The document discusses in-building communication and the Safer Buildings Coalition (SBC). SBC is a non-profit organization focused on eliminating in-building wireless dead zones for first responders and the public. The document provides information on the value of SBC, the three pillars of in-building public safety communications, SBC's membership and resources, industry partners, and ways for members to leverage and engage with SBC.

1. In-Building Communication When You Need It Most 1
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www.saferbuildings.org
The Value of the Coalition

2. In-Building Communication When You Need It Most 2
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 Mobile 911 Calls Must Get Out with Location Accuracy
 Mobile Mass Notifications Must Get In
 First Responder Communications Must Work
Three Pillars of In-Building Public Safety
Communications:
The Safer Buildings Coalition is a 501(c)4 non-profit Association
www.saferbuildings.org
Mission:
Eliminate In-Building Wireless Dead Zones
for First Responders and the Public

3. In-Building Communication When You Need It Most 3
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WE HAVE A LOT OF WORK TO DO:
US COMMERCIAL BUILDINGS*
https://www.eia.gov/consumption/commercial/reports/
US Building Mix by Size # of US Commercial Bldgs.
5.6 M in 2012,
growing at 1.4% per year
Size PCT Count Market
Over 500,000 0.1% 6,200
200,001 to 500,000 0.7% 43,400
Subtotal 0.8% 49,600
100,001 to 200,000 1.6% 99,200
50,001 to 100,000 3.6% 223,200
25,001 to 50,000 6.0% 372,000
Subtotal 11.2% 694,400
10,001 to 25,000 15.9% 985,800
5,001 to 10,000 22.2% 1,376,400
1,001 to 5,000 50.0% 3,100,000
Subtotal 88.1% 5,462,200
Large / Public Venues
"Middleprise"
SMB
Approximate Count Based on 6.2 Million Bldgs
*Commercial Building: A building with more than 50 percent of its floorspace used for commercial activities. Commercial buildings include, but are not limited to, the following: stores,
offices, schools, churches, gymnasiums, libraries, museums, hospitals, clinics, warehouses, and jails. Government buildings were included except for buildings on sites with restricted
access, such as some military bases. Agricultural buildings, residences, and manufacturing/industrial buildings are excluded. Since 1995, parking garages and commercial buildings on
manufacturing sites have also been excluded.
PLUS: Manufacturing/Industrial, High-Rise Residential, Mixed Use, Parking, Military Bases

4. In-Building Communication When You Need It Most 4
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Why our members ARE IN THE COALITION
Key Member Objectives: Influence – Awareness – Business Effectiveness – Competence – Market Education – Jurisdiction Consistency
Shared Mission: Eliminate In-Building Wireless Dead Zones for First Responders and the Public

5. In-Building Communication When You Need It Most 5
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EXTENSIVE REACH [updated Oct 2020]
• 141 Active Member Organizations
• 679 Active Individual Members
• 27 Public Safety organizations and 188
Public Safety Professionals
• 3,300+ Subscribers
• ~ 30-45,000 LinkedIn Impressions /
Month
• Major Stages - IWCE, WIA, Realcomm
• Webinars, Social Media, Speaking
Panels
• Newest Partner: CBRS Alliance
Presenting at FFMIA –
Florida Fire Marshals and Inspectors Association
– November 2019

6. In-Building Communication When You Need It Most 6
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TEAM Resources
• Leadership:
• Executive Director: Chief Alan Perdue
• Managing Director: John Foley
• Founder, Lead Executive – Seth Buechley
• Board of Directors – 6 Members
• Staff: Event Mgt, Content Mgt, IT, Community Outreach,
Administrative
• 18 Industry and Association Partners:
• IAFC, NPSTC, NASFM, CTIA, TIA, CCFS, AFAA, NATE, IWCE, others
Work Groups: >65
Volunteers
• Government Affairs
• Public Safety Technology
• Codes and Standards
• Industry Advancement
• Community Affairs

7. In-Building Communication When You Need It Most 7
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SBC Member Resources:
Content Management Team
• Content and Marketing Planning and Execution
• Social Media Support, Branded Collateral, Event
Calendar Support
• General Member Support
Nancy Hoppe – Operations Manager
• Online and in-person event planning, coordination,
and execution
• General Member Support
Jason Boring – Webmaster, IT Support
• SBC Website Help & Training
• support@saferbuildings.org
• sbc.memberclicks.net/need-help
• Open a Web Support Ticket: SBC WEB HELP!
SBC Financial Services
• Accounts Payable and Receivable
• Invoicing Support
John Foley
Managing Director
Alan Perdue
Executive Director
Steve Hudson – Community Liaison
• Jurisdiction Outreach
• Trade Association Liaison
Seth Buechley
Founder, Executive Team Member

8. In-Building Communication When You Need It Most 8
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Industry & Association
Partners

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Proprietary Content – Safer Buildings Coalition – May not be reproduced or distributed without prior approval
Keys to Great Membership ROI
 Active Engagement
 Work Groups, Seminars, Read What we Send You, Network
 Use the Tools
 It’s like a Gym Membership: “If I join the gym will I get in shape?”
 Rebrand our Collateral and Use It to build Thought Leadership Credibility
 Use the Website - Use the Showcase – Post Blogs
 Use our Radar
 Advance look at upcoming changes to adjust Product Roadmaps and Market Strategies
 Have a Voice
 Influence market, code and regulatory changes instead of reacting to them
 Use SBC to develop your staff’s Leadership Experience
 Work Group Chair, Vice Chair, Run in Board Officer Elections

10. In-Building Communication When You Need It Most 10
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Get Started
Member Kickoff & Annual
SBC Executive Briefing
• The SBC Executive Briefing is a highly customized and
member-centric dialogue between your organization and
Safer Buildings Coalition leadership.
• Our executive team has a high degree of business acumen,
technical expertise and a deep understanding of the in-
building and public safety business and markets.
• Exceptional opportunity for relationship building,
contribution to business results and customer insights
• Inform your organization's future strategies and solutions.
Duration: 60-90 Minutes
Member Narrative:
• What's going on in your World?
• What are your Goals this year?
• What are you trying to accomplish in this Market?
• How can we help?
• What Info is Most Needed?
• What parts of SBC membership work well for you?
• What could be better?
SBC Coalition Update:
• What's going on with SBC: Recent Past, Present,
and Future?
Industry Update:
• Market
• Codes and Standards
• Trends
Dialogue and Action Steps
Adjourn

11. In-Building Communication When You Need It Most 11
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Get Engaged – Participate
in Work Groups
• Best way to immediately network, build
relationships, benefit, and contribute
• Connect with key players from other Member Orgs
• Find out first what’s happening
• Influence the ecosystem and industry
Work Group Purpose
Codes and Standards Influence and Awareness of changes that impact mission and industry
Public Safety Technology Focus on RF performance: Radio System Operators and Industry
Government Affairs Top-down policy and regulations impact and awareness: Fed & State
Advancement Steering Committee for SBC: Ensure SBC is delivering value to members
Community Affairs Doing Well while Doing Good: Helping Members impact communities

12. Leverage SBC Content Platforms:
• Monthly Newsletter w/ 3,300 Subscribers
• Custom Webinars
• Member Blogspace
• White Papers
• Code Bulletins
• Coming Soon: SBC NICET Study Guide and
Reference
Get your
message
out!

13. In-Building Communication When You Need It Most 13
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CONTENT: SBC Code Reference Cards
You can re-purpose or rebrand
Available under license (Free) – You get the print-ready art, or can re-use the content (with attribution)

14. In-Building Communication When You Need It Most 14
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Website and Member Showcase

15. In-Building Communication When You Need It Most 15
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Safer Buildings 2021
Key Initiatives
• No Noise Task Force
• NICET Certification Program
RF

16. In-Building Communication When You Need It Most 16
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Safer Buildings 2021
No Noise Task Force
Key Objectives:
• Combat harmful RF interference caused by improperly deployed in-
building Signal Boosters.
• Affirm and reinforce the essential role of Frequency License Holders
in the deployment of Signal Boosters.
• Affirm the essential need for reliable wireless coverage inside
buildings for both First Responders and the public
• Reinforce the essential role of consistent codes and standards
interpretation and enforcement in achieving that goal.
• Ratify / perfect the draft 18 Principles for Safe and Effective In-
Building Communications
Desired Outcome:
• EMERGE with a stakeholder consensus and an actionable plan to do
more than just recognize the problem – but to actually solve for it
and set the stage for the converged LMR / LTE Future
www.saferbuildings.org/no-noise

17. In-Building Communication When You Need It Most 17
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Safer Buildings / NICET In-
Building Training Certification
Program
• Currently no AHJ-accepted standard Certification for in-building public
safety booster system Design, Install, Inspection and Maintenance
• Except FCC GROL – not sufficient for the purpose
• NICET = National Institute for Certification in Engineering Technologies
• Safer Buildings and NICET collaborating right now to roll out this program
– targeted 2Q 2021
• Safer Buildings Collaborating with NASFM to develop a reference and
study guide, rolling out early 2Q 2021
• OUR ASK:
• Review the Prospectus and consider sponsorship
• Be sure to secure a listing in the Industry Directory Section

18. In-Building Communication When You Need It Most 18
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Membership
Website www.saferbuildings.org/apply
• SBC is a not for profit, headed by Chief Alan Perdue, a
retired Fire Chief and the nation’s leading Codes and
Standards Expert for in-building communications.
• We are the only association that works 365 days a year to
further the mission and the objectives of eliminating all in-
building wireless dead zones affecting First Responders and
the Public (LMR and Cellular)
• If your organization were to hire a consultant to focus on
these objectives, or assign staff – How many hours would
that take, and at what cost?
• Tiered Pricing based on Company Type and Size
• Annual or Quarterly Payment Options
• Significant Dues Credits available for referrals
Facts and Considerations
SBC Objectives:
• Foster a robust, scalable, and competent
industry sufficient to rapidly eliminate
wireless dead zones inside buildings
• Develop and promote codes and standards
that are technically rational and
commercially feasible
• Educate and advocate for consistent
interpretation and enforcement of these
codes and standards across all jurisdictions