Does size matter
•Download as PPTX, PDF•
1 like•222 views
How small businesses, particularly retailers can use the tools of 21st Century commerce to survive and thrive in the face of muscular competition from big multinational businesses.
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Similar to Does size matter
Similar to Does size matter (20)
Recently uploaded
Recently uploaded (20)
Does size matter
- 1. Does Size Matter? Competing with the big boys
- 2. So how do the big boys do it? • Know your customers Measure & monitor • Develop relationships Add value • Reach out Plan ahead
- 3. Who are your customers? Current • Ask & enquire • Demographics • Lifestyle • Changing habits Target • Loyalty • Upselling • Multi- channel • Relationship
- 4. Measure and Monitor • Establish baseline • Set achievable targets • Team buy in • Reward success • Test & experiment • Evidence based investment
- 5. Be part of your customer’s life If you don’t A.N.Other will. In-store, on-line, social, and more.
- 6. Add value Could you? • Offer rewards via loyalty scheme? • Click & collect? • Provide free advice? • Recommend others? • Offer customization? • Offer delivery service • Special order
- 7. Reach out Be a part of your place.
- 8. Plan ahead Failing to Plan is planning to fail • 3, 5, 10 year direction of travel • 12 months detailed • Unprepared = missed opportunity • Less stress, more success
- 9. Your business, Your town, Your future, Your choice
- 10. Thank-you and Good Luck Jean Ball MIPM Email: jean@tbld.co.uk Tel: 07770 416649 Twitter: @JeanBall1 Linkedin: uk.linkedin.com/in/jeanball1/en Web: ATCM, 100Ways, GreatBritishHighStreet
Editor's Notes
- Relevant to all businesses – not just retail Market share Convenience No comfort zone Tight margins On-line offers opportunity
- If you don’t know who they are how can you give them what they want? We love talking about ourselves. Takes 3 to 5 times more / longer to develop new customer tnan an existing one Lifetime value of customer Loyalty is not about discounts
- More valuable than you might think An area where SMEs often let themselves down Question the status quo
- On line presence is no longer optional “Your business dopes not begin and end at your front door’ has never been truer. Social media!!! Plan, test, measure & monitor DHSS course
- Perceived and actual
- Join local membership organisation(s) Participate in: shared marketing events loyalty schemes sponsor – incl in kind become the ‘go to’ place / people Be creative
- Yes really Step out of the comfortable day to day and plan ahead Scout motto: ‘Be prepared’ Structure not a straight jacket