SNEAK PEAK for SXSW: "From a child's bedroom to blockchain's bleeding edge: what's the connection? The answer lies in the power of language. The words we choose, the narratives we craft, significantly shape perceptions and dictate the future of Web3. In this talk, we'll: • Discuss the significant role of naming and framing in tech. • Highlight how word choice can evoke curiosity, anticipation, and even disappointment. • Examine the Law of Diffusion of Innovation, pinpointing our persuasive targets. This thought-provoking discourse is not about proposing specific terms or selling anything to you, but sparking a wider conversation on the role of language in technology's tomorrow."