Running a new business in fashion field. Making environmental-friendly shoes for university students

2. INTRODUCTION
A short brieft about our
start-up
PROBLEMS
Problems of the market
SOLUTIONS
The solution we have that
can deal with the problem
MARKET EVALUATION
General information about
shoes’s market
COMPETITORS
Other shoes’ firms that
make up a large proportion in
the market
OPERATING RESULT
Our achievement after
running business for a year
02 03
04 05 06
01
F-shoes TABLE OF CONTENTS
VISION AND MISSION
Our business’ main mission
and vision
07 FINANCIAL PLAN
Our plan in raising capital
and spending capital
08

3. INTRODUCTION
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ABOUT OUR
PRODUCT
Ogranic shoes:
● Made of coffee grounds and plastic
bottles
● Lightweight & durable
● Stylish
BUSSINESS NAME: F-shoes
We focus on producing cheap and
organic for FTU student.
GENDER
80% 20%
AGE
19-24
TARGET CUSTOMER
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12. PROBLEM
consumer Other suppliers
•They need a durable
product and it can protect
food
•The cost of shoes they
import is higher than the
desire of student
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13. SOLUTION
Solution Unique point of the firm
•Supply cheap sport shoes
which can be used for a
long time
•The product made of
environmental- friendly
material
•Low cost to produce
•Innovative
F-shoes

14. BUSINESS MODEL
Client Main activities Client relationship customers
+Bitis – producing
organic shoes
factory
+ Sell products
+ Communication
B2C: Business to customer Foreign Trade university
student
resources Main channels
+ 3 consultant about start-up
+ 4 senior with experiences in
many fields
+ Facebook
+ Tik tok
+ Twitter
+ Instagram
Cost Revenue
- Transportation
- Storage
- Staff
- Marketing
- Customer service
- Others
•Sales
F-shoes

15. MARKET EVALUATION
SAM: Shoe market in Vietnam
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TAM: Footwear market in Southeast Asia in 2021
SOM: Shoes’ market in Foreign Trade University

16. COMPETITORS
Price
Low-
cost
Quality
Friendly
materials
Total
scores
F-shoe 9 10 9 10 38/40
Bitis 8 8 9 5 30/40
Thượng
Đình
10 10 7 6 33/40
Adidas 6 7 10 5 28/40
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17. OPERATING RESULT
2022
Activities
+ Call for capital
+ Design product
+ Sales
Call for
capital
500,000,000 ~ 10% value of the firm
Customer 20% of total students at Hanoi campus
Revenue 360,000,000vnđ
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2023
+ Provide support packages for customer
+ Develop an online business channel
+ Open stores in Quang Ninh and Ho Chi
Minh city
+ 1/2023: 750,000,000 ~ 10%
+ 6/2023: 1,100,000,000 ~15%
30% of total students at 3 campuses
1,620,000,000vnđ

18. OUR MISSION
Deliver reasonable-pricely,
enviromental-friendly shoes for
Foreign Trade University
student
OUR VISION
Become the monopolist in
supplying sport shoes for
Foreign Trade University
student
F-shoes

19. FINANCIAL PLAN
Second
time
1/2023 750,000,000 10%
Operation cost: 300,000,000
Staff cost: 300,000,000
Marketing cost: 130,000,000
Other cost: 20,000,000
F-shoes
Time Money Stocks General plan
First time 4/2022 500,000,000 10%
Operation cost: 200,000,000
Staff cost: 200,000,000
Marketing cost: 90,000,000
Other cost: 10,000,000
Third time 6/2023 1,100,000,000 15%
Operation cost: 450,000,000
Staff cost: 450,000,000
Marketing cost: 170,000,000
Other cost: 30,000,000

20. THANKS
F-shoes
Do you have any questions?