Revolutionising SEO performance: automation and AI as business accelerators. BrightonSEO April 2022

1. Revolutionising SEO
performance: automation and
AI as business accelerators
Jane Reeve | Kleecks

2. Life after Covid

3. What has changed
for consumers?

4. THE WHOLE TEXTURE
OF EVERYDAY LIFE
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5. The way we communicate
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6. The way we are educated
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7. The way we work
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8. The way we value our time
and our affections
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9. WHAT WAS INITIALLY
CHANGE IS NOW A HABIT
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10. This document is strictly private, confidential and personal to its recipients and should not be copied, distributed or reproduced without prior written consent of Kleecks
Percentage of global
consumers who state
they have increased their
internet usage
significantly
+74%
Time spent on the internet since
COVID has gone up
Sources: Kantar, Ericsson 2020, Global Data 2020, Brookings 2020, Global Workplace Analytics 2020

11. What has changed
for businesses?

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strategies supply chain
communication talent drain
digitalization investment
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13. CURRENT GLOBAL
DYNAMICS HAVE ADDED
EVEN MORE UNCERTAINTY
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14%
12%
10%
8%
6%
4%
2%
0%
2016 2017 2018 2019 2020 2021 2022 2023
E-commerce as
a % of GDP
China (Revised)
China
Italy (Revised)
Italy
USA (Revised)
USA
E commerce continues to grow

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21.5%
Central & Eastern
Europe
15.5%
Asia Pacific
A global phenomenon
19.8%
Middle East
& Africa
19.4%
Latin
America
16.9%
Worldwide
18.1%
North
America
16.9%
Western
Europe

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Not just Amazon…
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SOURCE: We Are Social, Hotsuite
FURNITURE &
APPLIANCES
+20%
TOYS, DIY &
HOBBIES
+25%
DIGITAL
MUSIC
+26%
VIDEO GAMES
+23%
…an opportunity for brands of any size and
sector

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SOURCE: We Are Social, Hotsuite
FASHION &
BEAUTY
+27%
ELECTRONICS
& MEDIA
+18%
FOOD &
PERSONAL CARE
+41%
TRAVEL MOBILITY
&
ACCOMODATION
-51%
X
…an opportunity for brands of any size and
sector

19. What has changed
for martech?

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partners relevancy
technology time to market
efficiency enabler
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21. CREATION OF NEW
PARADIGMS
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22. TECHNOLOGY RELEASING
HUMAN POTENTIAL
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23. TECHNOLOGY ENABLING
THE CONSUMER
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24. Social e shopping
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25. Contactless /digital payment/
mobile
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26. TECHNOLOGY
ENABLING
BUSINESSES
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27. ARTIFICIAL INTELLIGENCE
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28. time
quality
cost
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artificial
intelligence
enriched always on
competitive
analysis
AI as enabler to revolutionise SEO value chain
in a couple of clicks
automated
seo tech

30. serp
analysis
competitors
keywords
basket
competitors
websites
client’s
website
seo strategy
suggestions
24/7
seo tech
in real time
artificial
intelligence
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31. Increased organic traffic
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32. Qualified traffic and improved CRO
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33. Driving e-commerce performance
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34. Cost reductions through
balanced SEO and SEM
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35. Nocode approach means
rapid time to market
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Boosting SEO Strategy. Fast

37. Than you