The document discusses the growing importance of social media and how people are using the internet as an essential tool for finding information. It notes that 94% of internet users search for information online and 70% of people in Spain believe what they read online. It then provides statistics on social media usage, especially Facebook, showing how popular and widely used it has become globally as a communication and engagement platform. It outlines the benefits brands can see from having a presence on Facebook and other social media sites, such as improved communication, engagement, awareness, and business results.