This edition features a handful of Most Inspirational Women in Business that are at the forefront of leading us into a digital future.

1. Leading with Grace
The Unique Quali es of
Women in Leadership
www.insightssuccess.com
VOL-07
|
ISSUE-02
|
2023
Leading with Empathy
The Power of Emo onal
Intelligence in Leadership
Weardon
Symbolizing Resolute Leadership
Kristen
Kristen Weardon
Life Enrichment
Coach, Business
Consultant
TheMost
Inspirational
W m n
W m n
W m nin
Business tolook
outfor2023

4. A Journey Towards Triumph
mbition' profoundly indicates a desire to
Aincorporate the objectives that one has
substantially planned with a vision to achieve great
outcomes. This is to the young people in their 20s and 30s
who hold an immortal ambition springing from within.
These coherent personas are ready to accomplish it by
questioning the traditional operational methods with an
approach to enabling innovations in the modern business
arena.
These leaders have a quest and a desire to develop new
methods to transform the operational structure of the
businesses along with personal development and
painstakingly follow through on them, no matter how long
and arduous.
Ambitious people are goal-oriented and are always striving
towards the next accomplishment. This is to those who
understand the enormous effort that is required to build a
successful and peaceful life and are willing to supply the
effort. For it is very narrow and hard, the road to a noble
future. Ambition is the trait that allows people to apprehend
the ways to succeed and turn it into a game where winning
is not about just achieving which results in great outcomes
in the dedicated working principles.
Leaders who exhibit truthfulness in their daily lives gain the
trust of those around them. Their transparency about their
strengths and weakness makes people want to follow them.
These mentors prove their honesty by how they live. They
admit their mistakes and apologize when they're wrong.
Instead, they acknowledge and learn from their failures.
Passion is an absolutely indispensable trait when it comes
to leadership. Leaders are about their causes, the
organization, and its espoused and enacted beliefs. In fact, it
is a passion that drives ambition.
When you're passionate about a project, about a cause,
about an organization, it motivates you to be a part of it and
to make a difference. Many of us have seen the flip side of
this scenario and the results are a decrease in self-efficacy
of teams, employee motivation and organizational cohesion.
Employees can't effectively carry out and achieve goals that
they don't care about. Many times, passionate leadership is
needed to drive determination, motivation, and
achievement. When employees feel emotionally connected
to their organization, they are more committed, engaged,
and effective and this is a recipe for success and long-term
sustainability.
Embracing the journey of such coherent starlets, Insights
Success features enchanting stories of these proficient
leaders in its latest edition, "The Most Inspirational Women
in Business to look out for 2023." Flip through the pages
and delve into the journey that blends ambition with
passion towards a spark to innovate.
Have a Delightful Read!
AbhishekJoshi

5. Note
Editor’s
Editor’s
Editor’s

6. 08
Weardon
Symbolizing Resolute Leadership
Kristen
C O N T

7. 20 Grace Staten
Transcending the Attributes
of Sheer Brilliance
Leading with Grace
The Unique Quali es of
Women in Leadership
Leading with Empathy
The Power of Emo onal
Intelligence in Leadership
16
28
24
Tracee Comstock
A Highly Accomplished
Executive Leader in the Field
of Human Resources
20
24
16
28
E N T S
A R T I C L E S

8. sales@insightssuccess.com
July, 2023
Editor-in-Chief
Senior Sales Manager Business Development Manager
Marketing Manager
Technical Head
Technical Specialist Digital Marketing Manager
Research Analyst
Database Management Technology Consultant
Merry D'Souza
Deputy Editor Executive Editor Assistant Editors
Visualizer
David King
Art & Design Director Associate Designer
Sihanee M., Rouniyar A. Sawant. A, Mane. S
John Matthew
Sales Executives
David, Martin
Business Development Executives
Steve, Joe
Jacob Smile
Prachi Mokashi Dominique T.
SME-SMO Executive
Sagar Lahigade Frank Adams
Circulation Manager
Robert Brown Stella Andrew David Stokes
Ankita Pandharpure
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Abhishek Joshi
Revati Badkas
Jenny Fernandes Anish Miller

9. Brief
Company Name
Grace is a professional business women who is extremely
knowledgeable in her field of expertise.
Featured Person
e-presence Consultants
e-presence.ca
Grace Kusta Nasralla
Director of Operations
Grace creates and manages promotion plans, campaigns and
initiatives, including cross-departmental projects and integrated
marketing projects that include the firm’s technologies and programs.
Coastal Wealth
mycoastalwealth.com
Grace Staten
Vice President of
Marketing
Certified Life Coach and Motivational Speaker Kristen Weardon
specializes in accelerating clients' life transitions, enabling them to
live purposeful, joy-filled lives while achieving career goals.
Kristen Weardon
kristenweardon.com
Kristen Weardon
Life Enrichment Coach
Business Consultant
Rachel is an owner of an award winning digital marketing
boutique agency in beautiful Colorado Springs.
Mountain Air Marketing
mountainairmarketing.com
Rachel Gomez
Co-owner
Tracee is a highly skilled executive leader who loves to build
better companies where employees are engaged, happy and
more motivated to achieve results.
Nature’s Sunshine Products
naturessunshine.com
Tracee Comstock
Executive People
Leader
TheMost
Inspirational
W m n
W m n
W m nin
Business tolook
outfor2023

10. Weardon
Weardon
Weardon
Symbolizing Resolute Leadership
Kristen
Kristen’s naturally uplifting
personality develops
exceptional opportunities
producing fantastic
relationships with her network
for her clients.

11. C
O
V
E
R
S
T
O
R
Y
Kristen Weardon
Life Enrichment
Coach, Business
Consultant

12. S
ome qualities of staunch business leaders are
communication skills allowing you to convey a
vision and strategy effectively; emotional
intelligence, allowing you to manage your own emotions
and understand the feelings of others; and continuous
improvement allowing you to embrace your own leadership
by seeking improvement in your own performance.
Most people admire the exceptional attributes of Kristen
Weardon, including honesty, integrity and confidence. She
exhibits these attributes in her everyday approach through
her life coaching program, Wisdom with Kristen, which
helps individuals instill these values.
Kristen Weardon is a certified Life Coach and Motivational
Speaker specializing in helping her clients, who are willing
to put in the hard work, transition in months (rather than
years) to live purposeful, joy-filled lives while sculpting
career goals. Kristen had to overcome life-altering business
and personal decisions of her own, and being certified as a
life coach has given her the tools to help others do the
same.
Today, Kristen offers individual services, group programs,
and seminars. Her focus is on helping clients connect the
dots with coping skills and regrouping steps. When she was
working with the WIN Foundation, she brought innovative
products and business models to help create sustainable and
scalable social impact.
In this day and age, when life changes so quickly, having a
well-thought-out perspective with a well-mapped-out plan
can set realistic goals. Kristen's proactive methods assist
others in sorting out the nonentities and embarking on the
horizons of success.
Kristen's dynamic personality and wide-ranging contacts
translate into unique and often unexpected opportunities for
clients and those seeking focus in life. She is a high-energy
super-connector rather than a mere networker.
Kristen excels at connecting people with the best options
available, whether it's buying a new home, starting a
business, or making proactive, personal decisions. It isn’t
just a job to her; it’s a passion. Known as Naples’
‘rainmaker’ who creates energy, connections, and success
stories wherever she goes, Kristen’s work in motivational
healing, business development, real estate transactions and
philanthropy are all guided by one overarching approach.
An Epitome of Resolute Leadership
Kristen works with a ‘whole life’ approach to help her
clients visualize and achieve their goals in whatever area of
life those may be.
Kristen uses her experience as a marketing and training
executive in real estate and her expertise in life experiences
as a philanthropist and humanitarian to teach others the
importance of motivation.
In business situations, she directs the company’s vision
towards developing a collaborative culture. In personal
situations, she can assist to navigate through and connect
the dots to their future & goals. Throughout the past thirty
years, Kristen has dedicated her life to serving others
working with charities like PACE Collier and the WIN
Foundation, she also chaired and hosted numerous events
for countless other charities from The Center for Missing
and Exploited Children with now Florida Senator Kathleen
Passidomo, to Cancer Alliance Naples which was founded
by family friend Jerry Conti.
Kristen prides herself on aiding to promote emotional
health, personal self-esteem and empowerment by
providing recovery programs, conferences, training
programs and fundraisers.
Surmounting the Adversities
One challenge that Kristen had to overcome was the
disastrous loss of her house from Hurricane Ian. The
malleability of emotions (from fear to sadness) made
Kristen overcome and prepare for the long road to recovery.
With Kristen’s resilience, determination and positive
mindset, she relates this experience to her everyday
coaching of clients who have encountered tragedies or
endured losses.
During the mortgage crisis in 2008, Kristen decided to take
a step back from real estate when the opportunity arose to
become a spokesperson for the WIN Foundation and help
educate those who have been through abuse and aid them in
recovery. This created her passion for helping others
through many obstacles and overcoming their life
challenges.
This led Kristen to her philanthropic nature, and she even
went a step further, becoming a certified teacher for The
Win foundation. Kristen now has several certifications and
The Most Inspirational Women in Business to look out for 2023

13. Be the
change you
wish to see
in the
world.

15. licensing in the life and business coaching arena, including
Life Coach Universe™, the Lefko method™, Tony Robbins
TM
Strategic intervention Eagles Impact Coaching and is a
Grant Cardone business training licensee.
Through her vast experience in speaking to various groups,
from five hundred people to small lunch-ins, she learns how
they can become unstuck and find joy in their lives doing
what they love. Kristen’s genuine passion for helping
people through life coaching and business strategy
consulting offers new techniques. It helps make those
transitions a success story rather than heartbreak.
Manifesting Significant Impact
Kristen has been impacting the niche through her ability to
provide clarity and purpose through her diverse
background. With her experiences through traveling the
world, Kristen comprehends a vast variety of cultures. She
relates in a variety of ways by understanding the different
cultures and creating a purpose in the communities with
helpful insights.
Setting clear goals and objectives can help direct you and
give you an understanding of the goals that are crucial in
achieving desired outcomes with Kristen’s support. It aligns
everyone’s focus and effort to help you implement a system
to drive betterments.
Embarking Upon the Horizons
Kristen envisions herself enhancing her capabilities in the
long run by continuously learning and adapting to
contribute positively to society with her leadership and
determination.
By engaging in more public speaking, and private events
through monthly masterminds, live engagements, and in-
person coaching sessions, Kristen plans to approach each
individual to help them prosper, grow, and learn to live their
joy to the fullest. “Together, we will develop an action map
of real, attainable steps to move you closer to your bigger
vision. One-on-one meetings can be set up to be face-to-
face or by Facetime, to fit into your schedule. My job is to
make sure you are on track in hitting your goals and to offer
tools and resources that you can use to move to the next
step in your plan,” says Kristen.
On the horizon, Kristen will be launching a podcast,
Wisdom Warriors with Kristen, and the TV show coming
this Summer, The Kristen Weardon TV Show – America’s
#1 Expert for Health, Wealth and Relationships will be
streaming on the SUTV App weekly and her YouTube
Channel.
Indulging in the Pearls of Wisdom
Kristen’s naturally uplifting personality develops
exceptional opportunities producing fantastic relationships
with her network for her clients.
As a piece of advice for budding entrepreneurs, Kristen
says, “Develop a solid business plan that outlines your
goals, objectives and strategies. Be passionate about your
chosen path. The more passionate you are, the more success
you will achieve. Know your purpose and mission
statement to develop a business plan.”
As a coach, Kristen’s guidance is based on her experience
and training to create goals and offer techniques that are the
most effective in changing old limiting patterns of
the past.
Kristen prides herself on
aiding to promote
emotional health, personal
self-esteem and
empowerment by providing
recovery programs,
conferences, training
programs and fundraisers.

18. Leading with Empathy
The Power of
EmotionalIntelligence
in Leadership
July 2023 | 16 | www.insightssuccess.com

19. n today's rapidly evolving business landscape, effective
Ileadership extends far beyond technical prowess and
strategic acumen. The ability to understand, manage,
and harness emotions—both one's own and those of
others—is a critical factor in achieving successful
leadership outcomes. This quality is known as emotional
intelligence (EI) or emotional quotient (EQ). Leaders who
possess a high level of emotional intelligence have the
power to inspire, influence, and lead their teams to achieve
remarkable results. This article delves into the significance
of emotional intelligence in leadership, its core
components, and the impact it has on organizational
success.
Understanding Emotional Intelligence
Emotional intelligence refers to the capacity to recognize,
understand, manage, and utilize emotions effectively in
oneself and others. It encompasses a range of skills that
enable leaders to navigate interpersonal relationships,
empathize with their team members, and make sound
decisions based on emotional and social awareness.
Core Components of Emotional Intelligence
Self-Awareness: Effective leaders with high emotional
intelligence possess a deep understanding of their own
emotions, strengths, weaknesses, values, and triggers. This
self-awareness enables them to manage their reactions and
responses, promoting better decision-making and fostering
a positive work environment.
Self-Regulation: Leaders adept at self-regulation can
manage their impulses and emotional states. By maintaining
composure during challenging situations, they set an
example for their teams, promote a culture of resilience,
and minimize conflict.
Empathy: Empathetic leaders can tune into the emotions
and perspectives of their team members. This skill
cultivates strong relationships, trust, and collaboration,
ultimately enhancing team cohesion and performance.
Social Skills: Exceptional interpersonal skills are a
hallmark of emotionally intelligent leaders. They excel in
communication, conflict resolution, and networking,
creating an environment where open dialogue and
productive interactions thrive.
Motivation: Leaders with high emotional intelligence are
intrinsically motivated and have the ability to inspire and
July 2023 | 17 | www.insightssuccess.com

20. motivate their teams. They demonstrate a passion for their
work, set ambitious goals, and encourage their team
members to strive for excellence.
Impact on Leadership
Enhanced Communication: Emotionally intelligent leaders
communicate with clarity and empathy. They understand
the importance of active listening and are attuned to
nonverbal cues, fostering a more open and transparent
exchange of ideas.
Conflict Resolution: By leveraging their empathy and social
skills, emotionally intelligent leaders navigate conflicts with
finesse. They address issues promptly, seek common
ground, and transform disagreements into opportunities for
growth.
Employee Engagement: Leaders who value emotional
intelligence create a supportive and inclusive atmosphere.
Team members feel understood, appreciated, and valued,
leading to higher job satisfaction and increased
engagement.
Decision-Making: Emotional intelligence guides leaders in
making well-balanced decisions. They consider both
rational and emotional factors, leading to choices that align
with the organization's values and long-term goals.
Adaptability: Emotionally intelligent leaders thrive in
dynamic environments. Their self-awareness and flexibility
enable them to adapt to change, inspiring their teams to
embrace innovation and navigate uncertainty.
Trust and Credibility: Emotionally intelligent leaders
consistently demonstrate authenticity and integrity. Their
ability to connect on an emotional level fosters trust among
team members, creating a foundation of credibility that
enhances their influence and leadership impact.
Stress Management: Leaders with high emotional
intelligence excel in managing stress and pressure. They
remain composed during challenging situations, serving as
role models for handling stress in a healthy and constructive
manner.
Feedback and Growth: These leaders provide constructive
feedback in a way that promotes personal and professional
growth. They balance their feedback with empathy,
encouraging team members to embrace continuous learning
and improvement.
Inclusivity and Diversity: Emotional intelligence enables
leaders to value and leverage the diverse perspectives and
backgrounds of their team members. They create an
inclusive environment where everyone feels heard,
respected, and valued, which leads to enhanced creativity
and innovation.
Resilience and Change Management: Leaders with high
emotional intelligence navigate change with resilience.
They help their teams embrace change by acknowledging
and addressing emotional concerns while guiding them
through transitions effectively.
Conflict Transformation: Emotionally intelligent leaders
transform conflicts into opportunities for growth. They
encourage open discussions, promote understanding, and
mediate conflicts to ensure that the team remains cohesive
and focused on shared goals.
Empowerment: These leaders empower their team members
by recognizing and tapping into their strengths. They
provide opportunities for skill development and delegate
responsibilities, fostering a sense of ownership and
accountability.
The power of emotional intelligence in leadership cannot be
overstated. Emotionally intelligent leaders have the ability
to foster positive relationships, drive motivation, and create
a culture of collaboration within their organizations. By
honing their self-awareness, self-regulation, empathy, social
skills, and motivation, leaders can elevate their
effectiveness and lead their teams to achieve remarkable
success. In an increasingly interconnected and diverse
world, emotional intelligence stands as a cornerstone of
impactful and transformative leadership.
July 2023 | 18 | www.insightssuccess.com

22. ransformational leadership is a management style
Tthat inspires people and drives positive change in
novel and sometimes profound ways.
Transformational leaders are typically optimistic, lively, and
passionate. Not only are these leaders worried and engaged
in the process, but they are also committed to ensuring that
every member of the group succeeds.
Transformational leaders conquer fears and analyze risks
regarding challenges, abilities, and organizational vision.
They also inculcate tough decisions in the face of these
possible risks.
A transformational leader is willing to contemplate some of
these risks and what else they might imply for the
organization’s overall future. Exhibiting these traits while
embarking upon the zeniths of excellence is Grace Staten,
Vice President of Marketing at Coastal Wealth.
As Vice President of Marketing, Grace has a unique
position to build a strong connection with prospects, clients
and recruits in the work she does.
In this interview with Insights Success, Grace shares
valuable facts that highlight her professional tenure and the
journey so far in the dynamic industry.
Below are the excerpts from the interview:
Grace, brief our audience about your journey as a
business leader until your current position at Coastal
Wealth. What challenges have you had to overcome to
reach where you are today?
I started my career in the financial services industry as an
advisor’s assistant. This advisor was also a mentor through
my college and had an opening in her firm. Through her
encouragement, I fully embraced the position and the
industry by getting licensed in securities and volunteering
in external industry organizations. I promised my mentor
that I, too, would mentor other females when I went further
in my career which I have continued to do.
I know finding mentors in the workplace is challenging, and
it is powerful to have someone to help set goals and hold
you accountable. Challenges I still go through today are the
inequities women face in the workplace, such as
unconscious bias, unequal pay and limited career
advancement.
My mentorships have allowed me to be a sounding board
for others and helped put things into perspective. I have
recently been asked to help build the Women of Coastal
Wealth program to empower women to create their own
pathways with the support of their fellow female
colleagues.
Tell us something more about your company and its
mission and vision.
Coastal Wealth’s mission is to navigate opportunities and
redefine what is possible. Our vision is to be one of the
nation's most innovative, collaborative and trusted financial
solutions firms.
Our 14 guiding principles range from honoring our
commitments to our clients, team members and ourselves to
celebrating inclusion and diversity as keys to our success.
These are repeated at the beginning of any all-firm meeting;
we believe in these as we live, work and play within our
communities.
July 2023 | 20 | www.insightssuccess.com

23. July 2023 | 21 | www.insightssuccess.com
The Most Inspirational Women in Business to look out for 2023

24. Enlighten us on how you have been impacting the
marketing niche through your expertise in financial
services.
I have been in the industry for over 25 years and have been
with my firm for over 15. I have obtained licenses and
certifications pertaining to my role and have taken on
leadership roles outside of work to enhance my skills.
I create well-defined marketing strategies each quarter for
my role, which has helped increase the firm’s recruiting and
production. One of the strategic objectives is to impact our
target markets and recruits.
The more people we reach, the more opportunities we have.
I know that we must diversify the ways we impact various
customers in different ways, such as through social media,
podcasts, websites or newsletters.
Describe in detail the values and the work culture that
drives your organization.
Coastal Wealth’s values are integrity, diversity, innovation,
collaboration and responsibility. A strong indicator of happy
employees is our low turnover rate. Coastal Wealth has
many long-term employees that are highly engaged and are
offered continued opportunities for growth in our “Pathway
to Leadership” program.
I truly believe we are not just colleagues but have become
friends outside of work. Our atmosphere is a positive,
supportive culture.
We offer $2,000 a year for education for each employee to
further themselves with a degree, credential or designation.
We have a very clear mission statement and vision that is
branded into our internal communications and announced
before every all-firm meeting.
Undeniably, technology is playing a significant role in
almost every sector. How are you leveraging
technological advancements to make your solutions
resourceful?
Technology has really revolutionized marketing and how
content is created and produced. It has also changed the
way we communicate and the way the world sees us. The
power of automation has been a game changer with the
amount of work it relieves my team from doing.
For example, we developed an internal firm store with
Coastal Wealth items through marketing automation which
allows the user to go directly through the site. We are able
to create registration pages, landing pages, forms and
chatbots using automation.
Social media and e-newsletters have easily allowed us to
reach our target audiences quickly, increasing our brand
loyalty.
Search Engine Optimization has helped us improve our
website's ranking, generating leads and maximizing traffic.
Changing technology is making a direct impact on how
efficiently and effectively we operate.
What, according to you, could be the next significant
change in the marketing sector? How is your company
preparing to be a part of that change?
I believe the next significant change in marketing is
Artificial Intelligence (AI). Coastal Wealth is already
embracing AI marketing tools that allow tailored messaging
specific to our audiences.
If we need an extra boost for content, AI’s content
generation can be used for marketing strategies, video
captions, email subject lines, and web copy. This can help
with real-time personalization in our messaging to reach
certain target markets to engage or reengage with our firm.
Machine Learning programs can help increase productivity,
ROI, and efficiency.
Where do you envision yourself to be in the long run,
and what are your future goals for Coastal Wealth?
I see myself continuing to develop my expertise in
marketing and contributing to the growth and success of
Coastal Wealth. With over 25 years in the financial services
industry, I have immersed myself in a leadership role and
continued looking for opportunities to make the department
July 2023 | 22 | www.insightssuccess.com

25. as innovative and efficient as
possible.
This includes embracing all new
marketing ideas to keep in line or
ahead of our competition. Future
goals include making our firm
brand be known nationwide as we
are currently the premiere financial
services firm in the southeast. Still,
I would like to continue that
development as we build, grow and
provide new opportunities for our
financial professionals.
What would be your advice to
budding entrepreneurs who
aspire to venture into the
marketing industry?
My advice would be for those who
want to go into the marketing
industry, and I would tell them to
be as well-rounded as possible. I
would recommend this career to
someone who is an above-average
writer or can gain access to good
copywriting skills, who is creative
and forward thinking.
There are so many aspects to
marketing that they include a
variety of fields, such as content
creation, advertising, public
relations, website design, graphic
design, and many more. Most
companies need marketers to make
their products and people known,
and it is a desirable occupation.
Even if you choose to go into sales,
you still need to understand some
marketing. For those that are still
in school, I would recommend
getting a minor within the
marketing genre to make yourself
more competitive. It also would
not hurt to seek out a marketing
internship. Creativity and
communication skills are crucial to
engaging an audience.
July 2023 | 23 | www.insightssuccess.com

26. Leading with Grace
of in
The Unique Qualities
Women
Leadership
July 2023 | 24 | www.insightssuccess.com

27. In recent decades, there has been a notable shift in the
landscape of leadership across various sectors, with an
increasing number of women breaking through the
glass ceiling and assuming prominent roles in business,
politics, academia, and beyond. While leadership has
traditionally been associated with certain masculine traits,
the emergence of women in leadership positions has shed
light on the unique qualities and attributes they bring to the
table. This article explores the distinct qualities that women
often exhibit in leadership roles, highlighting their positive
impact on organizational dynamics and outcomes.
Empathy and Emotional Intelligence
One of the standout qualities that women often bring to
leadership roles is a heightened sense of empathy and
emotional intelligence. Women tend to excel in
understanding and navigating complex human emotions,
fostering a more inclusive and compassionate leadership
style. This ability to connect on a personal level with team
members enhances trust, communication, and overall team
cohesion. Studies have shown that leaders with higher
emotional intelligence contribute to increased employee
satisfaction and productivity.
Collaborative Approach
Women leaders frequently demonstrate a collaborative and
cooperative approach to decision-making. Their inclination
toward consensus-building and active listening ensures that
a diverse range of perspectives are considered, leading to
well-rounded and innovative solutions. This approach can
promote a more inclusive work environment where each
team member's input is valued, ultimately driving creativity
and problem-solving.
Resilience and Perseverance
In the face of challenges and setbacks, women leaders often
display remarkable resilience and perseverance. These
qualities can inspire and motivate their teams to navigate
adversity with determination and a positive outlook.
Women's experiences of overcoming gender-related
obstacles can contribute to a unique ability to handle
difficult situations and provide mentorship to others facing
similar challenges.
Adaptive Communication
Effective communication is a cornerstone of successful
leadership, and women tend to excel in this area. Women
July 2023 | 25 | www.insightssuccess.com

28. leaders often employ a nuanced communication style that is
inclusive, approachable, and tailored to the needs of their
audience. This adaptability enables them to convey
complex ideas clearly, resolve conflicts, and foster a sense
of belonging among team members.
Multitasking and Time Management
Balancing multiple responsibilities is a skill that many
women have honed, both in their personal lives and in their
careers. This proficiency in multitasking and time
management can translate into effective leadership. Women
leaders often demonstrate the ability to prioritize tasks,
delegate efficiently, and maintain a well-organized work
environment.
Transformational Leadership
Women in leadership roles are more likely to adopt
transformational leadership styles, focusing on inspiring
and empowering their teams to achieve their full potential.
This leadership approach emphasizes mentorship, skill
development, and fostering a sense of purpose, leading to
increased job satisfaction and commitment among
employees.
Inclusive Decision-Making: Women leaders often exhibit a
commitment to inclusivity in decision-making. Their
openness to diverse perspectives ensures that the
contributions of all team members are acknowledged and
considered, resulting in more well-rounded and equitable
outcomes.
Conflict Resolution and Mediation: Women leaders tend to
excel in conflict resolution and mediation due to their
ability to empathize, actively listen, and find common
ground. This skill promotes a harmonious work
environment and fosters a sense of unity within the team.
Long-term Vision and Sustainability: Many women leaders
emphasize long-term vision and sustainability. They
consider the broader impact of decisions on the
organization, community, and environment, leading to more
responsible and socially conscious leadership.
Crisis Management and Adaptability: Women leaders often
demonstrate agility and adaptability during times of crisis.
Their ability to remain calm under pressure, make swift
decisions, and pivot when necessary, contributes to effective
crisis management and organizational resilience.
Networking and Relationship Building: Women's natural
inclination towards building relationships and networks
plays a crucial role in leadership. They leverage their
interpersonal skills to connect with stakeholders, mentors,
and peers, thereby expanding opportunities for
collaboration and growth.
Authenticity and Vulnerability: Women leaders who
embrace authenticity and vulnerability create an atmosphere
of trust and authenticity within their teams. By sharing their
own challenges and experiences, they inspire others to do
the same, fostering a culture of openness and learning.
The ascent of women to leadership positions has enriched
the leadership landscape with a diverse range of qualities
and attributes that contribute to more effective and
innovative organizations. The unique qualities of empathy,
collaboration, resilience, adaptive communication,
multitasking, and transformational leadership empower
women leaders to create inclusive, high-performing teams
that drive positive change. As society continues to evolve,
recognizing and celebrating these distinct qualities will
undoubtedly contribute to a more equitable and prosperous
future for all.
July 2023 | 26 | www.insightssuccess.com

30. STOCK
COMSTOCK
A Highly Accomplished
Executive Leader in the Field
of Human Resources
Tracee Comstock
Executive People
Leader
July 2023 | 28 | www.insightssuccess.com

31. An accomplished executive leader in the field of
human resources, Tracee Comstock is Executive
People Leader at Nature’s Sunshine Products.
With a passion for building better companies, Tracee has a
proven track record of implementing successful people
strategies that improve employee engagement, create better
workplace cultures, develop strong leaders, and ultimately
drive results. Her expertise has even earned her multiple
"Employer of the Year" and "Best Company to Work For"
awards.
Tracee's talent for recruiting top talent and leading teams to
become billion-dollar organizations is a testament to her
ability to create positive and productive work environments.
What sets her apart is her unique approach to HR - she's not
a stuffy policy maker, but rather a fun and engaging person
who values input from the front lines. Tracee's ultimate
passion is people, and she works tirelessly to ensure that
every employee feels valued and supported. Tracee also
served as President of the Salt Lake Society of Human
Resources (SL SHRM) and was on the Board of Directors
for ten years. She has also worked with Utah Vally
University on the UVU Advisory Board mentoring students
going into HR.
The interview with Tracee Comstock provided valuable
insights into her approach to building better companies
with engaged, happy, and motivated employees. The
interview showcases Tracee's strategies for creating
positive workplace environments that drive results.
Brief our audience about your journey as a business
leader until your current position at Nature’s Sunshine.
What challenges have you had to overcome to reach
where you are today?
I joined Nature’s Sunshine over five years ago. Our CEO
and Executive Team have been working for the past five
years on transforming the business, through focusing on
key strategies and aligning our priorities globally. We
achieved the highest revenue in Company History in 2020
and 2021 during the middle of a pandemic.
As far as HR Strategies, I worked with our HR Team to
create “best company to work for” strategies, by creating a
better culture, better employee experience and total rewards
portfolio to attract and retain top talent. When I first
arrived, we had one three-fold brochure about the benefits
the company provided, there was no orientation or
onboarding material to really engage employees and help
them to learn more about our history, our mission, vision,
values, and products etc. We set out to create better branded
collateral to improve engagement and encourage our
employees to participate in our new Wellness Rewards
program, which is focused on living an active and healthy
lifestyle, utilizing our products, learning more about our
products and sharing our products with others. We are a
health and wellness company, and our employees’ well-
being is a top priority. We want our employees to be
productive, happy and love working for Nature’s Sunshine.
In addition, we have focused on developing our leaders to
help them to multiply the talents on their teams and to help
them to lead their teams more effectively.
Tell us something more about your company and its
mission and vision.
Our mission is to share the healing power of nature with the
world, with a vision to become the nutritional supplement
company of the future. As true pioneers in the modern
herbal movement, we are passionate about the healing
power of nature. We work each day to create and share the
finest herbal and plant-based solutions for today’s health
and wellness needs. We also manufacture our own vitamins
and other nutritional supplements following rigorous
quality standards. We test all our raw materials for heavy
metals, pathogens, pesticides and herbicides, dirt, and other
impurities to ensure they meet the strictest health and safety
standards.
Enlighten us on how you have been impacting the
herbal health supplement niche through your expertise
in the market.
As the first company to encapsulate herbs over 50 years
ago, Nature’s Sunshine is really in a unique position in our
industry. We manufacture over 600 products and distribute
them globally around the world. No one else has the
knowledge, experience, or expertise that we have, particu-
larly when you consider that many of our people have
worked here for 20, 30 and 40 years, and the average tenure
is 10.5 years. We translate that knowledge into crafting the
world’s purest and most potent natural supplements
available. And we see that in the results our customers
experience.
Describe in detail the values and the work culture that
drives your organization.
For over 50 years, Nature’s Sunshine has been sharing the
healing power of nature with the world. And as one of the
first companies to encapsulate herbs, Nature’s Sunshine has
July 2023 | 29 | www.insightssuccess.com
The Most Inspirational Women in Business to look out for 2023

32. a tremendous legacy that has been built by our incredible
people.
We are committed to the success of our People. Our people
matter, they contribute to and make a difference in our
future success. That is why we are focused on creating a
great place to work, where employees feel they belong; feel
heard; feel well and balanced; and can grow professionally
and personally.
Our community welcomes diverse talent and believes that
our diversity makes us better, stronger, and happier in both
work and life. We intentionally build a workforce of people
with viewpoints and backgrounds as diverse as the
customers we serve around the world.
What, according to you, could be the next significant
change in the herbal health supplement sector? How is
your company preparing to be a part of that change?
Sustainability and transparency are among the biggest
opportunities ahead of us in the natural health sector. As
herbal experts, we have already taken significant strides in
this area through our extensive commitment to quality,
purity, and potency in all of our ingredients and finished
supplements. With the push for sustainability in the broader
market, however, we are now formalizing much of what we
have been doing and exploring new directions in which we
can take the lead in these areas.
Last year we took a huge step towards this by publishing
our first-ever environmental, social and governance report.
In preparing this, we have been able to prioritize our efforts
Undeniably, technology is playing a significant role in
almost every sector. How are you leveraging
technological advancements to make your solutions
resourceful?
Technology is moving to the forefront of our efforts
globally, particularly as we expand on our omni-channel
efforts to reach customers through multiple channels.
For over 50 years, we have supported our network of
thousands of independent distributors—many of whom are
herbal experts, which operate specialty retail shops or
conduct personal health consultations to build personal
relationships with their clients.
In today’s world of Amazon shopping, many consumers
have transitioned to online e-commerce purchases.
However, they still want a personal experience, and we are
leveraging technology to help make their shopping
experience better, whether it is in a physical store, on our
website, through social channels, or through an email or
text on their phone. We are using data more than ever to
better understand both existing and potential customers and
learn how to connect others with nature.
For over 50 years,
Nature’s Sunshine has been sharing
the healing power of nature with
the world.
July 2023 | 30 | www.insightssuccess.com

33. in sourcing, manufacturing, emissions, packaging, energy
usage, etc. and establish goals to drive our efforts.
Among those goals was the desire to power our
manufacturing plant using 100% renewable energy, which
we accomplished in June of last year. Now every Nature’s
Sunshine product made in our facility is produced using
only the sustaining, life-giving power of the sun.
We have also significantly reduced our greenhouse gas
emissions, reduced plastic usage by updating our packaging
and converting to post-consumer recycled plastics. And we
have invested in and expanded our recycling efforts to
reduce waste.
We understand that to share the healing power of nature
with the world, we must protect and preserve that power,
and we are excited to continue building out our ESG
strategies and become a leader in this area.
Where do you envision yourself to be in the long run,
and what are your future goals for Nature’s Sunshine?
Nature’s Sunshine has a very promising future. We have the
best, most potent natural supplements in the world, and as
we grow our global footprint and brand, we will continue to
manufacture superior products and provide natural solutions
to our customers—customized to their individual
needs—around the world.
What would be your advice to budding entrepreneurs
who aspire to venture into the herbal health supplement
industry?
Be curious and learn all you can about natural herbs and
how they can benefit the body. Secondly, get a good
education. And learn about business, study competitors,
learn more about cost accounting, finance and then your
area of expertise. Third, learn from a great mentor; learn
from them, they will help you to become better and to be
more successful. Lastly, surround yourself with great
leaders, and a great team. It takes teamwork to transform as
business and to achieve results.
July 2023 | 31 | www.insightssuccess.com