Ideation is often THE biggest pain point of digital PR campaigns. In this talk Iona will show you a tried and tested method of coming up with ideas, helping you discover where to find the best inspiration, what you should leave out of the process and how to make sure the ideas you do come up with are shared beyond your initial coverage.
37. @ionajtownsley
#BrightonSEO
W
H
Y
The aim of the idea
Has the idea been done before? If so,
what are you adding?
What’s the purpose of the campaign?
Does it add value?
How does it link with your client’s goals?
39. @ionajtownsley
#BrightonSEO
H
O
W
Making your idea a reality
Is the data you want to use watertight,
accessible and trusted?
Do you have the budget to create your
idea without compromising?
Is it actually possible to create the idea?
40. If you can’t answer these questions, the
idea isn’t ready.
@ionajtownsley
#BrightonSEO