Here's a breakdown on how I approach a marketing strategy that's video based. Using Dave McClure's Startup Metrics for Pirates I'll show you how to design a video marketing strategy for your business. Contact me if you need more personalised video marketing help: jimmy@jimmyflores.es

1. Video Strategy for Business
Jimmy Flores - jimmy@jimmyflores.es

2. You have buy in, now what?

3. Framework
1. Startup Metrics for Pirates
○ Acquisition
○ Activation
○ Retention
○ Revenue
○ Referral
Jimmy Flores - jimmy@jimmyflores.es
Video Strategy for Business

4. Acquisition
1. Business Need:
○ Solution awareness
2. Video Strategy:
○ Broad but relevant
Jimmy Flores - jimmy@jimmyflores.es
Video Strategy for Business
Science of Coffee: Hot vs. Cold Brewed Coffee

5. Activation
1. Business Need:
○ Step through our doors
2. Video Strategy:
○ Elicit engagement
Jimmy Flores - jimmy@jimmyflores.es
Video Strategy for Business
Starbucks Red Cups Now in Stores

6. Retention
1. Business Need:
○ Visit us again
2. Video Strategy:
○ Deliver a selfish benefit
Jimmy Flores - jimmy@jimmyflores.es
Video Strategy for Business
See Next Slide >

8. Revenue
1. Business Need:
○ Lead gen -> sale
2. Video Strategy:
○ Move close to conversion
Jimmy Flores - jimmy@jimmyflores.es
Video Strategy for Business
Jump the Line with Starbucks Rewards

9. Referral
1. Business Need:
○ Cut acquisition cost
2. Video Strategy:
○ Give a motive to share
Jimmy Flores - jimmy@jimmyflores.es
Video Strategy for Business
Dan's Everylove Story Coffee Ice Cubes Recipe

10. Resources
Presentations
● Startup metrics for
pirates
● How to make that one
thing go viral
Books/Guides
● Save the Cat! Goes to the
Movies: The
Screenwriter's Guide to
Every Story Ever Told
● The Shut Up and Shoot
Documentary Guide
● The one sentence
persuasion course
Websites
● Copyhackers
● No Film School
● Tubefilter
● Wistia

11. Contact me if you need more help
with your video strategy.
Jimmy Flores - jimmy@jimmyflores.es