English presentation about the "Korean Wave" I presented it during my english class in DUT "Gestion et Management des Organisations"

2. • East Asia
• Capital : Seoul
• President :
Hwang Kyo-
ahn
• Democratic

3. How South Korea achieves to
spread its culture worldwide ?
I) What is the Korean Wave
?
II) The Audiovisual Industry
III) The Music
Industry

4. I) What is the Korean Wave ?
The increase in global popularity of South Korean
culture worlwide
Drama
s
Cinem
a
Music
Cosmetic
s
Fashio
n
Cooking
Touris
m Language
Electronic
products
Cosmetic
Surgery

5. II) Audiovisual Industry

6. K-Dramas
Korean drama refers to televised dramas in the Korean
language, made in South Korea, mostly in a miniseries
format

7. III) Music Industry

8. What is K-Pop ?
Sung by « idols » in boy’s band or girl’s
band. They can dance, sing and rap
K-Pop includes a large panel of musical
genre

9. What is K-Pop ?
Fans love the whole concept
K-Pop is a fusion of a catchy song, a sharp dance,
trendies oufits and styles, and perform by good-
looking idols
• BIGBANG gathers
1,5 million fans all
around the world
with their « MADE
World Tour » in
2015
How can we explain this hudge success ?

10. K-Pop targets : East Asia
• Agencies produce musics in Japanese and in China
• Agencies build multicultural bands
Korea
n
Canadia
n
American Tha
i
Japanese Chines
e

11. K-Pop targets : USA
Relations between USA and South Korea are and have always been
excellent since the Korean War. So Agencies want to maintain those
relations through the music
• Trendies music styles influenced by American music
• In all K-Pop song there is a lot of english words and sentences.
Songs’ title are also in English

12. K-Pop targets :
Rest of the world
Social media
K-Con
• KCON is an annual Korean
Wave convention held in
different location across the
world. It is composed by a
convention about K-Food,
K-Dramas and a concert
• Los Angeles, New York, Chiba,
Abu Dhabi, and last year in
Paris

13. The Impact of K-Pop
• Tickets for KCON in Paris were sold in
just 3 minutes
• Psy’s Gangnam Style is
currently the most viewed
video on YouTube
• BTS’s album Wings is the first Korea album
to chart in the UK Album Charts and
became the first Korean artist to have three
entries on the Billboard 200 in the USA