The document discusses a social business summit held in Sydney, Australia on March 25, 2010. It introduces concepts of social business design, which aims to intentionally create socially calibrated and dynamic business systems, processes, and culture. Four archetypes of social business design are presented: ecosystems to connect core and extended networks; hivemind to encourage collaboration over hoarding; dynamic signals for real-time communication; and metafilters to find meaning from diverse data through filtering and measurement. The concepts aim to help businesses adapt to operate effectively in a networked economy.

1. Social Business for a Networked Economy
Social Business Summit Sydney March 25, 2010
@jeffdachis
jeff@dachisgroup.com
http://www.dachisgroup.com

2. Puppy.
® 2010 Dachis Group. Confidential and Proprietary 2

3. Social Business Summit Sydney | Social Business Design | March 25, 2010
Social Business Summit:
United States
United Kingdom
Australia
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4. Social Business for a Networked Economy
A Conceptual Framework and Set of Lenses
for a Network Centric Organizational Model
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5. Social Business Summit Sydney | Social Business Design | March 25, 2010
Everything that can be digital, will be.
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6. Social Business Summit Sydney | Social Business Design | March 25, 2010
Exciting times
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7. Social Business Summit Sydney | Social Business Design | March 25, 2010
Interesting times
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8. Social Business Summit Sydney | Social Business Design | March 25, 2010
Change
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9. Social Business Summit Sydney | Social Business Design | March 25, 2010
We have all been there.
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10. Despite The Change, We Are Facing
Inescapable Trends
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11. Social Business Summit Sydney | Social Business Design | March 25, 2010
A shift towards social business
New distributed, collaborative, and agile organizations are able to surpass
current barriers to growth in order to create new value
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12. Social Business Summit Sydney | Social Business Design | March 25, 2010
Our world is truly getting wired
Source: Nielsen
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13. Social Business Summit Sydney | Social Business Design | March 25, 2010
The wires are getting faster
Source: Pew Internet & American Life Project, July 2008
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14. Social Business Summit Sydney | Social Business Design | March 25, 2010
IT consumerization is upon us
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15. Social Business Summit Sydney | Social Business Design | March 25, 2010
Consumer web apps proliferate
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16. Social Business Summit Sydney | Social Business Design | March 25, 2010
We buy supercomputers at the mall
Source: Apple
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17. Social Business Summit Sydney | Social Business Design | March 25, 2010
And provide access to everyone...
Source: One Laptop Per Child
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18. Social Business Summit Sydney | Social Business Design | March 25, 2010
We share opinions on everything
Source: antigone78 on Flickr
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19. Social Business Summit Sydney | Social Business Design | March 25, 2010
Cloud computing is a reality
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20. Social Business Summit Sydney | Social Business Design | March 25, 2010
Work demands an “always on” mentality
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21. Social Business Summit Sydney | Social Business Design | March 25, 2010
Social technologies keep us informed
Source: McKinsey & Company
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22. But not so fast...
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23. Social Business Summit Sydney | Social Business Design | March 25, 2010
Work still happens in silos
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24. Social Business Summit Sydney | Social Business Design | March 25, 2010
We have endless point solutions not platforms
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25. Social Business Summit Sydney | Social Business Design | March 25, 2010
Businesses are overloaded with data
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26. Social Business Summit Sydney | Social Business Design | March 25, 2010
How will you govern?
Source: Ambidanze on Flickr
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27. Social Business Summit Sydney | Social Business Design | March 25, 2010
What policies do you have in place?
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28. Social Business Summit Sydney | Social Business Design | March 25, 2010
Consumers are increasingly skeptical
Source: Edelman
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29. Social Business Summit Sydney | Social Business Design | March 25, 2010
Participation isnʼt scalable...
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30. Social Business Summit Sydney | Social Business Design | March 25, 2010
...because individuals donʼt scale
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31. Social Business Summit Sydney | Social Business Design | March 25, 2010
People are people
Source: CarbonNYC on Flickr
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32. Social Business Summit Sydney | Social Business Design | March 25, 2010
Communication remains largely unidirectional
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33. Social Business Summit Sydney | Social Business Design | March 25, 2010
Business is made of Technology, Process and Culture
support
content ecosystem
services
commerce ecosystem
developer application
ecosystem ecosystem
cloud services
products
supply chain ecosystem
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34. Social Business Summit Sydney | Social Business Design | March 25, 2010
....While the shape of the Enterprise has changed
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34

35. Social Business Summit Sydney | Social Business Design | March 25, 2010
Technology Systems, Business Process, and
Business Cultures and have not yet adapted...
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35

36. Social Business Summit Sydney | Social Business Design | March 25, 2010
The industrial economy has evolved. We live in a
networked economy. We need a network centric
organizational model to realize its potential.
dachisgroup.com
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37. Social Business Design
A Conceptual Framework and Set of Lenses
for a Network Centric Organizational Model
® 2010 Dachis Group. Confidential and Proprietary 37

38. Social Business Summit Sydney | Social Business Design | March 25, 2010
The definition of Social Business Design
• Social Business Design is the
intentional creation of socially
calibrated and dynamic business
systems, process and culture.
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39. Social Business Summit Sydney | Social Business Design | March 25, 2010
Four Archetypes for Social Business Design.
Building blocks and vocabulary.
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40. Social Business Summit Sydney | Social Business Design | March 25, 2010
Ecosystem (connection systems)
- An expanded constituent
base including core and
extended
- A robust, integrated network
of nodes and connections
- A holistic technology
architecture dachisgroup.com
- Strong and weak ties
- Active and ambient
awareness
From Disparate Silos To Connected Nodes
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41. Social Business Summit Sydney | Social Business Design | March 25, 2010
A network of nodes and connections
Source: ethorson on Flickr
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42. Social Business Summit Sydney | Social Business Design | March 25, 2010
Ecosystem
Extended
Core
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43. Social Business Summit Sydney | Social Business Design | March 25, 2010
Hivemind (culture)
- A primary social calibration
- Active Participation
- Active Engagment
- Active Involvement
dachisgroup.com
From Hoarding To Collaborating
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44. Social Business Summit Sydney | Social Business Design | March 25, 2010
A primary social calibration
Source: Larry Tomlinson on Flickr
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45. Social Business Summit Sydney | Social Business Design | March 25, 2010
Dynamic signal (communication process)
- Dynamic real time signals
of all nodes in the dachisgroup.com
ecosystem
- A change in the mode of
authorship
- Updates on location
- Creates efficiencies
From Static To Dynamic -
“Communication as work, not for work”
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46. Social Business Summit Sydney | Social Business Design | March 25, 2010
Metafilter (filter, measure)
- Filter, tag sort
- Define constructs for
measurement
- Measure patterns not
counts dachisgroup.com
- Depth over surface
- Trends versus snapshots
- Analyzing for meaning
From Filter Failure To Clear Signals
“Finding meaning in all the noise”
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47. Social Business Summit Sydney | Social Business Design | March 25, 2010
Diverse data sets need context
Source: Nicolas Felton 2007 Annual Report
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48. Social Business Summit Sydney | Social Business Design | March 25, 2010
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49. Social Business Summit Sydney | Social Business Design | March 25, 2010
Analyze for meaning
Source: Nielsen Online
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50. Social Business Summit Sydney | Social Business Design | March 25, 2010
Four Archetypes for Social Business Design.
Building blocks and vocabulary.
® 2010 Dachis Group. Confidential and Proprietary

51. Social Business Summit Sydney | Social Business Design | March 25, 2010
Social business design applied
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52. Social Business Summit Sydney | Social Business Design | March 25, 2010
Why Social Business Design?
Improved
= &
+ Emergent
Outcomes
•Adaptable business practices •Cost savings and efficiencies
•Improved collaborative processes •Informed social marketing strategies
•Customer growth, retention and sustainability •New product & service offerings/innovations
•Expansion into new markets
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53. How Ready for Social Business are you?
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54. Thank You.
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55. Dachis Group
Jeffrey Dachis
Chief Executive Officer
jeff@dachisgroup.com
http://www.dachisgroup.com
512-275-7830