NYC Retail Guide 2016

GUIDEThe National Retail Federation’s
Big Show 2016:
NYC 2016 Virtual Store Tour
Monday, January 18th
10:15 – 11:00am
Level 1 EXPO Hall, EXPO Stage
Jacob K. Javits Convention Center
New York, NY 10018
#RDIRetailSafari #NRF16
#RetailDesignInstitute
NYC
RETAIL

www.retaildesigninstitute.org 2NYC Retail Guide Presentation at NRF’s Big Show © Retail Design Institute 2016
James Farnell RDI
Int’l President, Retail Design Institute.
Creative Director, Little.
Introduction | Speakers
Jonathan Luster
Vice President, Market & Concept
Devlpt, Lowe's Companies, Inc.
Chris Dieringer,
Technology Director, Microsoft
Retail, Microsoft Corporation
Nick Stowe
CEO,
Nixon.

We are the retail industry's creative professionals,
founded in 1961 as a collaborative community where
ideas, knowledge and passion are shared to enable our
members to fulfill the fast-paced planning and design
needs of retail.
Introduction | About the Institute

100+ Events
• International Store Design
Competition 44th Year & Gala Event
• Student Store Design Competition
• Collaborate
Career Building
Networking
Education & Market Intelligence
Student Design Contest
International Store Design Awards
14+ Chapters
Atlanta Southeast, Boston, Chicago,
Madrid/ Barcelona, Minneapolis/
St.Paul, New York, Northern
California, Ohio, Sao Paulo, Seattle,
Southern California, St Louis, Toronto,
Hong Kong.

Explore ways to  
implement change. To stay fresh in front of
the customer and to maintain momentum in a
rapidly changing world.

Inspiration can be found throughout New York with
new stores popping up each week. We’re delighted to
have curated a tour of the latest retail concepts in
NYC & to share our thoughts on what it takes to
create memorable store experiences.
Introduction | About the Retail Guide

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Introduction | NYC Retail Guide
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Introduction | NYC Retail Guide
Key
★ 2016 Presentation Case Study
★ Featured on Printed Map
Yellow Opened 2015
Gray Opened Pre-2015 (Non-Verified)

It is becoming more difficult to differentiate
and to increase customer loyalty.
The ultimate differentiator is experience.

Trends & Highlights | Hip_Burnside Neighborhood, Portland
Tanner,
1308 W Burnside St, Portland, OR 97209
Shinola,
415 SW 13th Ave, Portland, OR 97205
Aesop,
1300 W Burnside St, Portland, OR 97209

"I am a huge fan of the original Downtown Credo. So when I heard of the Health
Village location opening right where I work I thought "awesome a Credo without
Hippies." So I went expecting it would be filled with hospital employees and
business people. But what did I find? Hippies, hippies everywhere. How did they
even find this place. Seriously, one guy had a typewriter. Yelp Customer

Trends & Highlights | Downtown Credo, Orlando, FL

"Whereas the College Park location is like grandma's house (hip grandma
who knows old is in and has outlets everywhere for your devices) this
location is your Silicon Valley uncle's house…sleek, clean, slightly industrial.”
Yelp Customer

Idea5
Enriched
Disruptive
Sensory
Personal
Social

Enriched
A growing appetite for retail with a more culturally enriching,
harder-to-come-by, experiential accent. Customers want an
authentic story - they are searching for meaning and greater
depth to brands and a curated product selection.

Trends & Highlights | Enriched : Muji, 475 Fifth Avenue, New York, NY 10017

Want Les Essentials,
301 West 4th Street, New York, NY 10014.
& Other Stories,
505 5th Ave, New York, NY 10017.
Ralph Double RL,
85 N 3rd St, Brooklyn, NY 11249.
Trends & Highlights | Enriched

Trends & Highlights | Enriched: Toms Shoes Cafe & Store, 264 Elizabeth St, NYC 10012

Case Study | Nixon x Checkland Kindleysides, 122 Prince St, NYC 10012.
Nick Stowe
CEO,
Nixon

California roots
+
Surf/skate/snow DNA
+
Pushing the never been done

At our best retail
do customers understand
why we do what we do?

An insane retail experience
that immerses you in Nixon:
team designed, custom built.

Nixon retail.
500-1,000 sqft.
Street front + mall.
“Horizon” design,
3 key elements:
• Wave table (attract)
• Watch wall (engage)
• Custom bar (connect)

Custom.
1. Choose your
model.
2. Choose your
case, dial and
band. Core,
seasonal and LTD
options.
3. Make it yours:
personalize
caseback art.

Personal
To create a meaningful relationship with your customer we
need to engage with them on a personal level - making your
offer feel tailor made for each of them. Brands are transforming
their stores from selling spaces into creative hubs.

Trends & Highlights | Personal
Mast Bros Chocolates,
111 N 3rd St, Brooklyn, NY 11211.
Kit & Ace
255 Elizabeth St, New York, NY 10012
Nudie Repair Shop,
188 Bowery, New York, NY 10012.

Stance,
510 Broadway, New York, NY 10012.
Polo Ralph Lauren,
Mens Dept, 711 5th Ave, New York, NY 10022.
Tattly Parlor,
51 Bergen Street, Brooklyn NY 11201.

M.A.C. Makeup Studio,
63rd, 825 Lexington Ave, New York, NY 10065.
Repetto,
400 W Broadway, New York, NY 10012.
Gilt by Appointment,
2 Park Ave, New York, NY 10016.

Social
The physical store remains a key for experiential, communal
brand experiences – spurring sales across other channels.
Offering a localized experience for staff & customers providing
a sense of ownership and belonging in the neighborhood.

GStar Raw,
118 N 4th St, Brooklyn, NY 11249.
Patagonia (Soho),
Williamsburg.
NBA Flagship - Now Open.
545 5th Ave (at 45th), New York, NY 10017
Trends & Highlights | Social

Trends & Highlights | Social: Normal, 150 W 22nd St, New York, NY 10011

Case Study | Microsoft Retail, 677 5th Ave, New York, NY 10022.
Chris Dieringer
Technology Director, Microsoft Retail
Microsoft Corporation

Microsoft Stores provide the venue, resources and
tools to empower people to make big changes and
enhance peoples lives through technology.
Case Study | Microsoft Retail Stores : Programs and Events
Product
Centered
P&E
Dedicated Community Development Specialist that
connects stores to community and the human
connection to brand.
Sponsorship
Partnership
Volunteerism

Microsoft’s 1st Flagship Store on 5th Ave partnered with
City Parks Foundation to re-paint and garden a skate
park in Washington Heights where the community is
able to come free of charge to enjoy this fun recreational
activity. We had 153 Microsoft volunteers come out to
help using 32 gallons of paint, filling 150 bags of debris,
(weeds, trash ect.) and donating $19,125 to the
foundation!
Case Study | Microsoft Retail Stores : Partnerships for Park at Highbridge Park, NY
“Working with this team filled with compassion and the willingness to do
more with others with open arms helped me feel more like I’m apart of a
family. This is a start of a team of people believing in more and I believe
we made a change for our community” -Daniel Proctor, PA

Case Study | Microsoft Retail Stores : Programs and Events

Case Study | Microsoft Retail Stores : Key Roles of the Flagship Stores
Drive Sales
Create Fans
Showcase the Best of
Microsoft

Case Study | Microsoft Retail Stores : Showcase the Best of Microsoft

A transformation of the retail journey,
slow stores will offer an antidote to many
consumers’ hyper-connected, over-stimulated lives.

Trends & Highlights | Slow
Totokaelo
10013, 54 Crosby St, New York, NY.
Tokyo Bike,
Address.
Hueb,
717 Madison Ave, New York, NY 10065.

Sensory
Focused towards tangible, real experiences and engaging your
senses. These stores are opportunities to feel the brand as
much as you see it. Taking the experience from selling to
seduction.

Valentino,
693 5th Ave, New York, NY 10022.
11 by Boris,
494 Greenwich St, New York, NY 10013.
Galleria Melissa,
102 Greene St, New York, NY 10012.
Trends & Highlights | Sensory

Trends & Highlights | Sensory: Edon Manor, 391 Greenwich St, New York, NY 10013

Trends & Highlights | Sensory
Jeffrey Rudes,
57 Greene St, New York, NY 10012.
Feit,
11 Greenwich Ave, New York, NY 10014.
Byredo,
62 Wooster St, New York, NY 10012.

Disruptive
Seeking the attention of customers by disrupting their journey.
Offering shoppers unexpected delight through powerful digital
signage, an engaging scent, contrasting color, humor or bold
architectural forms - to be memorable.

Trends & Highlights | Disruptive: Kith, 233 Flatbush Ave, Brooklyn, NY 11217

Trends & Highlights | Disruptive
Public Factory,
310 W Broadway, New York, NY 10013.
Louis Leeman,
793 Madison Ave, New York, NY 10065.
Kenneth Cole,
328 Bowery, New York, NY 10012.

Tory Sport,
257 Elizabeth St, New York, NY 10012.
Hunter,
108 Wooster St, New York, NY 10012.
Opening Ceremony,
35 Howard St, New York, NY 10013.
Trends & Highlights | Disruptive

Case Study | Lowe’s Urban Stores, Manhatten, New York, NY
Jonathan Luster, Vice President,
Market and Concept Development
Lowe's Companies, Inc.

Case Study | Lowe’s Urban Stores
Lowe’s has been helping customers
improve the places they call home
since it was founded in 1946.

Give the customer
what they want.

Meet the customer
where they are.

Show up well.

Case Study | Lowe’s Urban Stores Movie Clip

Seeking solutions by designers & retailers
who possess an ability to look at problems
differently and a willingness to change the
game through alternative processes.

Design Hacks, 3d Printed Organisms & Intelligent Mash-ups

A growing appetite for retail with a more culturally enriching, harder-to-come-by,
experiential accent. Customers want an authentic story - they are searching for
meaning and greater depth to brands and a curated product selection.
Enriched
Seeking the attention of customers by disrupting their journey. Offering shoppers
unexpected delight through powerful digital signage, an engaging scent,
contrasting color, humor or bold architectural forms - to be memorable.
Disruptive
Focused towards tangible, real experiences and engaging your senses. These
stores are opportunities to feel the brand as much as you see it. Taking the
experience from selling to seduction.
Sensory
To create a meaningful relationship with your customer we need to engage with
then on a personal level - making your offer feel tailor made for each of them.
Brands are transforming their stores from selling spaces into creative hubs.
Personal
The physical store remains a key for experiential, communal brand experiences –
spurring sales across other channels. Offering a localized experience for staff &
customers providing a sense of ownership and belonging in the neighborhood.
Social
Trends & Highlights | Summary

Westfield, World Trade Center
250 Greenwich St, New York, NY 10007.
Seaport District, (Shown Above: Seaport Studios)
19 Fulton St, New York, NY 10038.
Brookfield Place,
200 Vesey St, New York, NY 10281.
Trends & Highlights | Developments

Nestled in Williamsburg, Brooklyn, is a unique retail concept
from Urban Outfitters. Following in the footsteps of Hollywood’s
Space 15 Twenty, the East Coast location combines retail, dining
and a place to gather.
Space Ninety 8
98 N 6th St, Brooklyn, NY 11249
Activewear is divided by sport type. shoppers are greeted with a
30-by-16-foot giant LED screen playing footage of UA-affiliated
athletes) on their left, balanced by a self-watering wall of plants
on their right.
Under Armour Brand House
583 Broadway, New York, NY 10012
A multi-use events space with activities that support the
interests of the customer to engage with the athletic community
The space is very reminiscent of how a gym looks - a flexible
event space hosting training and classes.
Reebok FitHub
1 Union Square West, NY 10003
A large denim shop with off-the-rack or bespoke jeans which
doubles as a factory. After selecting the perfect fabric, jeans are
hand cut and sewn by the in-house seamstresses in a glass-
enclosed space.
3x1
15 Mercer St, New York, NY 10013
An iconic in-bound Australian tea brand has recently opened
their first North American Store in NYC. A strongly branded &
visually merchandised store with a great tasting experience
where trial and education are highly encouraged.
T2
67 Prince St, New York, NY 10012
Located in a neighborhood that's definitely not known for its
fashion and is arguably the epitome of the high-end boutique.
It's seven floors, and carries everything from Supreme tee shirts
to custom Prada.
Dover Street Market
160 Lexington Ave, New York, NY 10016
Their flagship retail store is located in SoHo’s historic Cast Iron
District & is inspired by classic libraries. Features book displays,
rolling library ladders and an appointment based examination
lounge.
Warby Parker (Soho)
121 Greene St, New York, NY 10012
It's a permanent consignment store with ever-changing content -
providing the point of view of a magazine, changing like a gallery,
while selling things like a store. The holiday story featured was
curated in partnership with 'Target'.
Story
144 10th Ave, New York, NY 10011
Trends & Highlights | 2014-2015…

Gentle Monster,
Busan, Korea (shown above). 79 Grand Street, New York (coming soon).
152 Elizabeth Street by Tadao Ando,
152 Elizabeth Street, New York, NY 10012.
Bandier,
164 5th Ave, New York, NY
Trends & Highlights | Coming Soon

Q & A
James Farnell, Retail Design Institute.
Chris Dieringer, Microsoft.
Nick Stowe, Nixon.
Jonathan Luster, Lowe’s.

“One thing we share in common is our passion for
design and the skill to craft memorable experiences.
Join the Retail Industry’s leading body of
creative professionals today!”
Thank you.

Sharing
Digital map: visit retaildesigninstitute.org or click here
PDF map: www.retaildesigninstitute.org/events/594
Presentation: slideshare.net/retaildesigninstitute
Content curated by the Retail Design Institute.
Digital Map & Artwork provided by Little.

Sources & Acknowledgements: Sources & Acknowledgements: Chain Store Age, Dezeen, Goop, WWD, Design Retail, Retail
Design Blog, Racked NY, GQ, Store Windows ,New York Post, Daily News, Superfuture, Architectural Record, The Real Deal, NY
Daily News, Vogue, Retail Design Institute’s 45th International Store Design Competition. Content curated by the Retail Design
Institute retaildesigninstitute.org Digital Map & Artwork provided by Little littleonline.com
Twitter @Farnell James Instagram @James Farnell
#RetailDesignInstitute
#RDIRetailSafari

NYC Retail Guide 2016

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