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Durex - Couple App
- 1. An App for Sexual Couples Couple PUB315SOCIAL MEDIA AND DIGITAL CAMPAIGNS
- 2. Table of Content PRESENTATION PLAN About Durex Target Consumers Sexual Statistics of Turkey Digital Statistics in Turkey E-Commerce Statistics in Turkey What is Couple? Why We Created Couple? App Functions
- 3. Durex is about great, fun, safe sex. #1CONDOM BRAND WORLDWIDE 150COUNTRIES +80YEARS OF EXPERINCE
- 5. VIBRATORS 17 VARIANTS OF LATEX CONDOMS. PRODUCTS LUBRICANTS
- 6. 17-45 years old contraception more about avoiding pregnancy than sexually transmitted disease people. Sexually active (high) People with most risky sexual behaviour Sexually health conscious people People who want to have a pleasurable and enjoyable sexual experience People who want to avoid to plan pregnancy and sexually transmitted disease Target Market
- 8. Brother/Sister eligious Leader D octor Planning N urse Friends G overnm ent M agazines Parents Teachers The Internet 40 30 20 10 0 Source OF YOUR FIRST SEXUAL HEALTH INFORMATION First sexual information generally learned from friends or internet. Source:http://www.durexnetwork.org/SiteCollectionDocuments/The%20Face%20of%20Global% 20Sex%202010.pdf
- 9. Current Major Source SEXUAL HEALTH INFORMATION Even if there is small changes internet and friends are major sources. Brother/Sister eligious Leader D octor Planning N urse Friends G overnm ent M agazines Parents Teachers The Internet 40 30 20 10 0 Source:http://www.durexnetwork.org/SiteCollectionDocuments/The%20Face%20of%20Global% 20Sex%202010.pdf
- 10. Germany United Kingdom Spain Turkey 40 30 20 10 0 The Internet AS A SEXUAL INFORMATION SOURCE TURKISH PEOPLE PREFERS INTERNET FOR GETTING SEXUAL HEALTH INFORMATION. Source:http://www.durexnetwork.org/SiteCollectionDocuments/The%20Face%20of%20Global% 20Sex%202010.pdf
- 11. 2 50.7% 1 49.3% 0% 49.3% of Turkish People embarrass to ask for condoms. Source:http://www.durexnetwork.org/SiteCollectionDocuments/The%20Face%20of%20Global% 20Sex%202010.pdf
- 12. 70% of Turkish women have never had orgasm in their sexual life.
- 21. HIGH DIGITAL COMMUNICATION AND MARKETING POTENTIAL HIGH INTEREST IN GAMIFICATION KNOWLEDGE GAP AT THE SEXUAL INFORMATION AREA SEX IS TAKING CONSIDERATION AS A TABOO Insights
- 22. COUPLE IS AN APP POWERED BY DUREX TO HELP COUPLES FOR ENJOYING THEIR SEXUAL LIFE, HAVING ALL THE PLEASURES WITH A HEALTHY WAY What is Couple?
- 23. TO PROVIDE A RELIABLE RESOURCE IN THE FIELD OF SEXUAL KNOWLEDGE Why We Created Couple? TO ENCOURAGE COUPLES TO DISCOVER THE ENJOYMENT OF SEX TO PROVIDE 7/24 HOME DELIVERY DUREX PRODUCTS SERVICE
- 24. INTERNAL CHAT Couple App will contain private internal chat page between couples which includes special emojis, gifs, notifications, etc.
- 25. GAMIFICATION Couple App will include erotic/romantic games which can be played by couples for knowing each other more or discovering their fantasies and pleasures.
- 26. PLEASURE TIPS Couple App will include erotic/romantic tips for all genders. Pleasure points, massage methods etc.
- 27. SEXUAL HEALTH Couple App will include sexual health-related content, -Frequently asked questions -General sexual education -Private question part (which will be answered by specialists)
- 28. CONTENT Couple App will include various content types like podcasts, videos, and articles about sexual topics. There will be collaborations with thought leaders and professionals.
- 29. CONTENT EXAMPLES
- 30. MUSIC LIST Music list for sexual moods can be created as a part of the app with agreement via Spotify or Fizzy.
- 31. 7/24 SHOPPING Couple App will include e-commerce page which is active for 24 hours. App also gives approximately delivery time, special bundle products and special delivery boxes for the privacy of the customers.
- 33. COLLABORATIONS In term of providing services Durex may collaborate Banabi, Getir or Glovo. About the content part, there will be agreements with professionals and thought leaders in the sexual field. Durex also can make an agreement with Fizzy or Spotify for the musical and podcast functions of the app.
- 34. PUBLICITY Integrated marketing methods will be used at the raising of the awareness of Couple App. Collaborated influencers will make special contents for App. Social media based campaigns will created with the aiming right audience. Mainly digital marketing methods will be used in first place, keyword targeting at youtube, google searches, behavioral targeting methods. Retargeting.