This presentation is part of the Digital Scholar Training Series at USC and CHLA. Learn more about the initiative: http://sc-ctsi.org/digital-scholar/
News story: http://sc-ctsi.org/index.php/news/new-digital-scholar-training-initiative-helps-researchers-better-utilize-we#.VDhIWWK9mKU
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How to Accelerate the Dissemination & Impact of Your Research Work
1. How to Accelerate the
Dissemination & Impact of
Your Research Work
Workshop 3 of the Digital Scholar Training Series
Katja Reuter, PhD
Southern California Clinical and Translational Science Institute (SC CTSI) at the University of Southern California
and Children's Hospital Los Angeles
2. Today’s Goals
1. Understand what you can share
2. Know how to use a range of tools
for dissemination and audience
analysis
3. Thinking Beyond Self-Promotion
“Self-promotion, is just
thinking about yourself,
whereas [science] marketing is
trying to understand what
other people want and need.”
Marc Kuchner, astrophysicist at NASA, author of
“Marketing for Scientists: How to Shine in Tough
Times”
4. Share More than Your Research Publications
E x a m p l e s
Research Articles (Manuscripts)
Research Data & Negative Results
Software Code
Presentations
Images, Video, Podcasts
Perspective/Thought leadership
5. Digital Distribution Channels You May Use
University
Institutes
Departments
Divisions You
University
Relations/New
s Office
Mainstream
Media
Your News
and Content
Online
Social
Media
Science
Open
Data
Sharing
Social
Networks
Online
Publishing
Slideshare
Youtube
Vimeo
Facebook
LinkedIn
Yahoo
Bing
Google
Kudos
Research
Twitter
Flickr
Pinterest
Gate
Bing
Google+
Online
Search
Acedemia
.edu
Ocrid
OA
Journals
figshare
Dryad
Github
Wordpress
Blogger
Tumblr
6. Things to Keep in Mind…
Consider a spoke-hub model approach
7. Spoke-Hub Model Approach
H U B
Your Lab
Website
or Blog
Researcher
Profiling
Systems
Data
Sharing
Sites
Publishing
System
Social
Media Twitter
LinkedIn
Facebook
Slideshare
v
Online
Search
Mobile
8. Things to Keep in Mind…
Consider a spoke-hub model approach
Understand your audience and speak their language
20. Successful Approaches on Social Media
Share links: Photos, videos, infographics, tips, novel information,
interesting facts, stats, quotes
Provide context, insight, and perspective
Invite questions or feedback from followers
Ask followers to do something
Answer questions
Share random thoughts
Dare to self-promote (80-20 rule)
Promote, encourage, and support others
http://www.slideshare.net/KatjaR/what-to-write-on-twitter-social-media-science-part-1
21. The Science of Social Media
http://danzarrella.com/new-data-the-performance-of-facebook-
post-types-over-3-5-years.html#
23. Things to Keep in Mind…
Consider a spoke-hub model approach
Understand your audience and speak their language
Distribute your content
Relate your content to current events/news
24. Use Alerts to Stay Abreast of
Current Topics
https://www.google.com/alerts
25. Things to Keep in Mind…
Consider a spoke-hub model approach
Understand your audience and speak their language
Distribute your content
Relate your content to current events/news
Explain and enrich your scientific articles for broader reach
29. Things to Keep in Mind…
Consider a spoke-hub model approach
Understand your audience and speak their language
Distribute your content
Relate your content to current events/news
Explain and enrich your scientific articles for broader reach
Cite online and social media content
32. Citing Social Media Content
1. generally with a URL,
2. as a personal communication, and
33. Citing Social Media Content
1. generally with a URL,
2. as a personal communication, and
3. with a typical APA Style in-text citation
and reference list entry.
34. Citing Social Media Content
Twitter, Individual Author
http://blog.apastyle.org/apastyle/2013/10/how-to-cite-social-media-in-apa-style.
html
35. Citing Social Media Content
Google+
http://blog.apastyle.org/apastyle/2013/10/how-to-cite-social-
media-in-apa-style.html
36. Things to Keep in Mind…
Consider a spoke-hub model approach
Understand your audience and speak their language
Distribute your content
Relate your content to current events/news
Explain and enrich your scientific articles for broader reach
Cite online and social media content
Share your data more broadly and get credit
37. Data Sharing: Make Your Data Count
Make your data research outputs available in a
citable, shareable and discoverable manner.
Advantages
Enhancing visibility of research
Increasing the efficiency of research due to reusability and
exposure
Enabling researchers to ask new research questions and
potentially further science
Promoting scientific integrity and replication
Enhancing collaboration and community-building
http://www.rin.ac.uk/our-work/data-management-and-curation/open-science-case-studies
38. Sharing Detailed Research Data is
Associated with Increased Citation Rate
http://www.plosone.org/article/info%3Adoi%2F10.1371%2Fjournal.pone.0000308
39. Ways to Share Research Data
http://dmp.data.jhu.edu/preserve-share-research-data/sharing-your-research-data/
40. Restrictions to Sharing Research Data
http://dmp.data.jhu.edu/preserve-share-research-data/sharing-your-research-data/
41. Is Sharing Research Data Publicly
Considered Pre-Publication?
NO
Most publishers
(>90% including all
major publishers)
http://f1000research.com/data-policies
In fact: Journals and
publishers welcome
research articles
reporting analyses and
conclusions that are
based on previously
published datasets.
42. Data Citation and Licenses
Use a platform that allocates a DataCite DOI at
point of publication
Store publicly available research outputs under
Creative Commons Licenses (CC-BY license -
http://creativecommons.org/licenses/,
http://creativecommons.org/licenses/by/4.0/)
Use CC0 licence for datasets
Use the MIT license for code
44. Figshare
http://figshare.com
You can share…
Figures
Datasets
Media (including video)
Papers (including pre-prints)
Posters
Filesets (groups of files)
46. NIH Data Repositories
http://www.nlm.nih.gov/NIHbmic/nih_data_sharing_repositories.html
47. Things to Keep in Mind…
Consider a spoke-hub model approach
Understand your audience and speak their language
Distribute your content
Relate your content to current events/news
Explain and enrich your scientific articles for broader reach
Cite online and social media content
Share your data more broadly and get credit
Share your presentations more broadly
51. Things to Keep in Mind…
Consider a spoke-hub model approach
Understand your audience and speak their language
Distribute your content
Relate your content to current events/news
Explain and enrich your scientific articles for broader reach
Cite online and social media content
Share your data more broadly and get credit
Share your presentations more broadly
Consider infographics to convey your research results
52. Turn Your Research Results into an
Infographic
Infographics are liked
4x more than presentations,
23x more than documents
Infographics are shared
2x more than presentations,
3x more than documents on
other social networks, such as
LinkedIn, Twitter and Facebook.
http://image.slidesharecdn.com/071813slides
haremakinggreatinfographics2-ig-
130721190926-phpapp01/95/what-makes-great-
infographics-1-638.jpg?cb=1379569751
http://blog.slideshare.net/2013/09/11/infograp
hics-are-more-viral/
57. Things to Keep in Mind…
Consider a spoke-hub model approach
Understand your audience and speak their language
Distribute your content
Relate your content to current events/news
Explain and enrich your scientific articles for broader reach
Cite online and social media content
Share your data more broadly and get credit
Share your presentations more broadly
Consider infographics to convey your research results
Leverage video
60. Citing Social Media Content
http://blog.apastyle.org/apastyle/2013/10/how-to-cite-social-
media-in-apa-style.html
Social Media Video
61. Use Novel Measurement Tools
PlumAnalytics We can set up a test account for you.
Send us an email.
ImpactStory $60/year
Altmetrics – Primarily an institutional solution for publishers
and research institutions
62. Questions
Katja Reuter, PhD
Director of the electronic Home (eHome) program
and Digital Strategies
Southern California Clinical and Translational
Science Institute (SC CTSI)
University of Southern California, Children's
Hospital Los Angeles
Email: katja.reuter@usc.edu
Twitter: @dmsci #DigiScholar14
For more support,
request a free
consultation on
www.sc-ctsi.org
Top global brands have taken note: Companies like Mashable, The Huffington Post, LinkedIn, Leo Burnett, Salesforce and Marketo have all recently uploaded infographics on SlideShare.