Interactive Products Market for Smart Classrooms in India 2019

Interactive Products Market for Smart
Classrooms in India (2009-2019)
© V4C RESEARCH 2020

2© V4C RESEARCH 2020
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RESEARCH OBJECTIVES AND PROCESS

Research Objective
The objective of this report is to give an overview of the Interactive Products Market in Smart Classrooms
and the associated industry trends
Industry structure, product offerings
Current market estimates – Sales by Players (CY’09 to CY’19)
Growth drivers, Challenges and future market estimates
Emerging trends
Snapshot of key industry players

Extensive
secondary
research
Relevant
BoK
Import/Export
data
Financial
reports
Industry
news
Expert
Opinion
Research
Report
Research Process
• Market trends, market estimates and future market outlook are all estimated based on the secondary sources
• Insights derived from the available secondary data by expert team of research analysts
• Data from multiple sources used in validation of the outcome

6
Scope and Limitations
 Assessment of Interactive Products market in
Smart Classrooms from CY’09 to CY’19 and
forecast from CY’20 to CY’24
 V4C Research has considered the financial year
(CY) 2019, represented by the period between
January 2019 and December 2019, for this
market assessment.
 The study was conducted during May 2020
 Player wise split are order of magnitude market
estimates, based on discussions with
stakeholders
 Qualitative information is based primarily on
discussions held with the key players, and could
therefore be subject to variations
Scope and timelines Limitations

Research Methodology
Information Collection
Quality Check and Information
Analysis
Future Projections
 Secondary research
• Harnessed internal BoK
• Studied research reports,
company annual reports,
investor presentations, analyst
reports
 Primary research
• Industry experts
• Companies operating in India
• Channel partners
• Other key stakeholders
 Analyzed the gathered data to
identify
• Market dynamics
• Drivers in the market
• Key trends
• Segmentation
 Estimated the market size via
extrapolation models and expert
views
 Analyzed drivers, challenges and
restraints
 Determined the growth trends
 Identified industry dynamics
 Obtained stakeholders’ views
 Secondary
• Respective ministry
• Planning commission
• Individual company annual reports, analyst reports
• News articles, blogs (Business Line, Economic Times, Reuters, etc.)
• Relevant research reports and white papers
 Primary research across a sample of stakeholders in the industry
SelectSources

Approach to market sizing
An exhaustive list of all players/ suppliers present in the Indian market
prepared (Internal database, secondary sources, industry associations)
Classification of players on the basis of sales of interactive products
(Secondary sources, annual reports, initial market inputs etc.)
Primary research across players for validation of sales numbers for
interactive products
For each covered player, obtain sales figures for interactive whiteboards,
interactive flat panel displays, and interactive projectors
Apply the norms to each category of players to arrive at the aggregate level
of market size for CY’19 (est.)
Cross checks done through
 Multiple interviews within the same
organisation
 Channel/ Distributors
 Secondary sources/ publications
 Information on turnover from public
listed firms (stock exchange); private
firms (RoC) and Others (primary
research using Delphi Technique)
Info Sources

Future market
Information
from
desk/primary
research
Current/Historic
market size and
qualitative
market insights
Impact of Govt. initiatives,
policies, macro economic factors
etc. likely to affect demand
Suppliers assessment
of likely market growth
trend
Market Forecast
over next 5
years
Distribution Channel
Assessment
Past growth trends, drivers and
restraints

Executive Summary
◦ Market Landscape
◦ Sales of Key Players (CY’09-CY’19)

Interactive Products Market for Smart Classroom : Market Size by Classrooom Installations
Source: News Articles, Analyst reports , and Secondary research
◦ In 2009, only about 20,000 interactive products were used in
classrooms across the country. But this has grown significantly over
the years. Apart from interactive whiteboards, interactive flat panel
displays, and interactive projectors have also grown significantly in
the country. The penetration of interactive products have increased
both in private as well as Government schools in the country
◦ India has recorded growth in demand for Interactive Whiteboard
(IWB) solutions over the past few years, especially in the education
sector. Decline in ownership cost and surging awareness towards
the advantages of IWB solution are the key driving factors of the
market. Additionally, increasing adoption for online learning courses
across the country is further boosting the market growth
◦ In India, there has been a growth in the Interactive Flat Panel
Displays with several players such as Newline replacing interactive
whiteboards with interactive flat panel displays
◦ Interactive projectors are another segment, that are growing in the
Indian market
◦ Interactive products solution are steadily replacing the conventional
whiteboard teaching solution on account of certain key advantages
such as better communication and ease of explanation of the
concepts
Interactive Products Market for Smart Classroom – Classroom Installations
20,000
581,000
CY'09 CY'19
Interactive Products Market for Smart Classroom – By Installations
Number of Classroom Installations

Interactive Products Market in Smart Classrooms- Key Players (2009-2019)
123,000
75,000
63,000
36,500
32,000
31,000
27,500
27,000
20,000
20,000
16,000
14,000
13,000
9,500
8,000
8,000
6,000
5,000
5,000
4,000
2,500
15,000
Cybernetyx
Smart (Foxconn)
Promethean
Hitachi
Newline
Panasonic
VAMAA
Globus
e-Beam (Luidia)
EPSON
Mimio (Boxlight)
Brio
BenQ
ViewSonic
Vivitek
Senses
Samsung
Maxhub
Sharp
LG
Acer
Others
Interactive Products Market in Smart Classrooms - Sales by Units (CY’09-19)
 Others include Julong, Title, Ingress, Spektron, Several Chinese brands.
 Total Interactive products market = Interactive Whiteboards+ Interactive Flat Panel
Displays+ Interactive Projectors
 All data figures are rounded off to nearest 00/000s for normalization
◦ Cybernetyx is the leading player in the Indian Interactive Products
market . The company’s product EyeRIS is installed in over 1,20,000
classrooms and is an AI enabled solution
◦ There has been a considerable shift in the Indian market with some
of the leading players in 2009, such as Smart (Foxconn), Promethean
losing market share, and Cybernetyx emerging as the outright
market leader by 2019. In terms of installations. In terms of overall
installations Smart (Foxconn), and Promethean) occupy the second
and third highest share
◦ Some of the other key players in interactive products market in the
country includes Hitachi, Newline, Panasonic etc. While Hitachi and
Panasonic has more installations in interactive whiteboards, the
focus of Newline has shifted towards interactive flat panel displays.
IFPD’s are expected to show good growth during coming years
◦ Luidia, Boxlight are players which had good market penetration till
2014, but their installations have slowed down. Globus, is a Make in
India company which has seen a spur in growth with installation of
interactive products in several smart classrooms in Government and
Private schools
◦ EPSON, BenQ, Vivitek are companies majorly catering to the
interactive projectors segment.

Overview of Smart Classrooms
◦ Timeline of Developments for Interactive Products Market in Smart Classrooms
◦ History of Smart Classrooms
◦ Benefits of Smart Classrooms
◦ Government Investments in Smart Classroom Projects
◦ Educational Sector in India: Historical Market Size by Value
◦ Educational Sector in India: Number of Schools, Colleges and Institutions
◦ Educational Sector in India: Number of enrolments in schools, colleges, and
institutions
◦ Impact of Covid 19 on Smart Classroom Market

Timeline of Developments in Interactive Products Market for Smart Classrooms (2009-2019)
Smart Technologies
was market leader
in 2009
Cybernetyx is the
leading player in the
Indian market
Acquisition of Smart
Technologies by
Foxconn
Delhi Govt.
decided to set up
interactive
whiteboards in
Government
schools
In a bid to augment the teaching-learning process, decision was taken that the
Government schools in Delhi will be provided with interactive “smart boards”
in every classroom. In the first phase, these smart boards were installed in
440 schools. These smart boards will replace the traditional blackboards,
thereby transforming the classrooms into technically advanced spaces
2018
In 2016, Smart Technologies was acquired by Taiwanese
electronics giant Foxconn Technology Group. Smart
Technologies management sold the company as growth
was slowing down in the past 1-2 years
2016
Cybernetyx is the market
leader in India and is also
focusing on the rural
segment. Cybernetyx won
the bid to install interactive
whiteboard solutions in
5051 classrooms in rural
regions of Rajasthan.
2019
In 2009, the leading player in the Indian market was Smart Technologies having a market
share of ~35%. Other key players included Boxlight India (Mimio), Luidia (e-Beam),
Promethean, and Hitachi
2009

History of Smart Classrooms in India
◦ In the year 2010, the penetration of Interactive Products for Smart Classroom in India was restricted mostly to interactive whiteboards. After 2016,
there has been a gradual shift towards interactive Flat panel displays, with many companies entering the market
◦ The interactive products installed across classrooms in India was around 20,000 in 2010 and this has increased to 5,61,000 in 2019. Initially,
interactive whiteboards were only installed, while currently interactive whiteboards, interactive flat panel displays, and interactive projectors are
being used in schools, colleges, coaching institutions etc.
◦ In 2010, the Indian market for interactive products was dominated by players such as Smart Technologies, which had the highest number of
installations, but as of 2019, Cybernetyx has established itself as the leading player in this space EyeRIS interactive whiteboards, have been installed
across several schools and colleges across the country
◦ The Smart Class solution market is dominated by private sector providers. With many new entrants ranging from traditional education companies to
IT heritage companies entering the space. Educomp was the first player which entered the smart classroom solution market. Key players in these
segment are pushing the boundaries of innovation and delivering learning in the form of novel and more technologically-efficient models
◦ When the Smart Class model was first launched in the Indian market, the high upfront cost posed a challenge for the players to make inroads. Players
explored the model of innovative and alternative financing wherein computer manufacturers financed the product for schools. Apart from financing,
there were challenges of managing the “last mile” in terms of ensuring that the logistics are handled effectively and schools don’t face issues in terms
of installing and maintaining the infrastructure
◦ Smart Classrooms have been enhanced with advanced technological learning aids, thereby revolutionizing the whole teaching and learning process.
In many impoverished districts and states, technology has allowed students to experience a world-class education to facilitate the students to
actively participate in advanced placement courses
◦ The deployment of large number of digital classrooms across schools in the country and the growth of smart classrooms in tier 2 and 3 cities has
been instrumental in the growth of the market
History of Smart Classrooms in India

Benefits of Smart Classrooms
◦ A Smart Class is EdTech-upgraded classroom that cultivate education by opening doors to digital teaching and learning methods for both the teachers
and the students by coordinating latest advancements in technology with academics. The objectives of such classrooms are to invoke interest in
education among the student by introducing them to real-time e-learning with help of audios and videos, multimedia, images, online web
conferences, PPT presentations, 2D & 3D animations, etc.
◦ The presence of smart boards helps teachers to deliver lectures more effectively by using the different projections in their presentation to explain the
topic. Teachers can easily explain each and every part of the lesson with some special effects and graphic presentations. It helps to create a quick FAQ
session between teachers and students that actually makes a wonderful learning environment in the classroom
◦ Smart classrooms utilize smart gadgets for learning and teaching. The use of smart devices in education partially or fully eliminates the
textbooks/notebooks. The negligible use of paper makes education Eco-friendly leading to a solution for environmental hazards possessed by
traditional education
◦ By using smart classroom technology and interactive whiteboards, information can be illustrated with the help of photos, maps, graphs, flowcharts
and animated videos. This makes learning more attractive, interesting and easy to understand. It encourages the ability of students to learn and
memorize the topic for a prolonged period of time
◦ Smart class technology ensures the education reaches every student with different level of understanding equally. Moreover, implementing this kind
of classroom education enhances student-teacher interaction and collaboration. A digital board is the most common example of smart equipment
usually implemented in educational institutions, especially in schools, to teach with videos, presentations, etc. It acts as a large white tablet replacing
the traditional backboard with a touch screen and the chalk with a smart pen, which educators use to write on the white board
◦ Smart classrooms provides real-time blended teaching and learning, encourages e-learning and virtual classroom, improves academic performance of
students thereby enhancing their mental and physical development, provides students a better in-classroom experience, introduces students and
instructors to education technology
Benefits of Smart Classrooms

Government Investments in Smart Classroom Projects
◦ The Central Government has announced that it would be making a switch to digital boards from pre-existing blackboards in every government school
in the country in a phased manner, it has now estimated that nearly Rs 9,000 crore is required to create smart classrooms for every government and
government-aided schools across the country within the next seven years. The Union Human Resources Development Ministry has set a target of
creating nearly 3 lakh smart classrooms by 2023 at the cost of Rs 2.4 lakh per classroom. Also, Rs 60,000 per classroom will be spent to maintain the
digital classroom every year, as per the draft expenditure finance committee note on the project
◦ Several states across the country have invested heavily in Smart Classroom projects across schools and colleges. The Government of Andhra Pradesh
has invested in smart classrooms in cities like Vizag and Vijaywada. The Government of Telangana has also set up similar measures in the state
◦ The Government of Kerala is turning some 45,000 classrooms in 4,775 government and government-aided schools into digital in the country’s largest
IT deployment programme in the sector, making it one of the pioneers in this field. These classrooms will be equipped with laptops, multimedia
projectors, whiteboards and sound systems, and hooked through highspeed Internet to a central server that hosts educational content. The Kerala
Infrastructure Investment Fund Board, which is funding the project, has allocated Rs 493.5 crore for what is also the largest deployment of
information and communication technology in the state
◦ The Government of Karnataka has also been proactive in this space and with the help of Infosys Foundation have set up smart classrooms across
schools and colleges in the state. The project will help in setting up smart classrooms in 1,000 Government higher primary schools in the country
◦ With an investment of INR 60 crores from Sampark Foundation, the smart class programme was set up by the Chhattisgarh Government in 2016. It is
being implemented in more than 33,000 primary government schools with 23 Lakh children
◦ The Government of Rajasthan is installing Cybernetyx EyeRIS Interactive Whiteboards is 5051 classrooms in rural region, as the Government’s focus
has shifted towards digitalization in rural region
◦ The Government of Gujarat installed nearly 4,100 classrooms as a part of GyanKunj project with Cybernetyx EyeRIS solution
◦ In March 2020, the Delhi Government announced that all Government schools in Delhi will have smart classrooms. Massive investments are going to
be made by the Delhi Government in revamping education system
Government Investments in Smart Classroom Projects

Educational Sector in India : Historical Market Size by Value
◦ Education has been one of the main focuses for the Indian
government in recent years. This emphasis is reflected by the
booming market size, with its value increasing from INR 700,000
crores in 2016 to grow to INR 1,100,000 crores in 2019. Digital
learning market in India has shown great potential over the years
◦ According to a survey by Adobe, around 78% of teachers in India
favored the idea of implementing interactive technologies, including
interactive displays, into classrooms. The Government of India is
favoring the implementation of smart classrooms across schools in
the country
◦ Coupling with the growing needs for smart classrooms, the key to
success is catering a comprehensive line-up of interactive display
solutions to schools
◦ Smart Classrooms have been enhanced with advanced technological
learning aids, thereby revolutionizing the whole teaching and
learning process. In many impoverished districts and states,
technology has allowed students to experience a world-class
education to facilitate the students to actively participate in
advanced placement courses
◦ New Delhi Government has mandated several Government schools
to have smart classrooms and has allocated INR 9,000 crores for
that purpose
Educational Sector in India – Historical Market Size by Value
700,000
800,000
940,000
1,100,000
CY'16 CY'17 CY'18 CY'19
Educational Sector in India - Past Growth Trend (CY’16-19)
By Value: INR crores

Educational Sector in India : Number of Schools
◦ The number of schools have increased from 1.25 million schools in
CY’10 to 1.4 million schools in CY’19. There has been a large number
of schools started across rural areas, and other remote areas.
Besides, this the number of schools in major cities and metros have
increased as many people have shifted from rural regions to urban
cities in terms of jobs, and have settled down in cities with their
families
◦ The number of Government schools has shown minor increase,
while there has been a significant increased from 0.22 million
private schools in CY’10 to 0.35 million schools in CY’19
◦ Smart classrooms have increased significantly in both private as well
as Government schools. New Delhi Government has been one of the
key promoters of smart classrooms in India. The Delhi Government
has announced that the facility of connected classroom and smart
(digital) board will be extended to all government schools across the
national capital. The move is a part of the steps to be taken by the
Education Department to digitize its schools
◦ In 2016, in Kerala, the proportion of children (aged 11-14) enrolled
in Government schools increased from 40.6% in 2014 to 49.9%. In
Gujarat too, it increased, from 79.2% in 2014 to 86%. Several others
states such as Punjab, Gujarat, and Karnataka are seeing increase in
enrolments for Government schools
Educational Sector in India – Number of Schools
1.03 1.04 1.05
0.22
0.30 0.35
CY'10 CY'15 CY'19
Government schools Private schools
Educational Sector in India – Number of Schools (CY’10-19)
By numbers in million
1.25
1.35 1.4

Educational Sector in India : Number of Colleges and Institutions
◦ The number of colleges and institutions in India has increased
substantially from 23,800 to 60,000. Out of this, the number of
colleges is 58,750 and institutions is 1,250
◦ Among the 1,500 institutions the number of Central universities is
75, State Universities are 500, state private universities are 475, and
deemed universities are 200
◦ The penetration of interactive products in smart classrooms across
colleges and institutions has gained significantly in the last few
years. Interactive whiteboards, and interactive flat panel displays
adoption has increased in colleges
◦ According to a Gallup survey, after introducing smart technology
institutions & colleges, students’ engagement rate has improved by
55%. A smart class has digital display boards and projectors that are
synchronized. A teacher can easily show some practical solutions
from the web. While students can see various online resources on
the internet. This has become a key exponent for different
educational institutions
◦ Smart technology helps teachers to turn regular lectures into an
engaging session. This has been a key problem of colleges, which
has been addressed after the use of smart technology
Educational Sector in India – Number of Colleges and Institutions
23.8
41.4
60
CY'10 CY'15 CY'19
Number of colleges
Educational Sector in India – Number of Colleges and Institutions (CY’10-19)
By enrolments in 000’s

Educational Sector in India : Number of Enrolments in Schools
◦ Between CY’10 and CY’19, the number of enrollments of students
in schools has increased from 170.5 million to 182 million. There has
been a drastic decline in enrolments in Government schools from
126.2 million to 107 million, while Private school enrolments have
increased from 44.3 to 175 million
◦ Student migration from Government to private schools is due to the
belief among parents that private schools offer better value for
money and better teaching than government schools
◦ Digitalization has increased among both private and Government
schools across the country. Smart classrooms have gained
significantly since the last decade. It is expected that with the
quality of digitalization increasing in Government classrooms, it is
expected that although private school enrolments are expected to
be high, enrolments in Government schools will be higher
◦ With factors like progression of technology, advancement of
hardware, market/competitive pressure, downward thrust by the
affiliation boards, lowering of costs, changing pedagogy at school
level, demands of the current education standard and keeping in
view the student of today the ICT has graduated being a hygiene
product among the school offerings. From a differentiation
proposition it has evolved to being a must have
Educational Sector in India – Number of Enrolments in Schools
126.2
113.1 107
44.3 61.8 75
CY'10 CY'15 CY'19
Government schools Private schools
Educational Sector in India – Number of Enrolment in Schools (CY’10-19)
By enrollment in schools in millions
170.5 174.9 182

Educational Sector in India : Number of Enrolments in Colleges and Institutions
◦ The number of enrolments in colleges and institutions has increased
substantially. In last 10 years, number of students in Indian
universities and colleges has more than doubled to reach 40 million
students from 16.5 million students in CY’10
◦ Colleges and institutions have seen a noticeable increase in
educational standards, advancement and innovations in recent
years. Schools and other educational institutions have begun to
adopt modern teaching methods through interactive intelligent
boards, interactive projectors and interactive flat panel displays
◦ The advancement in technology has resulted in the rise of smart
classrooms which are successfully replacing the conventional and
traditional learning and teaching methods. These classrooms have
installed new technologies like projectors, white boards, smart
notebooks, tablets for class work, etc. The implementation of
technologies in the classrooms brings improvement to the
understanding and learning capabilities of students
◦ It is expected that colleges and institutions will have major reforms
in the coming years, with gradual move from normal classrooms to
smart classrooms. Interactive whiteboards, interactive flat panel
displays, and interactive projector installations is expected to
remain high in the coming years
Educational Sector in India – Number of Enrolments in Colleges
16.5
26.8
40
CY'10 CY'15 CY'19
Educational Sector – Number of Enrolment in Colleges and Institutions (CY’10-19)
By enrolment in millions

Impact of Covid 19 on Smart Classroom Market
◦ Covid 19, has had a positive impact on the smart classroom market in India. The adoption of smart classroom systems by schools is transforming the
traditional education system. The sudden switch is not only limited to private schools but even a number of government schools have started running
smart classes. Though the crisis is devastating, it is making schools and even colleges, technologically advanced
◦ Use of technology in education is one of those methods that will help improve the quality of education in India. It is also altering the way education is
provided in India. With the current pandemic, the opportunities to improve infrastructure across the K12 and higher education sectors has risen.
Private schools had already gotten onto the bandwagon of e-learning, smart classrooms and some even making tabs mandatory right from pre-
primary education. Now, considering the lock-down situation, it is expected that a lot of EdTech companies will see and perhaps seize the
opportunity to fill the gap that may exist in bringing more schools on to the digital platform
◦ A key aspect of coping with Covid-19 is to ensure that the learning remains a continuous process virtually. Connecting students and teachers through
digital platforms and necessary software through the use of laptop or phones is the latest transition in education trying to eradicate the physical
need of teachers or classrooms. This has become an ideal time to accept technology and its latest offerings in order to make education delivery to
students more efficient and make it more productive through online learning and assessments
◦ Many educational institutes are considering this as an ideal time to experiment and deploy new technology to make education delivery possible and
meaningful. In a move to not let the crisis hamper the curriculum, digital transformation has become a new norm with educational institutes across
the country. Many are leveraging it as a chance to be more productive and efficient while developing innovative and improved professional skills
through online learning and assessment
◦ Technology is turning education from teacher-centric education to both teacher and student-centric education. Virtual classrooms and various online
tools today allow us to make the engagement between the teacher and students as close to a real, in-classroom like experience, as possible.
Technology-based education makes the education system more transparent and equal. COVID-19 has only accelerated the adoption of technology to
make quality education accessible to everyone
Impact of Covid 19 on Smart Classroom Market

Interactive Products- Analysis
◦ Interactive Products Market – Historical Market Size by Classroom Installations
◦ Penetration of Interactive Products in Classrooms
◦ Interactive Products Market- Market Players by Sales
◦ Interactive Products Market- Market Share by Key Players
◦ Offerings of Key Players in Interactive Whiteboards Segment
◦ Offerings of Key Players in Interactive Flat Panel Displays and Interactive Projectors
◦ Interactive Products Market- Market Share by Type
◦ Future Trends for Interactive Products in Smart Classrooms
◦ Interactive Products Market- Market Share by Technology used in Interactive Whiteboards
◦ Interactive Products Market- Market Share by Application and Digital Integration
◦ Interactive Products Market- Future Growth
◦ Interactive Software Suite

Interactive Products Market for Smart Classroom : Market Size by Classrooom Installations
◦ In 2009, only about 20,000 interactive products were used in
classrooms across the country. But this has grown significantly over
the years. Apart from interactive whiteboards, interactive flat panel
displays, and interactive projectors have also grown significantly in
the country
◦ IWB when connected to the school’s network and via broadband to
the internet acts as a gateway to a wide range of resources. It is
impacting the way lessons are taught, as the teachers themselves
become co-learners along with their pupils. Children’s level of
interactive engagement increases with the use of IWB, IFPD’s and is
able to understand complex, abstract and difficult concepts
◦ The deployment of large number of digital classrooms across
schools in the country and the growth of smart classrooms in tier 2
and 3 cities has been instrumental in the growth of the market
◦ Interactive products are built around students interacting with the
content and their experiences being recorded. This is a proven in
effectiveness compared to the earlier chalk-and-talk methods
combined with passive note taking. This factor makes are massive
difference in learning.
◦ The steps taken by Government of Delhi, Rajasthan in order to
encourage the use of smart technology in classrooms has resulted in
large scale installation of interactive whiteboards
20,000
581,000
CY'09 CY'19
Interactive Products Market for Smart Classroom – By Installations

Penetration of Interactive Products in Classrooms
55
70
CY'09 CY'19
Education Market - Past Growth Trend (CY’09-19)
Number of classrooms in million
Number
of
Classrooms
: 55 million
Interactive
Products:
20,000
Penetration of Interactive Products in Classrooms (2009)
Number
of
Classrooms:
70 million
Interactive
Products:
5,81,000
Penetration of Interactive Products in Classrooms (2019)

Interactive Products Market in Smart Classrooms- Key Players (2009-2019)
◦ Cybernetyx is the leading player in the Indian Interactive Whiteboards market . The company’s product EyeRIS is installed in over 1,20,000 classrooms
and is an AI enabled solution
◦ There has been a considerable shift in the Indian market with some of the leading players in 2010, such as Smart (Foxconn), Promethean losing market
share, and Cybernetyx emerging to be the outright leader in the market. In terms of installations. In terms of overall installations Smart (Foxconn), and
Promethean) occupy the second and third highest share
123,000
75,000
63,000
36,500
32,000
31,000
27,500
27,000
20,000
20,000
16,000
14,000
13,000
9,500
8,000
8,000
6,000
5,000
5,000
4,000
2,500
15,000
Cybernetyx
Smart (Foxconn)
Promethean
Hitachi
Newline
Panasonic
VAMAA
Globus
e-Beam (Luidia)
EPSON
Mimio (Boxlight)
Brio
BenQ
ViewSonic
Vivitek
Senses
Samsung
Maxhub
Sharp
LG
Acer
Others
Interactive Products Market in Smart Classrooms - Sales by Units (CY’09-19)
 Total Interactive products market = Interactive Whiteboards+ Interactive Flat Panel Displays+ Interactive Projectors
 All data figures are rounded off to nearest 00/000s for normalization

Interactive Products Market in Smart Classrooms- Market Share of Key Players (2/2)
◦ Cybernetyx is the standout and fastest growing company in the interactive products segment, with major focus on interactive whiteboards and interactive
flat panel displays. Newline is another company which has been focusing on the interactive products segment and has been installing products across
several schools
◦ Hitachi, Panasonic have been consistently generating sales from interactive whiteboards, while Globus Infocom, being the only other Make in India provider
besides Cybernetyx, has seen installations grow across the country in the last few years. In terms of interactive projectors, EPSON is the market leader
22.0%
13.4%
11.2%
6.5%
5.7%
5.5%
4.9%
4.8%
3.6%
3.6%
2.9%
2.7%
2.5%
2.3%
1.7%
1.4% 1.4%
1.1% 0.9% 0.9%
0.7%
0.4%
Cybernetyx Smart (Foxconn)
Promethean Hitachi
Newline Panasonic
VAMAA Globus
e-Beam (Luidia) EPSON
Mimio (Boxlight) Others
Brio BenQ
ViewSonic Vivitek
Senses Samsung
Maxhub Sharp
LG Acer
Interactive Products Market in Smart Classrooms - Share (CY’09-19)
By Number of Classroom Installations
 Total Interactive products market = Interactive Whiteboards+ Interactive Flat Panel Displays+ Interactive Projectors

Offerings of Key Players in Interactive Whiteboards
Source: News Articles, Analyst reports ,and Secondary research
Players/Brands Interactive Whiteboards
Cybernetyx EyeRIS Series is the most advanced surface-independent touch interactive system and is used in more than 120,000 classrooms
Smart (Foxconn) Smartboard SBM 680, SBM 685, SBX 885, SBX 880, SBM 660 are interactive whiteboard models of the company
Promethean Promethean’s ActivBoard Touch combines multi-touch functionality, dry-erase writing. Almoe is the company’s distributor in India
Hitachi Hitachi FX 77 Interactive whiteboards are used in classrooms by teachers for different types of learning projects
Newline TRUBOARD interactive whiteboard uses intelligent tray and completely tech-free pens, paired with IdeaMax whiteboard software
eBeam (Luidia) eBeam Edge™ is among the smallest and intuitive interactive whiteboard solution available and is used in schools across the country
Mimio (Boxlight) With 10-point Touch 360° interactivity, up to ten students can work simultaneously at this easy-to-install interactive whiteboard
Globus It provides Interactive WhiteBoard IR-80C, that are designed to provide a smooth writing experience, and offers good display quality
Brio Brio Interactive Whiteboard is a cost-effective solution for digital classroom teaching. Brio Touch Whiteboards use infrared technology

Offerings of Key Players in Interactive Flat Panel Display and Interactive Projectors
Source: News Articles, Analyst reports ,and Secondary research
Players Interactive Flat Panel Displays/ Projectors
Cybernetyx Quriosity is an interactive LED-panel, powered by a small computer and Kneura Teach, has a 65” Ultra HD built-in display
Newline Interactive displays consist of Newline X series, VN series, RS+ series, IP series. It is a key player in interactive flat panel display segment
Globus Backed by full HD 4K display, Globus Interactive Flat Panel Display comes coupled with an in-built digital whiteboard
EPSON Epson’s education interactive projectors are bundled with SMART Notebook® collaborative learning software. It provides six point
multi-touch and fast interactive pen writing speed
BENQ Interactive education projector MW855UST+ is designed for classroom collaboration and interaction with scalable interactivity
Senses Senses Electronics has launched Intelligent Interactive Panel 1.0 and 2.0, which are extensively used in the education industry
Vivitek Equipped with Vivitek’s NovoPro ( interactive flat panel display) offers an advanced approach to group work in an all-in-one display
Maxhub Maxhub Interactive Flat Panel Displays have 4K Ultra HD resolution with an immersive 20-point touch screen
ViewSonic IFP50, IFP60 and IFP 70 are the series of interactive flat panel displays provided by the company. View Board displays let multiple users
write, edit, and draw onscreen for dynamic presentations

Interactive Products Market in Smart Classrooms- Market Share by Type
76.8%
15.1%
8.1%
Interactive Whiteboards
Interactive Flat Panel
Displays
Interactive Projectors
Interactive Products Market – Share by Type (CY’19)
By Number of Classroom Installations
◦ In terms of type, interactive whiteboards lead the market with
installations in classrooms accounting for 76.8% of the overall sales.
Interactive whiteboards. Interactive whiteboards have brought
significant improvements in the education sector by simplifying the
learning processes. The technology has been integrated in all levels
of learning including primary school, high school and institutions of
higher learning
◦ In the last 3 years, there has been a gradual shift towards interactive
flat panel displays. Unlike interactive projectors, interactive panels
don’t always require a pen for writing on the display image because
they can respond to fingertip touch or palm touch. However, they
often feature stylus pens to enable a natural writing experience that
is similar to writing on a traditional whiteboard with a dry erase
marker
◦ Interactive projectors, by contrast, always rely on a computer
connection. The more expensive models may enable a wireless
connection to computers which improves convenience, but
ultimately teachers are required to hook up their laptop to the
projector every time it is in use. The installation of interactive
projectors is lower compared to interactive whiteboards, and
interactive flat panel displays
Interactive Products Market for Smart Classrooms – By Type

Future Trends- A shift towards Interactive Flat Panel Displays
◦ It is expected that Interactive Flat Panel Displays will have higher growth rates compared to Interactive Whiteboards. Interactive flat panels have
better and unique features when compared to whiteboards and projectors, as a result of which their usage is increasing, although at present
interactive whiteboards have higher installations
◦ Interactive flat panels market has better display quality and low maintenance expense when compared to any other interactive whiteboards, as a
result their usage in smart classrooms across schools and colleges is increasing. The educational and corporate sectors are replacing projectors and
white boards with interactive flat panels also due to the fact that they are portable, eliminate shadow distractions, and have extended backlight
◦ They improve turnaround time and ease of access. This makes work easier and therefore results in time and other resource-saving. Thus, to gain
customer attraction, companies are using interactive displays to showcase information about their products. Companies such as Newline have
replaced interactive whiteboards with interactive flat panel displays across several schools in the country
◦ Interactive flat panel displays take advantage of the technological advances as seen in tablet devices. Those touch-screen capabilities are magnified
on an interactive display whose functionality is similar to that of a tablet. Also, the quality of the image displayed on the interactive flat panels was
exponentially better than what we had seen on the whiteboards. The image quality also does not degrade over time, as we had seen with the
projectors used in our classrooms
◦ Multi-Touch Displays are a better long term investment than Interactive Whiteboards for many reasons. Although the initial cost to purchase an
Interactive Whiteboard may be less than the cost of an Interactive Display, the projector bulbs are expensive and have to be replaced an estimated
2,000 to 8,000 hours (or every two to three years, on average). In addition, with more moving parts, Interactive Whiteboards cost more to set-up and
more to maintain
◦ Interactive projectors are another segment which has been showing decent growth but is expected to grow at a slower rate compared to both
interactive flat panel displays and interactive whiteboards. For clients who are already using the projectors in their classrooms/board rooms, they will
always prefer the Interactive whiteboard solution independently. However, for a customer who is looking for the projector and Interactive
whiteboard combination; they might go for Interactive projector solution
Future Trends

Interactive Products Market for Smart Classrooms in India : By Technology used in IWB’s
◦ Optical interactive whiteboard have the maximum installations
across classrooms. These types of interactive whiteboards are touch
sensitive through the image sensors placed in the frame of the
board. EyeRIS interactive whiteboards use a high-speed, high-
resolution image processing unit which acts as an input device to
the computer. It works on the principle of tracking the 3D space in
front of the sensor for optical signals to further analyze and process
them as intelligent input for any computing system
◦ In terms of technology, infrared interactive whiteboards have the
maximum number of installations with most of the players such as
VAMAA, Hitevision, Smart Technologies, and several others provide
IR based IWB’s. An infrared interactive whiteboard is a large
interactive display that connects to a computer and projector,
movement of the user's finger, pen, or other pointer over the image
projected on the whiteboard is captured by its interference
with infrared light at the surface of the whiteboard
◦ DViT (Digital Vision Touch) technology, which is one of a variety of
technologies SMART Technologies has developed for interpreting
touch with interactive displays. DViT uses invisible, infrared (IR) light
and special cameras to detect touch on interactive displays and
whiteboards. Compared to IR based IWB’s their adoption level is
currently on the lower side, although these type of IWB’s are
growing at a faster pace
Interactive Products for Smart Classroom – By Technology used in IWB’s
45%
40%
15% Optical sensing
Infrared
DViT
Interactive Products for Smart Classrooms – Share by Technology in IWB’s
By Number of Installations
Source: News Articles, Analyst reports , Annual reports and Primary research

Interactive Products Market for Smart Classroom in India : By Application
◦ Among the different applications of smart class Products in the
education sector K-12 Schools have the highest share of 55%, while
higher education, vocational education have lower share
◦ Several Government schools across the country have adopted smart
classes which have either interactive whiteboards, interactive flat
display panels, or interactive projectors. Government of Rajasthan,
Delhi have been some of the pioneers in this regard
◦ India’s digital learning market is estimated at $3 billion USD in 2019,
with various initiatives being kicked off by the Indian government to
boost digital literacy in recent years
◦ Over 2,000,000 schools, 35,000 colleges, and 40 million seats in
vocational training centers make huge demand for smart
classrooms. Schools in tier two and tier three cities are increasingly
adopting the latest classroom technologies
◦ The Indian Government is planning to liberalize the setup of digital
classrooms through various government initiatives aiming to boost
the growth of digital education market. This has resulted in
installation of Interactive Products for Smart Classroom
◦ It is expected that as more schools are opting for smart classrooms,
the demand for Interactive Products for Smart Classroom in K-12
schools is expected to show the highest growth
Interactive Products Market for Smart Classroom – By Application
55%
25%
15%
5%
K-12 School
E-learning and allied
service
Higher education
Vocational education
Interactive Products Market for Smart Classrooms – By Application (CY’19)
By Number of installation

Interactive Products Market for Smart Classroom in India : By Digital Integration
◦ ICT market for Private schools is around 60% while Government
schools is 40%. In 2019, Rajasthan Government installed more than
5,100 EyeRIS IWB’s from Cybernetyx in Government schools, and
the Delhi Government has also taken several steps to boost digital
education across Government schools
◦ In 2018, Government of India decided to upgrade classrooms across
the country. In the first phase, these smart boards was installed in
440 schools and the process will start from the first week of May.
These smart boards have replaced the traditional blackboards,
thereby transforming the classrooms into technically advanced
spaces. The chief feature of these boards is that these will be
integrated with the curriculum of Classes 6 to 10, which will be
readily available to disseminate lessons
◦ The Government of Gujarat installed nearly 4,100 classrooms as a
part of GyanKunj project with Cybernetyx EyeRIS solution. The
Government of Delhi has also been taking a lead by installing
interactive products for smart classrooms
◦ Private schools across the country, have a large number of
Interactive Products for Smart Classroom and have been early
adopters. BenQ has installed more than 125 units were installed in
all eight of their elementary schools, including the district’s new
elementary school where BenQ’s 75-inch 4K IFP was integrated into
each of the school’s 36 classrooms
Interactive Products Market for Smart Classroom – By Digital Integration
60%
40%
Private schools
Government schools
Interactive Products for Smart Classroom – By Digital Integration ( CY’ 19)
By Number of installation

Interactive Products Market for Smart Classroom : Future Market Size by Classrooom Installations
◦ During the forecast period, the demand for smart interactive products is
expected to reach 1,500,000 units in CY’24 from 581,000 units in CY’19.
The demand is expected to be driven by both interactive whiteboards, as
well as interactive flat panel displays
◦ Out of approximately 1.5 million schools and approximately 70 million
classrooms in the country, the penetration of digital classroom
technology is still very low at less than 2%
◦ Compared to Western countries like UK where is the penetration is
nearly 100%, it is expected that this market will see most of its action
unfold in the coming years
◦ With now the Indian Govt announcing Operation Digital Board (ODB)
across the country and also due to COVID-19 scenario, it may act as an
accelerator to this adoption and growth
◦ The Government of India is planning to make smart classrooms in several
Government schools across the country, this is expected to lead to a
significant rise in the interactive products market
◦ The increasing use of advanced technologies in the education sector and
the implementation of multi-touch technology in education are some of
the major factors driving market growth for both interactive whiteboards
and interactive flat panel displays
◦ Because of technological advancements in educational tools, the creation
of an interactive classroom has become easier. The interactive display
technology allows the teacher to create lessons with games, video clips,
mixed media, and other interesting options.
Interactive Products Market for Smart Classroom – Future Market Size
581,000
1,500,000
CY'19 CY'24
Interactive Products Market for Smart Classroom – Future Market Size

Interactive Software Suite
◦ Intellispace (Cybernetyx)
 Intellispace is a multi-touch software suite that supports 255 touchpoint simultaneously. It supports gesture recognition, native handwriting
recognition, and shape recognition up to six-sided figures
 EyeRIS IX’s Intellispace software comes with interactive tools for Geometry. These tools work like their real counterparts and can be used precisely.
Use of a protractor and compass on a big canvas, help students build a strong foundation in subjects like Geometry
 Intellispace supports multiple formats of presentations, documents, images and videos so that users can import, and annotate on them to explain
complex concepts
 Intellispace supports the MS Office files like handwriting recognition in Word, Excel, and PowerPoint. The software also supports multiple languages
including Mandarin, Chinese, Japanese, German, Spanish, French, etc.
◦ Notebook (Smart)
 It is one software for educators with interactive lesson delivery, collaborative workspaces, game-based activities, formative assessments and more
 Smart Notebook basic version for Smart Board interactive whiteboards supports documents, videos, and images. It also supports world, excel and
power point
◦ ActivInspire (Promethean)
 Promethean’s ActivInspire is a collaborative lesson delivery software for interactive displays. ActivInspire provides a vast suite of tools to create and
deliver dynamic lessons
 ActivInspire's intuitive dashboard and vast suite of lesson creation tools are purposefully designed for teachers to engage students with compelling
content. Teachers can easily import their existing resources, such as power point slides and PDFs, and embed multimedia files
Future Trends

Market Dynamics
◦ Porter’s Five Force Analysis
◦ Key Growth Drivers
◦ Challenges and Restraints

Porter's Five Forces Analysis
Supplier power
 The supplier power is medium as there are a
decent number of parts suppliers for interactive
products market
Buying power
 In the interactive products market the buyer
power is in the medium range, as there are only
a certain players with whom the buyers have
long term tie-ups
Threat of new entry
 Nowadays, more players are entering the market, still
the threat of entry is in the medium range as the
technology used is complex and few companies can
meet the growing demand
Competition
 There are large number of players such as Cybernetx,
Smart, Promethean, Hitachi, Newline, as well as
several multinational companies and Chinese players.
This makes it a highly competitive market
Threat of substitution
 There is no direct substitute for interactive. Hence, no
threat identified in this industry.
Medium
Medium
MediumHigh
Low

Key Growth Drivers
Smart classrooms set up in several schools and colleges
 The Central Government has announced that it would be making a switch to digital boards from pre-existing blackboards in every government school in the
country in a phased manner, it has now estimated that nearly Rs 9,000 crore is required to create smart classrooms for every government and government-
aided schools across the country
 With more smart classrooms the installation of interactive products is set to rise. Several states have made extensive intsallations of interactive products in
the country
 After Covid 19, there has been a fundamental change in education sector, with smart classrooms taking a giant leap. This is expected to result in high
demand for interactive whiteboards, interactive flat panel displays, and interactive
Source: Analyst reports & secondary research
High adoption of technology
 In recent times, technology is getting integrated at all levels of education including primary, secondary, and higher education. Furthermore, the introduction
of advanced learning methods and a high emphasis on the gamification in education system has boosted the demand for digital learning, thereby resulting in
the growth of the market for interactive products in smart classrooms
 Various governments across the country are undertaking and implementing several initiatives aimed at transformation of the conventional blackboard
classrooms into digital ones, this is leading to higher demand for interactive products

Challenges and Restraints
High integration cost and lack of technical knowledge
 High complexity, high integration cost, lack of technical knowledge, and training pertaining to the use of information and communication technologies are
factors restraining the market for interactive whiteboard
 Insufficient funding and resources are some of the major challenges faced by educational institutions in installation of interactive products in smart classrooms
in the country
Source: Analyst reports & secondary research
Low penetration in rural areas
 The penetration of interactive products across smart classrooms in rural areas is still pretty low, as a result of which penetration levels in India is on the lower
side
 It is expected that the installations in classrooms in rural regions will also rise, as several states are installing interactive products in Government schools
Lack of proper training facilities
 Several teachers across the country need to go extensive training to be able to utilize all features in interactive whiteboards, flat panel displays. This is proving
to be a hindrance in certain cases

Key Player Snapshot
◦ Cybernetyx
◦ Smart (Foxconn)
◦ Promethean
◦ Hitachi
◦ Newline

1. Cybernetyx
◦ Company overview
◦ Products
◦ SWOT Analysis

Company Overview- Cybernetyx
Type of Ownership
Headquarters
Total Employees
Noida, India
~200
• Cybernetyx Group was founded in 2009 in Germany & India with a purpose to combine connected
computing, sensing and intelligent algorithms to design devices (that influence several aspects of
our lives & transform our life experience) and AI platforms which can foster human-machine
symbiotic experiences
• With the mission of leading AI innovation to power the future, Cybernetyx has independently
developed a deep learning platform, a range of microcomputing devices, and core technologies
such as face recognition, image recognition, object recognition, text recognition, medical image
analysis, video analysis, autonomous driving, and remote sensing. In doing so, Cybernetyx has
become one of the world's most focussed machine intelligence and smart products companies
• Cybernetyx is now amongst the world's largest OEM interactive projection technology suppliers to
top display manufacturers of the world such as NEC Display, ViewSonic, Delta, Sony, TATA, IL&FS and
others - empowering millions of devices worldwide
• The company provides EyeRIS, which is used in smart classrooms all across the country
Company Overview
Private
Revenue
Number of Classrooms
NA
1,23,000+
Market Share
22%
Source: News Articles, Analyst reports , Secondary research

Products: Cybernetyx
Products Description
Interactive Products for Smart
Classrooms
• EyeRIS : EyeRIS IX is installed in over 1,20,000 classrooms. It is compact and avoids heavy wiring and
installation. Some of the features that standout include auto-calibration, lightweight, and, hassle-free
connectivity. It is the world’s first AI enabled classroom solution
• An application called Intellispace on the device that lets people teach on the canvas. This has a multitude of
tools, including:
Class recording tool
Unlimited, free access to relevant educational content
Geometrical tools
Automatic handwriting and shape recognition
• Converts any flat surface, like your wall, your existing whiteboard into a fully functional multi-touch Smart
whiteboard using EyeRIS IX. It is the most advanced surface-independent touch interactive system
• Cybernetyx has developed several advanced Human-Computer Interaction products in the industry which are
deployed across users from all ages and various market segments, including Education, Corporate, SME, PSU
and Government. Cybernetyx believes that an interactive product must act as information and communication
platform for its users by providing intuitive digital tools to fetch, create and share content, to engage the
viewers and enrich the content creation and consumption capability in classrooms, training rooms, coaching
centres, conference rooms, boardrooms, NOCs, open spaces and beyond. Cybernetyx flagship product EyeRIS
(Eye-like Rapid Imaging System) is extremely popular across the globe and is widely acknowledged as a
technology-benchmark in the interactive solutions space

Source: Annual Report
Cybernetyx: SWOT Analysis
• The company has a huge brand reputation in the country and is
the largest player in the interactive products market with more
than 1,23,000+ installations
• Cybernetyx has brought several new innovations from the ground
up to the market like surface-independent interactive solution,
unlike other companies which white label or ODM products from
China. Cybernetyx develops and builds own products from first
principles to change the status quo
Strengths
Opportunities
Weaknesses
Threats
• The company has a wide consumer base, and can expand its
product line in the integrated flat panel display segment
• Increasing adoption of smart technologies in several Government
schools across the country provides a great opportunity for the
company to expand
• Rebranded cheap Chinese imports are a threat to the
company and continuous innovation will be needed to
maintain lead and grow market share
• The company can venture more into interactive projectors
segment

2. Smart (Foxconn)
◦ Products
◦ SWOT Analysis

Company Overview- Smart (Foxconn)
Type of Ownership
Headquarters
Total Employees
Taipei, Taiwan
8,30,000
• Hon Hai Precision Industry Co., Ltd., trading as Foxconn Technology Group and better known as
Foxconn, is a Taiwanese multinational electronics contract manufacturer with its headquarters in
Tucheng, New Taipei City. Foxconn acquired Smart Technologies in 2016
• As a leading technological solution provider, the Group has fully leveraged its expertise in software
and hardware to integrate its unique manufacturing prowess with emerging technologies. By
developing a key growth strategy that deepens and capitalizes on its expertise in Cloud Computing,
Mobile Devices, IoT, Big Data, AI, Smart Networks and Robotics/Automation, the Group has
expanded capabilities in four key technologies - Data Tech, Analytics Tech, Platform Tech,
Operations Tech
• Smart was the pioneer in the field of Smart Classrooms in the country and its interactive
whiteboards were the first one to be installed across classrooms
• The company has currently around 75,000 installations across several schools. The company has
mostly focused on interactive whiteboards, with its interactive flat panel displays and interactive
projectors yet to enter the country
Company Overview
Public
Revenue
TWD 5 lakh crores
75,000
Market Share
13.4%

Products: Smart (Foxconn)
Classrooms
• Used in over 3 million classrooms globally, SMART Board® interactive displays are purpose-built to
support teaching approaches that affect learning outcomes
• MX Series: The SMART Board MX series has all the interactive tools educators need at a great value.
Designed and built to last, the MX series is available in 65", 75" and 86" sizes making it a flexible and
affordable alternative to classroom projectors. HyPr Touch™ with Advanced IR provides more than
twice the accuracy of traditional infrared technology for an intuitive, natural writing experience
• 6000S Series: The SMART Board 6000S series has exclusive interactive and sensor technology to bridge
physical and digital learning and optimize the classroom environment. Available in 65", 75" and 86"
sizes – all with industry-leading touch and ink technology – the 6000S series provides unmatched
interactivity and ease of use. Exclusive ToolSense™ technology enables students to manipulate real
world objects that are automatically recognized by the display
• 6000 Series: Exclusive to SMART Board displays, SMART Ink® software lets teachers write over videos
and websites, and into PDFs and Microsoft Office® files
• 7000 Series: SMART Board 7000 series is 25 years in the making, and all new. The 7000 series is the
digital heart of interactive classroom experience

Smart (Foxconn): SWOT Analysis
• The company has a huge brand reputation in the country and
also an excellent network across schools and colleges
• The company is the pioneer in the field and was the first to
introduce interactive whiteboards in the country, as a result of
which it has around 75,000 installations
• SMART Learning Suite is the one software for educators with
interactive lesson delivery, collaborative workspaces, game-based
activities, formative assessments
Strengths
Opportunities
Weaknesses
Threats
• The company can introduce its interactive flat panel display
system and interactive projectors in India
• Intense competition in the market, with more players
entering the growing Indian market
• Companies coming up with new technologies
• The company has stagnated in India, after acquisition by
Foxconn as a result of which its sales has slowed down

3. Promethean
◦ Products
◦ SWOT Analysis

Company Overview- Promethean
Type of Ownership
Headquarters
Total Employees
Seattle, USA
650
• Promethean World Ltd is a global education technologies company that develops, integrates and
implements learning environments. Promethean is held by NetDragon Websoft, a Chinese video
game company, who acquired Promethean in 2015. Promethean is a global leader in interactive
displays for education and interactive boards for schools
• The product portfolio of Promethean involves interactive whiteboards, education, interactive
display, technologies, learner response, innovation, teaching, collaboration, classroom software,
classroom, student engagement, student motivation, and learning
• The company had a sales of around 2,500 interactive whiteboards in 2009 and has increased sales
of interactive products to 63,000 in 2019
• Promethean's range of interactive displays & screens for education includes flat panels and
interactive whiteboards, with free, lesson delivery software
Company Overview
Private
Revenue
NA
63,000
Market Share
11.2%

Products: Promethean
Classrooms
• ActivPanel Titanium™: It is the most powerful, teacher-friendly classroom solution. Providing enhanced
interactivity, Bluetooth on-board, and advanced computing power, the ActivPanel Titanium interactive
display delivers the most seamless and integrated learning experience available for the classroom
• ActivPanel Nickel™: All the essentials, all-in-one, and value focused. Combining the latest classroom
technology and packed with everything teachers need right out of the box, the ActivPanel Nickel is the
essential interactive display for education and a reliable solution for schools looking to replace
outdated technology
• Promethean interactive displays for the classroom are more conducive to STEM curriculum
implementation because they feature digital tools that enhance the teaching experience. With up to 20
simultaneous touch points and a simplified user interface, Promethean’s interactive whiteboard
software entices student interaction on an infinite learning canvas. Integrated Wi-Fi and available
Bluetooth connectivity makes it easy for teachers to connect STEM-based apps and accessories

Promethean: SWOT Analysis
• Promethean interactive display solutions are based on LED
technology, so they are virtually maintenance free and have
extended life spans
• Promethean has a good distribution network across the country
with installations in more than 63,000 interactive products
• Promethean’s interactive whiteboards have 20 simultaneous
touch points, making it suitable for installations across large
classrooms
Strengths
Opportunities
Weaknesses
Threats
• The company can do more tie-ups with several schools and
colleges as the interactive products market in smart classrooms is
set to grow at a very high rate in the country
• Intense competition in the market with many Indian based
companies entering the market and having installations
across schools
• The company has had its share reduced in the last five
years, with focus shifting towards other markets

4. Hitachi
◦ Products
◦ SWOT Analysis

Company Overview- Hitachi
Type of Ownership
Headquarters
Total Employees
Tokyo, Japan
336,670
• Hitachi, Ltd. is a Japanese multinational conglomerate company headquartered in Chiyoda, Tokyo,
Japan. It is the parent company of the Hitachi Group. In the interactive products market, the
company caters to interactive whiteboards, and interactive projectors
• The company was among the early entrants to the Indian market. Cambridge-Hitachi provided
wide-range of products on Maths, Science, English Literacy and ELT (English Language Teaching) for
Primary, Secondary, Higher Education and lifelong learning
• There are several models provided by Hitachi which are fit for the type of classrooms. Front
projection model (StarBoard FX Series) is almost the same appearance as whiteboard and it can be
wall-mounted. The available sizes are 63″, 77″ and 82″; and the 77″ size is for normal classrooms
where it can have 20-30 students. For larger rooms that can engage over 100 students, interactive
panels (StarBoard T Series) are appropriate. This allows users to operate the PC by using a pen on
the LCD display and the PC image is projected on a large screen as required
Company Overview
Public
Revenue
9,774,930 million yen
35,000
Market Share
6.5%

Products: Hitachi
Classrooms
• Hitachi offers super short throw, ultra interactive short throw, ultra short throw, portable and installation, high
resolution/installation, ultra high resolution and DLP data projectors. Interactive products are based on finger-
driven technology and recognize handwriting
• Hitachi IWB’s are highly functional and are widely used in schools, hospitals, offices as well as training
institutes
• Hitachi StarBoard FX-TRIO 77E Interactive Whiteboard - 82 Inches, Multi-touch Technology: Multi-touch
features for intuitive use - scroll/ zoom-in/ zoom-out and other;16 shortcut buttons for easy access to the
current functions
• The new generation of Interactive projectors have become an essential tool for anyone in the boardroom or
the classroom. Hitachi is leading the way with continuous advances in interactivity, image quality, functionality,
security and affordability
• Hitachi’s projector incorporates the optional finger touch unit that enables the projector to detect finger touch
activity on the screen area. It allows users to annotate and interact with the material presented. Instead of
simply showing static images, students and teachers can interact with on screen material for hands-on
interactivity that brings learning to life. When using the finger touch unit in a bright environment, auto-
calibration may not be used. Must be used on a flat screen. The finger touch unit may not be used in locations
where there is sunlight or light from an incandescent light source

Hitachi: SWOT Analysis
• The company hasa huge brand reputation in the country and also
an excellent distribution network
• The company has increased focus on the interactive projectors
segment in the country and is branded under Maxwell
• Hitachi started operations of interactive whiteboards in India in
2006, and enjoys an early mover advantage
Strengths
Opportunities
Weaknesses
Threats
• Adopting newer technologies and focussing more on interactive
whiteboards segment in India, would drive growth for the
company
• With companies innovating with new technology, Hitachi
faces threat from several multinational and national
players
• The company has gradually moved away from interactive
whiteboards market

5. Newline
◦ Products
◦ SWOT Analysis

Company Overview- Newline
Type of Ownership
Headquarters
Total Employees
Texas, USA
~100-200
• Newline Interactive is a manufacturer of interactive displays, intuitive software, and
other interactive innovations that are easy to use and increase collaboration across the board
• Newline’s founders, Chris Bradford and Kevin Wang, started the company with the mission of
bridging the gap between state-of-the-art products and a state-of-the-art user experience. They set
out to create products that were not only impressive in design and features
• The company started operations in 2012, and is a part of the Hitevision Group. In the Indian market
the company entered in 2017 and has established itself as a key player in the interactive flat panel
displays and interactive whiteboards
• The company is focusing on interactive flat panel displays in the country and has installed across
classrooms in several schools such as Elixir International School, Rahaath International School,
Vivekananda Educational Trust, Akshardham Central School, Pannai School, Hayagrivar Vidyaashram
School
Company Overview
Private
Revenue
NA
32,000
Market Share
5.7%

Products: Newline
Classrooms
• TRUTOUCH X series are designed to make meetings more effective. With two cameras, a microphone array and
speakers, all seamlessly integrated into the interactive display. TRUTOUCH X series Unified Collaboration System
Experience meetings on an interactive display that allows for the whole team to interact without limitation
• NT Series: Streamlines meetings and brings presentations on an innovative non-touch display with vivid 4K resolution
designed for large scale collaboration. The NT Series streamlines how people communicate in meetings or in the
classroom by focusing on being a brilliant, easy to control display
• IP Series: It is a LINUX based interactive display to bring more security to meetings and presentations. The IP Series
brings more effective collaboration
• VN Series: VN Series features upgraded IR touch technology, made more responsive to bring the most intuitive and
smoothest writing experience imaginable. This multi-function display is the perfect solution for conference rooms or
higher education classrooms looking to communicate better and collaborate easier
• RS+ Series: RS+ Series brings efficiency to classes and teams so that one can interact with ease, anytime. With a
lightweight slim frame design, Windows system and built-in OS support, embedded tools and a personalized user
interface, it’s the perfect solution to seamless collaboration in school and in the office

Newline: SWOT Analysis
• The company has higher focus towards interactive flat panels,
which are expected to have high growth in India in the coming
years, thereby giving an edge to the company
• The company has established itself as one of the market leaders
in the interactive flat panel displays market, with installations
across several schools and colleges, technical universities, and
coaching classes
• It has advanced technologies involved for interactive flat panel
displays and interactive whiteboards
Strengths
Opportunities
Weaknesses
Threats
• The company can expand its distribution network across the
country in order to increase sales
• High initial cost of interactive flat panel displays, has
resulted in lower adoption
• The company has a much lower market share compared to
market leaders as it entered the Indian market recently in
2017

V4C- CAPABILITY

V4C: A Brief Overview
• Our principal consultants have more than 15 years of experience in market research and business consulting
• Research exposure by working with both traditional Indian research house and big multinational research conglomerates
• Worked on hundreds of assignments and supported clients across Industry verticals in realising their business objectives
• We have domain knowledge across multiple Industry verticals
• Don’t have pile of historical data backup, and rely on the-field data collected for the custom requirement
• We engage with Subject Matter Experts (SMEs) on project / need basis
• Gives better control with limited overheads; able to pass on the cost benefit to Clients
• ‘V4C’ would be client’s one-point contact and we assume full responsibility for satisfactorily serving client
• Robust methodology – We bring to table the best of practices followed by successful research firms
• This ensures better control over the project and hence quality of the outcome
• We are flexible to accommodate client’s research requirement and also their internal processes
• We don’t have complicated client on-boarding processes

The V4C Advantage
Spot on Research Objectives
•Spot on research objectives: Though its good to have detailed understanding on all aspects of business,
with limitations in time and investment its not always possible
•Rather in most cases, its not required too.
•We discuss with client and finalise the right research objectives, that are feasible and are inline with the
client’s business objective
Customised Research Approach
•We believe every business challenges are unique, and one-size-for-all doesn’t workout in research; V4C
Research approach is designed as per client’s specific requirement
•Unlike large research firms, we don’t offer any research tools and are open to think wide, keeping in mind
only the client requirement
Outcome that is beyond ‘Just Data’
•We are aware that most of the companies have ‘macro view’ about the market they are operating
•We do ‘micro market analysis’, keeping varied lenses – Price, Region, Potential Segments etc

Research Offerings
Automotive
General Engineering
Metal
Power
Mining
Construction Materials
Chemicals
Consumer Durable Goods
HVAC & R
Logistics
Capital Equipment & Machinery
Packaging
Market Estimation Studies
Competition Benchmarking Studies
B2C Quantitative Research
Pricing Studies
Feasibility Studies
Partner Identification Survey
Customer Satisfaction Survey
Qualitative Research
Brand survey
Product Testing Survey
Customer Segmentation Studies
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THANK YOU

Interactive Products Market for Smart Classrooms in India 2019

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