THIS PRESENTATION IS REGARDING BUSINES PLAN OF OTT PLATFORM. PREPARED BY M.COM. 4TH SEMESTER STUDENTS, GAUHATI UNIVERSITY.

1. BUSINESS PLAN
G ro u p M e m b e r s
J a p i l B a s u m a t a r y ( 2 9 )
I r a c h u k a m l e K u a m e ( 5 1 )
A n a m i k a R a b h a ( 5 3 )
OTT PLATFORM

2.  E x e c u t i v e S u m m a r y
 D e s c r i p t i o n o f B u s i n e s s
 D e s c r i p t i o n o f P r o d u c t s / S e r v i c e s
 M a r k e t i n g A s p e c t s
 F i n a n c i a l A s p e c t s
 H u m a n R e s o u r c e A s p e c t s
 Te c h n i c a l A n a l y s i s
 Vi s i o n
C O N T E N T S

3. EXECUTIVE SUMMARY
OTT Platform: An Over The Top Platform refers to the
Streaming service provider that deliver contents directly to
the viewer via internet. Example- Disney+Hotstar, Jio
cinema, Netflix, Amazon prime video many more.
According to PwC India, India is the fastest growing
entertainment market. The entry of almost 40 Video-on-
Demand (VoD) companies in a span of just three years
indicates the massive potential of the industry. Significant
factors driving the growth of the VoD market in India are
rising Internet & broadband penetration and declining data
charges, the proliferation of internet-enabled mobile
phones, personalization of content and pricing.
Gap in the Industry: In spite having so
many OTT platform, there is no single OTT
which offer Tribal Content in India. Tribal
content creator do not have proper platform
to reach consumer. They can not broadcast
on TV because there is no channel. Even
they attempt to screen in cinema hall, due to
huge cost they cant even recover their cost.
Cinema hall cant reach tribal content
consumers because cinema halls are
situated in town area but tribal people live
in village area.
 It is the best time to introduce our OTT platform TRIBAL WORLD which will provide fair platform for
Tribal content creators to reach consumer. And consumers will be able to get tribal content at minimum
subscription price. This way our OTT Platform will motivate tribal content Creator to create more
quality content and will add value to Tribal Culture of India

4. D ESC R IPTION OF BU SIN ESS
 Business Name- TRIBAL WORLD
 Business Logo -
 Business Type – Service
 Business Structure – Partnership
 Mission – Providing a fair platform to Tribal Content Creators
& Consumers
DESCRIPTION OF SERVICE
 Providing tribal content which other OTT platforms doesn’t provide.
 New experience to target market
 Subscription based at affordable Price
 Convenience
 Adding value to own culture

5. MARKET I NG ASPEC TS
Market Segmentation: Tribals of North- East India having internet connection.
Positioning:
 Differentiation
 Pricing
 Convenience
Promotion:
 News Paper Advertisement
 Online & Social Media Advertisement
Pricing:
Factors influencing pricing
 Cost of content license
 Size of Target Market
 Consumers willingness to pay
 Competitors

6. FINANCVIAL ASPECTS
Major Expenditure
 Software Development = ₹ 1.5 L – 2 L
 Website Building Cost = ₹ 15k – 30k
 Promotion = ₹ 10 L – 15 L
 Salary to IT Staff = ₹ 30k – 40k p.m.
 Movie license = ₹ 35 L – 70 L
Source of Funds
 Loan from Relatives
 Loan from Financial Institution

7. EA R N IN G PR OJ EC TION
Movie Budget – ₹ 30 L
Licensing Cost – ₹ 40 L
Promotion - ₹ 10 L
Total cost = ₹ 50 L
Subscription Price = ₹ 80 p.m.
Number of Subscribers = 1 L
Money from Subscription = ₹ (80 * 1 L) = ₹ 80 L
Profit = ₹ (80 L – 50 L) = ₹ 30 L
Analysis of Movie uploaded on YouTube
Average view = 1M
Average viewers = 1M / 5 = 2 L

8.  It Team
 Brand Acquisition, Sales and Revenue Head
 Human Resource Officer
 Relation Head
HU M A N R ESOU R C E A SPEC TS

9. TEC HN IC A L A N A LY S IS
OPPORTUNITY
 Less Regulation
 Developing Market
 Expansion of Internet Connection
in Target Market
THREAT
 Existence of other OTT
 Quality Content
 Subscription Process
STRENGTH
 Unique Content
 Niece Marketing
 Platform for Tribal Content
Creator
WEAKNESS
 No Experience
 Lack of Market Information

10. V I S I O N
Short Term Vision (1 year)
 Including Content
 Gaining User
Long Term Vision (5 year)
 Quality Content
 Translating Content
 Category of Content

11. THANK
YOU