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June 16, 2014 
 
 
Prabhudas Lilladher Pvt. Ltd. and/or its associates (the 'Firm') does and/or seeks to do business with companies covered in its research reports. As a result investors should be aware that 
the Firm may have a conflict of interest that could affect the objectivity of the report. Investors should consider this report as only a single factor in making their investment decision. 
Please refer to important disclosures and disclaimers at the end of the report 
Automobiles 
CV Goods Segment ‐ Truck Rentals recover 4‐5% 
Sector Update 
Surjit Arora 
surjitarora@plindia.com 
+91‐22‐66322235 
Hussain Kagzi 
hussainkagzi@plindia.com 
+91‐22‐66322242 
Sensex v/s. Tata Motors & Ashok Leyland 
40
60
80
100
120
140
160
Jun‐13
Aug‐13
Oct‐13
Dec‐13
Feb‐14
Apr‐14
Jun‐14
Sensex Tata Motors
Ashok Leyland
 
Source: Bloomberg 
 
 
 
 
Stock Performance 
(%)  1M  6M  12M 
Sensex   4.6    22.1    31.5  
Auto   6.8    27.2    42.0  
 
Ashok Leyland   22.3    106.9    46.5  
Tata Motors   (2.6)   19.1    47.7 
 
 
 
 
 
Stock Data 
  CMP (Rs)  TP (Rs)            PE (x)   
      FY15E  FY16E 
Tata Motors  438    470    8.5    7.7 
Ashok Leyland  33    28   NA   22.8 
 
 
Truck rentals during May 2014 recovered by 4‐5% on account of a) pass‐on of the 
diesel  price  hike  of  Rs1.2/ltr  in  mid‐May,  b)  peak  wheat  harvesting,  c)  15‐20% 
increase  in  summer  fruit  &  vegetable  arrivals,  d)  increase  in  election  expenditure 
and e) shrinking truck fleet on National Permit routes. The pace of decline in the 
M&HCV goods segment has been curtailed to just 8.0% YoY in May 2014 as against 
20%  decline  in  Q4FY14.  LCV  goods  segment  de‐grew  at  19.7%  in  May  2014.  As 
mentioned in our monthly update for Feb 2014, we believe, volumes have bottomed 
out. We  expect  M&HCV goods  segment  to  be flat‐to‐marginally  positive  in FY15E. 
Key findings of the IFTRT report are mentioned below: 
 Truck  rentals  improve  by  4‐5%  in  May  2014:  Truck  rentals  during  May  2014 
(May 2nd
 ‐ June 1st
 2014) recovered by 4‐5% on account of a) pass‐on of the 
diesel price hike of Rs1.2/ltr in mid‐May, b) peak wheat harvesting, c) 15‐20% 
increase  in  summer  fruit  &  vegetable  arrivals,  d)  increase  in  election 
expenditure and e) shrinking truck fleet on National Permit routes. At the same 
time, dispatches from factory output remained flat, except for improvement in 
dispatches  of  FMCG,  consumer  durables  and  general  merchandise.  Housing 
showed some signs of improvement with a pick‐up in the housing construction 
activity in Tier‐I and Tier‐II cities. April 2014 witnessed a drop in truck rentals by 
4‐5%  on  account  of  a  three‐week  delay  in  wheat  procurement  across  several 
states  and  widespread  damage  in  summer  fruit  and  vegetable  crops.  On  the 
other hand, May 2014 (May 2nd
 ‐ June 1st
 2014) witnessed a reversal in the truck 
rentals on trunk routes. 
 Trailers likely to recover faster compared to other segments: A decline in sale 
of multi‐axle high tonnage (trailers) i.e. 40ton‐49ton gross weight capacity had 
set in much before a decline of other categories of goods carriages which took 
place during the last nine quarters. Hence, the recovery seems to be coming in a 
similar manner for multi‐axle trailers. Fleet owners are now adding multi‐axle 
trailers to their fleet as their corporate clients are insisting on providing young‐
age fleet as a pre‐condition to awarding 3‐4 years’ transport contracts. These 
trailers  are  mostly  engaged  in  carrying  bulk  cargo  and  are  also  the  preferred 
mode of moving equipment/machinery across project sites in various parts of 
the country.   
 Fleet owners are cautiously optimistic: For the brief blip in truck rentals during 
Apr 2014, there is an optimism in the truck freight market in which fleet owners 
have started exploring and planning fleet replacement so that when in the near 
future the stalled infrastructure projects resume activity, these fleet owners will 
be  able  to  capture  business.  Truck  fleet  assets  have  virtually  become 
encumbrance‐free  and  in  turn,  have  stopped  their  monthly  outgo  of  EMIs, 
resulting in decrease in the capital cost of owning truck assets.  
Contd…2 
   
June 16, 2014  2
  Automobiles 
 M&HCV goods segment de‐grew by only 8.0% YoY in May 2014: M&HCV goods 
segment declined by only 8.0% YoY in May 2014 as against 14.0% YoY decline in 
April  2014,  whereas  for  FY14,  the  decline  has  been  27.0%  YoY.  The  pace  of 
decline  has  slowed  down  considerably  (from  an  average  28%  YoY  decline  in 
Q3FY14 to an average 20% YoY decline in Q4FY14 to 8.0% currently). We believe 
M&HCV  volumes  have  bottomed  out.  We  expect  a  recovery  from  Q3FY15 
onwards. At the same time, Truck rentals are up 10% YoY.  
 Stress in M&HCV segment percolating to LCV goods segment with the latter 
de‐growing by 19.7% in May 2014: Need for Hub‐and‐Spoke model and launch 
of new models has fuelled growth in the LCV goods segment over FY11‐FY13 
period. However, stress in the M&HCV segment in FY14 has percolated down to 
the  LCV  segment,  with  the  latter  de‐growing  by  28.8%  YoY  in  FY14.  The  ACE 
segment too has declined by 30% YoY, leading to an overall decline of 19.7% YoY 
in May 2014. 
 CV goods de‐grew by 20.5% in Apr‐May 2014: Volumes in the industry truck 
sales  (LCV  &  MHCV  goods  segment)  de‐grew  by  20.5%  due  to  lower  cargo 
availability and slowdown in the LCV segment.  
 
 
 
 
 
 
 
 
 
 
 
 
 
   
June 16, 2014  3
  Automobiles 
Freight rates improve 4‐5% in May 2014 
Exhibit 1: 9T payload Truck for a round trip from Delhi 
 
Source: IFTRT, PL Research 
Exhibit 2: 9T payload Truck for a round trip from Delhi 
 
Source: IFTRT, PL Research 
Exhibit 3: 9T payload Truck for a round trip from Delhi 
 
Source: IFTRT, PL Research 
Exhibit 4: 9T payload Truck for a round trip from Delhi 
 
Source: IFTRT, PL Research 
   
50,000
53,000
56,000
59,000
62,000
May‐13
Jun‐13
Jul‐13
Aug‐13
Sep‐13
Oct‐13
Nov‐13
Dec‐13
Jan‐14
Feb‐14
Mar‐14
Apr‐14
May‐14
Jun‐14
Freight Rate (Rs)
Mumbai Nagpur
40,000
55,000
70,000
85,000
100,000
115,000
Apr‐13
May‐13
Jun‐13
Jul‐13
Aug‐13
Sep‐13
Oct‐13
Nov‐13
Dec‐13
Jan‐14
Feb‐14
Mar‐14
Apr‐14
May‐14
Jun‐14
Freight Rate (Rs)
Kolkata Guwahati
65,000
75,000
85,000
95,000
105,000
Apr‐13
May‐13
Jun‐13
Jul‐13
Aug‐13
Sep‐13
Oct‐13
Nov‐13
Dec‐13
Jan‐14
Feb‐14
Mar‐14
Apr‐14
May‐14
Jun‐14
Freight Rate (Rs)
Hyderabad Chennai
48,000
52,000
56,000
60,000
64,000
Apr‐13
May‐13
Jun‐13
Jul‐13
Aug‐13
Sep‐13
Oct‐13
Nov‐13
Dec‐13
Jan‐14
Feb‐14
Mar‐14
Apr‐14
May‐14
Jun‐14
Freight Rate (Rs) Ranchi Raipur
. 
   
June 16, 2014  4
  Automobiles 
CV goods segment de‐grew by 20.5% during Apr‐May’14  
Exhibit 5: Segment‐wise break‐up of volumes 
Segment‐wise Break‐up  FY10 FY11 FY12 FY13  FY14 FY15E
LCV goods segment (0‐7.5T)             (A)  253,364 317,030 411,415 476,695  389,312 390,000
  % ch. YoY  48.2 25.1 29.8 15.9  (18.3) 2.4
ICV goods segment (7.5T ‐ 12T)  43,679 55,411 67,104 57,436  41,432 42,000
  % ch. YoY  (19.1) 26.7 21.0 (14.4)  (27.9) 6.2
Rigid Vehicles (12T‐16T)  48,605 60,686 60,906 48,151  32,363 36,000
  % ch. YoY  13.9 26.5 ‐ (20.9)  (32.8) 11.3
Rigid Vehicles (16T‐25T)  90,904 129,974 142,822 96,424  74,395 76,000
  % ch. YoY  33.2 42.4 9.9 (32.5)  (22.8) 2.2
Tractor Trailer / Tippers  (16T‐49T)  18,673 29,050 28,502 19,765  13,728 16,000
  % ch. YoY  86.8 55.3 (2.0) (30.9)  (30.5) 16.5
M&HCV goods segment (7.5T‐49T)          (B)  201,861 275,121 299,334 221,710  161,918 170,000
  % ch. YoY  15.4 36.3 8.8 (25.9)  (27.0) 5.0
CV goods segment (A + B)  455,225 591,375 710,749 698,444  551,230 560,000
  % ch. YoY  31.6 29.9 20.2 (1.7)  (21.0) 1.6
Source: SIAM Data, PL Research 
Exhibit 6: LCV goods segment 
LCV goods carriers  May‐13 May‐14  YTD FY14 YTD FY15
Ashok Leyland  2,131 1,498  4,013 2,673
  YoY growth (%)  (29.7)  (33.4)
  MS (%)  6.6 5.8  6.1 5.4
Mahindra & Mahindra   12,466 11,568  34,614 22,471
  YoY growth (%)  (29.1)  (35.1)
  MS (%)  38.9 44.9  37.4 44.4
Tata Motors   16,170 11,461  34,614 22,471
  YoY growth (%)  (29.1)  (35.1)
  MS (%)  50.4 44.5  52.6 45.4
Total (incl. other players)  32,066 25,736  65,792 49,480
  YoY growth (%)  (19.7)  (24.8)
Source: SIAM Data, PL Research 
In FY14, LCV goods segment de‐grew by 28.8%, indicating that the weak macro situation is now percolating down to the last mile 
transport segment. Tata Motors has lost 720bps market share to 45.4%, mainly to Mahindra, which has gained almost 700bps in 
market share for Apr‐May’14 period. Slide in LCV volumes continued in the month of May’14 with a decline of 19.7% YoY. 
   
June 16, 2014  5
  Automobiles 
Exhibit 7: M&HCV goods segment 
M&HCV goods carriers  May‐13 May‐14  YTD FY14 YTD FY15
Ashok Leyland   2,886 3,197  5,837 6,268
  YoY growth (%)  10.8  7.4
  MS (%)  20.0 24.1  20.1 24.3
Tata Motors   8,768 7,846  17,445 15,151
  YoY growth (%)  (10.5)  (13.1)
  MS (%)  60.7 59.0  60.1 58.6
VE CVs ‐ Eicher  1,806 1,474  3,957 2,919
  YoY growth (%)  (18.4)  (26.2)
  MS (%)  12.5 11.1  13.6 11.3
Total (incl. other players)  14,444 13,288  29,039 25,840
  YoY growth (%)  (8.0)  (11.0)
Source: SIAM Data, PL Research 
M&HCV goods segment declined by 8.0% YoY in May’14. For FY14, the M&HCV Goods declined by 27.0% YoY, with the 12‐16T rigid 
vehicles declining the most by 32.8% YoY. The pace of decline has slowed considerably (from an average28% YoY decline in Q3FY14 
to an average 20% YoY decline in Q4FY14). We believe M&HCV volumes have bottomed out. We expect recovery from Q3FY15 
onwards. 
   
   
June 16, 2014  6
  Automobiles 
 
 
 
 
 
Prabhudas Lilladher Pvt. Ltd. 
3rd Floor, Sadhana House, 570, P. B. Marg, Worli, Mumbai‐400 018, India 
Tel: (91 22) 6632 2222 Fax: (91 22) 6632 2209 
Rating Distribution of Research Coverage   
27.4%
52.8%
19.8%
0.0%
0%
10%
20%
30%
40%
50%
60%
BUY Accumulate Reduce Sell
% of Total Coverage
 
PL’s Recommendation Nomenclature     
BUY   :  Over 15% Outperformance to Sensex over 12‐months  Accumulate  :  Outperformance to Sensex over 12‐months 
Reduce  :  Underperformance to Sensex over 12‐months  Sell  :  Over 15% underperformance to Sensex over 12‐months 
Trading Buy  :  Over 10% absolute upside in 1‐month  Trading Sell  :  Over 10% absolute decline in 1‐month 
Not Rated (NR)  :  No specific call on the stock  Under Review (UR)  :  Rating likely to change shortly 
This  document  has  been  prepared  by  the  Research  Division  of  Prabhudas  Lilladher  Pvt.  Ltd.  Mumbai,  India  (PL)  and  is  meant  for  use  by  the  recipient  only  as 
information and is not for circulation.  This document is not to be reported or copied or made available to others without prior permission of PL. It should not be 
considered or taken as an offer to sell or a solicitation to buy or sell any security. 
The information contained in this report has been obtained from sources that are considered to be reliable. However, PL has not independently verified the accuracy 
or completeness of the same. Neither PL nor any of its affiliates, its directors or its employees accept any responsibility of whatsoever nature for the information, 
statements and opinion given, made available or expressed herein or for any omission therein. 
Recipients of this report should be aware that past performance is not necessarily a guide to future performance and value of investments can go down as well. The 
suitability  or  otherwise  of  any  investments  will  depend  upon  the  recipient's  particular  circumstances  and,  in  case  of  doubt,  advice  should  be  sought  from  an 
independent expert/advisor. 
Either PL or its affiliates or its directors or its employees or its representatives or its clients or their relatives may have position(s), make market, act as principal or 
engage in transactions of securities of companies referred to in this report and they may have used the research material prior to publication. 
We may from time to time solicit or perform investment banking or other services for any company mentioned in this document. 

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Automobiles Update: CV Goods Segment -Truck Rentals recover 4-5% - Prabhudas Lilladher

  • 1.     June 16, 2014      Prabhudas Lilladher Pvt. Ltd. and/or its associates (the 'Firm') does and/or seeks to do business with companies covered in its research reports. As a result investors should be aware that  the Firm may have a conflict of interest that could affect the objectivity of the report. Investors should consider this report as only a single factor in making their investment decision.  Please refer to important disclosures and disclaimers at the end of the report  Automobiles  CV Goods Segment ‐ Truck Rentals recover 4‐5%  Sector Update  Surjit Arora  surjitarora@plindia.com  +91‐22‐66322235  Hussain Kagzi  hussainkagzi@plindia.com  +91‐22‐66322242  Sensex v/s. Tata Motors & Ashok Leyland  40 60 80 100 120 140 160 Jun‐13 Aug‐13 Oct‐13 Dec‐13 Feb‐14 Apr‐14 Jun‐14 Sensex Tata Motors Ashok Leyland   Source: Bloomberg          Stock Performance  (%)  1M  6M  12M  Sensex   4.6    22.1    31.5   Auto   6.8    27.2    42.0     Ashok Leyland   22.3    106.9    46.5   Tata Motors   (2.6)   19.1    47.7            Stock Data    CMP (Rs)  TP (Rs)            PE (x)          FY15E  FY16E  Tata Motors  438    470    8.5    7.7  Ashok Leyland  33    28   NA   22.8      Truck rentals during May 2014 recovered by 4‐5% on account of a) pass‐on of the  diesel  price  hike  of  Rs1.2/ltr  in  mid‐May,  b)  peak  wheat  harvesting,  c)  15‐20%  increase  in  summer  fruit  &  vegetable  arrivals,  d)  increase  in  election  expenditure  and e) shrinking truck fleet on National Permit routes. The pace of decline in the  M&HCV goods segment has been curtailed to just 8.0% YoY in May 2014 as against  20%  decline  in  Q4FY14.  LCV  goods  segment  de‐grew  at  19.7%  in  May  2014.  As  mentioned in our monthly update for Feb 2014, we believe, volumes have bottomed  out. We  expect  M&HCV goods  segment  to  be flat‐to‐marginally  positive  in FY15E.  Key findings of the IFTRT report are mentioned below:   Truck  rentals  improve  by  4‐5%  in  May  2014:  Truck  rentals  during  May  2014  (May 2nd  ‐ June 1st  2014) recovered by 4‐5% on account of a) pass‐on of the  diesel price hike of Rs1.2/ltr in mid‐May, b) peak wheat harvesting, c) 15‐20%  increase  in  summer  fruit  &  vegetable  arrivals,  d)  increase  in  election  expenditure and e) shrinking truck fleet on National Permit routes. At the same  time, dispatches from factory output remained flat, except for improvement in  dispatches  of  FMCG,  consumer  durables  and  general  merchandise.  Housing  showed some signs of improvement with a pick‐up in the housing construction  activity in Tier‐I and Tier‐II cities. April 2014 witnessed a drop in truck rentals by  4‐5%  on  account  of  a  three‐week  delay  in  wheat  procurement  across  several  states  and  widespread  damage  in  summer  fruit  and  vegetable  crops.  On  the  other hand, May 2014 (May 2nd  ‐ June 1st  2014) witnessed a reversal in the truck  rentals on trunk routes.   Trailers likely to recover faster compared to other segments: A decline in sale  of multi‐axle high tonnage (trailers) i.e. 40ton‐49ton gross weight capacity had  set in much before a decline of other categories of goods carriages which took  place during the last nine quarters. Hence, the recovery seems to be coming in a  similar manner for multi‐axle trailers. Fleet owners are now adding multi‐axle  trailers to their fleet as their corporate clients are insisting on providing young‐ age fleet as a pre‐condition to awarding 3‐4 years’ transport contracts. These  trailers  are  mostly  engaged  in  carrying  bulk  cargo  and  are  also  the  preferred  mode of moving equipment/machinery across project sites in various parts of  the country.     Fleet owners are cautiously optimistic: For the brief blip in truck rentals during  Apr 2014, there is an optimism in the truck freight market in which fleet owners  have started exploring and planning fleet replacement so that when in the near  future the stalled infrastructure projects resume activity, these fleet owners will  be  able  to  capture  business.  Truck  fleet  assets  have  virtually  become  encumbrance‐free  and  in  turn,  have  stopped  their  monthly  outgo  of  EMIs,  resulting in decrease in the capital cost of owning truck assets.   Contd…2 
  • 2.     June 16, 2014  2   Automobiles   M&HCV goods segment de‐grew by only 8.0% YoY in May 2014: M&HCV goods  segment declined by only 8.0% YoY in May 2014 as against 14.0% YoY decline in  April  2014,  whereas  for  FY14,  the  decline  has  been  27.0%  YoY.  The  pace  of  decline  has  slowed  down  considerably  (from  an  average  28%  YoY  decline  in  Q3FY14 to an average 20% YoY decline in Q4FY14 to 8.0% currently). We believe  M&HCV  volumes  have  bottomed  out.  We  expect  a  recovery  from  Q3FY15  onwards. At the same time, Truck rentals are up 10% YoY.    Stress in M&HCV segment percolating to LCV goods segment with the latter  de‐growing by 19.7% in May 2014: Need for Hub‐and‐Spoke model and launch  of new models has fuelled growth in the LCV goods segment over FY11‐FY13  period. However, stress in the M&HCV segment in FY14 has percolated down to  the  LCV  segment,  with  the  latter  de‐growing  by  28.8%  YoY  in  FY14.  The  ACE  segment too has declined by 30% YoY, leading to an overall decline of 19.7% YoY  in May 2014.   CV goods de‐grew by 20.5% in Apr‐May 2014: Volumes in the industry truck  sales  (LCV  &  MHCV  goods  segment)  de‐grew  by  20.5%  due  to  lower  cargo  availability and slowdown in the LCV segment.                            
  • 3.     June 16, 2014  3   Automobiles  Freight rates improve 4‐5% in May 2014  Exhibit 1: 9T payload Truck for a round trip from Delhi    Source: IFTRT, PL Research  Exhibit 2: 9T payload Truck for a round trip from Delhi    Source: IFTRT, PL Research  Exhibit 3: 9T payload Truck for a round trip from Delhi    Source: IFTRT, PL Research  Exhibit 4: 9T payload Truck for a round trip from Delhi    Source: IFTRT, PL Research      50,000 53,000 56,000 59,000 62,000 May‐13 Jun‐13 Jul‐13 Aug‐13 Sep‐13 Oct‐13 Nov‐13 Dec‐13 Jan‐14 Feb‐14 Mar‐14 Apr‐14 May‐14 Jun‐14 Freight Rate (Rs) Mumbai Nagpur 40,000 55,000 70,000 85,000 100,000 115,000 Apr‐13 May‐13 Jun‐13 Jul‐13 Aug‐13 Sep‐13 Oct‐13 Nov‐13 Dec‐13 Jan‐14 Feb‐14 Mar‐14 Apr‐14 May‐14 Jun‐14 Freight Rate (Rs) Kolkata Guwahati 65,000 75,000 85,000 95,000 105,000 Apr‐13 May‐13 Jun‐13 Jul‐13 Aug‐13 Sep‐13 Oct‐13 Nov‐13 Dec‐13 Jan‐14 Feb‐14 Mar‐14 Apr‐14 May‐14 Jun‐14 Freight Rate (Rs) Hyderabad Chennai 48,000 52,000 56,000 60,000 64,000 Apr‐13 May‐13 Jun‐13 Jul‐13 Aug‐13 Sep‐13 Oct‐13 Nov‐13 Dec‐13 Jan‐14 Feb‐14 Mar‐14 Apr‐14 May‐14 Jun‐14 Freight Rate (Rs) Ranchi Raipur . 
  • 4.     June 16, 2014  4   Automobiles  CV goods segment de‐grew by 20.5% during Apr‐May’14   Exhibit 5: Segment‐wise break‐up of volumes  Segment‐wise Break‐up  FY10 FY11 FY12 FY13  FY14 FY15E LCV goods segment (0‐7.5T)             (A)  253,364 317,030 411,415 476,695  389,312 390,000   % ch. YoY  48.2 25.1 29.8 15.9  (18.3) 2.4 ICV goods segment (7.5T ‐ 12T)  43,679 55,411 67,104 57,436  41,432 42,000   % ch. YoY  (19.1) 26.7 21.0 (14.4)  (27.9) 6.2 Rigid Vehicles (12T‐16T)  48,605 60,686 60,906 48,151  32,363 36,000   % ch. YoY  13.9 26.5 ‐ (20.9)  (32.8) 11.3 Rigid Vehicles (16T‐25T)  90,904 129,974 142,822 96,424  74,395 76,000   % ch. YoY  33.2 42.4 9.9 (32.5)  (22.8) 2.2 Tractor Trailer / Tippers  (16T‐49T)  18,673 29,050 28,502 19,765  13,728 16,000   % ch. YoY  86.8 55.3 (2.0) (30.9)  (30.5) 16.5 M&HCV goods segment (7.5T‐49T)          (B)  201,861 275,121 299,334 221,710  161,918 170,000   % ch. YoY  15.4 36.3 8.8 (25.9)  (27.0) 5.0 CV goods segment (A + B)  455,225 591,375 710,749 698,444  551,230 560,000   % ch. YoY  31.6 29.9 20.2 (1.7)  (21.0) 1.6 Source: SIAM Data, PL Research  Exhibit 6: LCV goods segment  LCV goods carriers  May‐13 May‐14  YTD FY14 YTD FY15 Ashok Leyland  2,131 1,498  4,013 2,673   YoY growth (%)  (29.7)  (33.4)   MS (%)  6.6 5.8  6.1 5.4 Mahindra & Mahindra   12,466 11,568  34,614 22,471   YoY growth (%)  (29.1)  (35.1)   MS (%)  38.9 44.9  37.4 44.4 Tata Motors   16,170 11,461  34,614 22,471   YoY growth (%)  (29.1)  (35.1)   MS (%)  50.4 44.5  52.6 45.4 Total (incl. other players)  32,066 25,736  65,792 49,480   YoY growth (%)  (19.7)  (24.8) Source: SIAM Data, PL Research  In FY14, LCV goods segment de‐grew by 28.8%, indicating that the weak macro situation is now percolating down to the last mile  transport segment. Tata Motors has lost 720bps market share to 45.4%, mainly to Mahindra, which has gained almost 700bps in  market share for Apr‐May’14 period. Slide in LCV volumes continued in the month of May’14 with a decline of 19.7% YoY. 
  • 5.     June 16, 2014  5   Automobiles  Exhibit 7: M&HCV goods segment  M&HCV goods carriers  May‐13 May‐14  YTD FY14 YTD FY15 Ashok Leyland   2,886 3,197  5,837 6,268   YoY growth (%)  10.8  7.4   MS (%)  20.0 24.1  20.1 24.3 Tata Motors   8,768 7,846  17,445 15,151   YoY growth (%)  (10.5)  (13.1)   MS (%)  60.7 59.0  60.1 58.6 VE CVs ‐ Eicher  1,806 1,474  3,957 2,919   YoY growth (%)  (18.4)  (26.2)   MS (%)  12.5 11.1  13.6 11.3 Total (incl. other players)  14,444 13,288  29,039 25,840   YoY growth (%)  (8.0)  (11.0) Source: SIAM Data, PL Research  M&HCV goods segment declined by 8.0% YoY in May’14. For FY14, the M&HCV Goods declined by 27.0% YoY, with the 12‐16T rigid  vehicles declining the most by 32.8% YoY. The pace of decline has slowed considerably (from an average28% YoY decline in Q3FY14  to an average 20% YoY decline in Q4FY14). We believe M&HCV volumes have bottomed out. We expect recovery from Q3FY15  onwards.     
  • 6.     June 16, 2014  6   Automobiles            Prabhudas Lilladher Pvt. Ltd.  3rd Floor, Sadhana House, 570, P. B. Marg, Worli, Mumbai‐400 018, India  Tel: (91 22) 6632 2222 Fax: (91 22) 6632 2209  Rating Distribution of Research Coverage    27.4% 52.8% 19.8% 0.0% 0% 10% 20% 30% 40% 50% 60% BUY Accumulate Reduce Sell % of Total Coverage   PL’s Recommendation Nomenclature      BUY   :  Over 15% Outperformance to Sensex over 12‐months  Accumulate  :  Outperformance to Sensex over 12‐months  Reduce  :  Underperformance to Sensex over 12‐months  Sell  :  Over 15% underperformance to Sensex over 12‐months  Trading Buy  :  Over 10% absolute upside in 1‐month  Trading Sell  :  Over 10% absolute decline in 1‐month  Not Rated (NR)  :  No specific call on the stock  Under Review (UR)  :  Rating likely to change shortly  This  document  has  been  prepared  by  the  Research  Division  of  Prabhudas  Lilladher  Pvt.  Ltd.  Mumbai,  India  (PL)  and  is  meant  for  use  by  the  recipient  only  as  information and is not for circulation.  This document is not to be reported or copied or made available to others without prior permission of PL. It should not be  considered or taken as an offer to sell or a solicitation to buy or sell any security.  The information contained in this report has been obtained from sources that are considered to be reliable. However, PL has not independently verified the accuracy  or completeness of the same. Neither PL nor any of its affiliates, its directors or its employees accept any responsibility of whatsoever nature for the information,  statements and opinion given, made available or expressed herein or for any omission therein.  Recipients of this report should be aware that past performance is not necessarily a guide to future performance and value of investments can go down as well. The  suitability  or  otherwise  of  any  investments  will  depend  upon  the  recipient's  particular  circumstances  and,  in  case  of  doubt,  advice  should  be  sought  from  an  independent expert/advisor.  Either PL or its affiliates or its directors or its employees or its representatives or its clients or their relatives may have position(s), make market, act as principal or  engage in transactions of securities of companies referred to in this report and they may have used the research material prior to publication.  We may from time to time solicit or perform investment banking or other services for any company mentioned in this document.