Joris Van Damme gives a presentation on cycle highways to urban transport experts in Budapest. He discusses the growing field of cycle highways in Europe and defines a cycle highway as a high-quality cycling connection that serves as the backbone of a cycling network. Joris also outlines the development of the Flemish cycle highway network around Brussels since 2012, including establishing branding, wayfinding, and an organizing coalition to develop a coherent network of cycle highways.
2. 1. Who is Joris?
2. The world of cycle highways around Brussels
3. What is a Cycle Highway?
4. How to plan, design, promote… Cycle Highways?
5. When do you start with branding & wayfinding?
5. Regionale cykelstråk,
Stomcykelstråk,
Supercykelstråk,
Sweden
Snelfietsroutes,
Netherlands
Réseau Cyclable à Haut
Niveau de Service"
(RCHNS), Réseau Express
Vélo (REV),
France
Sykkelekspressveg
er,
Ekspresssykkelvei
er, Norway Baana,
Finland
Cycle
Superhighways,
England
Supercykelstier,
Velostrada,
Denmark
Ciclovia,
Spain
Fietssnelwegen,
Cyclostrades,
Corridors cyclables
Belgium
Radschnellweg,
Germany
And probably many
more…
European Map of Potential Cycle Highways
www.cyclehighways.eu
6. 1. Who is Joris?
2. The world of cycle highways around Brussels
3. What is a Cycle Highway?
4. How to plan, design, promote… Cycle Highways?
5. When do you start with branding & wayfinding?
7. IDENTITY CARD
Name: Fietssnelwegen (Cycle Highways)
Year of Birth: 2012 – baptised in 2016
Region: Province of Flemish-Brabant
Collaborators: 65 municipalities
Website: https://fietssnelwegen.be/
20. 20
30
ISLAND
Or ROUNDABOUT
TRAFFIC LIGHTS
with bicycle detection
PRIORITY FOR CYCLISTS
1
2
Cycle Street
with or without
narrowing car lane
4
shared space/Square
BRIDGE/TUNNEL
3
50
70
120
1
1
2
31. 0 km 371 km
Bad Good
Unknown Well-known
Ad hoc project Institution
KM COHERENT CYCLE HIGHWAY
QUALITY OF COHERENT CYCLE HIGHWAY
PRODUCT ACCEPTANCE
ORGANIZATION ROOTING
GENESIS
2012 2045
2022
50 km
2016
When did we start?
44. 1. Who is Joris?
2. The world of cycle highways around Brussels
3. What is a Cycle Highway?
4. How to plan, design, promote… Cycle Highways?
5. When do you start with branding & wayfinding?
45. “A cycle highway is a
mobility product that
provides a high-quality
functional cycling
connection. As backbone
of a cycle network, it
connects cities and or
suburbs, residential areas
and major (work) places
and it satisfies its
(potential) users.”
https://cyclehighways.eu/
50. 0 km 371 km
Bad Good
Unknown Well-known
Ad hoc project Institution
KM COHERENT CYCLE HIGHWAY
QUALITY OF COHERENT CYCLE HIGHWAY
PRODUCT ACCEPTANCE
ORGANIZATION ROOTING
GENESIS
2012 2045
2021
50 km
2016
COHERENT CYCLE HIGHWAYS
51. 0 km 371 km
KM COHERENT CYCLE HIGHWAY
50 km
111 km not cyclable
210 km cyclable
without wayfinding
50 km COHERENT CYCLE HIGHWAY
…
55. 0 km 371 km
Bad Good
Unknown Well-known
Ad hoc project Institution
KM COHERENT CYCLE HIGHWAY
QUALITY OF COHERENT CYCLE HIGHWAY
PRODUCT ACCEPTANCE
ORGANIZATION ROOTING
GENESIS
2012 2045
2021
50 km
2016
QUALITY of coherent cycle highways
56. Width
Quality of cycling street
Safe
crossings
Lighting
Quality of wayfinding Lighting
Bad Good
QUALITY OF COHERENT CYCLE HIGHWAY
bidirectional paths
of at least 3 meters
57. interuptions
still a lot of intersections
without priority, tunnels,…
Bad Good
QUALITY OF COHERENT CYCLE HIGHWAY
Still a lot of small cycle paths
Attractiveness: importance of travel pleasure!
58. 1. Who is Joris?
2. The world of cycle highways around Brussels
3. What is a Cycle Highway?
4. How to plan, design, promote… Cycle Highways?
5. When do you start with branding & wayfinding?
60. 0 km 371 km
Bad Good
Unknown Well-known
Ad hoc project Institution
KM COHERENT CYCLE HIGHWAY
QUALITY OF COHERENT CYCLE HIGHWAY
PRODUCT ACCEPTANCE
ORGANIZATION ROOTING
GENESIS
2012 2045
2021
50 km
2016
Product acceptance
61. economies of scale
5 Flemish provinces + Brussels
share one network-brand
one type of wayfinding one website www.fietssnelwegen.be
with navigation tool in ‘21
Unknown Well-known
PRODUCT ACCEPTANCE
More uniform BUZZ
Better integration in diverse touchpoints…
70. 1. Who is Joris?
2. The world of cycle highways around Brussels
3. What is a Cycle Highway?
4. How to plan, design, promote… Cycle Highways?
5. When do you start with branding & wayfinding?
71. Just like Rome, cycle highways are not
build in one day!
First generation
Cycle Highway in London
73. BE OPTIMISTIC &
START WITH THE STUFF
YOU HAVE
Fertilizer to let cycle highways grow
Stronger cycle
highway coalition
74. More reasons to improve
infrastructure
BETTER INFRASTRUCTURE
Fertilizer to let cycle highways grow
Stronger cycle
highway coalition
BE OPTIMISTIC &
START WITH THE STUFF
YOU HAVE
75. A toolbox around
branding & wayfinding
Cycle Highway Academy Copenhagen
https://cyclehighways.eu/tools/readability-toolbox.html
1e generation
79. Branding starts with the first feasability
studies!
What magic word?
Network-brand? Colour? Codes?
80. If you think future proof
use c-codes
& don’t copy
the metro
strategy
81. Keep it simple on higher
scale
& avoid copyright problems with
Jackson Pollock
82. Much more in the readability toolbox
https://cyclehighways.eu/tools/readability-toolbox.html
Editor's Notes
I have around 20 minutes to guide you in the fascinating world of cycle highways. Of course, this is impossible. There is a lot to say about this world and actually I could go on for hours. In this picture you see me cycling on an intersection where cyclists have priority. We could spend 20 minutes on discussing all the interesting details of this design. But that’s not what I will do here. I first of all want to give you an idea of the diversity of topics. And I’ll provide you some tools that might help you to explore the world of cycle highways on your own…
This will be the program and let’s start the guiding tour with introducing myself. Who is Joris?
I’m a cycle highway planner and designer in the provincie of Flemisch-Brabant. In my job, it’s important to build cycle highway coalitions. With different municipalities, with cities like Brussels, with railway or road authorities…. And it is also important to build cycle highway coalitions on a European scale. Therefore I’m happy to give this presentation for you here in Hungary.
I was also one of the founding fathers of the European CHIPS project. In this European project around cycle highways we collaborated with partners from the Netherlands, Danmark, Germany, UK around cycle highways… and during inspiring cycle highway academies we build up a lot of expertise and knowledge. This is a picture of a cycle highway academy in the city of Leuven. The results of this EU project can be foun on www.cyclehighways.eu.
It’s important to stress that more and more regions in Europe are working around cycle highways. Here you see a map of Europe. This map was made in the CHIPS project and we tried to visualize all the potential cycle highways in Europe. Based on population densities and data that we could find on a European scale we tried to detect the most important connections. As you can see a lot of regions are busy with cycle highways. I already mentioned Denmark, the Netherlands, Germany, Belgium… but cycle highway dreams are also popping up around cities in France or Spain… And probably there are a lot more regions…. Maybe we can add the region of Boedapest on this map?
Let me now elaborate the world of cycle highways I live in.
This is our identity card. This is the logo and we call our cycle highways fietssnelweg. The dutch word for cycle highway.
Let me situate our region on the European map I already showed. Let’s zoom in to Belgium
Here you see the city of Brussels and Antwerp in the North
The blue lines are the cycle highway connection with a huge potential.
This is the region I work for. The province of Flemish-Brabant. It’s a kind of donut around brussels
This is how our cycle highway network looks like. We gave them F-numbers. The cycle highway between Leuven and Brussels is for instance the F3.
Around 2014 we started to call these important longer distance cycling connections ‘fietssnelweg’. And maybe the most important reason to do that is because this term has some magical power.
Without the magic of the word, you typically get this kind of solutions. Cyclist have to stop when they cross a carlange.
But with the magic power of the word ‘cyle highway’ it was possible to get this solution. We achieved a role reversal where the cars have to stop instead of the cyclists. This role reversal would be quite impossible without this word. If this route was ‘just’ a recreational route or just a ‘cycling route’… nobody would be inclined to start imagining this solution…
Here you see some details for the geeks. We made the conflict zone much smaller. The green zone is safe and makes an intereaction possible. As I told, I will not elaborate. Let me quickly zoom out on onther strategies around intersections.
If we zoom out a bit and look at the different speed regimes, I see around 8 strategies to improve the bicycle flow on cycle highways.
For faster speed regimes, the option I have showed is not feasable. There you need bridges or tunnels. Or traffic lights with detection of cyclists. Another option can sometimes be an Island so that cyclist can cross in two steps or if you have enough space a roundabout.
The solution I showed is a solution that can be applied in lower speed regimes.
The slides gives you an overview of the 8 strategies I just discussed.
L
One of the most imporant results of the CHIPS project is that we agreed on a common defintion of the concept of a cycle highway. Let met elaborate it.
We see a cycle highway as a mobility product. Let me explain it with an example
Take for instance Bert. How can Bert know that he is entering a cycle highway? How does he get in touch with this product? How can bert become aware that the infrastruture he wil use is part of something bigger?
We can to this in this way. By bringing him touch with a brand or identity layer. In this concrete case we make Bert aware that he will be using the F3 cycle highway. And if he is curious, he wil discover on the website that it’s the cyclehighway between Leuven and Brussels. And mabye he will talk to his friends about this F3 mobility product. The ”code-logo” enabales Bert to understand the mobility product and talk about it, look for more information and so on.
We can to this in this way. By bringing him touch with a brand or identity layer. In this concrete case we make Bert aware that he will be using the F3 cycle highway. And if he is curious, he wil discover on the website that it’s the cyclehighway between Leuven and Brussels. And mabye he will talk to his friends about this F3 mobility product. The ”code-logo” enabales Bert to understand the mobility product and talk about it, look for more information and so on.
If I apply this definition on our cycle highway network, then I can say that we have around 50 km of cycle highway. From the 371 km desired cycle highways, we have 50 km coherent cycle highways with signalisation and wayfinding measures.
Next to this 50 km, we have 210 km cyclable infrastructure with different quality. There you don’t find wayfinding yet. And 110 km is still just a desire line.
Some examples of coherent cycle highways.
Another important result is that we developed a smart approach to work around cycle highways. Here you see what we have called the life-cycle of a cycle highway. With 4 central stages. This approach is now used by different regions to work around different cycle highway topics. It is f.i. also used in the region of Kopenhagen. Here it’s important to stress that planning and building a cycle highway is only a part of the Job. In our team we have people that are busy with promoting the cycle highways and we are now also trying to improve the monitoring parts.
The CHIPS website is build around these four stages.
One of the more concrete tools we developed I already showed. It’s a map with all the high potential cycle highways in Europe. The methodology and artificial intelligence behind it is briefly explained on the CHIPS website. This map is very useful when you start planning a cycle highway. But it is also helpful to envision the bigger picture and scale of the future network in your region or whole Europe.
We also created design tools. On the website you can find a lot of information around design principles, f.i. width.
Let me end with an interesting question a lot of region struggle with.
First of all it’s imporant to note tha cycle highways are a long term project. Just like rome, they are not build in one day. This is an example from Londen.
My advise would be to see cycle highways in an evolutionary perspective. We need to think in generations and upgrades. And branding and wayfinding can play an important role in it. It’s the fertilizer to let the cycle highways grow.
This is the approach that was also followed in our region. We strart with the stuff we already have. If there is enrough stuff that can be combined and work, you could already start with wayfinding. With signalisation you can make it work. In this way you can attract more users and you start to build a stronger coalition around a cycle highway.
We also worked on a toolbox around branding and improving wayfinding. Like you can see here, most first generation cycle highways are not all the way self-explaining. They are often a mixture of infrastructure. They don’t have self-explaining infrastructure like motorways and need some extra wayfinding measures. In CHIPS we worked around tools that help you to glue the different pieces together and promote your cycle highway as a mobility product. Let me elaborate it a bit in the next slides.
On the top you see the ideal picture. The better the design of a cycle highway the less measures you need to glue the pieces togehter. On the bottom you see the typical situation of the first generation cycle highways. But the important point is that even the highway quality cycle highways need a kind of branding and wayfinding. Next slide
Even self-explaining infrastructure needs some extra wayfinding measures. On the right you see how wayfinding measures helpt to turn cycle highways into a mobility product.
If you combine both aspects of readability, you get an interesting matrix. This matrix shows the interaction between the two aspects of readability. In the top right corner you have the ideal situation: uniform cycle highway infrastructure with wayfinding. Most first generation cyclehighways, like the F3 CHIPS pilot, are more like the bottom left situation. You can improve them by adding a brand and wayfinding so that they can become a mobility product that you can use (bottom right). Or course, you can only do that if there already some qualitative infrastructure. You need al least a minimum of good infrastructure. But on the other hand, we believe that you don’t need to wait for the maximum. Not only because you want sustainable solution in the short time. But also because creating a mobility product can be an efficient strategy to arrive faster in the top right corner. By creating and promoting the mobility product, you get more users and more reasons and pressure to improve it. The branding improves the support base to invest in better cycle highways.
It’s important to not that branding is already needed in a very early stage.
Let me highlight a last insight. But there is more to discover on the chips website. “Don’t copy the metro colour strategy.” We discoved that it is important to make your branding strategy furture proof. As you noticed in my presentation, in Belgium and the Netherlands we use codes for cycle highways. F numbers. With the F from the Dutch word for cycle highway, fietssnelweg. In Belgium, we work with a code-logo strategy and central brand colours: blue and white. Some cities or city regions are tempted to copy the metrostrategy. They want to brand their important cycling routes with different colours, just like the colours of the metrolines. But what will you do if in the future you need more colours then the rainbow? I don’t have the time to elaborate this point, but there are strong arguments to stick to one central color and logo and to aim for the highest scale of branding. This strategy creates huge economies of scale.
In Flanders we succeeded to get the 5 provinces on board. Now we have one website and when one of the five is promoting the mobility product, everyone is surfing on these efforts. This would never work with 7 seven colours.
These and other insights can be found in the readability toolbox