Online Information 2007 Seminar
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Presentation given at Online Information Conference 2007
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Online Information 2007 Seminar
- 1. Social software in a corporate context: the BT experience? Richard Dennison Intranet and Channel Strategy Manager [email_address]
- 3. About BT Today BT is a global communications services company – operate in 170 countries; offices in 50 countries We are dedicated to helping our customers thrive in a changing world. We are committed to using the power of communication to build a better, more sustainable world. Our global 21CN platform allows us to deliver software-driven services that are faster, more reliable and simpler to use. What makes us different? What are our goals? Being number one for customer service. Being a company that is recognised for innovation and great service, and for delivering value to shareholders.
- 5. Why is social media important to BT? Social media is about: social networks global data networks communications technology building sustainable communities – from local to global giving power to users making technology simple … these are BT’s business drivers!
- 6. How are we using it? Key principles no anonymous posting say what you like … but you will be held accountable! BTpedia Web 2.0 news Podcasting Blogging Project wikis Examples: MyPages
- 7. How are we using it? … carefully!! Key principles no anonymous posting say what you like … but you will be held accountable! BTpedia building knowledge base building communities BTpedia Web 2.0 news Podcasting Blogging Project wikis Examples:
- 8. BTpedia
- 9. BTpedia
- 10. How are we using it? RSS powered news Web 2.0 news … carefully!! BTpedia Podcasting Blogging Project wikis Key principles no anonymous posting say what you like … but you will be held accountable! Examples: one source one truth user chooses MyPages
- 11. Web 2.0 powered news
- 12. RSS powered news Over 150 feeds on corporate news desk alone
- 13. Your space
- 14. RSS powered news
- 15. How are we using it? RSS powered news … carefully!! BTpedia Podcasting Blogging Project wikis Key principles no anonymous posting say what you like … but you will be held accountable! Examples: Podcasting MyPages
- 16. Podcasting
- 17. How are we using it? RSS powered news … carefully!! BTpedia Podcasting Project wikis Key principles no anonymous posting say what you like … but you will be held accountable! Examples: Blogging First external blog: http://blog.btbroadbandoffice.com/ Leadership blogs Blogs for all – internal & external
- 19. What the ‘blogosphere thinks!
- 20. Leadership blogs
- 21. Blogs for all
- 22. How are we using it? RSS powered news … carefully!! BTpedia Podcasting Project wikis Key principles no anonymous posting say what you like … but you will be held accountable! Examples: Blogging Corporate wiki product to be launched soon internally Trying out the technology MyPages
- 23. Project wikis Around 350,000 wiki pages
- 24. How are we using it? RSS powered news … carefully!! BTpedia Podcasting Blogging Project wikis Key principles no anonymous posting say what you like … but you will be held accountable! Examples: Podcasting MyPages
- 25. MyPages
- 26. MyPages
- 28. Potential impact in a corporate environment Changing roles:
- 30. My blog … http://richarddennison.wordpress.com
- 31. Thank you [email_address] http://richarddennison.wordpress.com