SlideShare a Scribd company logo

Webmarketing Fundamentals

•Download as PPT, PDF•
•
JJ Lassberg
JJ Lassberg

Using Web Marketing to Connect, Grow and Profit

DesignBusinessTechnology
1 of 37
[object Object],Fundamentals JJ Lassberg Schipul - The Web Marketing Company www.jjlassberg.com
What we’ll cover ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why do you care?
 
Web responds like direct marketing
Image vs Direct ,[object Object],[object Object],[object Object],[object Object]
Extroverts vs Introverts ,[object Object]
Web users are... ,[object Object],[object Object],[object Object]
So we know… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Online Marketing Success in 10 steps
Focus on the user 90.91% Self Focused! Resources to look at: http://www.futurenowinc.com/wewe.htm
1. Grab ‘em with a headline Read why: http://www.schipul.com/en/art/?2 What’s in it for me?
2. Make your product the hero Read why: http://www.schipul.com/en/art/?3 www.kolachefactory.com
3. Calls to action Read why: http://www.schipul.com/en/art/?4 www.pharmacytechnician.org
4. Consistent branding Read why: http://www.schipul.com/en/art/?5 Visual and text branding is important. Your visitors need to know they are in the right place. www.bk.com www.nike.com
5. Make it easy to contact you ,[object Object],[object Object],[object Object]
6. No surprises ,[object Object],[object Object],[object Object]
7. SEO is the way to go www.schipul.com/en/sem/keywords/ Are you writing what you mean to say? Optimize it!
8. Use testimonials What do your clients say about you?
9. Interact with your visitors ,[object Object],[object Object],Industry-specific special features see: ( www.musicovery.com )
10. Privacy policy ,[object Object],= BAD
Marketing the Children’s Museum ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Let’s Talk SEO
Search Engine Domination ,[object Object],[object Object],[object Object],[object Object]
What is a search engine?
Content is King! ,[object Object],[object Object],[object Object]
Don’t be evil Offer good relevant content
Social What?
Social Media Magic ,[object Object],[object Object],[object Object],It’s all about the conversation
Telling your story Image thanks to Organic ( www.organic.com ) old new
Putting the Social in ‘Social Media’ Real World and Virtual World collision ,[object Object],[object Object],[object Object],[object Object]
Consistent Content… Where you audience is. youtube.com delicious.com flickr.com
Facebook: not just for college kids ,[object Object],[object Object],[object Object],[object Object],Main: www.linkedin.com Houston Zoo on FB: www.facebook.com/pages/Houston-Zoo-Inc
Twitter includes other in an ongoing story Main: www.twitter.com Houston Children’s Museum: www.twitter.com/cmhouston Twitter Search: http://search.twitter.com
To Re-Cap ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you! JJ Lassberg, Marketing & Social Media Consultant JJL assberg@schipul.com | twitter.com/jjlassberg Schipul - The Web Marketing Company 11757 Katy Freeway, Suite 930 Houston, TX 77079 USA www.schipul.com
Questions

Recommended

Facebook 101 for Business
Facebook 101 for BusinessFacebook 101 for Business
Facebook 101 for BusinessCapital Region Digital Enterprise
 
Facebook for Business
Facebook for BusinessFacebook for Business
Facebook for BusinessBlytheco
 
Facebook and Twitter 101: Using Facebook and Twitter To Promote Your Business
Facebook and Twitter 101: Using Facebook and Twitter To Promote Your BusinessFacebook and Twitter 101: Using Facebook and Twitter To Promote Your Business
Facebook and Twitter 101: Using Facebook and Twitter To Promote Your BusinessSarah Page
 
Digital Marketing Diploma - Module 03: Social Media Management
Digital Marketing Diploma - Module 03: Social Media ManagementDigital Marketing Diploma - Module 03: Social Media Management
Digital Marketing Diploma - Module 03: Social Media ManagementTamer Abdulbaky, MBA
 
Sharm el Sheikh Workshop - Dec 17-24 2012 - Day 3
Sharm el Sheikh Workshop - Dec 17-24 2012 - Day 3Sharm el Sheikh Workshop - Dec 17-24 2012 - Day 3
Sharm el Sheikh Workshop - Dec 17-24 2012 - Day 3Mandy Swift
 
20 Ideas for Marketing Your Destination with Social Media
20 Ideas for Marketing Your Destination with Social Media20 Ideas for Marketing Your Destination with Social Media
20 Ideas for Marketing Your Destination with Social MediaSarah Page
 
Threesides - Human Brochure 101 - Online Reviews
Threesides - Human Brochure 101 - Online ReviewsThreesides - Human Brochure 101 - Online Reviews
Threesides - Human Brochure 101 - Online ReviewsThreesides Marketing
 
Digital Marketing Diploma - Module 01: Marketing Essentials
Digital Marketing Diploma - Module 01: Marketing EssentialsDigital Marketing Diploma - Module 01: Marketing Essentials
Digital Marketing Diploma - Module 01: Marketing EssentialsTamer Abdulbaky, MBA
 

Recommended

Facebook 101 for Business
Facebook 101 for BusinessFacebook 101 for Business
Facebook 101 for BusinessCapital Region Digital Enterprise
 
Facebook for Business
Facebook for BusinessFacebook for Business
Facebook for BusinessBlytheco
 
Facebook and Twitter 101: Using Facebook and Twitter To Promote Your Business
Facebook and Twitter 101: Using Facebook and Twitter To Promote Your BusinessFacebook and Twitter 101: Using Facebook and Twitter To Promote Your Business
Facebook and Twitter 101: Using Facebook and Twitter To Promote Your BusinessSarah Page
 
Digital Marketing Diploma - Module 03: Social Media Management
Digital Marketing Diploma - Module 03: Social Media ManagementDigital Marketing Diploma - Module 03: Social Media Management
Digital Marketing Diploma - Module 03: Social Media ManagementTamer Abdulbaky, MBA
 
Sharm el Sheikh Workshop - Dec 17-24 2012 - Day 3
Sharm el Sheikh Workshop - Dec 17-24 2012 - Day 3Sharm el Sheikh Workshop - Dec 17-24 2012 - Day 3
Sharm el Sheikh Workshop - Dec 17-24 2012 - Day 3Mandy Swift
 
20 Ideas for Marketing Your Destination with Social Media
20 Ideas for Marketing Your Destination with Social Media20 Ideas for Marketing Your Destination with Social Media
20 Ideas for Marketing Your Destination with Social MediaSarah Page
 
Threesides - Human Brochure 101 - Online Reviews
Threesides - Human Brochure 101 - Online ReviewsThreesides - Human Brochure 101 - Online Reviews
Threesides - Human Brochure 101 - Online ReviewsThreesides Marketing
 
Digital Marketing Diploma - Module 01: Marketing Essentials
Digital Marketing Diploma - Module 01: Marketing EssentialsDigital Marketing Diploma - Module 01: Marketing Essentials
Digital Marketing Diploma - Module 01: Marketing EssentialsTamer Abdulbaky, MBA
 
20 Ideas for Marketing Your Business with Social Media
20 Ideas for Marketing Your Business with Social Media20 Ideas for Marketing Your Business with Social Media
20 Ideas for Marketing Your Business with Social MediaSarah Page
 
Friends of the Library - Abilene, TX
Friends of the Library - Abilene, TXFriends of the Library - Abilene, TX
Friends of the Library - Abilene, TXRobyn Sharp
 
ABSDC 2012 Social Media
ABSDC 2012 Social MediaABSDC 2012 Social Media
ABSDC 2012 Social MediaMichael Bowers
 
Illuminate presentation
Illuminate presentationIlluminate presentation
Illuminate presentationMelissa Culbertson
 
What cha talking about - Rules of Engagement on Facebook
What cha talking about - Rules of Engagement on FacebookWhat cha talking about - Rules of Engagement on Facebook
What cha talking about - Rules of Engagement on FacebookJodi Morel
 
Digital Marketing for Childcare Providers
Digital Marketing for Childcare ProvidersDigital Marketing for Childcare Providers
Digital Marketing for Childcare Providersevision12804
 
Facebook Marketing for Business - For Placer School for Adults Fall 2014
Facebook Marketing for Business - For Placer School for Adults Fall 2014Facebook Marketing for Business - For Placer School for Adults Fall 2014
Facebook Marketing for Business - For Placer School for Adults Fall 2014Coryon Redd
 
Your Social Media Blueprint!
Your Social Media Blueprint!Your Social Media Blueprint!
Your Social Media Blueprint!Maryalice Goldsmith
 
Pinterest power
Pinterest powerPinterest power
Pinterest powerMonica McPherrin
 
10 steps facebook marketing sept 2012
10 steps facebook marketing sept 201210 steps facebook marketing sept 2012
10 steps facebook marketing sept 2012Julie Gallaher
 
Customer experience conference by Sitecore in Oslo, Norway
Customer experience conference by Sitecore in Oslo, NorwayCustomer experience conference by Sitecore in Oslo, Norway
Customer experience conference by Sitecore in Oslo, NorwayMichael Leander
 
20 Ideas for Marketing Your Business with Social Media
20 Ideas for Marketing Your Business with Social Media20 Ideas for Marketing Your Business with Social Media
20 Ideas for Marketing Your Business with Social MediaSarah Page
 
Not Just Another Session on Social Media
Not Just Another Session on Social MediaNot Just Another Session on Social Media
Not Just Another Session on Social MediaAffiliate Summit
 
Guide to online reputation management
Guide to online reputation managementGuide to online reputation management
Guide to online reputation managementRobin Goel
 
Social media presentation.pptx (1)
Social media presentation.pptx (1)Social media presentation.pptx (1)
Social media presentation.pptx (1)Lauren Foster
 
Elite Sdvob Presentation
Elite Sdvob PresentationElite Sdvob Presentation
Elite Sdvob Presentationmrempel
 
Facebook Marketing - Presentation for Jay Berkowitz
Facebook Marketing - Presentation for Jay BerkowitzFacebook Marketing - Presentation for Jay Berkowitz
Facebook Marketing - Presentation for Jay BerkowitzMari Smith
 
Create my business Facebook page presentation
Create my business Facebook page presentationCreate my business Facebook page presentation
Create my business Facebook page presentationCarlene Dredge
 
Advanced Social Media Strategies for Your Retail Establishment
Advanced Social Media Strategies for Your Retail EstablishmentAdvanced Social Media Strategies for Your Retail Establishment
Advanced Social Media Strategies for Your Retail EstablishmentSand Shack
 
Social Media Boot Camp Training - Web Marketing Fundamentals
Social Media Boot Camp Training - Web Marketing FundamentalsSocial Media Boot Camp Training - Web Marketing Fundamentals
Social Media Boot Camp Training - Web Marketing FundamentalsJJ Lassberg
 
How to Drive Sales through Search and Social Media - Annual DI Conf, Boston 2010
How to Drive Sales through Search and Social Media - Annual DI Conf, Boston 2010How to Drive Sales through Search and Social Media - Annual DI Conf, Boston 2010
How to Drive Sales through Search and Social Media - Annual DI Conf, Boston 2010Stephanie Simmons
 
Social Media 101
Social Media 101Social Media 101
Social Media 101Markbeech Marketing
 

More Related Content

What's hot

20 Ideas for Marketing Your Business with Social Media
20 Ideas for Marketing Your Business with Social Media20 Ideas for Marketing Your Business with Social Media
20 Ideas for Marketing Your Business with Social MediaSarah Page
 
Friends of the Library - Abilene, TX
Friends of the Library - Abilene, TXFriends of the Library - Abilene, TX
Friends of the Library - Abilene, TXRobyn Sharp
 
ABSDC 2012 Social Media
ABSDC 2012 Social MediaABSDC 2012 Social Media
ABSDC 2012 Social MediaMichael Bowers
 
What cha talking about - Rules of Engagement on Facebook
What cha talking about - Rules of Engagement on FacebookWhat cha talking about - Rules of Engagement on Facebook
What cha talking about - Rules of Engagement on FacebookJodi Morel
 
Digital Marketing for Childcare Providers
Digital Marketing for Childcare ProvidersDigital Marketing for Childcare Providers
Digital Marketing for Childcare Providersevision12804
 
Facebook Marketing for Business - For Placer School for Adults Fall 2014
Facebook Marketing for Business - For Placer School for Adults Fall 2014Facebook Marketing for Business - For Placer School for Adults Fall 2014
Facebook Marketing for Business - For Placer School for Adults Fall 2014Coryon Redd
 
10 steps facebook marketing sept 2012
10 steps facebook marketing sept 201210 steps facebook marketing sept 2012
10 steps facebook marketing sept 2012Julie Gallaher
 
Customer experience conference by Sitecore in Oslo, Norway
Customer experience conference by Sitecore in Oslo, NorwayCustomer experience conference by Sitecore in Oslo, Norway
Customer experience conference by Sitecore in Oslo, NorwayMichael Leander
 
20 Ideas for Marketing Your Business with Social Media
20 Ideas for Marketing Your Business with Social Media20 Ideas for Marketing Your Business with Social Media
20 Ideas for Marketing Your Business with Social MediaSarah Page
 
Not Just Another Session on Social Media
Not Just Another Session on Social MediaNot Just Another Session on Social Media
Not Just Another Session on Social MediaAffiliate Summit
 
Guide to online reputation management
Guide to online reputation managementGuide to online reputation management
Guide to online reputation managementRobin Goel
 
Social media presentation.pptx (1)
Social media presentation.pptx (1)Social media presentation.pptx (1)
Social media presentation.pptx (1)Lauren Foster
 
Elite Sdvob Presentation
Elite Sdvob PresentationElite Sdvob Presentation
Elite Sdvob Presentationmrempel
 
Facebook Marketing - Presentation for Jay Berkowitz
Facebook Marketing - Presentation for Jay BerkowitzFacebook Marketing - Presentation for Jay Berkowitz
Facebook Marketing - Presentation for Jay BerkowitzMari Smith
 
Create my business Facebook page presentation
Create my business Facebook page presentationCreate my business Facebook page presentation
Create my business Facebook page presentationCarlene Dredge
 
Advanced Social Media Strategies for Your Retail Establishment
Advanced Social Media Strategies for Your Retail EstablishmentAdvanced Social Media Strategies for Your Retail Establishment
Advanced Social Media Strategies for Your Retail EstablishmentSand Shack
 

What's hot (19)

20 Ideas for Marketing Your Business with Social Media
20 Ideas for Marketing Your Business with Social Media20 Ideas for Marketing Your Business with Social Media
20 Ideas for Marketing Your Business with Social Media
 
Friends of the Library - Abilene, TX
Friends of the Library - Abilene, TXFriends of the Library - Abilene, TX
Friends of the Library - Abilene, TX
 
ABSDC 2012 Social Media
ABSDC 2012 Social MediaABSDC 2012 Social Media
ABSDC 2012 Social Media
 
Illuminate presentation
Illuminate presentationIlluminate presentation
Illuminate presentation
 
What cha talking about - Rules of Engagement on Facebook
What cha talking about - Rules of Engagement on FacebookWhat cha talking about - Rules of Engagement on Facebook
What cha talking about - Rules of Engagement on Facebook
 
Digital Marketing for Childcare Providers
Digital Marketing for Childcare ProvidersDigital Marketing for Childcare Providers
Digital Marketing for Childcare Providers
 
Facebook Marketing for Business - For Placer School for Adults Fall 2014
Facebook Marketing for Business - For Placer School for Adults Fall 2014Facebook Marketing for Business - For Placer School for Adults Fall 2014
Facebook Marketing for Business - For Placer School for Adults Fall 2014
 
Your Social Media Blueprint!
Your Social Media Blueprint!Your Social Media Blueprint!
Your Social Media Blueprint!
 
Pinterest power
Pinterest powerPinterest power
Pinterest power
 
10 steps facebook marketing sept 2012
10 steps facebook marketing sept 201210 steps facebook marketing sept 2012
10 steps facebook marketing sept 2012
 
Customer experience conference by Sitecore in Oslo, Norway
Customer experience conference by Sitecore in Oslo, NorwayCustomer experience conference by Sitecore in Oslo, Norway
Customer experience conference by Sitecore in Oslo, Norway
 
20 Ideas for Marketing Your Business with Social Media
20 Ideas for Marketing Your Business with Social Media20 Ideas for Marketing Your Business with Social Media
20 Ideas for Marketing Your Business with Social Media
 
Not Just Another Session on Social Media
Not Just Another Session on Social MediaNot Just Another Session on Social Media
Not Just Another Session on Social Media
 
Guide to online reputation management
Guide to online reputation managementGuide to online reputation management
Guide to online reputation management
 
Social media presentation.pptx (1)
Social media presentation.pptx (1)Social media presentation.pptx (1)
Social media presentation.pptx (1)
 
Elite Sdvob Presentation
Elite Sdvob PresentationElite Sdvob Presentation
Elite Sdvob Presentation
 
Facebook Marketing - Presentation for Jay Berkowitz
Facebook Marketing - Presentation for Jay BerkowitzFacebook Marketing - Presentation for Jay Berkowitz
Facebook Marketing - Presentation for Jay Berkowitz
 
Create my business Facebook page presentation
Create my business Facebook page presentationCreate my business Facebook page presentation
Create my business Facebook page presentation
 
Advanced Social Media Strategies for Your Retail Establishment
Advanced Social Media Strategies for Your Retail EstablishmentAdvanced Social Media Strategies for Your Retail Establishment
Advanced Social Media Strategies for Your Retail Establishment
 

Similar to Webmarketing Fundamentals

Social Media Boot Camp Training - Web Marketing Fundamentals
Social Media Boot Camp Training - Web Marketing FundamentalsSocial Media Boot Camp Training - Web Marketing Fundamentals
Social Media Boot Camp Training - Web Marketing FundamentalsJJ Lassberg
 
How to Drive Sales through Search and Social Media - Annual DI Conf, Boston 2010
How to Drive Sales through Search and Social Media - Annual DI Conf, Boston 2010How to Drive Sales through Search and Social Media - Annual DI Conf, Boston 2010
How to Drive Sales through Search and Social Media - Annual DI Conf, Boston 2010Stephanie Simmons
 
Using Facebook & Social Media to Promote Your Business
Using Facebook & Social Media to Promote Your BusinessUsing Facebook & Social Media to Promote Your Business
Using Facebook & Social Media to Promote Your BusinessMedia Barker
 
Beyond Your Website How To Promote Your Business Online Jonnie Jensen T...
Beyond Your Website How To Promote Your Business Online Jonnie Jensen T...Beyond Your Website How To Promote Your Business Online Jonnie Jensen T...
Beyond Your Website How To Promote Your Business Online Jonnie Jensen T...tobesocial
 
Social Media For Small Business
Social Media For Small BusinessSocial Media For Small Business
Social Media For Small BusinessNautic Studios
 
Social and Search Essentials
Social and Search Essentials Social and Search Essentials
Social and Search Essentials Julie Ziemelis
 
Online marketing tips
Online marketing tipsOnline marketing tips
Online marketing tipsMDMpr
 
TechSelect San Diego May09
TechSelect San Diego May09TechSelect San Diego May09
TechSelect San Diego May09Bernie Borges
 
Keeping it real - Web marketing to grow, connect and profit
Keeping it real - Web marketing to grow, connect and profitKeeping it real - Web marketing to grow, connect and profit
Keeping it real - Web marketing to grow, connect and profitEd Schipul
 
3simplestepsbook
3simplestepsbook3simplestepsbook
3simplestepsbookNina Online
 
Trade brookln presentation social media seminar
Trade brookln presentation social media seminarTrade brookln presentation social media seminar
Trade brookln presentation social media seminarBasil Puglisi
 
Digital marketing for events
Digital marketing for eventsDigital marketing for events
Digital marketing for eventsMichael Chidzey
 
Using Social Media to Connect Younger Customers
Using Social Media to Connect Younger CustomersUsing Social Media to Connect Younger Customers
Using Social Media to Connect Younger CustomersHall Internet Marketing
 
Social Media Workshop
Social Media WorkshopSocial Media Workshop
Social Media WorkshopSitesPlus
 
Is social media relevant to my business, by Katie King, Zoodikers
Is social media relevant to my business, by Katie King, ZoodikersIs social media relevant to my business, by Katie King, Zoodikers
Is social media relevant to my business, by Katie King, ZoodikersZoodikers
 
Catalog Design Revolution The Consumer Demand for a New Medium
Catalog Design Revolution The Consumer Demand for a New MediumCatalog Design Revolution The Consumer Demand for a New Medium
Catalog Design Revolution The Consumer Demand for a New MediumVivastream
 

Similar to Webmarketing Fundamentals (20)

Social Media Boot Camp Training - Web Marketing Fundamentals
Social Media Boot Camp Training - Web Marketing FundamentalsSocial Media Boot Camp Training - Web Marketing Fundamentals
Social Media Boot Camp Training - Web Marketing Fundamentals
 
How to Drive Sales through Search and Social Media - Annual DI Conf, Boston 2010
How to Drive Sales through Search and Social Media - Annual DI Conf, Boston 2010How to Drive Sales through Search and Social Media - Annual DI Conf, Boston 2010
How to Drive Sales through Search and Social Media - Annual DI Conf, Boston 2010
 
Social Media 101
Social Media 101Social Media 101
Social Media 101
 
Using Facebook & Social Media to Promote Your Business
Using Facebook & Social Media to Promote Your BusinessUsing Facebook & Social Media to Promote Your Business
Using Facebook & Social Media to Promote Your Business
 
Beyond Your Website How To Promote Your Business Online Jonnie Jensen T...
Beyond Your Website How To Promote Your Business Online Jonnie Jensen T...Beyond Your Website How To Promote Your Business Online Jonnie Jensen T...
Beyond Your Website How To Promote Your Business Online Jonnie Jensen T...
 
Digital Marketing Strategy
Digital Marketing StrategyDigital Marketing Strategy
Digital Marketing Strategy
 
Social Media For Small Business
Social Media For Small BusinessSocial Media For Small Business
Social Media For Small Business
 
Social and Search Essentials
Social and Search Essentials Social and Search Essentials
Social and Search Essentials
 
Online marketing tips
Online marketing tipsOnline marketing tips
Online marketing tips
 
TechSelect San Diego May09
TechSelect San Diego May09TechSelect San Diego May09
TechSelect San Diego May09
 
Keeping it real - Web marketing to grow, connect and profit
Keeping it real - Web marketing to grow, connect and profitKeeping it real - Web marketing to grow, connect and profit
Keeping it real - Web marketing to grow, connect and profit
 
3simplestepsbook
3simplestepsbook3simplestepsbook
3simplestepsbook
 
Trade brookln presentation social media seminar
Trade brookln presentation social media seminarTrade brookln presentation social media seminar
Trade brookln presentation social media seminar
 
Digital marketing for events
Digital marketing for eventsDigital marketing for events
Digital marketing for events
 
Using Social Media to Connect Younger Customers
Using Social Media to Connect Younger CustomersUsing Social Media to Connect Younger Customers
Using Social Media to Connect Younger Customers
 
Social Media Workshop
Social Media WorkshopSocial Media Workshop
Social Media Workshop
 
Is social media relevant to my business, by Katie King, Zoodikers
Is social media relevant to my business, by Katie King, ZoodikersIs social media relevant to my business, by Katie King, Zoodikers
Is social media relevant to my business, by Katie King, Zoodikers
 
Online Marketing Presented to Batesville, AR Rotary Club
Online Marketing Presented to Batesville, AR Rotary ClubOnline Marketing Presented to Batesville, AR Rotary Club
Online Marketing Presented to Batesville, AR Rotary Club
 
Fundamentals of Social Media Marketing
Fundamentals of Social Media MarketingFundamentals of Social Media Marketing
Fundamentals of Social Media Marketing
 
Catalog Design Revolution The Consumer Demand for a New Medium
Catalog Design Revolution The Consumer Demand for a New MediumCatalog Design Revolution The Consumer Demand for a New Medium
Catalog Design Revolution The Consumer Demand for a New Medium
 

More from JJ Lassberg

Facebook Fanpage Optimization
Facebook Fanpage OptimizationFacebook Fanpage Optimization
Facebook Fanpage OptimizationJJ Lassberg
 
The Impact of Technology on Dementia Care Services
The Impact of Technology on Dementia Care ServicesThe Impact of Technology on Dementia Care Services
The Impact of Technology on Dementia Care ServicesJJ Lassberg
 
Social Funding - Nonprofit Social Media Fundraising
Social Funding - Nonprofit Social Media FundraisingSocial Funding - Nonprofit Social Media Fundraising
Social Funding - Nonprofit Social Media FundraisingJJ Lassberg
 
Social Media Training Boot Camp - Tools & Strategy
Social Media Training Boot Camp - Tools & StrategySocial Media Training Boot Camp - Tools & Strategy
Social Media Training Boot Camp - Tools & StrategyJJ Lassberg
 
Social Media Training Boot Camp - Branding Guidelines
Social Media Training Boot Camp - Branding GuidelinesSocial Media Training Boot Camp - Branding Guidelines
Social Media Training Boot Camp - Branding GuidelinesJJ Lassberg
 
Social Media Boot Camp Training Intro
Social Media Boot Camp Training IntroSocial Media Boot Camp Training Intro
Social Media Boot Camp Training IntroJJ Lassberg
 
Effective Blogging: Strategy & Top Tips
Effective Blogging: Strategy & Top TipsEffective Blogging: Strategy & Top Tips
Effective Blogging: Strategy & Top TipsJJ Lassberg
 
Houston Inventors Association - Branding Guidelines Training
Houston Inventors Association - Branding Guidelines TrainingHouston Inventors Association - Branding Guidelines Training
Houston Inventors Association - Branding Guidelines TrainingJJ Lassberg
 
Houston Technology Center: Intro to Blogging - Top Tips for How to Blog Efffe...
Houston Technology Center: Intro to Blogging - Top Tips for How to Blog Efffe...Houston Technology Center: Intro to Blogging - Top Tips for How to Blog Efffe...
Houston Technology Center: Intro to Blogging - Top Tips for How to Blog Efffe...JJ Lassberg
 
Branding Guidelines: Top 10 tips for successfully branding your product, serv...
Branding Guidelines: Top 10 tips for successfully branding your product, serv...Branding Guidelines: Top 10 tips for successfully branding your product, serv...
Branding Guidelines: Top 10 tips for successfully branding your product, serv...JJ Lassberg
 
Branding Guidelines - Top 10 Tips to Successfully Brand Your Company
Branding Guidelines - Top 10 Tips to Successfully Brand Your CompanyBranding Guidelines - Top 10 Tips to Successfully Brand Your Company
Branding Guidelines - Top 10 Tips to Successfully Brand Your CompanyJJ Lassberg
 
Intro To Tendenci - JJ Lassberg
Intro To Tendenci - JJ LassbergIntro To Tendenci - JJ Lassberg
Intro To Tendenci - JJ LassbergJJ Lassberg
 

More from JJ Lassberg (12)

Facebook Fanpage Optimization
Facebook Fanpage OptimizationFacebook Fanpage Optimization
Facebook Fanpage Optimization
 
The Impact of Technology on Dementia Care Services
The Impact of Technology on Dementia Care ServicesThe Impact of Technology on Dementia Care Services
The Impact of Technology on Dementia Care Services
 
Social Funding - Nonprofit Social Media Fundraising
Social Funding - Nonprofit Social Media FundraisingSocial Funding - Nonprofit Social Media Fundraising
Social Funding - Nonprofit Social Media Fundraising
 
Social Media Training Boot Camp - Tools & Strategy
Social Media Training Boot Camp - Tools & StrategySocial Media Training Boot Camp - Tools & Strategy
Social Media Training Boot Camp - Tools & Strategy
 
Social Media Training Boot Camp - Branding Guidelines
Social Media Training Boot Camp - Branding GuidelinesSocial Media Training Boot Camp - Branding Guidelines
Social Media Training Boot Camp - Branding Guidelines
 
Social Media Boot Camp Training Intro
Social Media Boot Camp Training IntroSocial Media Boot Camp Training Intro
Social Media Boot Camp Training Intro
 
Effective Blogging: Strategy & Top Tips
Effective Blogging: Strategy & Top TipsEffective Blogging: Strategy & Top Tips
Effective Blogging: Strategy & Top Tips
 
Houston Inventors Association - Branding Guidelines Training
Houston Inventors Association - Branding Guidelines TrainingHouston Inventors Association - Branding Guidelines Training
Houston Inventors Association - Branding Guidelines Training
 
Houston Technology Center: Intro to Blogging - Top Tips for How to Blog Efffe...
Houston Technology Center: Intro to Blogging - Top Tips for How to Blog Efffe...Houston Technology Center: Intro to Blogging - Top Tips for How to Blog Efffe...
Houston Technology Center: Intro to Blogging - Top Tips for How to Blog Efffe...
 
Branding Guidelines: Top 10 tips for successfully branding your product, serv...
Branding Guidelines: Top 10 tips for successfully branding your product, serv...Branding Guidelines: Top 10 tips for successfully branding your product, serv...
Branding Guidelines: Top 10 tips for successfully branding your product, serv...
 
Branding Guidelines - Top 10 Tips to Successfully Brand Your Company
Branding Guidelines - Top 10 Tips to Successfully Brand Your CompanyBranding Guidelines - Top 10 Tips to Successfully Brand Your Company
Branding Guidelines - Top 10 Tips to Successfully Brand Your Company
 
Intro To Tendenci - JJ Lassberg
Intro To Tendenci - JJ LassbergIntro To Tendenci - JJ Lassberg
Intro To Tendenci - JJ Lassberg
 

Recently uploaded

在线办理ohio毕业证俄亥俄大学毕业证成绩单留信学历认证
在线办理ohio毕业证俄亥俄大学毕业证成绩单留信学历认证在线办理ohio毕业证俄亥俄大学毕业证成绩单留信学历认证
在线办理ohio毕业证俄亥俄大学毕业证成绩单留信学历认证nhjeo1gg
 
How to Be Famous in your Field just visit our Site
How to Be Famous in your Field just visit our SiteHow to Be Famous in your Field just visit our Site
How to Be Famous in your Field just visit our Sitegalleryaagency
 
Design principles on typography in design
Design principles on typography in designDesign principles on typography in design
Design principles on typography in designnooreen17
 
8377877756 Full Enjoy @24/7 Call Girls in Nirman Vihar Delhi NCR
8377877756 Full Enjoy @24/7 Call Girls in Nirman Vihar Delhi NCR8377877756 Full Enjoy @24/7 Call Girls in Nirman Vihar Delhi NCR
8377877756 Full Enjoy @24/7 Call Girls in Nirman Vihar Delhi NCRdollysharma2066
 
Call Girls Aslali 7397865700 Ridhima Hire Me Full Night
Call Girls Aslali 7397865700 Ridhima Hire Me Full NightCall Girls Aslali 7397865700 Ridhima Hire Me Full Night
Call Girls Aslali 7397865700 Ridhima Hire Me Full Nightssuser7cb4ff
 
How to Empower the future of UX Design with Gen AI
How to Empower the future of UX Design with Gen AIHow to Empower the future of UX Design with Gen AI
How to Empower the future of UX Design with Gen AIyuj
 
Top 10 Modern Web Design Trends for 2025
Top 10 Modern Web Design Trends for 2025Top 10 Modern Web Design Trends for 2025
Top 10 Modern Web Design Trends for 2025Rndexperts
 
(办理学位证)埃迪斯科文大学毕业证成绩单原版一比一
(办理学位证)埃迪斯科文大学毕业证成绩单原版一比一(办理学位证)埃迪斯科文大学毕业证成绩单原版一比一
(办理学位证)埃迪斯科文大学毕业证成绩单原版一比一Fi sss
 
Dubai Calls Girl Tapes O525547819 Real Tapes Escort Services Dubai
Dubai Calls Girl Tapes O525547819 Real Tapes Escort Services DubaiDubai Calls Girl Tapes O525547819 Real Tapes Escort Services Dubai
Dubai Calls Girl Tapes O525547819 Real Tapes Escort Services Dubaikojalkojal131
 
办理学位证(SFU证书)西蒙菲莎大学毕业证成绩单原版一比一
办理学位证(SFU证书)西蒙菲莎大学毕业证成绩单原版一比一办理学位证(SFU证书)西蒙菲莎大学毕业证成绩单原版一比一
办理学位证(SFU证书)西蒙菲莎大学毕业证成绩单原版一比一F dds
 
办理学位证(TheAuckland证书)新西兰奥克兰大学毕业证成绩单原版一比一
办理学位证(TheAuckland证书)新西兰奥克兰大学毕业证成绩单原版一比一办理学位证(TheAuckland证书)新西兰奥克兰大学毕业证成绩单原版一比一
办理学位证(TheAuckland证书)新西兰奥克兰大学毕业证成绩单原版一比一Fi L
 
ARt app | UX Case Study
ARt app | UX Case StudyARt app | UX Case Study
ARt app | UX Case StudySophia Viganò
 
Call In girls Bhikaji Cama Place 🔝 ⇛8377877756 FULL Enjoy Delhi NCR
Call In girls Bhikaji Cama Place 🔝 ⇛8377877756 FULL Enjoy Delhi NCRCall In girls Bhikaji Cama Place 🔝 ⇛8377877756 FULL Enjoy Delhi NCR
Call In girls Bhikaji Cama Place 🔝 ⇛8377877756 FULL Enjoy Delhi NCRdollysharma2066
 
办理(USYD毕业证书)澳洲悉尼大学毕业证成绩单原版一比一
办理(USYD毕业证书)澳洲悉尼大学毕业证成绩单原版一比一办理(USYD毕业证书)澳洲悉尼大学毕业证成绩单原版一比一
办理(USYD毕业证书)澳洲悉尼大学毕业证成绩单原版一比一diploma 1
 
Call Girls in Okhla Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Okhla Delhi 💯Call Us 🔝8264348440🔝Call Girls in Okhla Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Okhla Delhi 💯Call Us 🔝8264348440🔝soniya singh
 
原版1:1定制堪培拉大学毕业证（UC毕业证）#文凭成绩单#真实留信学历认证永久存档
原版1:1定制堪培拉大学毕业证（UC毕业证）#文凭成绩单#真实留信学历认证永久存档原版1:1定制堪培拉大学毕业证（UC毕业证）#文凭成绩单#真实留信学历认证永久存档
原版1:1定制堪培拉大学毕业证（UC毕业证）#文凭成绩单#真实留信学历认证永久存档208367051
 
PORTAFOLIO 2024_ ANASTASIYA KUDINOVA
PORTAFOLIO 2024_ ANASTASIYA KUDINOVAPORTAFOLIO 2024_ ANASTASIYA KUDINOVA
PORTAFOLIO 2024_ ANASTASIYA KUDINOVAAnastasiya Kudinova
 
Abu Dhabi Call Girls O58993O4O2 Call Girls in Abu Dhabi`
Abu Dhabi Call Girls O58993O4O2 Call Girls in Abu Dhabi`Abu Dhabi Call Girls O58993O4O2 Call Girls in Abu Dhabi`
Abu Dhabi Call Girls O58993O4O2 Call Girls in Abu Dhabi`dajasot375
 
CREATING A POSITIVE SCHOOL CULTURE CHAPTER 10
CREATING A POSITIVE SCHOOL CULTURE CHAPTER 10CREATING A POSITIVE SCHOOL CULTURE CHAPTER 10
CREATING A POSITIVE SCHOOL CULTURE CHAPTER 10uasjlagroup
 

Recently uploaded (20)

在线办理ohio毕业证俄亥俄大学毕业证成绩单留信学历认证
在线办理ohio毕业证俄亥俄大学毕业证成绩单留信学历认证在线办理ohio毕业证俄亥俄大学毕业证成绩单留信学历认证
在线办理ohio毕业证俄亥俄大学毕业证成绩单留信学历认证
 
How to Be Famous in your Field just visit our Site
How to Be Famous in your Field just visit our SiteHow to Be Famous in your Field just visit our Site
How to Be Famous in your Field just visit our Site
 
Design principles on typography in design
Design principles on typography in designDesign principles on typography in design
Design principles on typography in design
 
8377877756 Full Enjoy @24/7 Call Girls in Nirman Vihar Delhi NCR
8377877756 Full Enjoy @24/7 Call Girls in Nirman Vihar Delhi NCR8377877756 Full Enjoy @24/7 Call Girls in Nirman Vihar Delhi NCR
8377877756 Full Enjoy @24/7 Call Girls in Nirman Vihar Delhi NCR
 
Call Girls Aslali 7397865700 Ridhima Hire Me Full Night
Call Girls Aslali 7397865700 Ridhima Hire Me Full NightCall Girls Aslali 7397865700 Ridhima Hire Me Full Night
Call Girls Aslali 7397865700 Ridhima Hire Me Full Night
 
How to Empower the future of UX Design with Gen AI
How to Empower the future of UX Design with Gen AIHow to Empower the future of UX Design with Gen AI
How to Empower the future of UX Design with Gen AI
 
Top 10 Modern Web Design Trends for 2025
Top 10 Modern Web Design Trends for 2025Top 10 Modern Web Design Trends for 2025
Top 10 Modern Web Design Trends for 2025
 
(办理学位证)埃迪斯科文大学毕业证成绩单原版一比一
(办理学位证)埃迪斯科文大学毕业证成绩单原版一比一(办理学位证)埃迪斯科文大学毕业证成绩单原版一比一
(办理学位证)埃迪斯科文大学毕业证成绩单原版一比一
 
Call Girls in Pratap Nagar, 9953056974 Escort Service
Call Girls in Pratap Nagar, 9953056974 Escort ServiceCall Girls in Pratap Nagar, 9953056974 Escort Service
Call Girls in Pratap Nagar, 9953056974 Escort Service
 
Dubai Calls Girl Tapes O525547819 Real Tapes Escort Services Dubai
Dubai Calls Girl Tapes O525547819 Real Tapes Escort Services DubaiDubai Calls Girl Tapes O525547819 Real Tapes Escort Services Dubai
Dubai Calls Girl Tapes O525547819 Real Tapes Escort Services Dubai
 
办理学位证(SFU证书)西蒙菲莎大学毕业证成绩单原版一比一
办理学位证(SFU证书)西蒙菲莎大学毕业证成绩单原版一比一办理学位证(SFU证书)西蒙菲莎大学毕业证成绩单原版一比一
办理学位证(SFU证书)西蒙菲莎大学毕业证成绩单原版一比一
 
办理学位证(TheAuckland证书)新西兰奥克兰大学毕业证成绩单原版一比一
办理学位证(TheAuckland证书)新西兰奥克兰大学毕业证成绩单原版一比一办理学位证(TheAuckland证书)新西兰奥克兰大学毕业证成绩单原版一比一
办理学位证(TheAuckland证书)新西兰奥克兰大学毕业证成绩单原版一比一
 
ARt app | UX Case Study
ARt app | UX Case StudyARt app | UX Case Study
ARt app | UX Case Study
 
Call In girls Bhikaji Cama Place 🔝 ⇛8377877756 FULL Enjoy Delhi NCR
Call In girls Bhikaji Cama Place 🔝 ⇛8377877756 FULL Enjoy Delhi NCRCall In girls Bhikaji Cama Place 🔝 ⇛8377877756 FULL Enjoy Delhi NCR
Call In girls Bhikaji Cama Place 🔝 ⇛8377877756 FULL Enjoy Delhi NCR
 
办理(USYD毕业证书)澳洲悉尼大学毕业证成绩单原版一比一
办理(USYD毕业证书)澳洲悉尼大学毕业证成绩单原版一比一办理(USYD毕业证书)澳洲悉尼大学毕业证成绩单原版一比一
办理(USYD毕业证书)澳洲悉尼大学毕业证成绩单原版一比一
 
Call Girls in Okhla Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Okhla Delhi 💯Call Us 🔝8264348440🔝Call Girls in Okhla Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Okhla Delhi 💯Call Us 🔝8264348440🔝
 
原版1:1定制堪培拉大学毕业证（UC毕业证）#文凭成绩单#真实留信学历认证永久存档
原版1:1定制堪培拉大学毕业证（UC毕业证）#文凭成绩单#真实留信学历认证永久存档原版1:1定制堪培拉大学毕业证（UC毕业证）#文凭成绩单#真实留信学历认证永久存档
原版1:1定制堪培拉大学毕业证（UC毕业证）#文凭成绩单#真实留信学历认证永久存档
 
PORTAFOLIO 2024_ ANASTASIYA KUDINOVA
PORTAFOLIO 2024_ ANASTASIYA KUDINOVAPORTAFOLIO 2024_ ANASTASIYA KUDINOVA
PORTAFOLIO 2024_ ANASTASIYA KUDINOVA
 
Abu Dhabi Call Girls O58993O4O2 Call Girls in Abu Dhabi`
Abu Dhabi Call Girls O58993O4O2 Call Girls in Abu Dhabi`Abu Dhabi Call Girls O58993O4O2 Call Girls in Abu Dhabi`
Abu Dhabi Call Girls O58993O4O2 Call Girls in Abu Dhabi`
 
CREATING A POSITIVE SCHOOL CULTURE CHAPTER 10
CREATING A POSITIVE SCHOOL CULTURE CHAPTER 10CREATING A POSITIVE SCHOOL CULTURE CHAPTER 10
CREATING A POSITIVE SCHOOL CULTURE CHAPTER 10
 

Webmarketing Fundamentals

  • 1.
  • 2.
  • 3. Why do you care?
  • 4.  
  • 5. Web responds like direct marketing
  • 6.
  • 7.
  • 8.
  • 9.
  • 11. Focus on the user 90.91% Self Focused! Resources to look at: http://www.futurenowinc.com/wewe.htm
  • 12. 1. Grab ‘em with a headline Read why: http://www.schipul.com/en/art/?2 What’s in it for me?
  • 13. 2. Make your product the hero Read why: http://www.schipul.com/en/art/?3 www.kolachefactory.com
  • 14. 3. Calls to action Read why: http://www.schipul.com/en/art/?4 www.pharmacytechnician.org
  • 15. 4. Consistent branding Read why: http://www.schipul.com/en/art/?5 Visual and text branding is important. Your visitors need to know they are in the right place. www.bk.com www.nike.com
  • 16.
  • 17.
  • 18. 7. SEO is the way to go www.schipul.com/en/sem/keywords/ Are you writing what you mean to say? Optimize it!
  • 19. 8. Use testimonials What do your clients say about you?
  • 20.
  • 21.
  • 22.
  • 24.
  • 25. What is a search engine?
  • 26.
  • 27. Don’t be evil Offer good relevant content
  • 29.
  • 30. Telling your story Image thanks to Organic ( www.organic.com ) old new
  • 31.
  • 32. Consistent Content… Where you audience is. youtube.com delicious.com flickr.com
  • 33.
  • 34. Twitter includes other in an ongoing story Main: www.twitter.com Houston Children’s Museum: www.twitter.com/cmhouston Twitter Search: http://search.twitter.com
  • 35.
  • 36. Thank you! JJ Lassberg, Marketing & Social Media Consultant JJL assberg@schipul.com | twitter.com/jjlassberg Schipul - The Web Marketing Company 11757 Katy Freeway, Suite 930 Houston, TX 77079 USA www.schipul.com