October 2016 - Projections show that the number of U.S. small businesses will grow from 30 million in 2016 to over 42 million in 2026. Read on to learn five trends that will give small businesses a competitive edge over the next decade.
‘Small Business Success in the Cloud,’ describes the impact of cloud technology as it is progressively adapted by more and more small businesses – moving from an initial focus on efficiency gains, to the emergence of new models of business, through broad-based saturation across business and society.
The report is the first in a new ‘Dispatches from the New Economy’ research series, a comprehensive research project exploring the ways economic, technology and social shifts will shape the future of small business success. The series builds on a ten year partnership between Emergent Research and Intuit tracking trends in small business.
Learn about why the small business market is the next best thing for developers.
See update from 2016 at: https://www.slideshare.net/secret/Bgk1gGQHNFIjIq
Intuit offers developers an unmatched opportunity to build useful apps for 1.5M global QuickBooks customers. We want developers to know what problems to solve for.
We offer customers best-in-class apps to help run their business so they can focus on doing what they love.These global insights from the U.S., Canada, U.K. and Australia look at app
adoption in these key markets, how small businesses are using apps and the value they are seeing in their app integrations.
Furthermore, it explores trigger points for small businesses not using apps and what the key drivers are in encouraging them to use apps for their business.
Entrepreneurs and small business owners are on the front lines, navigating the realities of automation. And they have unique advantages. The very fact that they are small and nimble makes small businesses well suited to the realities of the 21st century economy. They are able to quickly adapt, take advantage of new opportunities, and to pivot to serve customer expectations in a rapidly changing world.
To better understand how small businesses are adapting to the age of AI, Intuit conducted a survey examining attitudes towards automation technology today as well as perceptions on how automation technology will impact their business and lives over the next 5 years.
Through the exploration of customer case studies, we’ll show you how you can:
- Democratise data for all stakeholders – from journalists to top management
- Use data to measure and optimise content performance
- Increase ad yield and paid subscriptions thanks to new audience insights
- Integrate analytics data with your CMS platform for real-time editorial decisions
- Instill a data governance strategy with media dashboards for all
- We’ll present real-life case studies from Lagardère Active, one of France’s leading media groups (Elle, Paris Match, Europe 1...), and other analytics use cases for media companies.
Cloud Computing Technology: A Mechanism for Achieving Sustainable IT GoalsBooz Allen Hamilton
Booz Allen Hamilton, has long recognized the significant impact Cloud Computing will have on organizations providing services and products to costumers. This article focuses on Booz Allen's approach to using Computing as a mechanism for achieving sustainable IT goals.
‘Small Business Success in the Cloud,’ describes the impact of cloud technology as it is progressively adapted by more and more small businesses – moving from an initial focus on efficiency gains, to the emergence of new models of business, through broad-based saturation across business and society.
The report is the first in a new ‘Dispatches from the New Economy’ research series, a comprehensive research project exploring the ways economic, technology and social shifts will shape the future of small business success. The series builds on a ten year partnership between Emergent Research and Intuit tracking trends in small business.
Learn about why the small business market is the next best thing for developers.
See update from 2016 at: https://www.slideshare.net/secret/Bgk1gGQHNFIjIq
Intuit offers developers an unmatched opportunity to build useful apps for 1.5M global QuickBooks customers. We want developers to know what problems to solve for.
We offer customers best-in-class apps to help run their business so they can focus on doing what they love.These global insights from the U.S., Canada, U.K. and Australia look at app
adoption in these key markets, how small businesses are using apps and the value they are seeing in their app integrations.
Furthermore, it explores trigger points for small businesses not using apps and what the key drivers are in encouraging them to use apps for their business.
Entrepreneurs and small business owners are on the front lines, navigating the realities of automation. And they have unique advantages. The very fact that they are small and nimble makes small businesses well suited to the realities of the 21st century economy. They are able to quickly adapt, take advantage of new opportunities, and to pivot to serve customer expectations in a rapidly changing world.
To better understand how small businesses are adapting to the age of AI, Intuit conducted a survey examining attitudes towards automation technology today as well as perceptions on how automation technology will impact their business and lives over the next 5 years.
Through the exploration of customer case studies, we’ll show you how you can:
- Democratise data for all stakeholders – from journalists to top management
- Use data to measure and optimise content performance
- Increase ad yield and paid subscriptions thanks to new audience insights
- Integrate analytics data with your CMS platform for real-time editorial decisions
- Instill a data governance strategy with media dashboards for all
- We’ll present real-life case studies from Lagardère Active, one of France’s leading media groups (Elle, Paris Match, Europe 1...), and other analytics use cases for media companies.
Cloud Computing Technology: A Mechanism for Achieving Sustainable IT GoalsBooz Allen Hamilton
Booz Allen Hamilton, has long recognized the significant impact Cloud Computing will have on organizations providing services and products to costumers. This article focuses on Booz Allen's approach to using Computing as a mechanism for achieving sustainable IT goals.
Disruptive innovation creates new market and reshapes existing one. To achieve growth in a fast-changing world, you want to be a disruptor, don't be disrupted!
Digital Transformation: What it is and how to get thereEconsultancy
Digital Transformation: What it is and how to get there.
Authored by Econsultancy CEO Ashley Friedlein, this presentation on the topic of 'Digital Transformation', is broken down into six sections covering:
1. Digital Transformation - what it is and recent data and research on the topic
2. Strategy - what a digital strategy should include
3. Technology - the challenges of technology and the skills gap
4. People - looking at organisational structure, culture, roles & responsibilities, environment recquired
5. Process - how to address the speed, innovation and agility required
6. Business Transformation - how digital transformation is actually business transformation
IBM Solutions Connect 2013 keynote presentation talking about emerging challenges in today's business world and various technologies that can help decision makers address these challenges and drive their business forward. Smart ideas. Smarter actions.
The CIO's dilemma can best be described as having to manage the competing imperatives for growth, innovation and new capabilities on the one hand and continued cost reduction and efficiency on the other. There is an answer to the CIO's dilemma: simplification.
This is from a talk I gave to the members of Northeast Ohio SIM in September 2009. It focuses on the dilemma of profitable growth in a slow economy, and what CIOs can do about it.
Public Sector Enterprise ICT 2020 - Chairman's Address - 24 Nov 2020David Terrar
My scene setting slides from Whitehall Media's ESICT 2020 conferen ce 24 November 2020. We love in exponential times. The rate of change last century has accelerated this century, but nobody prepared us for the changes in 2020. Now work isn't somewhere you go, it's something you do. We've been around one the planet for 200,000 years. We've been through 3 complicated industrial revolutions, but this fourth one brings us in to the complex. A small change can have massive implications. The small change this year was COVID-19. An virus none of us can see that has changed life and work for all of us. We need different thinking. We need exponential thinking to replace our linear thinking. An agile approach in place of business as usual. An approach where we shift from command and control and hierarchy to a more distributed style of leadership and a flatter organisation. We need to shift power to the edge, to be close to the customer. We need to recognise that digital transformation isn't a project, it needs to be a continuous approach to stay ahead of the competition. To adapt to survive.
What industries have been digitally disrupted? What are being disrupted? What types of digital disruption are there? Where should you focus your digital disruption/transformation efforts?
The current state of corporate innovation in 2019Dan Toma
Read the full article: https://medium.com/the-corporate-startup/the-current-state-of-corporate-innovation-2019-b86928245a46
Companies understanding that R&D is the process of converting capital into ideas and that innovation is the process of converting ideas back into capital are the ones having an equal or higher position in the innovation top than the position they hold in the R&D spending top.
A New Leadership Model for Digital BusinessAbbie Lundberg
This presentation is based on research I conducted for Harvard Business Review Analytic Services as well as interviews with dozens of business leaders and CIOs.
Digital Innovation, IT and the Art of InfluenceAbbie Lundberg
A presentation based on research I conducted for Harvard Business Review Analytic Services, delivered at the St. Louis Gateway to Innovation conference.
Accounting is as old as time. It can be traced all the way back to ancient Mesopotamia. And there, its origins are closely intertwined with the ones of writing, counting and currency.
Progressing in time, the double entry bookkeeping used today by companies around the world was introduced in the late 15th century by the Italian mathematician Fra Luca Bartolomeo de Pacioli. And it hasn’t changed much since.
However, the service driven digital world we live in, fits harder and harder in a system created before the invention of electricity. A research spanning 20 years (from 1993 to 2013) done by NYU Stern Professor Baruch Lev shows how unuseful financial reports are becoming for investors. This drop in relevance of financial reports can be attributed in part to three conundrums of financial accounting.
Read more under: https://innovationaccountingbook.com/blog/the-3-conundrums-of-financial-accounting/
The Next Generational Shift In Enterprise Infrastructure Has Arrived. If SlideShare is broken, please download report here: https://www.scribd.com/document/352452857/2017-Enterprise-Almanac
Learn why Business As Unusual is the New BAU
At the Pune CIO Klub I presented some insights and perspectives on this topic in my talk entitled ‘Deciphering Digital Disruption & Bridging the CIO Bandwidth Gap’
Dispatches From the New Economy: The On-Demand WorkforceIntuit Inc.
In 2015, Intuit kicked-off a research project in partnership with Emergent Research and eleven on-demand economy and online talent marketplace companies to gain a deep and objective understanding of the motivations, aspirations and pain points of individuals choosing on-demand jobs. In this latest study, new findings reveal that the on-demand economy has taken on a key role in improving the financial stability of people looking for flexible opportunities to supplement income.
Dispatches From The New Economy: The On-Demand Economy And The Future Of WorkIntuit Inc.
From delivery, transportation and household errands, to professional services and consulting, the on-demand economy is changing the way people consume goods and services. It is also changing the way people work. Intuit and Emergent Research forecast that the number of people working on-demand jobs will grow from 3.2 million Americans to 7.6 million by 2020. This is a once in a generation opportunity to empower the future of work and a new face of entrepreneurship.
Dispatches from the New Economy: The On-Demand Workforce provides a detailed analysis of the demographics, motivations and challenges of workers pursuing on-demand jobs. The data comes from a study from Intuit and Emergent Research that examined people working via eleven on-demand economy and online talent marketplace companies. Study participants included: Deliv, Field Nation, HourlyNerd, MBO Partners, OnForce, Uber, Upwork (formerly Elance-oDesk), Visually, Wonolo, and Work Market.
Methodology
A total of 4,622 workers who find work opportunities via the platforms provided by the participating partner companies completed an online survey between September 11 and October 1, 2015. The results were weighted to reflect the proportion of workers in each of the following segments: Drivers/Delivery, Online Talent Marketplaces and Field Service/Onsite Talent. The weights were developed using earlier survey work that sized the on-demand economy. The largest weighted share of on-demand worker respondents from any single company is 16%, with most partner companies providing less than 10% of the respondents.
Disruptive innovation creates new market and reshapes existing one. To achieve growth in a fast-changing world, you want to be a disruptor, don't be disrupted!
Digital Transformation: What it is and how to get thereEconsultancy
Digital Transformation: What it is and how to get there.
Authored by Econsultancy CEO Ashley Friedlein, this presentation on the topic of 'Digital Transformation', is broken down into six sections covering:
1. Digital Transformation - what it is and recent data and research on the topic
2. Strategy - what a digital strategy should include
3. Technology - the challenges of technology and the skills gap
4. People - looking at organisational structure, culture, roles & responsibilities, environment recquired
5. Process - how to address the speed, innovation and agility required
6. Business Transformation - how digital transformation is actually business transformation
IBM Solutions Connect 2013 keynote presentation talking about emerging challenges in today's business world and various technologies that can help decision makers address these challenges and drive their business forward. Smart ideas. Smarter actions.
The CIO's dilemma can best be described as having to manage the competing imperatives for growth, innovation and new capabilities on the one hand and continued cost reduction and efficiency on the other. There is an answer to the CIO's dilemma: simplification.
This is from a talk I gave to the members of Northeast Ohio SIM in September 2009. It focuses on the dilemma of profitable growth in a slow economy, and what CIOs can do about it.
Public Sector Enterprise ICT 2020 - Chairman's Address - 24 Nov 2020David Terrar
My scene setting slides from Whitehall Media's ESICT 2020 conferen ce 24 November 2020. We love in exponential times. The rate of change last century has accelerated this century, but nobody prepared us for the changes in 2020. Now work isn't somewhere you go, it's something you do. We've been around one the planet for 200,000 years. We've been through 3 complicated industrial revolutions, but this fourth one brings us in to the complex. A small change can have massive implications. The small change this year was COVID-19. An virus none of us can see that has changed life and work for all of us. We need different thinking. We need exponential thinking to replace our linear thinking. An agile approach in place of business as usual. An approach where we shift from command and control and hierarchy to a more distributed style of leadership and a flatter organisation. We need to shift power to the edge, to be close to the customer. We need to recognise that digital transformation isn't a project, it needs to be a continuous approach to stay ahead of the competition. To adapt to survive.
What industries have been digitally disrupted? What are being disrupted? What types of digital disruption are there? Where should you focus your digital disruption/transformation efforts?
The current state of corporate innovation in 2019Dan Toma
Read the full article: https://medium.com/the-corporate-startup/the-current-state-of-corporate-innovation-2019-b86928245a46
Companies understanding that R&D is the process of converting capital into ideas and that innovation is the process of converting ideas back into capital are the ones having an equal or higher position in the innovation top than the position they hold in the R&D spending top.
A New Leadership Model for Digital BusinessAbbie Lundberg
This presentation is based on research I conducted for Harvard Business Review Analytic Services as well as interviews with dozens of business leaders and CIOs.
Digital Innovation, IT and the Art of InfluenceAbbie Lundberg
A presentation based on research I conducted for Harvard Business Review Analytic Services, delivered at the St. Louis Gateway to Innovation conference.
Accounting is as old as time. It can be traced all the way back to ancient Mesopotamia. And there, its origins are closely intertwined with the ones of writing, counting and currency.
Progressing in time, the double entry bookkeeping used today by companies around the world was introduced in the late 15th century by the Italian mathematician Fra Luca Bartolomeo de Pacioli. And it hasn’t changed much since.
However, the service driven digital world we live in, fits harder and harder in a system created before the invention of electricity. A research spanning 20 years (from 1993 to 2013) done by NYU Stern Professor Baruch Lev shows how unuseful financial reports are becoming for investors. This drop in relevance of financial reports can be attributed in part to three conundrums of financial accounting.
Read more under: https://innovationaccountingbook.com/blog/the-3-conundrums-of-financial-accounting/
The Next Generational Shift In Enterprise Infrastructure Has Arrived. If SlideShare is broken, please download report here: https://www.scribd.com/document/352452857/2017-Enterprise-Almanac
Learn why Business As Unusual is the New BAU
At the Pune CIO Klub I presented some insights and perspectives on this topic in my talk entitled ‘Deciphering Digital Disruption & Bridging the CIO Bandwidth Gap’
Dispatches From the New Economy: The On-Demand WorkforceIntuit Inc.
In 2015, Intuit kicked-off a research project in partnership with Emergent Research and eleven on-demand economy and online talent marketplace companies to gain a deep and objective understanding of the motivations, aspirations and pain points of individuals choosing on-demand jobs. In this latest study, new findings reveal that the on-demand economy has taken on a key role in improving the financial stability of people looking for flexible opportunities to supplement income.
Dispatches From The New Economy: The On-Demand Economy And The Future Of WorkIntuit Inc.
From delivery, transportation and household errands, to professional services and consulting, the on-demand economy is changing the way people consume goods and services. It is also changing the way people work. Intuit and Emergent Research forecast that the number of people working on-demand jobs will grow from 3.2 million Americans to 7.6 million by 2020. This is a once in a generation opportunity to empower the future of work and a new face of entrepreneurship.
Dispatches from the New Economy: The On-Demand Workforce provides a detailed analysis of the demographics, motivations and challenges of workers pursuing on-demand jobs. The data comes from a study from Intuit and Emergent Research that examined people working via eleven on-demand economy and online talent marketplace companies. Study participants included: Deliv, Field Nation, HourlyNerd, MBO Partners, OnForce, Uber, Upwork (formerly Elance-oDesk), Visually, Wonolo, and Work Market.
Methodology
A total of 4,622 workers who find work opportunities via the platforms provided by the participating partner companies completed an online survey between September 11 and October 1, 2015. The results were weighted to reflect the proportion of workers in each of the following segments: Drivers/Delivery, Online Talent Marketplaces and Field Service/Onsite Talent. The weights were developed using earlier survey work that sized the on-demand economy. The largest weighted share of on-demand worker respondents from any single company is 16%, with most partner companies providing less than 10% of the respondents.
Dispatches From The New Economy: The Five Faces Of The On-Demand EconomyIntuit Inc.
From people determined to be their own boss, to those embracing the flexibility to do something they love, to workers finding a replacement for a traditional job – people working in the on-demand economy are just about as diverse as the labor market itself. A new report from Intuit Inc. and Emergent Research shows that there are a broad range of motivations – and differing levels of satisfaction – among five distinct groups of on-demand workers:
The Business Builders – primarily driven by the desire to be their own boss. They represent 22 percent of on-demand workers.
The Career Freelancers – happily building a career through independent work. They represent 20 percent of on-demand workers.
The Side Giggers – looking to find financial stability by supplementing existing income. They represent 26 percent of on-demand workers.
The Passionistas – looking for the flexibility to do something they love. They represent 18 percent of on-demand workers.
The Substituters – replacing a traditional job that is no longer available. They represent 14 percent of on-demand workers.
Methodology
A total of 4,622 workers who find work opportunities via the platforms provided by the participating partner companies completed an online survey between September 11 and October 1, 2015. The results were weighted to reflect the proportion of workers in each of the following segments: Drivers/Delivery, Online Talent Marketplaces and Field Service/Onsite Talent. The weights were developed using earlier survey work that sized the on-demand economy. The largest weighted share of on-demand worker respondents from any single company is 16%, with most partner companies providing less than 10% of the respondents.
Transforming the IT Mindset - Interop 2016Intuit Inc.
Intuit SVP & CIO, Atticus Tysen talked about how to transform the IT mindset at Interop 2016. His presentation illustrates the key ways in which Intuit was able to shift mindsets not just in IT, but across the entire organization, in an effort to make IT more effective in delivering on Intuit's goals by staying laser focused on the customer.
Ideas to Execution: (Mis)using Code for PrototypesIntuit Inc.
Heather Daggett discusses the fastest & most effective ways to (mis)use code for prototypes, from initial ideation to refinement & execution at the Grace Hopper Conference 2016.
At Grace Hopper Conference 2016, Komal Bhatia discusses traditional vs. modern web development, the tools and frameworks needed and how to choose the right ones for you.
Beyond the Gig Economy: How New Technologies Are Reshaping the Future of WorkThumbtack, Inc.
Thumbtack's newest economic report describes how skilled professionals are using new platforms to find new work and build their business – and their lives. Called “Beyond the Gig Economy: How New Technologies Are Reshaping the Future of Work,” this report explores how technology enables buyers and sellers of services to connect, moving the conversation beyond a one dimensional discussion of the so-called gig economy.
The Future Of Work & The Work Of The FutureArturo Pelayo
What Happens When Robots And Machines Learn On Their Own?
This slide deck is an introduction to exponential technologies for an audience of designers and developers of workforce training materials.
The Blended Learning And Technologies Forum (BLAT Forum) is a quarterly event in Auckland, New Zealand that welcomes practitioners, designers and developers of blended learning instructional deliverables across different industries of the New Zealand economy.
QuickBooks Connect 2016 - Building your first QuickBooks App integrationIntuit Developer
You've got a great small business SaaS app. You know that your app and your customers will benefit from a deep integration with QuickBooks. This session will teach you how to use Intuit's dev tools and APIs to integrate your app with QuickBooks and publish it on the QuickBooks App Store.
Key Takeaways:
• Learn what is possible with the QuickBooks API and common integration points.
• Learn what developer resources are available from Intuit.
• Learn how to publish your app on Apps.com.
QuickBooks Connect 2016 - How small business can benefit from developer innov...Intuit Developer
Augmented Reality, Internet of Things, Blockchain, mobile devices and literally thousands of apps available – where does the developer, fit in? Hear from a panel of media, technology leaders and analysts on what innovations are most important to small business owners and how developers can start preparing for the future.
Key Takeaways:
• Understand how technology will affect small business in the short and long term future
• Learn how developers can benefit from and help drive growth and adoption of new tech among small businesses
• Hear from tech leaders on how they are creating an ecosystem
that’s driving innovation within the small business space
QuickBooks Connect 2016 - The 12 golden rules for building products that cust...Intuit Developer
A couple of veteran Intuit Product Managers will share some of our secret sauce, and industry best practices, for bringing awesome products and services to market – fast. You will learn both tried & true fundamentals, as well as flashy & new ways to test, innovate and iterate your way to building awesome products and services.
Key Takeaways
• Learn how to develop deep customer empathy and apply those insights to build impactful products and services
• Learn how to rapidly test and experiment to make fast decisions and avoid expensive mistakes
• Learn how to create a team culture that fearlessly reaches for the stars, one step at a time
Deep Dive on the QuickBooks Online API and Intuit Developer PlatformIntuit Developer
Presented by Anthony Chan and Priya Vijayakumar at the May 17, 2016 Code Works event for Intuit Developer in San Francisco
Presented by Jarred Keneally at the June 16, 2016 Code Works event for Intuit Developer in London
QuickBooks Connect 2016 - Using WebHooks to handle data changes in your appIntuit Developer
In this session, you will learn the latest ways to manage data changes from QuickBooks in your small business SaaS app.
Key Takeaways:
• Learn the different ways to manage changes to customer data in real time
• Learn the pros and cons of the different methods
• Learn how to implement the most efficient and recommended method in your app
"The New IBM" story around Cloud, Analytics, Mobile, Social and Security with all the hottest partnerships, acquisitions and investment areas like Watson and Bluemix
Do you have a strategy in place to emerge from COVID-19 ahead of your competition? In this webinar, financial, data, and marketing experts will break down the three most important parts of your income statement to focus on to successfully navigate the current COVID-19 situation and accompanying economic consequences.
We will share examples and case studies of how businesses have catapulted themselves ahead of their competitors by focusing on specific activities during economic downturns, such as increasing the ROI on marketing efforts and implementing cost cutting measures (improving customer retention and reducing process inefficiencies).
We can only speculate how the economy will recover following the pandemic. There is the possibility of a “V” rebound – sharp downturn followed by sharp upturn, but that is becoming less and less likely each day. Businesses need to prepare a “U” or an “L” or even a Nike-style “swoosh” type recover that could take up to 24 months.
What we do know is that Covid19 marks an inflection point: The world after it is unlikely to resemble the one before it. CEO’s need to remake their organizations to cope with the “new normal”.
The essential elements of a digital transformation strategyMarcel Santilli
Learn more: https://insights.hpe.com
Enterprises can survive digital disruption as well as grow revenue, improve profitability and increase market valuation — if they start rethinking what they do.
Digital transformation. It’s the use of technology to create a better customer experience, improve products and services, and increase the effectiveness of business operations. But it really means what your enterprise must do to adapt and thrive.
Today’s smaller, emerging companies are born digital. They can — and do — change quickly to answer consumer demand or a competitive offering. Larger, mature enterprises must start with a shift in strategy, because all industries will be changed or already have been changed by digital transformation. Many, like news media and publishers, music, video and retail have been or significantly disrupted. Up next: financial services, healthcare manufacturing, insurance, legal, education, utilities and energy. The good news? No industry has been or will be completely upended.
The first step is to recognize that disruption does not have to be a mass-extinction event. Enterprises can survive as well as grow revenue, improve profitability and increase market valuation. Here’s how to start rethinking what you do.
The speed with which the digital revolution rocked our worlds has been shocking. 76 percent of marketers surveyed by Adobe agreed that marketing has changed more in the last two years than in the past 50. As brand marketers, we were just figuring out social and e-commerce and then mobile hit and we had to start all over again.
We scrambled, letting the dizzying array of devices, jargon, and acronyms intimidate the hell out of us. We were on edge. With digital budgets nearly doubling each year in China, we felt like we were riding the tiger. We hit the panic button. We set up “digital divisions”, hired “digital people”, and charged our chief talent officers to write jargon-filled employment ads for outsider “digital pirates”. We hoped an influx of “digital people” would save us and our campaigns.
In 2014, however, the avalanche of digital change is beginning to abate a bit, making this the year to turn the corner on digital paranoia and begin to do really great work with a significant digital component. First, digital growth rates are coming back to earth. eMarketer forecasts digital growth rates in China will drop another 50% in 2014 and even drop into the single digits by 2017.
These rapidly dropping growth rates give brand marketers breathing room in 2014 to better align their budgets to match the shift of eyeballs to digital.
Second, smartphones and tablets are no longer “future” devices, but instead they have become a familiar and ordinary part of our everyday lives. Like our target demographics, we use smartphones and tablets on a daily basis, and better understand how to harness these platforms for effective brand communication.
Finally, as the digital dust settles, brand marketers are coming to realize that the core of advertising – great content delivered to audiences at scale – has not changed. The few so-called digital specialists we brought onboard are helping us to migrate great content and campaigns onto new platforms and measure results. We have learned, however, that great campaigns cannot be outsourced to “digital pirates”.
2014 is a year for brand marketers to realize the value of their work at the heart of advertising, and put themselves into the digital driver seat.
With the stage set to make 2014 the “catch up” year for digital in China, the aim of this “playbook” is to help brand marketers raise their digital IQs over the course of 2014 in sensible and measured ways. We have created a checklist of 8 “must-dos in digital for 2014” to be spaced out over the course of the year. The playbook can help brand marketers prioritize and become familiar with new tools and opportunities presented by digital, and to inspire and guide, rather than to overwhelm.
The way businesses need to organize and behave has fundamentally shifted. Across industries, companies, and organizational functions, we have heard many of the world’s most innovative companies echo the same challenge: businesses must urgently embrace a more nimble and entrepreneurial approach in order to stay competitive. We call this challenge of how big companies can leverage scale while staying innovative “big entrepreneurship.” This report aims to deconstruct some of the complex challenges around big entrepreneurship and provide actionable insights for business leaders.
This report was created by Fahrenheit 212, a global innovation strategy and design firm. We define innovation strategies and develop new products, services, and experiences that create sustainable, profitable growth for our clients. We challenge the belief that innovation is inherently unreliable and have spent the last decade designing the method, building the model, and assembling the minds to make innovation a predictable driver of growth for our clients' businesses.
The marketing world’s intense focus on analytics, of late, hasn’t always led to better performance — because, while it’s easy to collect data, it’s difficult to turn it into deep insight. This Insight Center covered content that included a leading practitioner company’s reinvention of market research, a framework for measuring what your customers actually value and will pay for, and a toolkit approach to defining the customer’s “job to be done.”
https://runfrictionless.com/b2b-white-paper-service/
Digitale Transformation in der Praxis, Event November 2016, präsentiert von Allgeier (Schweiz) AG und Microsoft Schweiz. Beleuchtung des Themas «Digitale Transformation» aus globaler Perspektive und Vorgehen in digitalen Transformations-Projekten. Praxisorientierte Showcases: Automatisierung von Rechnungseingang mit Finanzsystem-Integration, Daten-Integration in Office 365 anhand der Digitalisierung von Wertpapieraufträgen, Nutzung von Microsoft Dynamics CRM als zentrale Unternehmensplattform mit Integration in Microsoft SharePoint.
How can big businesses can innovate in a world that favors the underdog?
The way businesses need to organize and behave has fundamentally shifted. Across industries, companies, and organizational functions, we have heard many of the world’s most innovative companies echo the same challenge: businesses must urgently embrace a more nimble and entrepreneurial approach in order to stay competitive. We call this challenge of how big companies can leverage scale while staying innovative “big entrepreneurship.” The Paradox of Scale is one of five pieces in our report, Big Entrepreneurship, aimed at deconstructing some of the complex challenges around big entrepreneurship and provide actionable insights for business leaders.
This report was created by Fahrenheit 212, a global innovation strategy and design firm. We define innovation strategies and develop new products, services, and experiences that create sustainable, profitable growth for our clients. We challenge the belief that innovation is inherently unreliable and have spent the last decade designing the method, building the model, and assembling the minds to make innovation a predictable driver of growth for our clients' businesses.
State of Small Business – Growth and Success ReportIntuit Inc.
In an effort to better understand how small businesses approach growth and how those views impact their operations and planning, Intuit QuickBooks released the “State of Small Business – Growth and Success” report.
Check out the results to learn more!
Working for yourself shouldn’t mean the odds of success are stacked against you. QuickBooks is committed to small business success with a comprehensive set of business tools that do the hard work for you – leveraging the latest in AI and emerging technologies to create a platform that evens the odds for small business owners.
In an effort to better understand the behaviors, attitudes and cash flow challenges experienced by small businesses and self-employed professionals around the world, Intuit QuickBooks released the “The State of Small Business Cash Flow” Report.
Get financially Fit: Tips for Using QuickBooksIntuit Inc.
When you're running a business, the last thing you want to be worried about is wasting time trying to figure out how to do your accounting. Join a QuickBooks product expert as she shares best practices for simplifying your day-to-day accounting and truly getting the most out of QuickBooks as a small business owner.
SEO, Social, and More: Digital Marketing for your BusinessIntuit Inc.
Every business owner wants to attract more customers, convert prospects to sales, and get more referrals from customers. Attracting the right customers to "sell and wow" will help your business bring in more sales and better your bottom line.
Why Building Your Brand is Key to Getting CustomersIntuit Inc.
Building and establishing your small business or personal brand can be challenging if you don’t know where to start — or how to compete with larger, recognisable brand names. Mick Spencer, founder and CEO of ONTHEGO SPORTS, has grown OTG into a leading Australian sporting goods brand by building deep customer intimacy through listening to customer needs and building personalised products.
Get Found Fast: Google AdWords Strategies for GrowthIntuit Inc.
Simply just having a website isn't enough to attract customers to your business — you must also ensure that people can actually find you amidst all of the noise online. Google AdWords is a cost-per-click advertising platform that will get more people to your website and allow you to advertise to new customers.
This session will help you deepen client relationships so they never dream of going to anyone else.
Attendees will learn where they have gaps in their client relationships or with providing services, and will leave with a specific plan to fill the gaps and transform client relationships for good.
It’s a given that the work that Accounting firms do today will look very different in the future. New technologies are emerging that will allow practitioners to gain efficiencies and uncover insights in ways that are not possible now, and firms will need to adopt very different methods to attract and retain great talent and keep relationships with clients healthy and strong. At the same time, competition will come from all sides and the firms that can deliver services in a way that clients need and want will be the ones that survive. Chris Hooper, The Accounting Futurist, will examine the major trends that are likely to disrupt practices in the next decade, and will identify steps that firm owners of all sizes can take now to ensure their firm not only survives, but thrives in the exciting new world of tomorrow.
The digital age requires you to evolve the tools and technologies you use. With this evolution, the old pricing methods don’t work anymore.
In this research-based session, Trent McLaren will share key pricing strategies designed to ensure you thrive in the digital age.
Advanced QuickBooks Online - Handling Tricky TransactionsIntuit Inc.
QuickBooks Online is the world’s most popular cloud accounting program, with over 1.8 million companies using it every day to manage their businesses.
This session will focus on how to handle tricky transactions such as Customer Deposits, Loan accounts, Dishonored Cheque ’s and much more. If you have been using QuickBooks Online for a while, this is a session not to be missed.
A full handbook will accompany the session so that attendees can replicate the tricks when they get back to their offices.
Best Crypto Marketing Ideas to Lead Your Project to SuccessIntelisync
In this comprehensive slideshow presentation, we delve into the intricacies of crypto marketing, offering invaluable insights and strategies to propel your project to success in the dynamic cryptocurrency landscape. From understanding market trends to building a robust brand identity, engaging with influencers, and analyzing performance metrics, we cover all aspects essential for effective marketing in the crypto space.
Also Intelisync, our cutting-edge service designed to streamline and optimize your marketing efforts, leveraging data-driven insights and innovative strategies to drive growth and visibility for your project.
With a data-driven approach, transparent communication, and a commitment to excellence, InteliSync is your trusted partner for driving meaningful impact in the fast-paced world of Web3. Contact us today to learn more and embark on a journey to crypto marketing mastery!
Ready to elevate your Web3 project to new heights? Contact InteliSync now and unleash the full potential of your crypto venture!
What You're Going to Learn
- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.
- How to SHUT DOWN the revolving door of Income Stagnation… you know, where new sales come into your magazine while at the same time existing sponsors exit.
- How to transform your magazine business by fixing the 4 “DON’Ts”...
#1 LEADS Don’t Book
#2 PROSPECTS Don’t Show
#3 PROSPECTS Don’t Buy
#4 CLIENTS Don’t Stay
- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
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2. COMPETING WITH BIG BUSINESS
Industry-shifting trends mean that this is a time of tremendous change, but also
incredible opportunity for small businesses.
Technology, combined with economic and demographic changes, mean that
small businesses can compete with big business like never before.
vs.
1
3. THE BIG ARE GETTING BIGGER,
WHILE THE SMALL GET SMALLER
The number of companies with over ten thousand employees grew by 90 percent.
While the number of single-person businesses grew by 50 percent.
The average size of a small business has
shrunk by nearly 20 percent and new small
businesses are starting leaner.
In 2001, the average new small business
started with over 6.5 employees. In 2014,
that number had dropped to 4 employees.
90%
50%
2014
2001
20%
2
4. A NEW GOLDEN AGE OF SMALL BUSINESS IS EMERGING
Projections show that the number
of U.S. small businesses will grow
from 30 million in 2016
to over 42 million in 2026.
2016
2026
30 Million
42 Million
10 20 30 40 500
Nimble small businesses are better suited
to the realities of the 21st economy.
The most successful small businesses are
capitalizing on new opportunities, adapting
when needed and pivoting to serve customer
expectations in a rapidly changing world.
!
3
5. FIVE TRENDS THAT WILL GIVE SMALL BUSINESSES A
COMPETITIVE EDGE OVER THE NEXT DECADE:
1. World-class business infrastructure.
2. Insightful data.
3. A growing pool of on-demand talent.
4. Online marketplaces.
5. Cost-effective online advertising.
4
6. 1: LOW-COST, WORLD-CLASS BUSINESS INFRASTRUCTURE
Today, small businesses have access to the tools − from world-class manufacturing, logistics and
cloud computing − that were once the sole domain of the big guys.
Why It Matters:
Successful small businesses win by using business
infrastructure, like cloud computing, that turns fixed costs
into variable costs, allowing them to scale their resources
up and down and only pay for what they use.
Google Cloud Service
change in cost over last 18 months
50%
$$$
62%
Small businesses operating in the cloud
$$
5
7. 2: DATA, DATA AND MORE DATA
We’re in the middle of a data revolution. Data is the new currency of business and it is growing exponentially.
Why It Matters:
Successful small businesses win
by making sense of the mounds
of data at their disposal.
of the world’s data
was created within
the last two years
90%
By 2020, at least
33% of all data
will pass through
the cloud
44x
Data production will be
in 2020 vs 2009
2.5QUINTILLION
bytes of data
created daily
6
8. 3: RISE OF ON-DEMAND TALENT
The rise of the on-demand economy is leveling the playing field between small businesses and larger
corporations. This growth is part of a broader long-term growth trend in the contingent workforce.
Why It Matters:
Successful small businesses win by finding the
right people for the job without having to take on
the responsibility of hiring traditional employees.
Of the U.S. workforce, on-demand workers have risen...
202020161991 17% 43%
7
9. 4: CONSUMERS WANT MORE NICHE PRODUCTS & SERVICES
Consumer demand for niche products and services, which small businesses are uniquely
positioned to offer, are on the rise.
Consumers are increasingly dictating what they want, when and where they want it. Agile small
businesses tuned into these conversations will be able to listen to their customers and deliver the
products, services and experiences they demand.
For example, craft breweries expanded their share of the
U.S. beer market from ~5% in 2008 to >20% in 2015.
Why It Matters:
Successful small businesses win by taking
advantage of online marketplaces to gain
access to millions of customers at the click
of a button.
$$
8
10. 5: COST-EFFECTIVE, TARGETED ADVERTISING
For Developers:
For just $20,you can buy 1,000impressions
for a sponsored photo on Instagram. Want video?
You can buy 1,000impressions on Hulu for an
in-stream video ad for only $35.
$55
$20
+$35
Small businesses will never be able to compete with big business when it comes to mass
advertising campaigns. But in the age of the Internet, there’s an opportunity to spread your
message on a global level. For example...
Why It Matters:
Successful small businesses win by amplifying
their message to targeted customers through
online platforms.
9