Doug and Sandra Roper had an extremely successful year with Kleeneze in 2010, achieving Silver Executive status and winning the Executive Cup for their team's growth. However, when interviewed, they stated that they did not do anything differently in 2010 - their success was due to consistently following Kleeneze's system and goals over many years. Their focus for 2011 is helping more of their team qualify for the New York Destination Trip while also achieving their own goal of becoming a Silver Executive Director.

1. BULLETIN 04.02.11 Issue 05
GO FOR NO!
Hopefully, by now, you will be so used to going for no, that hearing the word yes will be almost disappointing! However, if
you’ve yet to get to grips with this system, here are some of the many, many stories we receive each week that just goes to
prove that you never know who will be interested – until you try.
“Ever since I was 14, I wanted to be a graphic designer. I knew exactly what I had to do. I had an 8-year-plan at the
age of 14 and I was prepared to work in order to have my dream job.
Five-and-a-half years into my plan and it was all going well. I was at Northumbria University and was on the brink of
achieving my dream. Then I was introduced to the Kleeneze opportunity.
At first I didn’t really have any intentions of looking into it. However, I believe that everything happens for a reason
and thought if there’s a reason that this has come into my life now, I should look into it further.
I could not believe the incomes people were earning, the lifestyles and freedom these people had. I watched the DVD
over and over again, and spoke to people that were involved with Kleeneze. They invited me along to a millionaires
training and I was amazed at what I saw. When I got home, I had decided - this is what I am supposed to be doing with my life.
I quit my University course and I joined Kleeneze. My family were quite disappointed and couldn’t understand why I would quit University to
become a ’glorified paper girl’ as they saw it, but I just knew from what I had seen that this is what I was going to be doing for the rest of my
life and I would prove to them that I had made the right decision.
If I had stayed on at University, I would have 2 years’ worth of student debt by now with another year’s worth on the way. With Kleeneze, I have
recently been able to buy my own car, I choose my own hours at my own pace and there is no ceiling to my income - I am in control of my
future.
When prospecting – do not prejudge! I had an 8-year-plan to become a graphic designer and was fixated with achieving this goal. How many
people do you think would’ve thought, ‘Lynsy will never do Kleeneze - she’s too busy concentrating on reaching her dream job’? Wrong! I quit
my plan, because I saw the BIG PICTURE.”
Lynsy Haydock, Silver Distributor
“When I retired from teaching, I had missing years off my pension, due to having had time off when I had the
children. My twins, James and Claire, arrived when my son Richard was 20-months-old. I took time out of
employment and didn’t return to work until they were at school.
Joining Kleeneze wasn’t only about that though. I couldn’t think of retirement with nothing to do and I wanted to
keep active and fit and so meant to go for a walk but didn’t. Kleeneze provided me with the reason to exercise. If you
put the books out you have to do the exercise and get them back. Then they tell you not to have them in your house
and off I go again!! Kleeneze gives me the opportunity to have a week off when I want.
I went to Tenerife in October for a week and I left books with customers and picked up orders when I returned. I find
the extra money useful but as you can see I am not that far up the ladder yet and am now concentrating more on flyering etc. to try to get
prospects and get to NY! I meet loads of lovely people which is also good. I do need to increase my income as my daughter is getting married in
June and extra cash for that would be very welcome.
Sue Turner, Silver Distributor
560-071-08

2. THE LITTLE THINGS THAT As it turned out, though, the biggest thrill for us turned out not to be
the Executive Cup, but having two of our team members winning the
Harry Crook and the Distributor Challenge Cup!
Did you work harder in 2010 or do something differently to
achieve all this success?
Our success definitely didn’t come about just last year. As Sandra said
on stage at the New Year launch, the foundations were laid in 2006/7
when we started sponsoring. It’s just the cumulative effect of the
business growing and developing and all those things coming
together led to our success last year.
I’ve had so many people ask me what we did to that made all that
difference, but it’s not one thing or one big push. It’s doing all the
right things over a period of time – eventually it all pays off and that
really showed last year.
In March of last year, you would have found Doug and Sandra In 2009 for example, although our business was good, we were a bit
Roper living it up Kleeneze-style in Cape Town. By September, they frustrated. We kept on doing what we knew we had to and then the
had moved up the Sales Plan to Silver Executive level. November fruit of that came through last year with people hitting their stride in
saw them take five Distributorships with them to Hong Kong and the team.
then later, in the same month, go on to qualify for the third quarter
When did you first decide you wanted the trophy and how
Mini Cooper. The couple then wrapped their year of success off with
did you go about executing that plan?
winning the Executive Cup.
We were aware that we had some great people in our business and
So when EWB spoke to Doug earlier this week to find out what the
they were ready to develop and push on. New Year 2010, we sat
couple did differently to make 2010 such a successful year, we were
down and looked at what they wanted to achieve. We knew if we
surprised to find out that the answer was simply that they didn’t.
helped them achieve their goals, we’d achieve ours too. The Executive
Cup is a team award – it’s our entire group’s percentage growth. It’s
about the team and what they achieved. Our role was just to coach
and lead the way.
How did you ensure your team didn’t lose momentum?
All our Golds and potential Golds come round our house once a
period and we have a bit of fun and food together and then Sandra
and I do some training. We call it Rising Stars. It’s here that people
will set their goals and targets for the period and I think it’s crucial to
help everyone keep focus.
Sandra and I have always built our business around the trips and aim
to qualify for each of the main Destinations, because it gives you a
great deadline to build to. Naturally, our team, after hearing from us
what the Destinations were like, wanted to do the same and Hong
Kong became a major goal for the. That’s what kept people on the
ball all year.
You achieved so much last year. Were they all goals of yours? So we assume New York will be another major goal for
you now?
Actually, the main focus for the year was the trophy and all the other
goals were really achieved in pursuit of that. For us, winning the Absolutely! There are now six of us who have already qualified for
Executive Cup would mean that we knew our business was really New York [trophy winners] and we’ve got two other couples who are
going in the right direction, which is important for us. in qualification already. I really believe that there’ll be another five
04.02.11 Issue 05 ENTERPRIZE WEEKLY BULLETIN

3. T LEAD TO BIG RESULTS
distributorships from our team qualifying too, so that will make What about personal goals?
twenty of us in total in New York! It’s definitely our main aim for the We’ve focused a lot on our personal goals over the years. We
year, because the knock-on effect will mean our group sales and currently rent our house, so one of the reasons why we’re growing
everyone’s income will be sensational. our Kleeneze business is to enable us to buy our home. It’s a really
massive thing to get you out of bed in the morning. We’ve got other
Do you have any other goals for this year? Do you want to
big goals for the future too. This year, we want to get a £5k cheque.
win the trophy again?
A lot of our goals revolve around giving our kids that security. It’s
Hmm, having won the trophy once, I see no reason to give it these future personal goals that keep that compound effect going.
up now! Without your personal goals, your reason for doing is just not there.
I think the next major sales plan progression goal for us is achieving
SED and we’d love to do that this year. For us, to reach SED means As a Distributor, what’s the best bit of advice you’ve
that you have a secure business; your income is that much more ever had?
stable and your long-term future is more stable, due to the depth and For me, it’s the important phrase in the whole business and one that
security of your business. I also think that this is the level where the kept me focused and going when things weren’t going quite right.
leadership really starts. It will give the group confidence in us and It’s simply this: concentrate on the activity, not the results.
that’s a nice position to be in. We all have good and bad days. If you focus on the results, and
they’re good, you get high. If they’re bad, you get low. If you focus
on the activity goals, it’s always a good day. If your activity is to put
out 200 catalogues, and you’ve done that, it’s a good day. If you’ve
picked them up (no matter what the result is), it’s a good day. If your
goal is to tell ten people about the business, regardless if they join or
not, and you’ve done that, it’s a good day. The compound effect will
take care of the rest. I live by that.
Doug and Sandra’s cheque for Period 12 in 2010 was £4,250.15!
ARE YOU UP TO THE CHALLENGE?
Last year, you raised an amazing £19,000 for
Macmillan Cancer Support. This year,
This event will be open to Distributors, families, friends and
customers. The more the merrier, but places are limited. Minimum
Kleeneze’s official charity turns 100 and we’re sponsorship is £950. Please email macmillan@kleeneze.co.uk by
determined to do even MORE. 25 February to register your interest.
The Macmillan centenary is much more than
The 100 Club
just a birthday. Macmillan is passionate about
If strenuous exercise is not for you but you want to be a part of
reaching and improving the lives of everyone
Macmillan’s centenary celebrations, you could join The 100 Club. 100
living with cancer. But – and this is the
is the magic number and we are challenging all Distributors to raise
important bit – they need our help.
just £100 in 2011!
The Centenary Cycle Challenge If just 100 distributors take part, you will raise a fantastic £10,000!
If you’re looking for an adventure, want to get fit and at the same Imagine if 1,000 take part that could be an amazing £100,000!!!
time make a huge difference to people affected by cancer, why not We will be posting ideas of the month to help you with your
register your interest for the Centenary Cycling Challenge? fundraising throughout the year and everyone who raises at least
The event is a 4-leg relay from John O’Groats to Lands End, each leg £100 will receive a limited edition Macmillan 100+ pin badge and be
lasting 4 days. You will register for 1 leg of your choice (see the DSA entered into a prize draw!
for more details) and enjoy 4 days of changing landscapes and varied Please contact macmillan@kleeneze.co.uk to register your
terrains, ranging from challenging and hilly tracks to coast roads and commitment to the £100 club and we will email you back with all
rolling farmland. You will cycle an average distance of 60 miles a day. the details.
ENTERPRIZE WEEKLY BULLETIN Issue 05 04.02.11

4. LEARN WHILE YOU EARN EVENTS
COMPANY SHOWCASES AND TRAINING DAYS email: ali5kids@sky.com, Malcolm Bullough 01228
675553 e mail: malcolmbullough@hotmail.com.
21 Feb (21/3; 18/4; 16/5; 20/6; 18/7; 19/9; 17/10; 21/11; 12/12)
South East Open Evening Bracknell. Everyone welcome
5 Feb Kleeneze LIVE! On Tour – RED COW across the Network. Join us for an evening of fun,
MORAN HOTEL, DUBLIN 9 Feb (four weekly) The Pirates of Plenty Manchester Open
Opportunity Presentations & Kleeneze Stories – Huge
Evening, The Horrocks Room, St Matthew’s Hall, Chapel
Recognition for all groups Forest or Hospitality Suite,
16 Feb Gold Day – Head Office, ACCRINGTON Lane, Stretford MANCHESTER, M32 9 AJ. 8.00pm -
Bracknell Leisure Centre, Bagshot Road, BRACKNELL,
(email Lloyd.brown@kleeneze.co.uk to 10.00pm. Come and join us at our informal & friendly,
Berks, RG12 9SE 7.45pm for 8.30pm start. Distributors
open evening. Doors open at 19.30hrs for light
secure a place) £3 - Guests FREE Business dress please Contact Debbie
refreshments, (free of charge). Easy to find - Just off
Gee on 07782 345 935 or Kate Lee on 0118 9268540.
5 Mar Kleeneze LIVE! On Tour – STONELEIGH Chester Road M60/J7 heading towards Old
PARK, WARWICK (order on ticket code Trafford/Trafford Centre. £1 per Distributor, guests free. 21 Feb (21/3; 18/4; 16/5; 13/6; 11/7; 8/8; 5/9; 3/10; 31/10; 28/11)
02054 – limited availability) Everyone welcome. Dress code smart/casual. Contact Westcountry Open at Padbrook Park Hotel, Cullompton,
Katrina & Ian Harvey-Winstanley on 07946 561274, DEVON EX15 1RU (just 5 mins from J28 on M5 sign
9 Apr Kleeneze LIVE! On Tour – THE katrina.kleeneze@gmail.com, EzeReach 0161 660 9867. posted). Distributors £3 per person or £4 per couple.
LANCASTRIAN SUITE, NEWCASTLE Guests FREE. All from Red and Blue groups welcome.
9 Feb (9/3; 6/4; 4/5; 1/6; 29/6; 27/7; 24/8; 21/9; 19/10; 16/11;
Prospect focused Business Opportunity Presentation,
7 May Kleeneze LIVE! On Tour – THE BRISTOL 14/12) Leeds Open Evening, Holiday Inn Leeds Garforth,
Training, Book Stall, Bids table, Testimonials, raffle and
Wakefield Road, LEEDS, LS25 1LH. 7.30pm for 8.00pm.
HOTEL, BRISTOL business related stands Ample parking. Accommodation,
start. Dress code: Business Suit. Contact Stuart on
meals, coffee and bar available. Contact Sheelagh & Paul
4 Jun Kleeneze LIVE! On Tour – PARK ROYAL, 07792002402.
01392 462710 (Ezereach 01803 898592) or Nigel &
WARRINGTON 13 Feb Everyone Welcome to Fast Forward Runcorn Millionaires Lucinda 01392 874412 (Ezereach 01803 898652).
meeting. The Holiday Inn, Wood Lane, Beechwood,
25 Jun Kleeneze LIVE! On Tour – MACDONALD 23 Feb (23/3; 20/4; 18/5; 15/6; 13/7; 10/8; 7/9; 5/10; 2/11)
RUNCORN. WA7 3HA. 12 noon till 4.30ish. £9 entry.
INCHYRA GRANGE HOTEL, FALKIRK Birmingham Open BOM. The Plough & Harrow Hotel, 135
Raffles, Bucket of Money, BIDS and best of all, a great
Hagley Road, BIRMINGHAM. 7.45pm registration for an
10 July Kleeneze LIVE! On Tour – BLUE MOUNTAIN line up of speakers, Toby Acton, Vic Brown, Belinda
8.00pm prompt start. Ample free parking, good reception
Clarke, Shelagh Irving and Michael Khatkar, all to help
GOLF CLUB, BRACKNELL areas & bar for team sizzles & meeting your guests.
you with your business. Learn and Earn in Kleeneze style.
Unfortunately there is no wheelchair access to the room
23 July Kleeneze LIVE! On Tour - RED COW Contact Irene Wilson, Ezereach 01524 888875 or
(upstairs). Only £3 per distributorship, guests free (bring
MORAN HOTEL, DUBLIN 01524 720192.
loads & see your business grow). Hosts Gerard & Claire
21 Feb (21/03; 18/04; 16/05; 13/06; 11/7; 08/08; 05/09; 03/10; Tucker- Mawr (EzeReach: 0121 314 9785) and Geoff &
3 Sept Kleeneze Xmas Showcase & Gala Dinner – Diane Owen (EzeReach: 0121 314 4870)
31/10; 28/11) Titans Training and Opportunity Meeting,
the NIA and HALL 3, the ICC, www.birminghambom.co.uk.
Cedar Court Hotel, Mayo Avenue, Off Rooley Lane,
BIRMINGHAM (order tickets on code
BRADFORD, BD5 8HW, 7.30pm for 8.00pm start.
00027. See the DSA for full information 1 Mar (First Tuesday of every month) Business Opportunity
Everyone welcome. Business dress please. Contact Neil
on how to book or to download the Meeting. St Leonards Hotel, Ringwood Road, St
Young on Ezereach: 0113 350 8763, Mobile 07817
booking form) Leonards, RINGWOOD, Hampshire, BH24 2NP 7.30pm
.
439 451.
for 8.00pm start, £3 per distributor, Guests Free! Business
10-16 Nov Kleeneze Destination – NEW YORK 22 Feb (four-weekly). Edinburgh Opportunity Meeting at Premier dress please. Hosts Bob Dalton and Sue Marshall on
Inn Morrison Link Road, Haymarket EDINBURGH. 01425 480675 or Ezereach 02380987429.
8.00pm until 9.00pm. Everyone welcome. £3 single, £4
TRAINING MEETINGS - 2011 COUNTRYWIDE joint distributor. Contact - Jim & Jane White Ezereach
2 Mar (22/2; 23/3 27/4; 25/5; 22/6; 20/7; 17/8; 14/9; 12/10; 9/11;
7/12) North London Open Evening and Opportunity
19 Feb (19/3; 16/4; 14/5; 11/6; 16/7; 20/8; 17/9; 15/10; 19/11; 0141 530 9724.
Showcase, PLEASE NOTE, NEW VENUE! Edmonton
17/12) Going For Gold. At: The Globe Hotel, Tuesday
Sports & Social Club, Church Street, LONDON, N9 9HL.
Market Place, KINGS LYNN, Norfolk. PE30 1EZ (Use
A prospect focused, benefits led, presentation of the
hotel entrance in Kings Street, opposite ‘Prezzo’). 7.30pm SOUTH/MIDLANDS/WALES Kleeneze Business Opportunity. 7.30pm registration for
for 8.00pm prompt start. Business Dress only please 7 Feb (7/3; 4/4; 2/5; 30/5; 27/6; 25/7; 22/8; 19/9; 17/10; 14/11; prompt 8.00pm start. £3 per distributor (£5 per
£2.50 per person. Guests free. Everyone welcome. 12/12) Essex Business Opportunity Meeting at the distributorship). Guests FREE. Dress code: Business.
Contact Ann & John Coe on 01553 829241 or Ezereach Holiday Inn, Brook Street, BRENTWOOD CM14 5NF, J28 Everyone welcome! Hosts: Tony & Sue Peacham on 0208
01553 888118. - M25 7.30pm for 8.00pm start. Business Dress please. 521 4664 or Ezereach 0203 051 8333 or email:
Everyone welcome, Hosts Richard & Vanadis. EzeReach: payitforward2004@aol.com and John Hawkes on 07767
13 Mar (8/5; 21/8; 23/10) Gillian Nicholson’s Wealth Events
01206 804 635. 620441 or email: jahawk1923@aol.com
Training - Garden Suite, Thurrock Hotel, Thurrock,
ESSEX. Registration opens at 11.00am for prompt start 8 Feb (8/3; 5/4; 3/5; 31/5; 28/6; 26/7; 23/8; 20/9; 18/10; 15/11) 10 Mar (7/4, 5/5, 9/6, 7/7, 4/8, 1/9, 6/10, 3/11, 1/12) Success
at 11.30hrs. Finish 14.30hrs. £5 per distributor. For further South West Training & Recognition Meeting. Ship Inn Showcase, the Grange Moor Hotel, St Michaels Road,
information email Gillian Nicholson at (next to Premier Inn), Thornbury Road, Alveston, Maidstone, KENT, ME16 8BS. Guest speaker, Bob
wealthevents@btinternet.com. Arrive ready to learn, Leave BRISTOL, BS35 3LL. 8.00pm start. Business dress Webb.7pm for 7.30pm start. £3.50 per Distributor.
ready to earn! Wealth of Income, Wealth of Knowledge, Please. Distributors £2.50 per head, guests FREE. Host: Guests free.
Wealth of Friendships. Andy Cooper, E/R: 0117 911 7561.
26 Mar (26/4, 24/5, 21/6, 19/7, 16/8, 13/9, 11/10, 8/11, 6/12)
27 Mar ‘The Big 1’ is here again! The East Midlands premier 8 Feb (8/3; 5/4; 3/5; 31/5) Hemel Hempstead Opportunity Business Opportunity Open Evening, Everyone Welcome.
event is coming up soon, so book now to secure a place Meeting, Holiday Inn, Breakspear Way, HEMEL Holiday Inn Express, Cheriton High St, FOLKESTONE,
with top speakers – Doug Roper, Ian Crockford, Chris HEMPSTEAD HP2 4UA. £3 per distributor, guests free. CT18 8AN Registration 7.30pm, £3 per distributor, Guests
Hinds, Jaime de Caso and Lynn Macdonald. Knowledge 7.30pm for 8.00pm start. Business dress please. Hosts: Free. Hosts:- Ian & Lorraine Balcombe,
is King will also be there on the day. Tickets only £8 per Rosina & Frank Pocock. Tel: 01442 256405. email:lorrainebalcombe@aol.com. EzeReach 01227
person for a fantastic afternoon of training with a fantastic
807928 Mobile: 07533 780414.
raffle. Starts at 12 noon (Doors open 11am) Finish at 5pm. 9 Feb (every other Wednesday) Swindon BOM, The Link Centre,
For further details contact Andy Buxton & Laura Kelly on SWINDON. SN5 7DL. Blades bar 7.45 for 8pm start, 30 Mar (second Wednesday of every period – Blue) Mighty Oaks
07830 190485. Make cheques payable to ‘The Big 1’ to £2.50 per distributor guests free, Business dress please. Opportunity Meeting. Ye Olde Bell, Barnby Moor DN22
10 Cook Close, Belper, Derbyshire, DE56 0JJ. The Everyone welcome. Contact Steve or Debra Nell on 8QS near A1, 5 minutes north of RETFORD. 7.30pm for
meeting is at the Novotel, Long Eaton, NOTTINGHAM - 01793 238909 or debra@stevenell.com. 8.00pm start. Dress: Smart casual please. We promote
Jct 25 M1. You cannot buy tickets on the day so don’t Ed Ludbrook’s Coaching approach. Everyone welcome.
14 Feb (14/3; 11/4; 9/5; 6/6; 4/7; 1/8; 29/8; 26/9; 24/10; 21/11)
delay - book today - this will be a sell out event. £3 per distributorship, £1 per guest. Maria and Derrick
Norwich Business Opportunity Evening, Holiday Inn,
See you there. Longwright (Ezereach 01522 718671).
Ipswich Road, NORWICH, NR4 6EP 7.30pm for 8.00pm
,
start. £3 per Distributor, guests free. Business dress
OPPORTUNITY MEETINGS - NORTH/SCOTLAND please. Contact Stephen on 07810 126010. Do you have any Training or Opportunity meetings in
your area? Let us know, at meetings@kleeneze.co.uk
8 Feb (second Tuesday of each month) BOM meetings at 21 Feb (21/3; 18/4; 16/5; 13/6; 11/7; 8/8; 5/9; 3/10; 24/10; 28/11) or EzeReach 01772 977402 and we will include them in
Carlisle. Border Gate Premier Inn, Carleton, CARLISLE Business Opportunity Open Evening, Everyone Welcome, our weekly meetings diary.
CA4 OAD Tel: 01228 633311. 7.30pm for 8.00pm start. All Supreme Inns, Bicker bar Roundabout, BOSTON
A17/A52 junction, registration 7.30pm, £3 per person,
DEADLINE FOR WEEKLY SUBMISSIONS 4PM TUESDAY.
distributors and prospects/guests welcome. Hosts Alistair
Townsend and Malcolm Bullough and will feature a Hosts:- Andy & Amanda Holland email:
presentation of the opportunity and a guest speaker. For a.holland075@btinternet.com Eze-Reach number: 01553
information, contact: Alistair Townsend 01228 528126 886597.
Issue 05 ENTERPRIZE WEEKLY BULLETIN