👋 Hi everyone How do we avoid informal vocabulary in writing? 🧐 That's a difficult question to answer, but there are a few common mistakes to avoid. Firstly, try to avoid using the word 'get'. Usually, it feels a bit informal and there are always more precise options that show better depth in your understanding of collocation. Secondly, don't use 'and / but / so' to start sentences. It's considered informal by some strict English teachers - and potentially examiners - so just use alternatives like 'Also / However / Thus'. Third, try to avoid idioms, proverbs and sayings. Idiomatic vocabulary and idioms are not exactly the same thing by IELTS standards. Idiomatic vocab is just nice collocations / phrasal verbs etc. A lot of people think saying things like 'every coin has two sides' is a good idiom. It is not; it is just informal and awkward. Fourth, don't use expressions like 'ie / eg / etc' - these abbreviations are too informal for essays. Fifth, avoid the following words completely: "really / totally / humongous / kids". Lastly, avoid contractions. Don't say 'can't / don't / won't'. Say 'cannot / do not / will not'. These little changes should really help you keep your essays at the appropriate formal/academic tone. #IELTSTopTips #Writing9 👉@Essays_band9-Road to band 9️⃣👋 Hi everyone How do we avoid informal vocabulary in writing? 🧐 That's a difficult question to answer, but there are a few common mistakes to avoid. Firstly, try to avoid using the word 'get'. Usually, it feels a bit informal and there are always more precise options that show better depth in your understanding of collocation. Secondly, don't use 'and / but / so' to start sentences. It's considered informal by some strict English teachers - and potentially examiners - so just use alternatives like 'Also / However / Thus'. Third, try to avoid idioms, proverbs and sayings. Idiomatic vocabulary and idioms are not exactly the same thing by IELTS standards. Idiomatic vocab is just nice collocations / phrasal verbs etc. A lot of people think saying things like 'every coin has two sides' is a good idiom. It is not; it is just informal and awkward. Fourth, don't use expressions like 'ie / eg / etc' - these abbreviations are too informal for essays. Fifth, avoid the following words completely: "really / totally / humongous / kids". Lastly, avoid contractions. Don't say 'can't / don't / won't'. Say 'cannot / do not / will not'. These little changes should really help you keep your essays at the appropriate formal/academic tone. #IELTSTopTips #Writing9 👉@Essays_band9-Road to band 9️⃣👋 Hi everyone How do we avoid informal vocabulary in writing? 🧐 That's a difficult question to answer, but there are a few common mistakes to avoid. Firstly, try to avoid using the word 'get'. Usually, it feels a bit informal and there are always more precise options that show better depth in your understanding of collocation. Secondly, don't use 'and / but / so' to start seu

1. Tourism
Ajin George “C –Batch”

2. Industry overview
The tourism industry, also known as the travel industry, is linked to
people traveling to other locations, either domestically or
internationally, for leisure, social, or business purposes. It is closely
connected to the hotel industry, the hospitality industry, and the
transport industry.
Scope of Tourism Industry
Geographical Diversity
Segments
Services
Cultural Exchange
Nature of Tourism Industry
Innovation and Technology
Service-Oriented

3. MAJOR PLAYERS IN TOURISM INDUSTRY
• Booking Holdings Inc.:
Key Brands: Booking.com, Priceline, Agoda, Kayak, Rentalcars.com
Overview: A leading online travel agency (OTA) offering a variety of services, including accommodation
reservations, flight bookings, car rentals, and travel packages.
• Trip.com Group: Key Brands: Ctrip, Trip.com, Skyscanner
Overview: A Chinese travel services company providing online travel booking services, including hotel
reservations, flight bookings, and vacation packages.
• American Express Global Business Travel (GBT):
Overview: A significant player in the business travel sector, providing travel management services to
corporate clients.
• InterContinental Hotels Group (IHG): Key Brands: Holiday Inn, Crowne Plaza, InterContinental
Overview: A major hotel company with a global presence, offering a variety of lodging options across
different brands.

4. COMPETITIVE
STRATEGIES
• Online Presence and Technology: User-friendly
websites, mobile apps, virtual tours, and online
booking platforms.
• Customer Relationship Management (CRM):
Building strong relationships with customers
through personalized services, loyalty programs,
and targeted marketing
• Sustainability and Responsible Tourism:
Emphasizing sustainable and responsible tourism
practices to attract environmentally conscious
travelers.
• Customer Experience Enhancement: Focusing
on providing exceptional customer experiences to
create positive memories and encourage repeat
business.

5. TECHNOLOGICAL FACTORS AND ECOOMIC FACTORS
• Technological Factors:
• Online Booking Platforms
• Mobile Applications
• Social Media and Influencer Marketing
• Economic Factors:
• Exchange Rates
• Income Levels
•

6. Major news related to the tourism industry
Tourism sector gets INR 2400 cr in budget 2023-24; major portion allocated to its
infra development.
 risks and challenges facing the tourism industry
• Pandemics and Health Crises: The COVID-19 pandemic highlighted the vulnerability of
the tourism industry to health crises. Travel restrictions, lockdowns, and concerns about
safety significantly impacted global tourism.
• Terrorism and Political Instability:Terrorist attacks and political instability in destination
countries can deter tourists, leading to a decline in travel demand and negatively impacting
the industry.
• Climate Change:Climate change can affect tourism through extreme weather events,
changing seasonal patterns, and impacts on natural attractions. Additionally, there is a
growing emphasis on sustainable and eco-friendly

7. Companies under the tourism industry placement
focus.
• Travel Agencies:Travel agents, customer service representatives, sales
professionals.
• Hospitality and Accommodations:Hotel management, front desk staff,
housekeeping, food and beverage services.
• Airlines: Pilots, flight attendants, ground staff, reservation agents
• Tour Operators:Tour guides, operations staff, sales and marketing.
• Destination Management Companies (DMCs):Destination managers,
event planners, logistics coordinators.

8. Thank You