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#OldSpiceFunny Final Presentation
- 1. BY: JACOB BENNETT SENIOR, Advertising Management, MSU
- 3. SOCIALMEDIA The “Why” -Using all the social media platforms we can easily reach our target demographic of 18-34 Year old men -Social Media makes it easy to track engagement -Likelihood of going viral. 3 This Photo by Unknown Author is licensed under CC BY-NC
- 4. 4 -Maintain previous functionality -Reconstructed to focus on the contest -Submission box on the home page
- 5. ONLINE ADVERTISIN G • Aggressive online advertising to direct consumers to participate • Use pop ups and banner ads to spread the word of the contest • Use pay per click to get a good judgement of user engagement 5
- 6. INBOUND MARKETING • Emails will be sent directing consumers to the new website that details the contest • Mail in coupons will be sent to subscribers of Old Spice with a brief description of the contest on the back 6
- 7. • Similar to the online advertising scheme • Use pop ups and banners to drive traffic to participate in the contest • Use apps with similar demographics (Clash of Clans, PUBG) 7 MOBILEADVERTISING This Photo by Unknown Author is licensed under CC BY-NC
- 8. HOWITWORKS 8 Find out about the contest and read into it See the Ad Film It Take your idea and record a funny but safe video of it Submit Submit it on the homepage of the Old Spice brand This Photo by Unknown Author is licensed under CC BY This Photo by Unknown Author is licensed under CC BY-NC-SA This Photo by Unknown Author is licensed under CC BY-SA This Photo by Unknown Author is licensed under CC BY-SA Winner decided by most favorites, retweets, likes, and other forms of user engagement and receives a lifetime supply of Old Spice products and their video is used in our next commercial
- 9. • Picture it a total digital blackout of funny videos of Old Spice products spammed all over your timeline and newsfeed. The hashtag #OldSpiceFunny is top trending on Twitter. Moreover, if you don’t see a funny video of the contest, then you see a well-placed ad trying to convince you to post a video and participate. You watch countless videos of ridiculous things happening with Old Spice products; you share it with your friends and you all laugh. Suddenly, the only thing anybody cares about is “Did you see that hilarious Old Spice video?” and you finally crack down and decide to make your own. The whole time being completely immersed is positive and light feelings toward the Old Spice brand. Congratulations my friend… you just became part of the movement #OldSpiceFunny. #OldSpiceFunny
- 10. Jacob Bennett Twitter: Jakefingas5 Snapchat:Fingers22 Email: Benne563@msu.edu