3. Pleasure
Lubes
Sex
Toys
Massage
Gel
Condoms
• The thinnest condom ever developed by
Durex
• Next generation condom made from
non-latex material for a natural skin on
skin feeling
• Designed to be thinner, bringing people
closer together
• Ultra-thin condoms for even greater
sensitivity
Brand Segmentation
• Young& Inexperienced (16-24 yrs)
• Older generation (25-35 yrs)
• Couples of all ages
•
•
•
Strategies are based
on love and sex
Tagline
Feeling is everything
Emotional aspects
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4. History of Okamoto
Okamoto latex
factory
is established
Start the
manufacturing
by automated
machine
Successfully
manufactures the
world’s thinnest latex
condom with 0.05 mm.
Okamoto
launches
Classic Series
Okamoto
launches the
world’s thinnest
condom 0.03 series
Okamoto launches
the 0.02
Hydro Polyurethane
series
3