Everyone has a story to tell, so why not help them tell it? Whether you come from a large or small team, discover new ways to collaborate and highlight what your campus community is taking part in every day. With millions of social media accounts, find what makes your college or university stand out amongst the crowd with new ways to create engaging content focused on students, faculty and staff. Discover how Youngstown State University is making those strides with a sample case study and their results. (The videos are not included in this presentation, please reach out for those samples).

1. Collaborate and Communicate:
Highlighting Campus
Successes on Social Media

2. Kati Hartwig
@katihartwig
Youngstown State
University
330.941.2251

3. WHAT ARE WE ASKING
OURSELVES?
 People: what is our team’s role?
 Content: how do our teams define it?
 Successes: what are our specific goals?
 Collaboration: who do we need to include in the
conversation?
 What are we looking to accomplish on social
media?

4. PEOPLE

5. Social & Digital
Coordinator
Video/Photo
Student
Social Media
Student
Marketing & Communications Team:
• Four full time staff
• Three student employees

6. CONTENT

8. vs.
Academic
● Research
● Awards
● Competitions
● Programs
(internships)
● Community work
“Fun”
● Welcome Week
● Homecoming
● Student
programming
● Sporting events
● Guinness World
Record

9. SUCCESSES
AND GOALS

11. CAMPUS COMMUNICATORS NETWORK
 Purpose: collaborate with areas across campus
 Who: college/department representatives, social media
ambassadors
 Meets twice per semester
 Slack: utilize in between meetings

12. HOW ARE WE
TRANSLATING THAT
ON SOCIAL MEDIA?

19. WHAT’S NEXT?
 Student Ambassador Program
 Highlight other successes other than research

21. Questions?!
I’ll try my best to answer them 

22. Have a
great
time at
#eduweb
18!