. Face Wash
De Multi
Vitamin ka
Full Glow-
Fair and
lovely
Insta Glow
VLCC
Face Wash
for Fresh
and
Beautiful
You.
Pimple Hai
to Soap
Nahi , Sirf
Himalaya
Face wash
Stage of
Free ,Stay
Pimple
Free- For
Men Acne
Face Wash
Ab no More
Look Look
– for Foam
Free Face
Wash
Rs.65-Rs.68 Rs.80-Rs.90 Rs.65-Rs.110 Rs.45-Rs.250 Rs.130-Rs.400 Rs.45-Rs.330
Everyuth
Naturals
Pure Skin
Healthy
Har din
8. Face Scrub
Rs. 150
Rs. 500 Rs. 190 Rs. 139
Rs. 159
Rs. 140
For beautiful natural skin,
remember Everyuth Walnut
scrub
So clean and invigorating
skin
9. Fairness Cream
Sculpt your
cheeks and
jawline
Rs. 200
Paeiye spotless
fairness
(pond’s white
beauty)
Rs.106
Say hello to
Garnier light,1
week -1 week
spotless & Bright
Rs.200
Ye de ander se
glow, love the
skin you are in.
Rs.310
Healthy skin with
nivea
Rs.100
10. Compact Powder
LAKEME
Radiance
complexion
compact
Rs.140
MAYBELLINE
New York White
Super Fresh Compact
Shell
Rs.120
LOREAL
PARIS
Mat Magic All
In one Pressed
Powder G2
Golden Ivory.
Rs. 420
COLORESSENCE
Loose powder
Rs.450
REVLON
Touch and
glow
moisturizin
g powder
Rs.441
ORIFLAME
Pure Colored
Pressed
Powder
Rs.199
11. Total Market
Globally
Global Facial Care market registered a positive CAGR of 1.37%
during the period 2012 to 2017 with a sales value of USD
98,479.40 Million in 2017, an increase of 4.61% over 2016.
Market achieved strongest performance in 2017 - grew by 4.61%
over its previous year.
Market achieved its weakest performance in 2015 - fell by -4.29%
over 2014.
Rising awareness regarding
-importance of facial products in order to
maintain a healthy skin,
-to enhance skin appearance
-minimize skin conditions.
In the past few years, facial care products have contributed to
almost 70.0% share of the overall revenue in the skin care
market.
12. Total Market in India
India skin care market stood at $ 1.6
billion in 2017 and is projected to grow at
a CAGR of 9% to reach $ 2.7 billion by
2023
Among all the categories,
facial creams & gels and
face wash altogether
acquired more than 80%
market share of total
facial care market
As considering emerging trend of
men’s grooming, Men’s face wash
category market is anticipated to
reach more than INR 1,000 crores
at the end of forecasted
year(2017).
13. Distribution Channels
The common channels for facial care products are:
Emergence of online brands such as Nykaa and Purplle along with increasing internet users is resulting in
growing presence of online retail in the country’s skin care market.
Supermarkets
Pharmacy &
drug stores
Department
stores
Direct selling
Specialty stores Beauty salons Internet retailing
Others (shopping
club, retail
shops, etc)
14. Online marketing
◦ Partnerships with influencers &
celebrities
While alternative retailers may create more
convenience for beauty shoppers, this over-
distribution is heating up competition within
beauty retail.
◦ Apparel retailers
Fashion retailers are capitalizing on beauty to
complement their existing offerings and
directly compete with beauty retailers like
Sephora.
15. Online marketing
◦ Amazon
Over the last couple of years, Amazon has been
aggressively pushing into beauty e-commerce.
Launched its Indie Beauty Shop in 2018
Signed an exclusive distribution partnership with
Lady Gaga’s Haus Labs brand
Developed an online marketplace for salon
professionals.
◦ Fitness
From the rise of active beauty to companies like
ClassPass expanding into on-demand beauty and wellness
services, beauty and fitness are increasingly intertwined
in consumers’ everyday routines.
16. Future of Face
Care
◦ Consumers are more interested in making their
skin a flawless base for makeup, if needed,
rather than covering up imperfections.
◦ Partnership between beauty products & health
care products.
◦ Anti-pollution, anti-digitalfatigue, anti-stress
formulations have scope in future.
◦ No chemical products ( whole herbal
ingredients)
◦ Custom Skincare ie tailor made solution to
skin.
17. Key Learnings
◦ People's awareness about face care products has increased in past few years
◦ Not only women but also men are getting curious about their skin.
◦ Face Care is a growing market where ROI is greater as expected
◦ People now a days want safe products as face is most important visible part of one's body
◦ Perceived usefulness and actual use should match only then customer do repurchase.