AAM2020: Digital Engagement through Open Access in the time of Quarantine
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Originally presented by Jane Alexander, Chief Digital Information Officer at the Cleveland Museum of Art at AAM2020 on June 4, 2020. Through this presentation, I discuss how the CMA's temporary shift to a virtual presence brought on by the global pandemic provided us with an opportunity to connect with our audience through digital experience. The museum wanted to do more than just move the museum experience online, but rather leverage technology and the CMA's Open Access initiative to bring works of art to those in similar circumstances in enriching and innovative ways. Full session recording here: https://aamvirtual.elevate.commpartners.com/products/virtual-petting-zoo#tab-product_tab_overview
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AAM2020: Digital Engagement through Open Access in the time of Quarantine
- 1. t Digital Engagement through Open Access in the Time of Quarantine Jane Alexander Chief Digital Information Officer The Cleveland Museum of Art AAM: June 4, 2020 @janecalexander
- 2. t "Cleveland Museum of Art creates transformative experiences through art, for the benefit of all the people, forever." CMA Mission
- 3. t Open Access Initiative On January 23, 2019, CMA released high- resolution images of all its public-domain artworks and collection information for the entire collection, more than 61,000 art objects CMA's Open Access collection is hosted on repositories across the web, such as Wikimedia, Creative Commons, and ArtStor
- 4. t ArtLens Exhibition Open Access Initiative Collection Online ArtLens Appto add text ArtLens Wall AP IGaze Track er Photogrammetry CMA’s art-forward digital innovations
- 6. t Thinking Differently • Taking this time as an opportunity to connect with our audiences • Cross-departmental team meets 2x/week • Creating resources intended for digital - not just re-working on- site programming • Both fast-paced and sustainable, scalable, long-term initiatives • Audiences' changing needs in mind
- 7. t Existing Systems • Flexible and agile API • Fully-integrated back-end systems • All changes reflected within 15 minutes on every outward facing resource • Pulls directly from CCMS
- 8. t Week 1... Exhibitions Online
- 9. t Updates to ArtLens App • Created with teachers, students in mind • Added new deep-links, allowing you to share tour directly with class/group Teacher sharing app Via livestream ->
- 10. t DATA OPPORTUNITY Increase in metadata added to our CCMS by staff in the last month The day CMA staff switched to remote work
- 11. t Live Dashboards • Rise in collection online in April
- 12. t Exploring our reach: Open Access Dashboards In the months of March and April, there was a 50% increase in API image downloads compared to the same period in 2019. The Open Access dashboards help us measure the reach of the CMA's collection beyond its physical space. We've just scratched the surface, but these dashboards give us valuable insights into the way art lovers everywhere engage with and consume culture.
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- 16. t Video Series: On My Mind & On View Now • Discussing artwork's relevance to our current time • From dealing with isolation to needing a haircut
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- 18. t Creative Challenges & Visitor Art Gallery • Challenges shared on social media & website • Visitor Art Gallery allows all users to share creations
- 19. t Virtual Events • Maintaining spirit of events, but experience is different • Keeping members connected with the museum and aware of value of membership
- 20. t Educational Programming • Continuing to meet our mission to serve audiences is our priority • Re-envisioning CMA's robust menu of programming for general public adults and families for online delivery • Live, interactive sessions (also recorded & available on cma.org) and pre-recorded video content
- 21. t Desktop Dialogues: live, weekly, relevant discussions
- 23. t• New Yorker caption contest meets water cooler chat – a creative outlet during your workday • Uses exclusively Open Access works
- 24. t AR Instagram filters Uses Open Access works Relevant to today: What's my Quarantine Hairstyle?
- 26. t • One scroll, all our resources • Content can change and move • Will change as we reopen to include on-site offerings, while still emphasizing digital programming Takeover Homepage
- 27. t Meet every Friday to say …. Thank you! @janecalexander
Editor's Notes
- Presented by Jane Alexander, Chief Digital Information officer at the Cleveland Museum of Art at AAM 2020 on June 4, 2020
- Why did we choose to work on innovative digital projects? It aligns with our mission. The Cleveland Museum of Art (CMA) has embraced its mission of “For the Benefit of All People, Forever” since 1892. This mission is the foundation to every project that is conducted inside the museum. The technology at CMA helps us achieve this mission by expanding the ways in which people can engage with art.
- Just to remind you… In 2019, the CMA launched our Open Access initiative, which involved a huge lift on our back-end to create our open API, Git repository, and new collection online. We set up the back-end of these systems with data-driven decision making in mind, knowing that we would want to learn about our online visitors. Read more about CMA’s Open Access initiative here: https://www.clevelandart.org/open-access
- If you've been to AAM before, odds are you've heard me talk about the CMA's front-facing digital initiatives. These include: the ARTLENS Gallery, Wall, Studio, and App, our Collection Online, and our Open Access initiative, and our photogrammetry. Each year, we've unveiled an exciting new project which has made us well-known in the field – we've gained a lot of attention over the years, and people always want to know how we achieve these accomplishments. Well, we're giving you a behind the scenes tour today.
- The museum’s temporary shift to a virtual presence brought on by the global pandemic provided us with an opportunity to connect with our audiences through digital experiences. We wanted to do more than just move the museum experience online, rather, we wanted to leverage technology to bring works of art to those in similar circumstances, responding to changing needs in new, enriching, and innovative ways.
- We are excited to create moments of education, creativity, and connection that bring CMA’s curators and staff together, virtually, with our audiences at home. The museum is working together to create sustainable digital experiences that will continue on even as the museum begins to reopen. As we look ahead at the coming months, we will be ready to adapt to new situations and use our digital resources to best help enrich our visitors’ museum experience.
- Fully Integrated Systems, API Driven, Content, Data… Updated Every 15 minutes & organic to the workflow of the museum This is where we are today: Agile and Flexible. These are some of the qualities we've built into our backend: Content updates every 15 minutes API Driven Can plug into any platform Easy to work with outside partners Because of this we can implement projects quickly that would have taken us months, like photogrammetry. We focus on integrated API driven systems and analytically oriented data that can constantly update. This makes it easy to focus on visitor experience and learning goals.
- Within 1 week of the museum closing and us working remotely, we saw a demand from our public to be able to see the artworks from current exhibitions. Thanks to our robust back-end, we were able to implement filters on our Collection Online for current exhibitions and rotations within just several days.
- The ArtLens App, with an interactive map, wayfinding, Video tours, AR content, and interpretive content for every artwork on view has been through several iterations since it first was released in 2012. Since the museum’s closure, Updates to the ArtLens app for our remote audience included added off-site tour functionality. We thought of teachers and students looking for ways to share the collection together virtually. Now, users can create their own custom tours from anywhere and share direct links to those tours. We even saw a teacher do a live demo of the app for students!
- Since launch of our Open Access initiative in 2019, we've been pushing staff to add metadata to our CCMS. But during typical operations, many people didn't have time to contribute as much. We are a data driven institution, and we've always had analytics on everything we do. This dashboard shows content added to our CCMS by museum staff. This graph breaks down content added by type. It demonstrates a large spike in metadata, right after our closure on which was announced on March 13. From this visual, you can get an idea of just how much more content we've added daily since the closure. We were so pleasantly surprised to see this engagement from our staff!
- Although our website analytics show an overall decrease in virtual visitors to clevelandart.org, we saw a big rise in visits to our Collection ONline in March and April. In fact, engagement with Collection Online this april is the highest we've seen all year.
- Open Access Initiative On January 23, 2019, CMA released high-resolution images of all its public-domain artworks and collection information for the entire collection, more than 61,000 art objects Last month, after seeing the rise in engagement with collection online, we decided to explore overall engagement with our collection across the web. As you know, in Jan 2019 we launched our Open Access Initiative. Through this, we made our collection available not only on our colleciton online and through our Open API, but also on partner repositories across the web, such as Wikipedia, Internet Archive, Artstor, and creative commons, to name a few. We decided to see access to our collection across these platforms – we started with just the Collection Online, API, and wikimedia, but plan to expand in the future. Through these, you can compare the most popular works and departments across all platforms, and filter by time , deparmtnet, and data source.
- In this view, you can see a comparison of the top works across all 3 platforms. Sort by date, platform, or department.
- Here you can see the top department across platforms. Interesting that prints are our top on the API, while Chinese art is our top on other platforms.
- For each platform, you can also see individual stats, and again, filter information.
- You may have also caught a glimpse of our weekly video series. Has been going on since the beginning of quarantine. Through these videos, curators and staff speak to you from their home, exploring exhibitions currently on view, and artworks that speak to them during this contemporary moment. Topics are relevant to our current time, ranging from– people you're missing, melancholy, needing a haircut, to dealing with isolation, and more.
- Since releasing these videos, we’ve seen a drastic increase in viewership on our youtube channel.
- Creative Challenges from our educators, such as #CMAsketch or creative challenge prompts are promoted weekly on our social media and website – we created this new site, a "visitor art gallery", for visitors to showcase what they created from these prompts. Not all people have social media, and not all are willing to share posts like this on their feeds. Now, visitors have a dedicated place to share their creations and view others’ works.
- Since closure, our events have moved to be virtual as well. We have hosted a range of events, from public dance parties to donor events. We’ve found that these are very successful in keeping our members and audiences engaged with the museum. Not only are they seen and heard, they are able to participate and connect with the museum.
- Again, all of our remote initiatives are done with audiences’ changing needs in mind. Our public and academic engagement team, who usually work on-site, are re-envisioning programming to meet peoples’ new needs.
- One of these new programs is titled “desktop dialogues”, a weekly conversation between CMA curators and staff, with a live audience and Q&A segment. These discuss works of art from the collection, centered around themes that are relevant to our current time.
- ArtLens for Slack is the first rapid-response art exhibition app designed for remote workplaces. It generates artworks from the CMA’s collection based on a prompt, bringing works that span centuries to present-day conversations. We find that remote work software is designed to maximize productivity, but doesn't allow for those little moments of connection that bring some joy to your workday. With that in mind, we created ArtLens for Slack.
- ArtLens for Slack: Uses exclusively Open Access Artworks Possibility for expansion to include other Open Institutions w/ APIs Future Expansion to other WFH platforms. The images shows examples of some of the app’s daily prompts. “A pandemic is a great time for an adult beverage. Will you drink yours from a cup, jar, bottle, or chalice?” “See the world from your sofa. If you could leave home, would you visit the city, beach, or countryside?”
- A new social media endeavor allows us to interact with users through fun, engaging filters. These use exclusively open access artworks.
- The Cleveland Museum of Art launched a “homepage takeover” a dynamic gateway into the museum’s array of digital offerings during the COVID-19 closure. Our new homepage is a direct response to our current goals of making content available that fits the needs of our members as well as the public. In a single scroll, our most relevant resources are readily available to explore. Listen to staff discuss artworks, explore tools for teachers and students, and add some inspiration to your workday, all from home.
- In mid May, we launched our "Takeover homepage". With just one scroll, our visitors can now easily find all our digital resources. THis page not only helps our visitors find resources and connect with the collection, but it also reflects the changing times we live in.
- THank you!