In the second of my sessions at VMworld 2017 I was joined by Jim Millard and Matt Crape, fellow Veeam Vanguards to talk about the realities of joining Influencer Programs.
Unblocking The Main Thread Solving ANRs and Frozen Frames
VMworld 2017 vBrownBag: Influencer Programs: It’s Not Just Free Licenses
1. VMworld 2017 – vBrownBag Tech Talk
Jim Jones @k00laidIT
Jim Millard @millardjk
Matt Crape @MattThatITGuy
#VMTN6700U
Influencer Programs:
It's Not Just Free
Licenses
2. Disclaimer
The information in this presentation is intended to outline our general product direction and should not
be relied on in making a purchasing decision. It is for informational purposes only and may not be
incorporated into any contract.
• This presentation may contain product features or functionality that are
currently under development.
• This overview of new technology represents no commitment from
VMware to deliver these features in any generally available product.
• Features are subject to change, and must not be included in contracts,
purchase orders, or sales agreements of any kind.
• Technical feasibility and market demand will affect final delivery.
• Pricing and packaging for any new features/functionality/technology
discussed or presented, have not been determined.
• This information is confidential.
3. CONFIDENTIAL 3
Matt Crape – IT Manager
@MattThatITGuy / 42u.ca
VMware vExpert, Veeam Vanguard, Tintri Experts, ioPRO
Jim Jones – Senior Network Administrator
@k00laidIT/ koolaid.info
VMware vExpert, Veeam Vanguard
Jim Millard – Consulting Engineer
@millardjk / blog.millard.org
VMware vExpert, Veeam Vanguard
4. Topics
• What is a Influencer Program
• Types of Programs
• Influencer Program Misconceptions
• Benefits of Membership
• How to Become an Influencer
4
Editor's Notes
Talking points:
What is an Influencer Program
Types of Programs
Traditional (vExpert, Veeam Vanguard, etc.)
Open Programs (ioPro, VMware Code, etc)
Non-vendor Specific (TechFieldDay)
Influencer Program Misconceptions
Yes you can become a member
Membership is not the end game
Being a shill for a company
Benefits
Common benefits (licenses, swag, NDA / Embargo content, beta program invites)
Premium benefits (people: peers, product managers, C-level execs; conference passes, trips, etc.)
How to become an influencer:
speak at events (VMUGs, vBrownBag)
Blog
have an opinion and post it (forums, etc.)