This document summarizes insights from a presentation on insights and research trends for 2021. It discusses how research is being conducted in turbulent and uncertain times, and that insights are needed more than ever as organizations fly blind. It highlights winners and losers from the pandemic and economic changes. Research is facing challenges of doing more with less as budgets decrease but demands increase. Key trends include greater automation, a 360-degree customer view, democratizing insights, integration, iterative learning, and showing ROI. The presentation provides tips on transitioning to focus on speed, stakeholders' needs, and delivering value across organizations through collaboration and agile approaches.
There is a note on most pages saying what that page is there – or things we might need to do with the page.
This draft has two things that the finished version will not have 1) it is text heavy – that is to show my thinking. The text will be less and this will be things I say. 2) there are some pages which are nearly blank, with a bit of text, these will be image heavy – text light pages, but at the moment we don’t have the images.
Makes the point that insights and research is not a thing in isolation – we need to fit into the wider picture
I will aim to move quickly through the research context
At this point I said we were not sure what would happen next
COVID Did not go away, it did not get worse, but the balance has moved around the globe.
Insights are needed because of the scale of change, in particular change in cadence, how leaders lead, how the company is run, approaches to innovation, decision making, interactions with external stakeholders, product & service portfolio, the broader ecosystem, corporate purpose.
The point here is the fact that there are winners, not every company or person is struggling.
This chart is from my ESOMAR deck – it needs formatting