Gyms in Asia Differentiate or Die! Series 3 Biodensity

Gyms in Asia
“Differentiate or
Die”
Gyms in Asia
“Differentiate or
Die”Die”
Series
#3
Die”
Series
#3
Joe Lewis
Club Solutions Asia
Club Performance Systems (Malaysia & Philippines)
Health-One Thailand
October 1, 2013

If you missed #1 or #2 of this Series
please click the link below
http://www.slideshare.net/JoeThailand/gyms-in-asia-
differentiate-or-die-1-sept-9-compatibility-mod
Introducing BILT by Agassi & Reyes
differentiate-or-die-1-sept-9-compatibility-mod
http://www.slideshare.net/JoeThailand/gyms-in-asia-differentiate-or-
die-series-2
Introducing MU-JO Fitness

We're in the midst of a huge training, programming, equipment,
sales & marketing
and
gym design shift in the fitness industry…..
--Joe Lewis--Joe Lewis
Club Solutions Asia
Health-One Thailand

“Differentiate!
Create
that
WOW 10 Factor Gym!
But only if you want to
beat the competition.
--Joe Lewis
Club Solutions Asia
Club Performance Systems
Health-One Thailand

30 years experience
in the
Sports & Fitness Club Business
in Asia
Expect Unique & Unconventional
in Asia
•Indonesia
•Singapore
•Malaysia
•Thailand
•Philippines
•Macau
•Korea
•China
Over 40 Fitness Clubs Since 1978
“We Provide Solutions for You Club”

•New Club Start Up
•Club Design & Space Utilizations
•Equipment Recommendations
•Human Resources
•Staff Training
•Club Marketing Solutions
•Club Promotions
Services Offered
•Club Promotions
•New Member Sales Training
•Member Retention Programs
•Club Calendar of Events
•CSA Learn-shops
•Club Turnarounds
•Personal Training Systems
•On Going Club Management Services
•Fitness Parts & Products

•Shangri-La Hotel Health Club, Bangkok
•The Mandarin Oriental, Jakarta
•Dusit Thani Fitness & Spa, Bangkok
•Dusit Resort Sport & Fitness, Pattaya
•Jiva Resort & Spa, Phuket
•Swiss Grand Hotel, Seoul, Korea
•Taipa Island Resort, Macau
•The Peninsula Bangkok
•The Banyan Tree, Bangkok
•The Banyan Tree, Phuket
•The Ascott Jakarta
•The New World Hotel Manila
Some of Our Clients Over the Years
•The New World Hotel Manila
•Celery Fitness Kuala Lumpur
•YES Fitness by EGV
•Ramkhamkaeng University
•Pantip Court Executive Residences
•Capital Club, Bangkok
•Sports Authority of Thailand
•Department of General Health, Thailand
•Bumrungrad International Hospital Bangkok
•Asian Development Bank, Manil
•The Westin Chosun, Seoul
•Picasso Boutique Residences, Manila
•Parque Espana, Manila
•Twin Towers Fitness, Kuala Lumpur

•Hotels
•Service Apartments
•Condominiums
•Fitness Clubs
•Golf Courses
•Residential Properties
•Spas
Markets Served
•Spas
•Hospitals/Clinics/Chiropratic
•Sports Clubs
•Corporations
•Universities/Schools
•Government
•Military
•Factories
•Sports Bars/Pubs/Restaurants

The purpose of presenting the Gyms in Asia “Differentiate or Die” Series is to introduce you to a unique, innovative results-
driven , different way of thinking approach to setting up and operating your fitness gym using the following
Equipment
ProgrammingProgramming
Concept/Design

Equipment
Programming
Concept/DesignConcept/Design
The combination of these 3 approaches will differentiate your gym from the typical-conventional type gyms you see a vast
majority of the time in Asia; and for some absurd reason keep opening up regularly.

Equipment
Programming
Concept/Design
The combination of these 3 approaches will differentiate your gym from the typical-conventional type gyms you see a vast
majority of the time in Asia; and for some absurd reason keep opening up regularly.
We represent the equipment you will see in the series of presentations and for a darn good reason. The equipment is top of
the line and results-driven and backed by some of the industries top fitness professionals. It’s equipment that you will see in
professional sports training centers, athlete performance centers and used by some of the top personal trainers of
celebrities such as Gunnar Peterson in LA. Athletes and celebrities train on the best, we believe your members should also.

To Beat The Competition You Need Competitive AdvantageTo Beat The Competition You Need Competitive Advantage

Is There Really That Much Competition?Is There Really That Much Competition?

Is There Really That Much Competition?
YES!YES!

Is There Really That Much Competition?
YES!YES!
But we have a solution that will help set you apart
from the competition!

We are a fitness solutions company in Asia that offers consulting services and equipment sales to hotels, service apartments, sports
clubs, golf courses, fitness clubs, military, government, universities, corporations, sports performance centers, hospitals, clinics and
private residences.

private residences.
We represent several top of the line fitness equipment manufacturers from around the world. We present these companies and their
equipment lines because they are unique, unconventional, innovative and most importantly results-driven. Fitness equipment that
we believe will certainly differentiate your club from the competition.

private residences.
•SCIFIT Scientific Fitness Solutions, USA
•BioDensity, USA
•BILT by Agassi and Reyes, USA
•reACT, USA
•Sproing, USA
•Woodway, USA
•AB Coaster, USA•AB Coaster, USA
•MU-JO, UK
•Aqua Climb, USA
•Thorotread, USA
•Sports Coach Systems, UK
•SpeedFit, USA
•Marathon, China
•Gumnut International Systems (software)

private residences.
•SCIFIT Scientific Fitness Solutions, USA
•BioDensity, USA
•BILT by Agassi and Reyes, USA
•reACT, USA
•Sproing, USA
•Woodway, USA
•AB Coaster, USA
•MU-JO, UK
•Aqua Climb, USA•Aqua Climb, USA
•Thorotread, USA
•Sports Coach Systems, UK
•SpeedFit, USA
•Marathon, China
•Gumnut International Systems (software)
Our consulting services range from pre-opening fitness club concept and design to on-going club management and we’ve been
involved in opening over 40-fitness clubs from Seoul to Surabaya since 1978.

“I’m here to disrupt your normal beliefs and behaviors
in the fitness business,
so that you will hopefully start thinking out of the box.
In fact throw the box away, just get outside and start thinking.”
This presentation is to PERSUADE, to CONVERT, to COMPEL you to change theThis presentation is to PERSUADE, to CONVERT, to COMPEL you to change the
manner in which you design, plan, purchase equipment and programs for your gym.
---Joe Lewis
Club Solutions Asia
Health-One Thailand

“The fitness industry is giving club owners, managers and trainers
some very clear messages about change.
But are they listening?
The smartest, savviest clubs will take advantage of the window of opportunity”The smartest, savviest clubs will take advantage of the window of opportunity”
--Joe Lewis
Club Solutions Asia
Health-One Thailand

A
“A vast majority of Independent fitness clubs in Asia are conventional fitness clubs
drowning in the sea of similarity and boredom
and don’t get Members RESULTS.”
--Joe Lewis
Club Solutions Asia
Health-One Thailand

https://www.youtube.com/watch?feature=player_embedded&v=B9moGJHmJyg
The History of Weightlifting
Here’s an interesting take on (14 minutes)

UNIQUE, UNCONVENTIONAL
&
RESULTS-DRIVEN EQUIPMENTRESULTS-DRIVEN EQUIPMENT
&
PROGRAMS
THAT ARE
REVOLUTIONIZING THE HEALTH AND FITNESS INDUSTRY!

How??How??
Through Innovation
&
Revolutionary Products
Through Innovation
&
Revolutionary Products

The Extraordinary
Expect Unique & Unconventional from Club Solutions Asia/Club Performance Systems/Health-One Thailand

What do Google Headquarters,
Phoenix Suns, Tony Robbins, Steve
Nash Gyms, UFC Gyms, and Quincy
Jones, all have in common?

Prevent & Reverse OSTEOPOROSIS…..
Decrease Muscle Pain
Be More Mobile
Lose WeightLose Weight
Gain Strength
How COOL is that….

Studies done by the International Osteoporosis Foundation found that in women over 45, more days were
spent in the hospital due to Osteoporosis than diabetes, myocardial infarction, and breast cancer.

A Non-Pharmaceutical Option for Bone Health and Strength
bioDensity™ makes possible a safe, self-induced, neuro-musculoskeletal stimulus that provides loading up to multiples of body weight. Such
loads are normally associated with impact loading¹. The U.S. Surgeon General states that activities that involve impact loading are most useful for
increasing or maintaining bone mass². This stimulus also creates myofibril muscular growth³ for a higher power-to-weight ratio in muscular
tissue, and a faster metabolism. From high-performance athletes to compromised, elderly individuals, all can greatly benefit from stronger bone
tissue and increased muscular strength.

bioDensity™ Isometric
Strength Technology
For Hospitals, Chiropractors, Sports Performance Centers, Fitness Clubs, Personal Trainers and their Clients:
A Comprehensive, Bio-Mechanically Efficient and Personalized Approach to Improve, Accurately Measure,
and Track Functional Strength.
Appropriate for all fitness levels ages 12 and above, the 5-minute bioDensity™ session involves four
compound isometric exercises that engage all major muscle groups.
A scientific breakthrough in physical
conditioning

bioDensity™ Isometric Strength Technology
The complete bioDensity™ Isometric Strength Technology process requires approximately five minutes, but in those
five minutes the system provides comprehensive muscular and skeletal stimulation, combined with exact performance
measuring, that cannot be experienced using any other known form of exercise.
The bioDensity™ system employs a proprietary thin-client hardware design where all interactions with the hardware
are taking place, in real time, on a central server. This allows for accurate data management and uniformity in usage
throughout all bioDensity™ system locations.
5 Minute
Workout
4 Exercises

Bench Press
While doing the Bench Press, the client pushes their arms away from the body as hard as they can, exerting
effort to create the highest load possible. They continue to push their arms until the five to ten-second
countdown is complete.
This isometric action focuses on developing the strength of the triceps, deltoid muscles, and pectoral
muscles, but also the supporting tendons, ligaments, and bone tissue in the arms and rib cage.

Leg Press
Next, with assistance from their personal trainer, the client repositions themselves for the Leg Press. Once
set the client pushes their legs away from the body as hard as they can, continuing to push for their
maximum load until the five to ten-second countdown is complete.
This isometric action focuses on developing the strength of the quadriceps, calves, and gluteus muscles,
but also the supporting tendons, ligaments, and bone tissue in the legs and pelvis.

Dead Lift
The client moves to the second machine to perform the Dead Lift action. The personal trainer
provides support and instruction then the client performs the Dead Lift by creating upward load
on the bar and holding for a five to ten-second count.
This isometric action focuses on developing the strength of the spinal erectors, trapezius muscles,
hamstrings, and forearm muscles, but also the supporting tendons, ligaments, and bone tissue in
the spine.

"We have seen individuals in their 50s perform like they did in their 30s and 40s. With bioDensity™ users maintain
their ability to exercise in a short amount of time and still participate in athletic events as they did years ago. I
couldn't be more enthusiastic about this program."
Increase Bone Density
Improve Balance
Regain Strength
* INCREASE your bone density by 4-7%!
* DOUBLE your muscle strength!
No gimmicks - Results in just 60 days!
No wasting time - Just 5 minutes, once a week!
No drugs - A safe, natural solution
No sweat - Come dressed as you are
*These are results many client see in 12 to 18 months.
Results may vary.

Incredible Results
The system measures and tracks each workout and produces a complete printed
report after each session. The company that designed bioDensity tested 500 people
from 2005 to 2008, and found the following strength increases, using bioDensity 20
seconds, once a week:
After 1 Year; 73% increaseAfter 1 Year; 73% increase
After 2 Years, 138% increase
After 3 Years, 201% increase
After 4 years, 296% increase

Just a few of BioDensity Clients

Steve Nash Club
University of Wollongong
180 Degree ChiropracticCrunch - Daly City
UFC Gym - Concord, CA Access Strength Centers - Reno
Success Wellness
Midtown Athletic Club
NBA Phoenix Suns
Protea Japan
Google HQ
UFC Gym - Honolulu

Steve Nash Club
Success Wellness
NBA Phoenix Suns
Anthony “Tony” Robbins
Protea Japan
Google HQ
UFC Gym - Honolulu
Sports Marketer, Ken Valdiserri, just posted this on his blog last week – [bioDensityTM] is going to change
the way people train and how sports teams evaluate talent and the strength progressions of each
player. Tony Robins has bought one machine for each of his three homes and Google HQ has one.

Steve Nash Club
Success Wellness
NBA Phoenix Suns
Protea Japan
Google HQ
UFC Gym - Honolulu
Quincy Jones, 80, won't stop till he gets enough
The legendary jazz arranger and producer of 'Thriller' and 'We Are the World' has a
full slate of projects. And 22 girlfriends. (and of course a user of bioDensity)...

Steve Nash Club
Success Wellness
NBA Phoenix Suns
Protea Japan
Google HQ
UFC Gym - Honolulu
Quincy Jones, 80, won't stop till he gets enough
The legendary jazz arranger and producer of 'Thriller' and 'We Are the World' has a
full slate of projects. And 22 girlfriends. (and of course a user of bioDensity)...
And then there’s the story of Jenny Mandell, a 46-year-old who learned she had MS in
2000. bioDensityTM helped her increase her strength by 78% and she can now hold a 2000-
pound leg press for five seconds. Best of all she no longer needs medication for her MS.

The First UFC Gym! Located in Concord, CA
Dana White President UFC
Chuck Liddell “IceMan” MMA

Ruth, 86 years young, has increased her strength by 79% in just 4 weeks at OsteoStrong! She stated,
"I feel great! I cleaned my house, my garage and then vacuumed out my car this week-end! I tell you,
it is incredible!

“Independent Fitness Gym Owners in Asia!
Stop trying to be like the big brand name clubs!
If you want to “differentiate” – you have to deliver!
You must keep re-inventing your gym”
--Joe Lewis
Club Solutions Asia
Health-One Thailand

Opportunity to tap markets that almost all gyms neglect

Changing the Way We Age
There is a big opportunity to increase market share in the anti-
aging segment as ‘preventative’ products pick up pace.

“Fountain of Youth?” – the only product so far is!
EXERCISE!

Here’s 1 SOLUTION to attract the ageing marketHere’s 1 SOLUTION to attract the ageing market

Prevent & Reverse OSTEOPOROSIS…..
Decrease Muscle Pain
Be More Mobile
Lose Weight
Gain Strength

Here’s How Biodensity Works in Dollars and Cents

BioDensity was designed as a system that achieves a high return on investment for the commercial customer.
Payback of the initial hardware investment is consistently well under one year, with the best healthcare operators (often
chiropractors and physiotherapists) achieving full payment in less than 2 months and annual returns 2xceeding 400%.
Most customers are cash flow positive in the first few months of operation.

Basically there are two rate models most often used.
Among the medical/healthcare/wellness providers, either a per session rate of monthly and annual program plans. The per
session rates range about US$75 to $20 generally depending on the type of customer market being served.
Monthly rates for this group range from $225 to $50.

Basically there are two rate models most often used.
Among the medical/healthcare/wellness providers, either a per session rate of monthly and annual program plans. The per
session rates range about US$75 to $20 generally depending on the type of customer market being served.
Monthly rates for this group range from $225 to $50.
As for the training and fitness providers, there are similar rate programs, but tending toward either monthly or packages of
sessions.
The monthly rates range from $100 to $40 and packages are sold with per session equivalents between $25 and $10.
BioDensity has been very successful in a retail pharmacy location where the pricing is set at $50/month and more than 100
users signed up in the first 3 weeks.

Video & Media Links
Biodensity VDO Clips (unfortunately inserted movie clips do not work).
http://www.youtube.com/watch?v=yphQTY-Ba00
http://www.youtube.com/watch?v=qKXwIEB5Fwo
http://www.youtube.com/watch?v=tcRInXOWsCI
http://www.youtube.com/watch?v=50plezx2a2s
http://www.youtube.com/watch?v=HMLSGgT-xq0
http://www.youtube.com/watch?v=2lo0hCtoRZg
http://www.getfitmarin.com/blog/strength/
IS BIODENSITY TOO GOOD TO BE TRUE?
http://www.youtube.com/watch?v=1ebFHoCXegY

Welcome to our Blog Post – Introducing Biodensity
http://joecsa.wix.com/clubperformancesystems/apps/blog/golfers-hate-fitness-but-we-have-a
DO GOLFERS HATE TRAINING IN THE GYM? WE HAVE A SOLUTION!
http://joecsa.wix.com/clubperformancesystems/apps/blog/world-osteoporosis-day-october-20th
SOLUTIONS TO OSTEOPOROSIS & WORLD OSTEOPOROSIS DAY OCTOBER 20TH
http://www.pinterest.com/lewisjoe/biodensity/

SPECIAL OFFER
We are pleased to extend to our VIP Clients in Asia a very special pricing onWe are pleased to extend to our VIP Clients in Asia a very special pricing on
all Biodensity.
If you are not a VIP Client but interested in the equipment please contact me.
Depending on your location we maybe able to extend this offer to you. Or
introduce you to the agent of Biodensity for your region.
This offer valid until November 30, 2013

“We're passionate about trying to help clubs make a huge difference in their business.
Not to be typical. But be anything but typical. Typical is boring. Typical is forgettable.
Typical cannot be a solid fitness brand. Typical does not interest the media or clients.
Typical is just so typical. Be unique. Be irreverent. Be bold. Take a stand.Typical is just so typical. Be unique. Be irreverent. Be bold. Take a stand.

Typical is just so typical. Be unique. Be irreverent. Be bold. Take a stand.
Be anything but typical.Be anything but typical.
Be the minority of successful fitness business operators that are bold and innovative,
instead of the majority like everyone else, stuck in typical.

Be anything but typical.
If you're trying to disrupt the status quo and beat competitors,
you're not going to do it by playing their game. You'll need to think differently.
Playing the old way is a sure-fire way to lose.

Be anything but typical.
If you're trying to disrupt the status quo and beat competitors,
you're not going to do it by playing their game. You'll need to think differently.
Playing the old way is a sure-fire way to lose.
There is no middle ground for having a WOW 10 Factor Fitness Gym.”
--Joe Lewis

Our Implicit Brand Contract
Provide the highest quality of fitness equipment, programs and services that are unique, that
get RESULTS for clubs and users and that differentiates the club from their competition.
Offer customers a wide range of equipment and program options.
Delivering results to our clients with the highest professional integrity.
---Joe Lewis
Club Solutions Asia
Health-One Thailand

We think differently……
About the Fitness Business!
Do you?
Thank you and stay tuned to Series # 4 coming soon.
If you have any questions or would like additional information please contact us.
Our contact information is on the next page.
Aloha
Joe Lewis

Email:
joe.csa@gmail.com
LinkedIn
Facebook:
https://www.facebook.com/pages/Club-Solutions-Asia/114685788593977
Blog:
http://clubsolutionsasia.blogspot.com/
Contact Information
Website: http://joecsa.wix.com/clubperformancesystems#!
Blog:
http://joecsa.wix.com/clubperformancesystems/apps/blog
http://www.linkedin.com/in/joefitasia
https://www.facebook.com/pages/Club-Solutions-Asia/114685788593977
Twitter:
@JoeFitAsia
Welcome to Pinterest :
http://pinterest.com/lewisjoe/
Welcome to Fitness, Nutrition & Health Online Newsletter
http://paper.li/JoeFitAsia/1375865538
Company SlideShare Presentations:
http://www.slideshare.net/JoeThailand/csa-new-slideshare-presentation-may-2013-compatibility-mode
http://www.slideshare.net/JoeThailand/gyms-in-asia-differentiate-or-die-1-sept-9-compatibility-mode
http://www.slideshare.net/JoeThailand/gyms-in-asia-differentiate-or-die-series-2

Gyms in Asia Differentiate or Die! Series 3 Biodensity

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